How to design your architecture website
As specialists in web design for architects, in AMESB we are going to give you the keys to you can have A website that attracts projects for your study. A sophisticated website, an extraordinary website. Because an elegant and refined image - limpia, minimalist - is essential for Transmitted Professionality.
In this post we explain the fundamental aspects of web design for architects and architecture studies, that is, everything necessary for your site Reflect the quality of your services. Because if your website has a distinguished design, your potential clients will believe - due to automatic perception - that your work It is not up to it of what they are looking for.
Therefore, creating a website for your architecture study has to be A project that gives you reputation. In order to achieve that goal, it is vital, however, that you do not just show a professional design, but it is equally necessary a coherent narrative; that The contents are also written with excellence. And, of course, optimized for SEO.
Table of Contents
What is the objective of a website for an architecture study?
In the web design for architects, specialized professionals are very clear: the purpose is that our clients have an exceptional website, with a unique identity that expresses your creative vision. It is about getting a digital presence that really makes Receive many more orders every month. To do this, you can not miss a portfolio of your work done, as we will see later.
In short, the final objective is that. But the way not only to show your work and the values of your company, but both aspects must be embodied in the most attractive way possible. The conjunction of these and other factors has to result in That the public see that he is facing a great study of architects, Although your business has a medium structure. That is irrelevant if the services you offer are high reach and you have professional recognition.
Web design for architects: your value as a brand
In our web design agency We have been helping architecture studies for years to boost their sales. The pillar, the base, is to highlight the strength of your brand. Your passion, your style. And that your study is not one more in the list of options to choose from that shows Google. Strengthening your market positioning is fundamental. If you want to know how we work this facet as a whole, you can consult the article What does a web design company do?
Attention! It is infinitely better to present yourself as an architecture studio with great brand value than to detail prices. Your potential clients will understand the benefits of your proposal through the design and contents of your page.
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Professional web pages design for architects in 3 points
Let's enter into matter. Next, we break the inputs that must characterize your site so that meet all the requirements of a professional website for architecture studies.
1. Decide how to design your architecture website
The first is precisely to make a decision: if you do it yourself or delegate work to web design experts for architects. There are platforms, even with artificial intelligence, which design Websites from templates very quickly. And then, they can be customized, although with limitations.
Through that system you will not obtain, however, that unique identity that we have mentioned before. The ideal is A custom design, with all flexibility To incorporate your preferences. 100% personalized, according to your brand. And that, above all, evidence professionalism and a great corporate image.
In that sense, it will not be good for your study that your website is not visually aligned with the quality of your company's architectural services. Hence it is much more recommended that the work be carried out by a specialist. Even if this supposes a greater investment on your part, do not forget that it is your letter of presentation in the market and what it can do that Your billing increases exponentially.
2. proposes a correct sections structure
The basic structuring would be as follows:
- Start
- Us
- Services
- Projects
- Blog
- Contact.
In ‘us’ present yourself and do the same with your team of architects through small professional biographies, highlighting knowledge, trajectory and achievements. To that part, add texts about the work philosophy of your study, the focus and values of the company. Try, yes, not fall into topics and reflects what specifically distinguishes you from other architecture studies of your range.
Then, clearly define your activity in ‘services’. Explain Each type of service in a subsection (Architectural design, construction and reforms, interior design, urban architecture, etc.) and your methodology -to great features.
And in ‘Projects’, it poses a well structured and attractive portfolio. You can organize projects by categories (residential, commercial, industrial ...). But do not disregard High quality photographs for each project, as well as renders, plans and a brief technical description of each one.
Regarding the blog, Although you see that there are competitors who do not have it, lean it. Not only will it help you position yourself on Google if you manage it correctly, but it is a way that users get to you by consultations on the Internet.
In Amesb we have a department of content marketing With journalists who prepare blog items where, in addition to based on high quality information, they implement the more appropriate SEO techniques for each client.
3. That the design of your home page says everything
In sections planning, we have not stopped on the home page. We believe it deserves a separate epigraph. Its design must be shocking along with sophisticated, without an appearance too recharged; rather minimalist. It is about immediately calling the attention of the potential client, which is trying to find a team of professional architects.
We also advise you to place in home, as in other pages, one or more cta that invite visitors to visit your portfolio, request a budget Or contact you, for example. You can also expose satisfied customers testimonies (Google reviews) and exhibit awards or recognitions.
Navigation and user experience in web design for architects
Finally, in this analysis of how to make a good web design for architects, as experts we want to highlight The importance of usability of the site. Navigation must be easy, intuitive. You can introduce breadcrumbs, also known as bread crumbs, a tool that will help users understand their location within your website and how they have reached a certain section or subsection.
And in terms of User experience (UX), el éxito de tu página también depende mucho de ello. Mantén un equilibrio entre texto e imágenes para no sobrecargar al visitante y, recuerda, que el diseño sea limpio y la distribución de la información sea lógica. Una experiencia positiva y transparente genera confianza.
Teniendo en cuenta estos factores, y el resto de elementos que hemos repasado en este artículo, como estudio de arquitectura puedes llegar a tener una web que no solo sea elegante y bonita a ojos del público, sino también más efectiva en la conversión de visitantes en clientes.