Factors to sell on the internet - The online shoppingthey are consolidated in Spain, with young people and adults between 25 and 35 years old being the most active in this sector. Companies in addition to having their own website, many have a Online store in which the consumer can buy from home. In these times of economic crisis, many entrepreneurs take advantage of the Internet to have two sales channels, the physical store and the online one, and many entrepreneurs start their businesses on the Internet because it is an economic route.
If you are thinking of entering the world of e-commerce With your own online store we present several aspects to take into account so that users buy your articles and / or services:
The great fear of users that stops them from making purchases online is fraud and theft. The fear that when buying online someone can access your bank details is a great barrier for many people who do not feel safe buying online. What you need to do is convince users that your store is a safe place, shows the store security certificates (which guarantee that the data sent by the client is encrypted and that therefore hackers cannot access them).
Sell to users
Show that your products are perfect for customers. You can show the benefits of buying in your store offering various payment options (so the client can choose the one he prefers), make exclusive offers, be visually attractive (have good images of the products, an online store with a professional appearance etc.) ...
Before buying, users search the internet for what interests them, compare websites, prices, quality, look at the comments of those who have already bought the same product ...
For the user to choose your store, it is recommended that you have accounts in social media, have a blog where you write about your company and the news of the sector, that you are present in forums ... All this will make the user interact with you and generate a bond of trust that will affect the network making you more popular and that for therefore you receive more visits.
The customer does not want to wait to have your product. The user must be informed of the approximate delivery time of the product and it is convenient that his purchase reaches him in shortest possible time.
Have several means available for the client to contact you (telephone, email, comment space, etc.). Sometimes the customer has doubts during the purchase (especially if it is his first time) and having a person in charge of the company as support and consultation will generate confidence and security. By being available to the client, you give the image that you are a serious company and that they can count on you at all times.