Full Value of Mobile is Google's new thing for online marketing – Google has created a tool that allows us to know what attitude users develop towards advertising ads. Google Adwords Y AdSense that appear in searches from mobile phones. Full Value of Mobile measures the degree of impact or influence of mobile-specific marketing campaigns.
Google Adwords is a tool that allows you to advertise and appear among the first in Google searches, it is positioning web through advertising, thanks to Google Adwords and AdSense your web portal can appear first in Google and therefore have more visits. Now with Full Value of Mobile the control of these can be even more precise. online marketing campaigns and thanks to it it has been proven that many customers consult web pages and make purchases through their mobile phones. The study carried out by Google Think Insights states that a 30% of searches that are made with a mobile phone end up establishing a link between the page visited and the user since the user becomes interested in the website and contacts or visits the store in question.
Google tries to make it possible to know better with Full Value What behavior do users have? for sooptimize web pages. The new tool that will be available shortly will have studies on good mobile marketing strategies, tips for measuring online campaigns, information on mobile campaigns (cost per click, cost per action...), etc.
The purpose is for companies and businesses that have a website to know what impact their business has on mobile devices in order to improve their SEO campaigns and improve your trading opportunities.