Improvements in Facebook advertising
Improvements in Facebook advertising – Facebook offers the possibility to its advertising clients in the territory of the United States to further personalize their ads and that these se target certain groups of people according to your preferences. The idea is that companies that advertise on Facebook can target those potential customers. How to know which are the potential clients? Very easy, through external information from several firms that are dedicated to data collection, is the case of Datalogix O Acxiom.
Facebook has reported that In no case will personal data be provided to companies but they will only be able to see which people are included in the group of potential clients drawn up by the social network. Some 500 groups have already been created for the launch of this new tool. Personalized advertising is a strong point on Facebook as there are millions of users and now you can further optimize the social media marketing. In this way, for example, according to the marketing manager of the PepsiCo company, they will be able to send advertising depending on whether the customer prefers the classic version of the drink or if he takes it light.
It is beneficial for companies but also for users since the advertising that reaches them is of interest to them.
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