What makes a website appear first in Google? Appear among the first natural results in Google It is a complex task because it depends on several factors that the great search engine takes into account. If you want your website to succeed and receive more visits, you should consult a Expert in Web Positioning so that you get the most out of your effort.
Here are the variables that Google considers most important, in this way we can improve the web step by step:
The site must be relevant: The evaluators analyze the algorithm and evaluate it through 5 aspects: if it is vital, if it is useful, if it is relevant or not, and if it is off-topic. The information must be truthful, up-to-date and to be able to be own (not copied). The more specific (specialized in a topic) the web or blog, the more possibilities it has to attract the public.
No al spam: a site that is full of advertising or irrelevant content is not well regarded. Users are also not interested in spammy sites so this is not a good one online marketing strategy.
Boost your keywords: the first results that appear when carrying out a search are the most consulted (those that have received the most visits), for this reason the specific keywords of our website must be promoted.
Social media: many users prefer to stay informed of what interests them through social networks such as Facebook and Twitter. If you want your site to work, interact with your potential customers through your social media accounts, post the latest news and be creative to stand out.
The most valued by the user: that the web is relevant, satisfactory, entertaining, of quality and current. For this we must rely on the help in a web design expert.
Geolocation: Local searches can appear among the first Google resultsFor this reason, small businesses use geolocation tools such as GoogleMaps to indicate their address to users.
Best own content: the copied content is not of low quality but it is necessary that it be accompanied by the accreditation of the source. It is always good to offer the client content that they will not find elsewhere, that will make your website unique.
There are more variables that are important for a good web positioning, especially those referring to the SEO optimization. These are quite technical tasks that must be carried out by an expert, so if you want to see your website appear among the first Google results, do not hesitate to contact us.
Start a project on the internet – Create a website, SEO, appear first in Google… the most difficult thing is to start because there is a lot to do before having our online project ready (web, blog…). Before starting, it is convenient to be clear about what you want to achieve and how to avoid having to make many modifications later, it is better to do it right from the beginning. You may be insecure at first because you don't know if the idea you have in mind will work or not, the ideal is to consult with online marketing professionals who can guide you on the subject to avoid failure. It is important that you are clear about these aspects:
Identify the market: define the market niche to which you belong, do not try to cover a very large sector because you will not be able to compete from the beginning with large companies.
Business model: the growth of your future income should not depend on costs, the business model must be scalable. You have to make a budget, that is, a feasibility calculation, at the time of starting the project to know almost exactly the initial and future investment.
Have a catchy name for the project: the creative part is very important to capture the attention of clients and for them to easily remember our name. In the initial phase, you have to choose the name, slogan, corporate image, blog design... take it easy, brainstorm ideas, consult other people...
Register a domain: make sure you have a Web domain for your online space, for it Amesb offers the contract or domain service. It is something that many beginners believe is not important but the truth is that it is essential for a good web positioning.
Site design: there are many types of designs depending on what we want to convey to users, it can be from a corporate website, an online store, a catalog, a blog... So that the platforms are completely accessible, with a functional and aesthetic design and that they also have the necessary SEO technology to appear first in Google must be worked on professionally.
If you are thinking of starting a new project or you need your company to have a new website that is easy to find on the internet, do not hesitate to consult us.
Websites and online marketing in Sabadell – Sabadell It is an important business and business center, it is the fifth municipality in Catalonia after Barcelona, Hospitalet de Llobregat, Badalona and Terrassa.
The city of Sabadell It is a place in constant movement, a town full of entrepreneurs who want to carry out their ambitious projects and businesses that are being consolidated day by day. Sabadell and Terrassa Due to their proximity to Barcelona, they are an important area of commerce in which large, medium and small businesses echo on the internet through web pages that bring them closer to their customers. The main advantages of having a good website that is also capable of position correctly in Google and reaching users is that you consolidate yourself as a reference business in your sector and area, you establish a company-client relationship and therefore your profits are greater.
For the people who visit your website to be interested in your business, it must be visually attractive and facilitate user navigation, that is, it contains what is necessary with the information that the client will be looking for and at the same time be a pleasant space. Web design is very important for positioning since for many SEO techniquesthat we use if a platform is not of quality the user will not be interested in it.
AmesB is a company from Sabadell that is dedicated to the positioning of web pages (SEO, SEM, Mobile SEO etc) and that takes into account the web design and digital marketing.
In Amesb we advise our clients since 2006 on the web design and digital marketing, our goal is to minimize costs and increase results, for this our team of technicians has specialized in the web design, web analysis, web 2.0 programming and positioning. Any business needs expert helpIn design and in positioning web for the website to appear among the first results of Google.
seo for entrepreneurs – In times of crisis is when the best ideas arise, entrepreneurs manage to carry out their project and gain a foothold in the market. SEO is a good online marketing strategy beneficial for entrepreneurs.
He positioning web is an element of marketing online that can be used by projects or small emerging companies since it does not require a great economic effort.
It is important that when the entrepreneur decides to have a website it has a good design and a SEO strategy. Take into account the SEO at the beginning of a website gives you more opportunities for growth, to help you with the process there are companies specialized in design and web positioning such as Amesb. The main advantages of having the help of such a company are: having an attractive web platform for users and search engines, content creation, promotion, study of traffic volume, etc. From the beginning your website will be relevant and attractive and that will be positively valued by your customers.
The good thing about a small or medium business is that there is not so much bureaucracy and everything can be done quickly, which is very important for online commerce. The agility of this type of business means that the websites can be modified without problems and SEO involves very little cost.
He SEO cost in reality it is an investment in the new business, thanks to the positioning your website will represent your company as you wish. A website is a platform to which customers will arrive thanks to the online marketing strategy (ads on google, social marketing, natural positioning etc.). The SEO investment is made at the beginning of the process and later you just have to make a maintenance, is a guarantee of business development. Being an online marketing strategy without a great cost, it is very suitable for entrepreneurs or small and medium-sized companies.
SEO experts in Barcelona– The professionals of positioning webhighlight that be the first in Google It helps us to be visible, to be the first option chosen by the user and stand out from the competition.
The user values the company, business, organization or entity that is present online because they can get information from home and remain alert to news. There are companies that make the mistake of managing their website, blog and social networks from the beginning without the support ofweb positioning expertsy marketing onlineWhat usually happens is that unattractive online spaces are created for the user, poorly positioned and, above all, with accounts on various social networks such as Facebook, Twitter, Tuenti, YouTube... which are a total failure for a simple reason: they don't know what audience are they targeting? In cities like Barcelona With a large population, it is necessary to be clear about who our products or services are aimed at in order to specify who our potential clientele is.
It is relatively easy for a regular user to create a blog and open accounts on the social networks of their small or medium business, but problems begin to appear when the page does not receive the desired number of visits, when the person must spend a lot of time creating and updating your internet space and especially when technical problems arise. It is when this occurs that it becomes clear that the expert help In design and in web positioning it is necessary for any business.
Sometimes it is not so important to be present in every corner of the internet but be in the right place. Anyone with a business that wants to gain a foothold in the network to get closer to their customers must know where users will look for it and what is the best way to offer their information. It is important that the company is supported by professionals who are dedicated to the online marketing sector to take care of these processes. The basic thing is to have a website or blog where users can get to know your company, the forms of contact, what you offer to the client, etc. The next thing is to position the web correctly. Once we have fulfilled the above, it is time to move on to social networks, as we have professionals in web positioning they will know which are the most appropriate networks to interact with the type of client that best fits our business.
This simple formula:
Web + positioning + social networks directed to the specific public = visibility of the company
It can be the difference that distinguishes us from others and therefore it should not be overlooked and left in the hands of professionals such as Amesb from Sabadell (Barcelona).
If you have any questions, want to know more about what web positioning consists of or are interested in our online marketing services, do not hesitate to contact us. contact us.
Effective advertising for web positioning – The ads that we remember the most are those that for some reason have impacted or moved us. Advertising that takes into account the emotional side of the public is often more successful than informative advertising.
Advertising, whether on the internet, television or print, must have an emotional impact on the viewer so that it has an effect on him, which is what is sought. The objective of advertising is to promote a product, service or brand and that this is not only seen by the possible user but also remembered in the short and long term, everything that appeals to personal emotions and that produces a feeling in the receiver will be remembered.
The emotional advertising companies are interested in taking into account the positioning web and the website optimization because it is a good method to climb positions and reach appear first in Google. This type of emotional advertising requires being clear about who the message is addressed to in order to better define it and be more effective, that is to say that each group in society has an identity, for example it is not the same to make an advertisement aimed at adolescents than at grown ups.
Since we have defined the public we are going to address (taking into account their preferences, ideology, economic level, etc.) we begin to base ourselves on several criteria for emotional advertising to be effective, some of these aspects are:
Generation: each generation has its peculiarities, fashion, experiences, events, idols, music... These elements are part of an entire generation and it is what unites them. If we want to address a specific age group, we must take their generation into account and look for what elements we could incorporate into our advertising campaign so that viewers feel identified with what we are advertising.
Culture: If the public we are addressing is united by the culture or traditions of the group, it is a good factor to take into account.
Empathy: Putting yourself in the user's shoes is an exercise in finding out what interests them and what their preferences are. We must know the public we are targeting in order to define the campaign and know how they are going to respond to it. A mistake that many companies make is to make large advertising spots without knowing the user to whom it is directed.
Time: The context in which the advertisement is placed is important. The political, economic and social news is also an element that should not be avoided. A great example of emotional advertising that takes current affairs into account is the latest advertisement for “Campofrio” in which reference is made to the difficult economic situation, job insecurity, scams by preferred banks, etc. It is an advertisement that has reached the population emotionally because they touch on issues that affect them, that is the key to emotional advertising.
Although emotional advertising is usually linked to television because these campaigns are mostly based on audiovisuals, it is also a key element of SEO. This emotional publicity, if it is good, will directly affect the positioning webof our online space, making the company more visible to all users.
If you want your company to be visible on the internet, to appear in the first results of Google, consult our servicesis web positioning, SEO, SEM, SMM…
The name of the website or blog is relevant in relation to the SEO, although Google has stated several times that this is not as important as in previous years (of course, in previous years there were not so many websites!) it is evident that the domain It is a remarkable element.
An example of this is that if we search Google for “lamps” the first (natural) results are websites that have the word “lamps” as their domain, in this case the first results are: lamparasoliva.com, lamparas.es and lamparasevilla.com
That is why it is important to include in the domain the keyword with which we want to relate the web, that word can be, for example, the name of the company or the name of the company and what they do (for example: juliaperfumerias). This will help us when positioning web in order to be the first in Google.
With this, we are not saying that it is essential that the domain contains the keyword, but it is highly recommended, in addition, the user will remember your site better if the name of the website is related to the content. Domains are important especially for those businesses that are not very popular online, that is to say, there are websites with great web positioning and that do not need to have the keyword in the domain, but this is the case of large companies that already They are very popular, as is the case with Zara, Audi, etc.
Some recommendations What to keep in mind about the domain are you have to avoid including hyphensin the domain, amesb.es/develop is better than a-mes-b.es because it is easier for the user to write and remember the first one, another aspect is that the short domains than the long ones since the latter are forgotten. As for the endings, there are several options, but when we use endings that refer to the country (.es for Spain, .it for Italy, .uk for the United Kingdom…) we have to use the one that adjusts to the territory to which the website is directed. , that is to say that if you live in Spain and the content of your page is directed to the public of the country, you must add the ending .es
There are several options for the endings: .es, .com, .net, .org, .info… Each of them has its meaning and it is convenient to use another depending on the type of page. In Amesb we offer you a domain contract service O transfer of hosting, we advise you and assign a termination that is appropriate for your page so that it can be positioned correctly.
For more information on the domains and web positioning you may contact with us.
The infographic that appears at the end of this entry on the positioning web belongs to the document “Google Official Guide for Quality Raters”. The Quality Raters they are quality raters, Google workers who make sure the algorithm is correct. The importance of understanding what Google considers important when analyzing the websites is that if we know what Google likes we can improve our SEO techniques and web positioning of our online sites.
Below we analyze the 15 elements that Google takes into account:
1. Relevance is a continuous process
The evaluators analyze the algorithm and assess it through 5 aspects: if it is vital, if it is useful, if it is relevant or not and if it is off topic. From this we can draw the conclusion that we must take care of the above features on our websites, making the information useful and truthful for the user. We also see that a blog on a specific topic is more relevant than one that deals with different topics.
2. Relevancy and spam are independent
For Google, a site may or may not be useful, but always spam-free. Nobody likes spam and Google knows that, which is why it prefers irrelevant websites or blogs rather than sites plagued with spam. Therefore: no spam sites as they are hated by users and search engines.
3. The most likely intention rule
The first results that appear in the search engines are the most consulted (hence the importance of appear first in Google), therefore the specific keywords of our website should be promoted.
4. Some results are “vital”
In recent months this section has been changing since the profiles on social networks have more and more weight. The digital community spends a lot of time on social networks as Facebook Y Twitter and you want to stay informed about what interests you in a comfortable way, that you don't have to go looking for it constantly and therefore "follow" the profiles or pages you like. Conclusion: if you have a company, in addition to having a website, you must be present on social networks to constantly interact with your customers.
5. Generic keywords are not “vital”
Although generic words are not vital, they should appear insistently on your site, although as we have said before, what must be promoted are those specific keywords that further define your company or business and create quality content that is highly valued by Google.
6. Keywords have 3 categories
Google usually ranks keywords on:
Informative (to know)
It is essential to exploit this resource and if, for example, we want to transmit information to the user (to know), we must write words that indicate to Google that it is an article "to know", words such as: what it is, how, data, advice, etc.
7. Utility goes beyond relevance
An ideal page is one that is relevant, satisfying, entertaining, quality and current. These features are the most valued by users who are the ones who should be satisfied with our services.
8. Relevance implies awareness of language
If a search result does not match the language of the keyword, it is a low relevance result. When we have a website in more than one language, we must adapt the keywords to the language, for example in Spanish it is likely that instead of searching for the term "keywords" the user will search for "keywords".
9. Local intent can be automatic
Local searches can appear among the first results of Google, for that reason small businesses use geolocation tools such as Google Maps to indicate your address to users.
10. The specifics of a landing page matter
It's simple, specific words have fewer search numbers but at the same time they have less competition than a generic website. We must promote what makes us unique, either because of our products, because of our location (example: carpentry in a certain town) etc. You have to combine generic and specific words.
11. Misspelled words are evaluated by intent
If a term or words are misspelled when a user searches for them on Google, the rule of most probable intention is applied, that is, it is deduced that it is what they wanted to write.
12. Copied content may be relevant
Google does not consider copied content to be of low quality, but it must always be accompanied by credit to the source (say at the end of the text/image/video… who is the author of the content and link it to your website). If someone copies our content but credits us as authors, they can grow our positioning.
13. Some keywords do not need to be defined
You shouldn't explain all terms to users like they're dumb because they're not. In the event that you believe that a word requires further explanation, you can make a link to another page of yours or an external one that defines the word so that the user who does not understand it can be informed and the one who already knows it does not have to read a paragraph unnecessary.
14. Advertising without value is spam
Google considers that those web pages that are exclusively focused on making money without providing quality content for the user are spam. It is good that you want your business to be profitable, but for this you must take care of your client and satisfy him, not just tell him: “buy me, buy me, buy me!”
15. A search box without content is low quality
If the web, blog or social profile lacks content, a search box is worthless. Those with good content and informative rigor are always the best considered by Google.
Do you have any questions or want to comment on something about it? You can write your comment!
Appear first on Google requires techniques of positioning webThe same thing happens with social networks.
Most people who have a website or blog know that promoting themselves through social media It is very important to get followers but, how to do it? Must optimize the performance of our Facebook accounts and improve their position in user searches, although the SEO strategies that we will use will be somewhat different from those used in the web environment.
There are a series of guidelines that must be followed to optimize our Facebook profile or page in order to improve its performance. But remember that your goal should not be to get followers at all costs but to gain followers through good content with which to satisfy them.
To position your account do not ignore the following steps:
– Fill in all the information fields: the social network par excellence allows us to add a lot of information about ourselves or our company and that is a tool that we must exploit to the fullest. Although you think it is irrelevant, it is advisable to complete the fields of information, history, foundation date, contact information, etc., since it is like our cover letter.
– Have an identifiable name: keywords must appear in the name of the page, such as the name of the company and, if desired, the activity it performs. In terms of SEO it is almost “forbidden” to constantly change the name of the page because this confuses users, we can lose customers and we can be penalized. It is important that when creating a profile on social networks you are clear about the name you want to give it.
– Create applications or visual content (multimedia) to complement your page: you can use theApplications to make your site more attractive and that users find it interesting. On the internet, a picture is worth a thousand words. The tickets with photos and videos rank better than text-only posts. Get the most out of your page!
– The texts must be brief, clear and concise: you must be direct and not beat around the bush. The first characters of a publication are the most important in terms of SEO and are key for the user to decide if what they are reading interests them or not. In the first phase it should be clear what we are talking about and why it is important for the user.
– Expand your links beyond Facebook: you can use your website, blog or your other social network accounts as twitter to direct your followers to your Facebook profile.
Estos pequeños trucos mejoran nuestro posicionamiento y nos acercan a los usuarios, aunque debes trabajar constantemente en ellos. Lo mejor es ayudarte de la mano deexpertos en SEOpara lograrestar entre los primeros de Googley así darte a conocer.
Audiovisual content is very strong in the field of attracting users and customers; companies often choose YouTube to post your videos as it is one of the 10 most trafficked websites in the world.
If you have decided to promote yourself, make yourself known or offer information to your customers through videos on YouTube you should know that it is a good method but that for these to be seen and get relevance you will have to perform tasks of optimization. that is to say you need optimize videos so that they are visibles and that users who are interested can easily reach them, as is done when optimize a website so that it is in top google results (or any other search engine).
Youtube is a great tool marketing online, to get the most out of it, you have to pay attention to the basic aspects of positioning: titles, descriptions, labels, channel name, audio quality and video sound, etc. It should also be borne in mind that YouTube values elements such as the number of times the user clicks on your link, whether there are opinions on the video, the number of channel subscribers...
Here are some simple tips on the aspects we have discussed:
The titles: They must include keywords that describe the content of the video (for example: "Barcelona dog grooming" or "Heavy machinery company"). It is convenient that the keywords appear in the file name.
Descriptions: They must be clear, concise and contain keywords related to the content of the video. It is also important to include links that direct the user to your website or your social media accounts.
Hang tags: You can choose up to ten keywords that define your video.
Links: YouTube also values external links, follows the rules for link building from websites (linkbuilding). It is valued that the links are related to the video uploaded to YouTube, as well as the reputation of the site where the links lead. A good method to have good links is to establish alliances with similar accounts, you can comment on their videos and it will be more likely that they will comment on yours, spread it on social networks... Make friends!
User movements: YouTube pays attention to details such as how long the user has been watching the video and when they stopped watching it. They analyze the CTR (the number of times users have accessed your video link divided by the number of times the link has been displayed), and the Bounce rarte (the video's viewing abandonment rate). In other words, if you attract users to your video through misleading titles or labels or the video is not of the expected interest, YouTube will know about it and you will not be able to climb positions to appear at the top of the search results.
Number of video viewing times: the more times your video is viewed and the more often it will rank better.
Other aspects to take into account: the opinions of the users (if they are positive, better), the positive evaluations of the video (option: I like it), if your video has been published on a website or blog, etc.
The objective of your videos must be to keep the user informed and for this you must design a good marketing campaign, not neglecting the social media optimization to be close to your customers and perform seo tasks make you visible on the internet. In Amesb We take care of all the tasks related to web positioning, do not hesitate to contact us.
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