SEO Consultant

If you have an iPhone this interests you. IPhones are very useful to be in communication at all times but also to keep us informed and even to be able to track SEO processes that we manage. These follow-ups can be done with the help of a few iPhone appsHere are some that are very useful.

1. Website SEO Analyzer

It is a free application and serves to analyze in general the one page SEO profile. The application collects information about the site (indexed pages, age, traffic, expiration etc.), also about the SEO On Page (page loading time, title tag, size, meta description etc.) and information regarding the level of popularity, ie PageRank and inbound links.

2. Link Juice

Link Juice is one of the best applications to analyze the linlk juice, that is, the force of links and popularity of a website. The app gives information about the authority, the popularity of the page and the domain that it obtains from tools such as SEOmoz, MajesticsSEO, SEMRush and BackTweets.

The price of Link Juice is 1.59 euros.

3. HTML Viewer

This is one free app that allows you to see the HTML code of the web page that is visited, with the choice of verifying its design version (when accessed through the iPhone it is possible that a specific version of the web for this type of mobile device will be seen). HTML Viewer can also be used to search the code and send it by email.

4. Quicklytics

Quicklytics is used to see in general the Google Analytics statistics of a website: the number of visits, the page views ... It is a very useful application to control the traffic of your websites from your iPhone.

The Quicklytics application has a cost of 1.59 euros.

5. Raven Tools

Raven Tools is one of the best web tools for SEO campaign management. The application integrates with Google Analytics and allows you to manage and monitor the presence on social networks such as Facebook, Twitter or YouTube.

The downside of Raven Tools is that it is a payment tool, its minimum cost is $ 19 a monthThe good news is that it can be downloaded for both iPhone and iPad and is very easy to use.

Do you use any other application for SEO? You can share it with us through comments on the blog, at facebook and in our twitter.

A study classifies by type the searches made by Internet users through the reference search engine, Google. Users who use Google do not pursue the same goal.

The classifications made are useful for the SEO positioning because we can take this data into account to create classifications in our linguistic corpus by type of search so that we know what SEO strategy continue to position a keyword depending on the objective that the Internet user pursues when doing a search on Google.

The types of searches made by users can be classified according to the function of the reason for the search and the relationship there is with the SEO positioning:

– Transactional

- Of information

– Navigation

– Multimedia

The different types of searches will allow us to develop a better online marketing strategy:

In transactional searches, that is, those in which users want to buy something like a mobile phone or shoes, the following occurs. The "transactional" user writes in the search engine what he wants to buy and his gaze is focused on the upper and right areas (those that correspond to the area of ​​the Google Adwords Ads). Therefore, if what you are interested in is selling a product, the most convenient thing would be for your website to be positioned with GoogleAdwords.

In the case of information searches, what the user is looking for is data on a specific topic, company or product. In this type of search, the user directs his gaze more to the results ofSEO positioning since what the person is looking for are many sources of information. Companies that have a good SEO positioning logically they will be much more visited than those that are not well positioned.

The user who performs searches by navigation wants to be direct and enter a specific website that provides the information they are looking for. The Internet user pays attention to the first results and their web domain, that is, what he is looking for is the official company page (for example the official website of Apple).

Another type of search is that of multimedia results. The user goes from the text and focuses only on the images or videos, that is, on the audiovisual content. For this type of search SEO positioning It should be based on the visual elements without neglecting the content of course. This applied to a company consists of improve online marketing strategy exponiendo en primer plano al usuario imágenes, videos e infografías del negocio.

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Usar SEO techniques en actividades Off-line quiere decir simplemente aplicar las normas del SEO a la vida real, es decir hablar de tu cuenta de twitter, de tu página web… en conversaciones con otras personas que quizás les interese seguir tus perfiles en redes sociales. Si llamas la atención de la gente sobre cosas que les interesan seguramente te buscaran en internet.

La información que dejamos patente en internet (ya sean textos, fotografías, videos, estadísticas etc.) puede moverse rápidamente y alcanzar grandes distancias (cualquier persona del mundo con internet puede acceder a ella). Igual que una bola de nieve cae por la montaña y cada vez se va haciendo más grande a la información en internet le ocurre lo mismo, cuantas más personas lo vean más posibilidades hay que las visitas de aquello se multipliquen rápidamente. Esto lo han observado las agencias de publicidad y marketing online, razón por la cual la inversión publicitaria mundial en internet ha crecido un 25% este último año.

Todo lo que sucede fuera de la red también influye en ella, tanto positivamente como negativamente, sobre todo en las social media y en los buscadores como Google. Podemos utilizar esto (la presencia fuera de la red) para aumentar nuestra relevancia en Internet, lo más efectivo es encontrar la forma en que una publicidad produzca frutos online.

Es esencial tener una marketing strategy y hacer el trabajo SEO correspondiente para alcanzar un buen positioning web que te haga relevante en los buscadores, sería ideal aparecer en los primeros resultados de Google. Para ello podemos recurrir a una empresa especializada en posicionamiento web para que nos ayude a mejorar el SEO, recurriendo a las campañas de Google Adwords( a través de anuncios en Google), la optimización de nuestras cuentas en redes sociales (Social Media Optimization ) etc. Con todo esto se consigue estar presente en internet y lo que es aún más importante: que la gente recuerde que estás en la red.

Como comentábamos el boca a boca a sido desde siempre un método tradicional para darse uno a conocer, actualmente esta fase se ha “desarrollado” y podemos encontrarla en la red, se trata de el ruido que hace la gente en internet a través de twitter, facebook, comentarios en blog, en youtube etc. Es por eso que es necesario que estés en internet de varias formas (tener redes sociales, blogs, web…).

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Google ha actualizado Penguin pero la relevancia en la calidad de los links no ha variado demasiado porque sigue siendo igual de importante que antes. Lo que sí que ha cambiado son las maneras cómo se deben construir los links ya que lo que Google pretende con la actualización de Penguin es castigar, penalizar, las webs o blogs que hayan amontonado una gran cantidad de links de una forma poco natural.

Para entendernos mejor veamos una comparación de cómo era la situación de los enlaces antes de la nueva actualización Penguin de Google.Nos centramos en los dos tipos de links principales:

1. SEO puro

Hablamos de aquellos links que se logran con el objetivo de escalar puestos en los buscadores, en otras palabras incrementar el SEO de la web. Estos links se pueden lograr de varias maneras, en entradas de blogs, perfiles en redes sociales etc.

2. SEO+ Tráfico

Se tratan de los links que originan SEO para el sitio (para salir de los primeros en los buscadores) a la vez que aportan tráfico (es decir que entran usuarios a la web). Un ejemplo de esto son las entradas en algún blog relevante relacionado con nuestra empresa o negocio. Son links que logran acercar a más usuarios a la web.

• Las diferencias entre las marketing strategies de enlaces antiguas y las actuales:

Antes se ponía especial atención a la obtención de los links de SEO puro, aquellos que nos posicionaban entre los primeros puestos en Google aunque la web no tuviera un contenido importante o de calidad. Google ha plasmado su descontento a través de penalizaciones a las webs que tan sólo se centraban en conseguir links por conseguir sin preocuparse por los intereses del usuario o la calidad de su contenido, es decir sin considerar si aportaban algo útil a la red. En referencia a los links que aportan puro SEO, siguen funcionando aunque hay que ser consciente que obtener links siempre ha de estar acompañado con contenido de calidad útil para el usuario.

En cuanto al SEO+Tráfico, aquél que mejoraba el SEO de la web y generaba tráfico sigue estando en vigor, tener nuestra web en otras de cierta autoridad mejoran el SEO del sitio. Con la actualización de Penguin Google hay que hablar de links ROI; el SEO que se debe practicar actualmente debe ser el que aporte mejoras en el SEO, en el tráfico de calidad y en las conversiones. La principal diferencia entre los links ROI y los que aportan mejoras en el SEO es que los primeros pueden aportar tráfico de mejor calidad y por lo tanto conversiones, estos links tienen más valor porque están construidos para alcanzar las ventas.

Obtener links y mejorar la estrategia de linkbuilding después de la actualización de Google es positivo tanto para las empresas de marketing online como para sus clientes ya que estos conseguirán unas mejores posiciones en los buscadores, mejoras en el tráfico y en el ROI de su web.

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He linkbuilding consiste en construir enlaces que apunten hacia nuestra web o blog. Cuando un blog o una página web enlazan hacia la nuestra obtenemos una serie de beneficios:

1) Search Engine Optimization (SEO). Una SEO strategy incluye más cosas que el linkbuilding pero este último es un aspecto muy importante para posicionar nuestra página web en los motores de búsqueda como Google. Los enlaces de calidad y en cantidad, aunque sin pasarse, ayudan a mejorar el ranking de la web.

2) Tráfico directo. Qué otras páginas tengan enlace a la nuestra es muy positivo porque un visitante que este consultando los contenidos de dicha página es probable que le dé click al enlace y vaya a parar a la nuestra. Si el enlace está situado en un lugar de interés del usuario el tráfico en nuestra página irá en aumento.

3) Branding. En el caso de que los usuarios que entran en una página web deciden no hacer click en los enlaces que llevan a la nuestra puede ser no del todo negativo, es decir habrán visto los enlaces y es probable que recuerden el nombre o alguna referencia de nuestro sitio web. En un futuro si les interesa pueden acudir al enlace y llegar hasta nuestra página web.

Es importante que las páginas web o blogs que enlacen al nuestro estén relacionadas temáticamente, normalmente si un usuario visita una web de algo que le interesa y ve enlaces a otras páginas que están estrechamente relacionadas es bastante probable que las visite. Una buena forma de relacionar nuestra web con otra de semejante contenido es tener un blog del mismo tema que enlace a nuestra página web principal, además de informar a los usuarios sobre aquello que les interesa tendrán la oportunidad de ver que puede ofrecerles tu empresa.

Las actuales campañas de marketing online deben contar con el apoyo de las social media que es dónde están gran parte de los internautas, por ello en los perfiles sociales de tu empresa es conveniente de qué informes de todo lo que sucede y que lo acompañes de enlaces que dirijan a tu web.

Para alcanzar un buen positioning web deberás tener en cuenta el linkbuilding y otros aspectos del marketing online que te ayuden a escalar posiciones para hacerte visible en internet.

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Today we are going to focus on how to improve the results of an SEO strategy in order to attract more visits to our website or blog without the need to modify anything on the site.

When our website already appears in the top positions of search engines like Google, it is important to stay on the site, not go down, for this we can carry out actions such as improving the persuasiveness of our results. What should be done is to improve the site links, that is, the texts of the hierarchical results.

What are sitelinks or ranked results?

When Google analyzes a website, it finds more than one result and shows the most relevant or important first and the rest of the relevant pages of the same website appear staggered below it in the form of two columns. These links we are talking about are produced automatically.

How can I decide what appears in the columns?

To control or modify what appears in the two columns we can resort to Google Webmasters. It is necessary to register as webmaster of the website at www.google.com/webmasters, once inside you have to go to the control panel of this Google tool and there we will see the management menu in the "site links" section. From this section we can indicate to Google the content that we do not want to appear, for this the option "degrade a URL" is used. With this we achieve that if there is a URL on our website that we do not want to appear, we can announce to Google Webmasters that it undervalues ​​the position of that URL and that it does not appear in the hierarchical results. The ideal of this tool would be that it would allow us to indicate what we want to appear, not what we want to reduce, but it cannot be done. In order to show the desired pages, we must demote those that do not interest us and that Google has selected on its own.

What do we get from having good hierarchical results?

The most important thing is that we can show the most relevant information on our website and therefore demonstrate that it is a quality site, with this the user will show interest and enter the web. In other words, it is a way of transmitting a good first impression to users. We will also observe that there is a correlation between the pages that appear in this area and the most visited on our website, this can be seen at Google Analytics.

All this is done with the aim of appear among the first search engine results como Google para atraer a más posibles clientes a nuestro sitio web, si aún no apareces en dichos resultados la mejor opción es plantearte consultar a una online marketing company como Amesb que te guie en este proceso.

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The images that appear in the search results of search engines such as Google come from blogs, media websites, image banks, etc. Google has the ability to index images that are in JPEG, GIF, BMP, PNG, SVG, and WebP formats.

When we do an image search on Google on search engine identifies what we are looking forIn other words, in a search for "macaroni" it knows how to differentiate what macaroni is from another type of pasta and shows us only the images that correspond to macaroni. When our algorithms index images they take into account the textual content of the web page in which it is located to have information about it, they also look at the body and title of the page, and also you can obtain information from the image with its filename. Another way to know more about the photo is to obtain information about it through the caption of the image. So that the search engine can find the images you have on your website or blog, make sure that they can be track backFor this, it must be in one of the compatible formats that we mentioned at the beginning of this post. It is important that the name of the image is related to its content and what we have written about it on our page.

Sometimes the Google robot is the one that tracks the images and not the Google Images, this happens when it is not certain that a URL leads to an image, that is, we first track the URL with the robot. In the event that a URL directs to a photo or image, we will visit it again with the Google Images robot, that is why it is advisable to allow the tracking of images and pages with both the Google Images robot and that of Google .

Sending a sitemap of the images has advantages, the sitemaps tell us what we have new images and can provide us with a description that helps us know what they are.

If the images of your website appear in the results of Google Images, it has a greater chance of being visited by people who are interested in the services or products that your company offers and appear among the first results in Google.

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The reference search engine of the network is undoubtedly GoogleFor this reason, it has become an essential tool for experts in the natural positioning of web pages. Google analyzes different aspects of websites and blogs to value and trust them. One of the factors that the great North American search engine takes into account is the site age, that is to say, a domain that has a certain time of permanence in the network will be analyzed before by Google than one that has just been created and therefore the first one will have the confidence of the search engine. Another criterion analyzed are the quality web linksThe better the links, the more prestigious the site will have, it must be taken into account that it is not advisable to abuse the reciprocal links between the pages because Google can penalize the web in question.

The tactic that Google values ​​in SEO and is the best known by users is the keywords of quality to position the web domain. It is recommended that the number of keywords chosen to position the web or blog is not more than eight so that the weight is distributed throughout the text. An essential characteristic for any website is that it must have quality content that may be of interest to users, in this field a good design or image of the place also helps the Internet user to stay longer on it. For the search engine to positively value your website and you can appear first in Google, you must do a good job ofSEO positioning and thus reach the maximum possible number of clients.

As they say: if you are not in Google you do not exist.

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He SEO It is not easy, especially for e-commerce websites, that is, direct sales of products or services. To improve the web positioning of a business on the web and thus attract customers and generate sales, various factors must be taken into account. An important aspect is that the web must have unique and interesting content, thus Google will know that it is a quality site and that therefore it is a website that deserves to be visited, the search engine algorithms recognize it and positively influence the SERP rankingss. It is essential to know what consumers are looking for to write keywords that generate traffic on the web.

In the cases of sales portals it is sometimes convenient to create pages for the categories and subcategories of the articles, products or services that are offered. This is because Internet users when conducting a search tend to write the name of the specific product, such as "Epson stylus r200 cartridge", if we create subsections on the web for more specific searches we can get more customers than if we only used more generic keywords such as "printer cartridges".

It is necessary the internal link optimization within the web that lead to products or categories using the appropriate keywords as a link. This helps search engines like Google locate and index other pages on the web. Links increase the relevance of the site and help to improve web visibility thus increasing its organic positioning. Getting quality links from other sites, backlinks, is an important element that can help us to be the first in Google, for this it is advisable to have a company blog where you can talk about the products and generate interesting current content for the customer.

As we have commented in other blog entries, social media campaigns, that is, the use of social networks such as Google+, Facebook or Twitter, help to improve web positioning.

Finally, it is recommended that the web allows visitors to leave comments as this will increase the relevance of the site also in this way the communication between company and client is not unidirectional and a greater bond of trust is established.

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Para tener buenos resultados de una página web es necesario realizar tareas continuas en materia de posicionamiento web. En ocasiones la web no tiene el éxito esperado, es decir que recibe muy pocas visitas, porque tiene problemas que le impiden alcanzar los first results in search engines like Google.

To solve the aspects that deteriorate the positioning of the web, it is convenient to do what is known asSEO Check.

The SEO Check es un estudio que permite ejecutar las acciones que se consideren adecuadas para lograr que la página web sea visible en Internet y lo que es más importante que ésta aparezca entre los primeros resultados del buscador en el menor tiempo posible. Para lograr los objetivos anteriores hay que localizar los motivos que ocasionan el mal posicionamiento del sitio web. Si su web no recibe las visitas que desea y no consigue clientes debe realizar este tipo de chequeo y consultar ayuda profesional en materia de SEO to achieve good results in search engines such as Google and thus reach the desired user. Being among the first of Google provides your website and therefore your company to be available to all Internet users and that implies increasing the volume of business.

The webs located among the first results in the search engines have more reputation and consequently more trust on the part of users, Internet users tend to think that the pages that are in the first positions are reliable companies or businesses.

Al realizar una búsqueda en internet a través de buscadores el internauta no suele seguir buscando más allá de la tercera página de resultados por eso es importante estar en la primera página, a poder ser el primero en Google, para así generar más ventas y atraer clientes a su empresa.

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