Content Marketing – Make a website appear among the first results of Google It is a task in which several factors intervene, among them the content marketing.
Content marketing is a marketing technique that consists of creating and distributing relevant and valuable content to attract our target audience.
According to the infographic prepared by the UK marketing agency Content Plus, these are the results of a good content marketing strategy:
- MMore visibility on the internet and wider reach: websites and blogs are positioned better; company blogs make visits to the business website grow by 55% and companies that have a blog in addition to a website get almost 100% more inbound links to their site.
- save work: content on social networks is a source of search and customer acquisition either through Linkedin, Facebook or Twitter. More than half of the companies that manage good content on their social media accounts have increased the efficiency of their marketing strategies.
- Word of mouth is still decisive: that other users or acquaintances recommend the products and/or services of such a company will increase purchases, that has happened all our lives: we would buy a product if our friend had liked it or if the neighbor recommended it to us. The same thing happens on the internet, 6 out of 10 users on Twitter or Facebook recommend the brands they follow.
- blogs influence more than magazines when making decisions about which product to buy.
- have a engaging content and convincing is the key to generating sales as it brings the company and the user closer together.
The marketing strategies that you can use for your business are very varied and depending on your needs you can use one or the other, if you want to know more about it, stop by Amesb Y Contact us without any problem.