The content is the most important thing on a website but for users to find the interesting content that you offer you need to make yourself visible on the internet, the content must include a keyword list.
Surely there are many users interested in the services or products of your company but they do not yet know it, although the content of your website or blog may interest them, it will be null if they do not know it. we optimize to highlight the keywords, that is, those that define your business (those words that users would type in search engines like Google). These keywords are essential for your site to be visible to search engines.
The main thing is to incorporate key words related to your company in the texts of your website so that users can find you on the Internet, preferably among top google results.
The pillars of online marketing are SEO and the content, to control your online marketing campaigns you must know which words lead Internet users to your website. You can find out what words users search for you and determine which are the keywords that they type in search engines like Google when they want to find the content you offer. If you always work with specific keywords you can increase the chances of attracting more readers.
Example of keyword list:
If you have an online marketing blog, in addition to including the concept “marketing online” you should be more specific and include other terms such as “google adwords campaigns” or “social media marketing”.
If you have a website or blog and want it to appear among top google results You must take care of the content of your site, that it is of quality, that it contains good keywords that lead users to your business and rely on an online marketing company that helps you improve the quality and profitability of visits to your site. web.