What is the ROI and why you should take it into account
The term ROI refers to the return of investment, that is, it is a metric that Compare the benefits obtained with the cost which has meant the creation and promotion of content. Its objective, therefore, is to measure the profitability and effectiveness of a content marketing strategy.
Consequently, knowing how to calculate the ROI in content marketing is essential To ensure that your economic effort is resulting in profitable, and will contribute significantly to your efforts.
Because "spending on spending" is not recommended or sustainable. For this reason, from our AMESB agency, such as Content marketing specialists, we are going to explain how to measure in ROI in this facet of your business communication, and we are going to talk about concepts that you may do not know but that are crucial, such as the KPIs, also informing you of Tools you can use to study the impact That have your content.
Table of Contents
The ROI in content marketing: the formula
The Mathematical Formula that you must apply if you want to know how to calculate the ROI in content marketing is the following that we are going to describe,
ROI is a percentage (%) and is remaining The amount of your investment to the return of this. Then, the result of said subtraction has to to divide, again, among the amount you have invested. Next, it only remains multiply per 100 the figure resulting from the division. Thus at first glance, the operation may seem complex, but let's see an example to simplify.
Example of calculation of the ROI for the work of a blog
Imagine that in the first semester of 2025 you have spent 1.800 euros in the Writing your blog, which has carried out a professional for € 300 per month -this is an example of a possible contract with our agency. Well, after applying the corresponding measurements (which we will expand in the following section) you can check that thanks to the quality of your blog articles, And to the clients that you have attracted in that way, you have obtained € 3,000 of income. Let's continue.
Tu net gain has been € 1,200 (3,000 - 1,800), and if we now follow the aforementioned ROI formula, we would find:
- 1,200 € divided between 1,800 = 0.66
- 0, 66 multiplied by 100 = 66
- ROI = 66%
But, what does it mean Achieve a 66%ROI? Is it good or does not indicate sufficient profitability? The answer to the first question is that a return on investment of that percentage means that, For each euro allocated to content marketing, you have reached approximately € 0.66 of net profit.
And yes, in short, a very competitive ROI can be considered; Any ROI greater than 50% is positive and profitable, especially in content strategies, where the results are usually seen in the medium and long term. However, you can contact us here To study your ROI most exhaustively, depending on your sector and the objectives of your business.
10 Kpis key to measure the performance of your content
Let's go by parts: a kpi (key performance indicator, or key performance indicator) is a quantitative metric that evaluates the performance of a process according to a specific purpose previously established.
Clarified this, let's see what are The most important kpis To establish the ROI of a content marketing strategy on your website and blog, especially.
- Number of visits The Pages Viewed
- Visitors (unique, excluding those who repeat), what is called ‘scope’
- Time of permanence During your visit to content
- Percentage of rebound: Those who leave the page
- Rate of conversion, who have performed some action
- Rate of engagement, of interaction
- Impressions: The times the content has been visible
- CTR (Click-Through Rate), or in other words, clicks
- New followers that you have won
- Costs of production and distribution: Your monetary contribution
Investigating and interpreting these parameters you will not only receive privileged information, but this will also allow you make informed decisions.
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TOP TOP TO VALUATE THE IMPACT THE CONTENT
Google Analytics
As experts in ROI measurement, for us it is absolutely essential Google Analytics, since from this platform we can Examine user behavior on your website, identify the most visited pages, traffic and conversions, and creating personalized reports.
Ahrefs
This other option is ideal to monitor the SEO positioning of your content, analyze keywords, organic traffic and backlinks. And it helps to know how your content and its impact evolve.
Semrush
A very complete alternative because it investigates keywords, studies competition and informs you of backlinks. Specifically, it is very useful to identify opportunities for improvement in a content strategy.
HubSpot
Hubspot, very recognized in our sector, details the customer life cycle, the generation of leads and the performance of the contents, with conversion and profitability metrics.
Hotjar
Very interesting, because it serves to complement quantitative analysis with heat maps and session recordings that imply how users interact.
And Amesb, We combine some tools -even some that do not appear in this list- To provide our customers with a complete vision and calculate your ROI in a very precise way. If you want to know our way of working, you can Call us And we will surely surprise you.
How to calculate the ROI in content marketing: the ideal roi
The desired ROI could be 100%, which would imply having duplicate the investment, but in many cases with which it exceeds 50% it can be considered very positive, as we highlighted above. However, 100% is not the final goal, because You can aspire to more than 500%. And it is not unattainable in large marketing campaigns.
The optimal, however, always depends on each case, of the context and the expectations of profitability, aspects that we always study in our agency. Because, for us, content marketing has to Stop being an expense in the medium term to become an intelligent investment. Seriously, don't neglect your content; They can report you much more than you think.
And don't forget about social media. Here are some clues so that your investment in them is also beneficial for your company: Trends in social networks 2025: advances to your competencya.
