Let's imagine that your business You don't have a website and you want to publish one quickly. Well, artificial intelligence can help you in this task. Choosing a website builder with AI is easy, there are even free options - which you can see in the first Google results if you search for how to make a website with artificial intelligence. These platforms are also usually very intuitive and do not require programming knowledge.
The creation of sites with this technology includes customization tools, which is key to standing out from your competition and obtaining results. And, in turn, for your page to be visually consistent with your brand. This aspect, however, is quite limited, something that you should take into account.
In this article, as web design experts, we are going to show you in two easy steps How today you can build a website with AI. Even with Wordpress. But let's analyze both advantages and disadvantages, because in many cases it is not recommended.
Table of Contents
Steps to make a website with artificial intelligence
Step 1. Describe your project in detail
On platforms that offer the possibility of designing an artificial intelligence website, such as Webador, Wix, CDmon, Hostinger o Ionos, the description of your project is essential. Remember that AI understands natural language, so you must explain the purpose in your own words of your future website. And the more data you provide in your description, the better results can be generated.
It is about indicating the basic information about your company (what does it do and what is its majority audience, above all). But the essential thing is to communicate your ideas, needs and vision on the web project, thus establishing the bases for the entire design and development process.
Expose the style what you prefer when it comes to design, and the tone what you have in mind: elegant, fun, groundbreaking... You can also mention other pages as examples inspiring, or that have elements that you would like to integrate. And as for the content, the ideal thing is that you tell the AI the sections which, at the very least, there must be. And what material are you going to provide, such as texts, photographs, videos… Without forgetting the keywords so that you can carry out the optimization work to SEO.
Example of full description
Let's say your company is a cafeteria and pastry shop that offers homemade products in a comfortable environment. In that case, the description could be the following:
I need a website for my new artisan bakery, which is also a quiet cafe. I want a modern but cozy design, with soft pastel colors, my target being young adults between 25 and 40 years old who prefer quality pastries. The site must have a home page, the menu, an 'about us' section, a contact page (with a form) and a blog, as well as an image gallery. I have a logo and high-quality photos for you to use, as well as short texts that you will need to enlarge. The priority keyword is: artisan pastry Barcelona.
Step 2. Customize the AI-generated design
Once the artificial intelligence shows you its work, it's time to give it the personalized touch. For example, you can adjust the color palette or change the typography. And when it comes to the texts, we advise you to review and edit the content so that the information is as accurate as possible.
Also, you can add advanced features, like a chatbot with AI for customer service or an online reservation system. It all depends on your sector and the goals you want to achieve. There are different possibilities at your disposal.
Going one step further, you could implement recommendation systems based on artificial intelligence that suggest content (or products) based on user behavior.
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Advantages and disadvantages of websites with AI
There is no doubt that opting for this technology to build a website it will save you time; What could take weeks, or months – for you, your team, or an external agency – can now be accomplished in a matter of hours or a few days. AI automates much of the design and development process, to achieve a functional and attractive website easily and quickly. Besides, It doesn't matter if you don't have experience.
And now… the disadvantages. We're sorry to spoil the party, but in reality there are many. Firstly, these types of platforms They usually fall very short if we talk about the creation of a professional website. Artificial intelligence in this area usually follows patterns and very basic templates. And, as you have seen, you always have to intervene in the result. Until the customization phase itself is very limited, with color schemes and fonts under pre-established parameters.
Very questionable content and quality
Added to these creative limitations from a design perspective is the unoriginal content that AI can generate, which if not thoroughly retouched will not result in a distinctive brand experience. Therefore, although it may be a good starting point, you will have to work on it. Otherwise, it will probably seem that you really don't care about the quality of your website, with what that means in the eyes of your potential clients.
In conclusion, from the point of view of quality and the results you expect, in this matter it is preferable don't be in a hurry, and entrust your project to specialized professionals. Statistics maintain that users only take 0.05 seconds to form an opinion about a website, so it is vital that it is seen as professional -which automatically brings confidence-. And professionalism requires time, experience and knowledge.
At Amesb, as specialists in web design, we only see this route as appropriate for very simple pages, either personal or for very small businesses. If you are a self-employed person with muscles, you have an SME or a large company, it is not advisable that you leave the page that represents you on the Internet in the hands of AI.
Side B from a technical point of view
Not all, but most of the platforms that you can find if you search on the Internet for how to make a website with artificial intelligence They force you to contract with them hosting. And if you then terminate the contract, you immediately lose the tool and your website may fail.
On the other hand, the functionalities provided by AI may not fit what you want for your website. For that we are necessary web designers and developers, we can create truly on-demand pages and provide ongoing technical support as well as security updates.
As an added value, a professional web design is the key to increasing conversions and improving the user experience, which will boost your sales. That is the final reason why hiring a specialized agency is a strategic investment for your business.