Tiktok: a very active niche and a source of income
Do not discard the youngest audiences. In addition, Tiktok is also a network that they consult adults of different ages. For both reasons, it may be recommended that Not only are you focused on Instagram when carrying out social media actions.
As specialists in Internet advertising (SEM), from our digital marketing agency we take every opportunity for our customers to increase their visibility, recognition and sales. And Tiktok is presented as an interesting way to invest in ads, through the Tiktok Ads Manager platform.
In this article we will show you how to use Tiktok ADS to capture young customers through strategic ads, which enhance engagement and conversions. We will talk to you both about the campaign configuration process and the types of advertising formats That you have at your disposal. And there is a key that is in your favor: this social network - at this time - has a lower advertising saturation compared to others. But the time to benefit from this It is now, since the evolution in this regard will not take.
Table of Contents
Is it worth announcing my company on Tiktok?
In 2025, Yeah, especially if you want to connect with a young and dynamic audience, such as Z generation (which now covers ages between approximately 13 and 30 years). Let's keep in mind that it is the first generation that has grown completely immersed in digital technology, and for many of them Tiktok is part of their day to day. Along these lines, ignoring this platform can make possible business opportunities.
But let's see concrete reasons For those who, from our experience, should at least consider making a campaign:
- This network allows any video to end up being viral and reach thousands of people, and without the need for great advertising investment.
- Tiktok users not only consume content, but Its interaction rate is very high (Comments, sharing ..), which can increase the effectiveness of your ads.
- Tiktok is characterized by a Very strong potential for sales and generation of leads, thanks to functionalities such as the possibility of including direct links to your website or store.
But this last point encompasses more actions that you can start up, such as Tiktok Shop -To sell products without the user having to leave the app. Or the innovative live purchases or Live Shopping. If you are interested in knowing what advantages you can contribute these initiatives, Contact us And we will study the most suitable online sales plan for your business within this network.
Statistics confirm the power of Tiktok
According to the dates of ByteDance, Chinese technology company known worldwide for being the Tiktok developer, the Tiktok advertisement system potentially reaches 1,840 million users over 18 years.
To this is added that, according to IAB Spain, one of the greatest Spanish associations dedicated to communication, in the first five months of 2025, the youth network exceeded 6 billion visualizations in Spain, with a growth of 30% in scope and 23% in interactions (compared to 2024).
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How to use Tiktok Ads Manager: Beginner Guide
To announce your products or services in this social network, first of all you have Register at Tiktok Business and access Ads Manager. The process, in broad strokes, is not excessively complicated: you define the objective of your campaign (recognition, traffic, leads, sales, etc.), Segments the public you want to address (By age, interest, location ...) and choose the ad format that best suits your strategy.
The complication comes to select the Kpi, that is, the indicators that will measure your success (ROI, scope, conversion rate ...) Above all, when interpreting them. But, if you delegate this task in specialized professionals, they will make the best performance of it.
9 Types of Top Ads on Tiktok Ads
In-Feed Ads: Vertical videos that appear in the feed "for you", suitable for generating engagement, web traffic and conversions.
Spark Ads: Sponsorship of popular organic content, own or from other accounts, which reinforces authenticity and trust.
TopView Ads o Brand Takeover Ads: Full screen ads that are right when opening the app, with sound. They capture attention immediately, so they are very indicated for launches.
Hashtag Challenge: They promote participation with hashtags sponsored in the “Discover” section.
Carousel Ads: Ads with several successive images (up to 10), which show variety and tell stories visually.
Video Shopping Ads: Videos with product mosaics -clicable- that lead to a shopping gallery inside the app.
Playable Ads: Interactive advertising where to try games or apps before download.
Sponsored Influencer Content: The usual work of influencers with brands.
Lead Generation Ads: To collect data from potential customers directly from the app.
If you need an expert team To prepare these ads, you can count on us. Call us And, in addition, we will carry out a segmentation work to create personalized audiences according to your interests. After that, we will adjust and optimize your budget, without forgetting the active monitoring of your campaign.
The strategy to improve engagement and conversions
In 2025, the key is to apply the best practices in your campaign, with strategies adapted to this year's trends, user preferences and Tiktok's current algorithm.
Those who consume Tiktok content respond better to natural and spontaneous style videos, above all, entertaining, so it is recommended that Avoid you base on the canons of traditional advertising. Hence, the most appropriate is to publish by videos with a powerful initial hook and striking visual elements.
It is also very important that you try different ads versions, and then analyze the results to optimize your strategy and budget, prioritizing the actions that revert to better conversion rates.
Finally, adhere to the remarketing To get closer to those who have already shown interest in your brand, and do it through Sequential campaigns: first shows a value ad (with the benefits or solutions that your company offers), or of an informative nature. And then, whom they interact with him, muestrales direct sales advertising.
How to use Tiktok ADS to capture young customers: conclusion
To finish understanding how to use Tiktok ADS to capture young customers - and not so young - you have to start from the fact that ads in this social network form part of the natural flow of content That users see and enjoy. Therefore, what can really work for you are ads that seem Answers to real questions or useful tips, not excessively formal spots.
In that same line, It is not about just following a rigid formula, but to dare to stand out and be flexible. In short, for the Tiktok community to buy your services or products, be authentic and You will see how the prize platform that integrates you into their own culture and language.
If this post has been useful, and you want Learn more about social networks, we advise you to read this other article that will give you many keys: Trends in social networks 2025: advances to your competition. And for everything else, Here are our contact data For what you need.
