May 17 is World Internet Day. The network is an element that is part of our lives: at work, at home, in studies... In today's post we explain some characteristics of Internet users in Spain.
65% of the population are weekly users
Almost three quarters of Spaniards go online at least once a week. Every day more than 17 million people connect in the country, which is almost half of the population between 15 and 17 years old.
The most common activities
What most Internet users do is send and/or receive emails or other types of messaging (Skype conversations, Facebook messages, etc.), secondly, search for information about goods and services and interact on social networks (the most used are Facebook, Twitter, YouTube and Instagram).
He web positioning It is very important since, as we can see, Spanish Internet users spend a large part of their browsing searching for information about what interests them. Appearing first in Google is the key to taking advantage of the website of any company or business.
Those who use mobile internet the most
In Spain, 66% of users have a Smartphone, that is, 7 out of 10 people have a mobile phone with internet. These figures place the country in the European mobile telephony leader behind other countries such as the United Kingdom, Germany, France and Italy. Thanks to smartphones, users can access web content, applications and multimedia from anywhere at any time. The growth in the use of mobile phones means that many companies adapt their websites for these devices and carry out advertising campaigns. mobile seo.
Comerio online
There are almost 15 million people who shop online. The number of online sales is growing and more and more companies decide to sell their products through the internet. Have a Online store It brings many benefits and brings the product closer to the user.
Social media earrings
The population is very active in social networks since it is a way of relating and at the same time being informed of what we like or are interested in. In this sense, it is essential that companies carry out social media marketing campaigns as it is one of the most effective ways to reach the customer.
If you want to learn how to get the most out of your website, don't hesitate to contact us.