No Responsive Web Design You Lose Many Opportunities
The Responsive Web Design is a technique that we use web development specialists for a page Adapt and adapt automatically to different screen sizes and devices, such as computers, convertible laptops, tablets and smartphones. It responds, therefore, to the need to provide a good User experience On any platform.
And it is not something that we simply recommend as an option, but is essential because today Most users access the Internet from their mobile, which makes it necessary for websites to be optimized for smartphones. In that sense, if your website is not, Users can abandon it quickly.
In this article we explain to you What is the web design in detail, as well as its importance and the benefits it entails. And we give you the keys to know How to make your site 100% Responsive.
Table of Contents
What is the Responsive design: coherent visualization
The responsive design, also known as adaptive design, aims to offer a uniform and intuitive experience to the visitor taking into account that it can be visualizing a website from a computer, telephone, tablet or convertible portable, without creating separate versions of a website for each one. It is a technique that adapt both the content and the structure of the page to the characteristics of the device from which it is accessed.
To do this possible, the web design experts We use technologies that automate resolving, but for implementation to be totally consistent - and we usually complement this action with a Manual configuration. In fact, additional programming is vital in certain elements.
In short, the main characteristics of the responsive web design are the following:
- Flexibility: The design adapts automatically to any screen size, but without sacrificing aesthetics or functionality.
- Proportional images: The photographs change their measures, Without deforming, so that they are seen correctly on all devices.
- Content priority: In mobile phones there is greater relevance to the essential contents, while the secondary ones go to the background while presenting.
- Easy interaction: The buttons and links are "transformed" to Its use on touch screens.
- Hamburger menu: In smartphones it is common for the classic menu to take the format of a three -line icon that unfolds when clicking, facing make the most of the space.
You're a web here no es responsive, you can contact us here To solve the problem. Because it really is a problem, because it can suppose a loss of visitors for you. In addition, this will negatively impact on SEO, since Google favors the sites that are mobile-friendly, which can reduce your traffic when lowering your position in search results.
Advantages of Responsive Design for your website (and your business)
First, a mobile fluid user experience Increase the probability that the public will interact with your page, facilitating not only reading but also purchases, subscriptions, etc. This can be translated, consequently, in More income For your company.
Likewise, Responsive Techniques accelerate performance In smartphones and tablets, minimizing the rebound rate. This is a critical point, since users abandon the websites that take to charge. For that reason, the Responsive design prevents possible customers from losing, because it allows the time of permanence to increase.
In parallel, from a practical point of view, content management is much simpler on a responsive website. The updates and changes you can make apply at once, automatically synchronizing in all versions. This will save you time and, in turn, minimize human error.
The reinforcement of your brand image
It is also a priority that you know that a modern and adaptable design positions you above competitors with obsolete, or less attractive websites. Both in regard to your reputation and your presence on Google. From our Amsb agency we always insist that the brand image in the digital environment is not just an aesthetic factor; It is a strategic asset that directly influences quality perception and purchase decision.
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It is worth it: Try it yourself
Have you ever entered a website from your mobile and have had to do Zoom to read? That happens when it is not responsive. The one that we do will avoid that: the texts and buttons will be clear from the first moment. It is like having a physical store with doors that enlarged or shrink according to the client who passes. So No one stays out, and everyone buys comfortably. We talk about an investment in accessibility and sales, not a strictly technical expense.
However, if you want to redesign your website or make a from scratch, the fact that it is responsive does not increase the price exponentially. Today, it is natural for those who work in digital marketing. The strange thing would be for you to hire a web development company that did not include Design Responsive. If you want more information about How do we build the Responsive Web, Call us And we will tell you.
To appreciate the difference, and observe all benefits From the Responsive Design, you can prove whether a website (or even yours, in case you are not sure) is responsive or not: Visit the Site on the computer and then on your phone. If you are optimized for mobile devices, you will usually see, among other aspects, how the conventional menu that appears on computers becomes a three -striped button -Hamburguesa- and the images are adjusted. Or, instead, it is adapted differently to see.
You can also use tools such as Google Mobile-Friendly Test in order to Find out if your website has responsive design. And if you don't have it, you have to consider acting about it. Remember Google "punishes" the pages that are not prepared for mobiles, and your business will appear below searches.
How to make your website 100% Responsive: 6 Keys
- Choose Responsive templates or issues, like those of WordPress. In this other blog post you have additional information about Why it is important to choose a good topic or template for your website.
- Reduces the size of the images or pass to Webp format (ideal because they will weigh less). Thus your website will load much faster in mobiles.
- Prioritizes the mobile-first If you start from zero: design first for mobiles and then scale for desktop.
- Work with Media Queries. They are CSS rules that act as "conditional", that is, they apply specific styles based on certain characteristics, such as width, orientation or resolution.
- Usa Relative letter sizes (such as "EM" or "REM") instead of fixed pixels. Thus the text grows or decreases according to the screen.
- Bet on Visual builders that allow you to drag elements and adjust them. They are like digital layers!
It is very possible that, if you do not have specific training, You have not understood much the concepts that we have just presented. If so, you can contact our agency so that our team of professionals adapt your page to mobile devices. The result: users will associate your brand with modernity and good attention, something crucial to get them and loyalty.
Conclusion: Responsive design is essential
Be Water, My Friend. Imagine that your website is like water: it is conditioned to the container where you pour it. Whether it is a glass (mobile or tablet), a cube (computer) or a jug (convertible portable), water always fills the space Without spilling. In that line, if your site is not responsive, you will be Losing business opportunities, as we pointed out at the beginning of this post. Users are more willing to perform websites that look good and are easy to use.
The purpose of the Responsive design is, in short, to prevent them from occurring distortions that generate distrust. Responsive web design is not, therefore, a simple trend, but an indispensable requirement to compete in the digital market. From SEO to user experience, its benefits will reverse In growth and, even more important, the sustainability of your business.
