The AI in the Google search engine: Do you know the AEO?

The AI in the Google search engine and the impact on your marketing

The fact of Carefully choose the keywords of a text so that it is properly positioned is not a practice that has disappeared. Not much less.

What happens is that now SEO should not only contemplate that technique, but also take into account the "requirements" to be able to have more possibilities to leave the view created by the and in adjacent links.

These - for the moment - have a certain mystery component even for the professionals that we dedicate ourselves to digital marketing (as happens are many other facets of Google), but there are Clear tracks In this regard. We list them below.

The 8 keys to be cited by artificial intelligence

• The content must be Treaty in depth and be well structured, organized (H1, H2, H3, listings, well -defined paragraphs, etc.)
• Secondly, the information must be Specialized and, of course, reliable. Do not trust what any source you consult holds, it resorts only to those that are reliable. In that sense, which contains references to valid reports or statistics, or expert opinions, it can also be useful.
• The readability and clarity They are also very important aspects, so you should avoid hardly understandable, confusing or poorly explained texts. The ideal thing is that they are easy to read and direct, and that their language is natural. Avoid flooding your writings with technicalities; Thinking in terms of conversation and real needs is the most advisable.
• In parallel, the originality It is also necessary, since it is valued that the content is authentic, that it has not been copied and that it has worked thoroughly.
• From the informative perspective, it is not a good idea to focus on a single basic issue. The most appropriate is to expose different sub -themes and nuances.
• Your history as a source with Authority in the matter It also counts: this technology prioritizes websites that demonstrate an expert knowledge.
• The update It is another indispensable point, since obsolete contents will probably not be chosen by artificial intelligence.
• Finally, in this selection of conditions so that the AI in the Google search engine does not discard your website, the technical factors cannot be missing, such as Indexation, load speed and mobile usability.

So that We create content on your website and blog That is susceptible to being chosen by ai overView, you can contact us here And we will explain how we work. We always bet on very elaborate and different sub -themes, so that the result is very far from being a copy/paste of what the AI can generate after putting a post about [a general theme]. " That is not our modus operandi, since the paradox is that the Google does not give value to something like this from artificial intelligence itself.

More effective, natural and intuitive searches

Let's go now on the other side, to the end user. Thanks to this novelty, you can now look for much more natural. We speak not only of words and expressions of common use, but as each one thinks, How would you ask Chatgpt or Gemini, but without being inside the tools.

People can also Raise more complex and extensive questions, because the search engine can understand them. Even the most specific. Consequently, the consumer becomes increasingly demanding, being able to be informed and assisted by intelligent technology.

So far we have been accustomed to adapting our questions to "how Google thinks", using short phrases, keywords and simple structures. For example: ‘Families Vacation’ can now become ‘What nature travel options do I have for two adults and a child, leaving from Barcelona and with a limited budget?’. As you can see, the question must not be simplified, because Gemini's integration understands contexts.

Ai mode, one step further

So far we have referred in this article to what appears at the top of Google's first page, and that precedes traditional results. But there is something even more powerful that is already underway, and it is called Ai Mode. You can try this model by clicking This specific Google AI mode link, although it is currently In the process of improvement. However, you may have to adjust settings to enable access (and remember that this is only possible by starting a Google account).

He you have mode -o modo ia- It expands the functions of the view created with AI, with more advanced abilities of reasoning and interaction. And offers much more complete, contextual and deep responses than those that provide the view created by Ia.

In addition, with this option, you can do Follow -up questions, to clarify doubts or ask for additional details. All this on the march, as if they were talking with an expert in a chat. And if, It is still Gemini.

We speak, in short, to use AI but more easily, from the Google URL. And you can Take advantage for your company. But to get one of the favorite sources of artificial intelligence, you have to put effort into it and, above all, put yourself in the hands of professionals with updated knowledge in this type of SEO, called Answer Engine Optimization (AEO). If you want to put yourself in expert hands so as not to stay behind in this matter, Contact us.