Take advantage of your content to generate business
According to the discipline of inboud marketing, Value contents (non -direct advertising) are a way to attract qualified leads -Potential clients that demonstrate real interest- in a non -invasive and natural way, inviting the user interact voluntarily with the brand.
But that does not mean that the content cannot be complemented, or a website in general, with other elements that give a “push” to the person interaction. One of them, perhaps the main one, is to make a call to action, or more than one. That is the axis of this article, where we are going to explain What is a call to action or cta (and what is it for).
In addition, we will describe the Types of CTA so that you know the range of possibilities with which you tell. And if on your website and blog You already use them, as experts in content marketing Y Web design, we will give you precise indications of How to improve them. Because if you already use this technique but you do not get results, it can be a good time to rethink your calls to action.
Table of Contents
What is a call to action or cta: clarity and forcefulness
Normally in the form of prominent with button, a call to action or CTA (for its acronym in English, call to action) aims to motivate users to make a specific action, how to contact, subscribe, buy, download a resource, fill out a form or any other relevant for marketing strategy. In this way, a CTA seeks Transform visitors into leads or customers.
Several may appear on a single page, or only one, but in any case it is that it is always clear and attractive, And very direct; In action calls there are no half half. However, this is not synonymous with being aggressive or annoying, but it is like an invitation that can be accepted or not. But they are essential if the navigator shows interest, since the possible abandonment is avoided and the person is "hooks" to follow the process.
On the other hand, each click or interaction through a CTA allows Analyze and value its effectiveness and conversion rate, thus facilitating continuous optimization.
Types of calls to action and examples, according to purpose
The CTAS are classified into various classes according to their goal within the conversion funnel, the format and the tone they use. Next, we summarize the 5 most common types of CTA, with its main characteristics:
- Informative: It provides value content, in this case without inciting for sale, but to capture more attention. An example of this call to action would be "discover more about our history."
- Of conversion directly the purchase: motivates immediate action, such as buying a product or hiring a service. They have a more urgent character, such as "Buy now", "Get your discount" or "Reserve your Plaza".
- For registration: It drives the user to register, to subscribe or create an account, which is ideal to generate leads. "Register for free" or "Join now" are samples of a registration cta.
- Of urgency: It gives limited time to carry out an action. "Limited offer", "Last opportunity", etc.
- As a means of retargeting: They go to those who did not complete a certain activity on your website, to encourage them to do so.
In addition, you must think that calls to action They are not always buttons; They can be links, images or banners clicking or even texts. To design a CTAS strategy on your website, or in other channels (as we explain below), you can Contact us here.
We convert Leads into clients
We obtain qualified leads with the most appropriate digital marketing techniques in each case. We focus on ensuring that potential buyers go through the sales funnel and become real customers.
We prevent you from spending time and effort on leads who, although they correspond to people who show some interest, are not determined to purchase your product or service. We will customize for you a series of methods and strategies until you reach a high conversion rate in order to increase your sales.
CTAS are not only useful on web pages: other contexts
In other channels, where interactions and conversions are also generated, CTA can be a vital element. We talk about email marketing, social networks, online advertising (sem) and ecommerce. In all of them, including action calls can be a drastic change. But what is a call to action or CTA in these contexts? We clarify it to you.
In an email marketing campaign, you can integrate them into the emails, with a visual design that stands out, that is, they are visualized as Large and colorful buttons "They are also easy to press on your mobile. And in your networks, do not forget them because, in the social media environment, use ctas Brief, dynamic and oriented to an immediate benefit In your advertisements, publications or stories will make more benefit from your work. For example, stickers in stories can be a very easy way to call action.
Advertising and electronic commerce
As part of your ads on the Internet, SEM and/or display, the CTA are fundamental, and they must be sufficiently striking and persuasive For clicks to increase. As specialists in this area, we recommend that your call to action be aligned with the supply of the ad, and lead to a landing page Not to lose business opportunities, and be able to measure results.
Finally, we have to treat the CTA in online stores, where in addition to the classic "Add to the cart" or "Buy now", you can also opt for techniques such as upselling or Cross-telling: "Add guarantee", "See related products" or "Buy with free shipping". This kind of tactics are based on improving the product or service paying more (upselling) or achieving a more complete and valuable purchase adding items to the cart (Cross-Selling).
6 tips to create ctas, or to improve those you already have
1. The CTA begins with a Imperative verb ("Buy", "Register", "Discover"), in order to make the instruction concrete.
2. Regarding design, choose colors that contrast with the background, but respect the visual identity of your brand. It also leaves white space around so that the call to action does not go unnoticed.
3. Customize and adapt the text according to the user profile or the stage of the funnel where it is located. Something like "Start your free test" would be focused on new visitors, while "update your plan" would be allocated to those who are already customers.
4. Place the CTA in very visible places: At the beginning and end of the page, and half content if this is extensive.
5. If the call to action is especially relevant (for example, if it implies a payment), adds a small explanation or a reinforcement: "Without compromise", "Free cancellation" ...
6. Perform A/b tests Of different texts, colors, sizes, shapes and positions to know what works best with your audience.
Do you want to know more about what a call to action or CTA is?
The theory really already knows if you have read these lines, but Practice is another song. Because you can overload the content with too many ctas, and thus cause confusion. Or not hit the message and locations. Or, even, abuse the urgency tactics without being aware of it.
That's what we are for, and you can Call us so that We ideal, plan and implement A call call strategy, the most appropriate according to your business. CTAs are very versatile elements and you have to know how to use them so as not to waste resources. We will also make sure that each cta looks and works perfectly on all devices.
Another option, that if you have a somewhat obsolete webs redesign your page and, in that process, include optimized action calls. If you want to learn more about this alternative, you can read this other post of our blog: Web redesign: When and why update your website?
