An obsolete website is useless (it had to be said)
It continues to happen that, when you navigate in search of information, You find yourself with a website that seem to keep the digital style of the 90s: Too much text - and small - with obsolete content, little visual design, disorderly and agglutinated elements in a general chaotic appearance, animated gifs, visits, low load speed, link -based navigation and not adapted to the different types of devices ... in short, an overwhelming load for the view and that, currently, only causes rejection and desire to get out of there immediately.
We do not say that all websites outdated today are so, much less, but it is true that there are many companies that, for example, They have not renewed their website for 5 or 10 years. And that is bad, bad for visitors and bad to position in Google. Therefore, we wanted to dedicate this post to the web redesign, which is essential for a site to remain attractive while functional.
In AmesB, like Agency Specialized in Web Design, we recommend doing this type of update Every two or three years, since both user habits and SEO requirements change constantly, and that causes the pages that are not modernized to end aging and losing competitive effectiveness. In short, then we will explain everything related to the web redesign, so that you continue to attract both navigators and algorithms and, thus, You enhance your sales.
Table of Contents
Why is it so important to maintain a fresh and current website?
To the aspects that we have advanced in our introduction, Others who go beyond the purely visual are added. We list them:
- Security: Websites of this type are very little safe, and cannon meat for cyber attacks, especially if they have old versions of content management systems (such as outdated WordPress).
- User experience: The pages without web redesign do not contemplate that the user experience is good, and we no longer say optimal, so they do not retain visits, as we also pointed out before. Confused navigation and lack of clear call calls -Cet- can frustrate anyone.
- Credibility and trust: Another factor to keep in mind is that "transnochados" websites do not feel that the business is truly professional. As a consequence, people are much less willing to trust it for their purchases of products or services.
- Little visibility in search engines: Google does not reward pages that, due to their design and content, have not been recently worked, or at least maintained. For this reason, it is very difficult for them to position them in prominent positions within the search results, which is synonymous with losing business opportunities.
- No generation of leads: This kind of websites do not have functionalities and tools for attract leads. For example, they do not automate processes or have the possibility of "closing" the lead from the same website.
Signals that warn that your site needs a web redesign
Apart from an unusual design, another of the signals that at first glance would indicate that it is urgent that you redesign your website is If it is not responsive and not optimized for mobile. Taking into account that more than half of the visits are made from smartphones or tablets, if your website does not automatically adapt to different screen sizes, that will mean a decrease in visitors and affect your position on Google.
In our digital marketing agency we include the Responsive design on all the websites we create. Because it is not something optional, but today it is absolutely indispensable. If a user has to "go crazy" to understand your website from their phone, you will have failed in your investment of resources. Can contact us here To study your page and apply the responsive technique.
But let's continue. Another alert that your site does not respond to current canons is that Do not load fast. If it takes more than three or four seconds to load, users will probably discard it, and Google will penalize you in terms of positioning. Needless to say, immediacy is a priority on the Internet.
More signs: When you check, with a simple look, than your website Does not show the brand image you want to project. Or that your products or services have changed or evolved and that is not reflected. That is proof that you have to adapt it to be consistent with your business identity and your market offer.
And now, Look your competition. If you appreciate that their websites are more attractive than yours, both in design and content, you can be sure that they are becoming more visitors to customers than you.
Finally, get in the bowels of your page and there you will see that your website is shouting a technical update. We talk about outdated software, old plugins, conflicts, failures and even fatal errors. If even if you are profane in the matter you see that internally few things are correct, it is time for you to consider an urgently redesign.
Do you want an optimized and functional web design?
Briefly explain your business and your needs. We will find your solution.
Benefits of the web redesign and how to carry it out
With everything you have read so far, it is easy to extrapolate the advantages of the web redesign: Better positioning In search engines, more Organic Traffic, aspect more pleasant to view, increase of Conversions, further security, differentiation Regarding your competitors, greater credibility Before navigators ... in short, we are facing a whole series of direct (and measurable) benefits for any company that wants to be really present in the digital environment.
How we work in AMESB the web redesign
In our expert team we evaluate, in the first place, the current state of your site, in order to Find all your weak points (Design, speed, SEO, conversions, usability, etc.) But, of course, we talk to you so that all the actions that we are going to carry out are in line with your commercial and communication objectives. And then We elaborate a strategy where we do not forget to "spy" your direct competition.
Once this is done, we work on a New design focused on user experience. Web architecture is also vital, which encompasses content hierarchy, the search for a intuitive navigation - by menus, internal links, a search engine and other elements- and the technical aspects, such as what tools or systems are used so that the web works correctly.
After these steps, it touches the optimization and integration of new functionalities that your page did not have. And then we test the result exhaustively in different browsers and devices, launched the site alone When everything works perfectly.
A web redesign will beautify your page but, as you can see, that is only one of the benefits of this technique. We recommend that You consult your case with us so that we value the degree of complexity of your project and we can give yourself a budget as tight as possible without neglecting quality.
Web redesign: yes, also for you it is necessary
Many companies hesitate to redesign or not their website, because they already "work." But that situation, under that thought, will probably lengthen months, or even years. And what could be a simple renewal can then become something completely obsolete that It will require more investment. Not to mention that a beautiful time will have been lost where you could have made you stronger in your sector.
That stagnation, based on the fact that the web still works, does not prevent, on the other hand, that the page has security gaps. And you can also entail that Not competitive or adequate To capture and convert new customers into the current digital context. It is a brake on your growth, and remember that sooner or later you will have a Loss of positioning in search engines.
A FINAL COUNCIL: Do not neglect your website nor do you remain without publishing new content, something equally relevant. To inform yourself more about content marketing, you can access this other entry of our blog: How to calculate the ROI in content marketing: justify your investment.
