The weather was never so well used
Convert a blog article into a thread of X (Twitter), a reel with tips in a carousel for Instagram, a webinar made in a downloadable ebook in exchange for user contact information ... Creativity and imagination are imposed! There are many options when reusing the content of social networks, or your blog, for example. Besides, This technique can make you win conversions While you don't exhaust your resources.
We talk to you in this article, where we also explain to you the rest of Benefits of content reuse, and the different ways to do so as strategy.
In our AMESB agency, like Social Network Specialists, we include this practice in network management for Optimize our clients' investments, planning the actions and defining a clear strategy. We have seen firsthand how this method, intelligently implemented, can Radically transform online visibility. Keep reading and know it more thoroughly; It will be very useful.
Table of Contents
The 5 fundamental benefits of content recycling
Time savings and new motivation
This first advantage is obvious, and you have already read it in the introduction of this post. However, you have to emphasize how important it is. Let's think that reuse the social networks content Avoid the need to always produce new material, which is a time release (not only of execution but also of thinking and planning) that can be dedicated to other tasks. It decreases, consequently, the possible creative blockade.
It is true that You also have to work to recycle content, sometimes more than others - because an infographic from a blog does not become alone - but it is not part of zero. As added value, it is a type of production Very motivating; Being creative will make you find new ways to present your messages to the public and thus maintain your interest.
Greater reach in a multichannel presence
In parallel to all of the above, adapt content to other formats for new and different publications makes possible reach users who could not have seen it the first time. Also, being able to appear in different channels (blog, instagram, tiktok, e-mail ...), the possibilities of impacting on various audience sectors.
In this sense, you should know that the multichannel presence will reinforce your brand, in addition to multiplying the life cycle of your content. This will have more guarantees that your strategy remains effective over time, thanks to that constant adaptation to both platforms and to types of public. If you want to try it for your company, you can contact us here.
SEO improvement and positioning
On the other hand, review, transform and update content - and, eye, its keywords - keeps it fresh for search engines (Google greatly values updates). If you put the keywords up to date, increases its relevance. The same goes for links: in the reuse work you can put new internal and external links that will improve SEO.
More authority and more engagement
You must also keep in mind that reusing social media content will position Your brand as an expert and reference in your sector. And completely updated, something that not only value search engines but also people, who want to find recent and valid recent information.
And if we talk about engagement, it is proven that The correctly revitalized content usually receives greater participation and interaction in networks, something that, in turn, also enhances authority.
Tranquility in your editorial calendar
Finally, we can highlight that, in addition to reducing the pressure, this kind of recycling will make your content planning in your contemporary gaps pending filling. In this way, you will ensure that Never lack relevant material to publish.
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Top strategies to reuse social media content
So far we have influenced the "what"; Let's see the "how".
- Mix, invents, expands, summarizes. All possibilities are valid, and the best thing is that you see it through some examples:
- Turn your best blog articles into videos for Tiktok or Instagram
- Compare a successful publications series on an ebook for your website
- Use fragments of your blog articles in email marketing campaigns
- Write extracts from your most professional videos on LinkedIn
- Webinars or long videos for clips that can be destined for one network or another
- Make a carousel for Instagram from a YouTube video
- Create information minipiders for straws based on your feed publications
- Write several posts blog of the same webinar that you have taught
- Retakes old infographics and renews data and statistics
- Make a reel explaining that same infographic!
- Choose what worked best: When selecting what contents reuse, decant for the best performance, using tools such as Google Analytics and the statistics of the social networks themselves.
- Planning according to Canal: Customize each piece according to the peculiarities of each social network or channel, adjusting the language, tone, length and visual appearance.
- Measure and evaluate the results: It is essential to know what formats and types of content work better, in order to refine your planning.
All points that we have just pointed out require their due development to go further, with less effort and greater impact. If you want us to inform you of how we do it, You can call us or write to us.
Captures more leads and takes advantage of your work
In summary, thanks to the multiple use of your publications, of the type, you can make your business more impact on the public, and generate more sales. For example, Hubspot turns his most popular blogs into downloadable ebooks, capturing leads through registration forms. And with that practice the effectiveness of its digital strategy increases, achieving a considerable increase not only from Leads but of traffic. If that is not exploiting resources ...
And through the networks, also to achieve more leads, you can Redirigir al usuuary landing pages where to leave data to access complete or exclusive content. In short, there is a whole field without work in this issue. We encourage you to get it, even if we will be here if you want to delegate it.
Before finishing, did you like this article? If you are one of those who do not want to leave Learn about digital marketing, we leave you here the previous entry of our blog in case you feel like consulting it: How to increase the speed of your website: 7 professional tips easy to apply.
