More quality than quantity: things have changed
Trends in social networks 2025 are supported, as a basis, in an improvement of quality, since today the algorithms prioritize value content against daily publication work. "Until the day before yesterday," the maxim was to post as frequently possible, even several times a day. But this is no longer like that, or At least it is no longer the fundamental. Although you do not confuse this with continuity, which is key.
As experts in social media management, from our agency AMESB We always stay up to date From algorithms preferences, and we apply them in our work as Community Managers. But it is not only about what machines value, but about what connects with people. Because despite the introduction of AI also in the networks, it returns Humanization, authenticity and personalization. And that is something that professionals study and take into account.
In short, as specialists in the field in this article We show you these and other trends In social networks 2025, so you can overcome your competition and succeed with your social media actions.
Table of Contents
Most popular content formats in 2025
A long time ago the videos surpassed the images, and the movement eclipsed to the static. This reality is still in force, although now the Corted Videos (Short-Form Video): TikTok, Instagram Reels y YouTube Shorts. And that capture attention in the First three seconds. That is the way you should consider your videos for social networks.
The images, however, have not died at all, but what works the most are The carousels, which report progressively and detailedly generating greater engagement. They are very suitable for Instagram, as well as for LinkedIn, and will make you win new followers. And the same goes for Well -elaborate infographics.
In parallel, and taking up the videos, You should not forget the directs; Webinars, questions and answers, products demonstrations and interviews continue to grow. Streaming requires time and effort, it is true, but it is worth it if you want to gain presence in the social media environment.
And we go to technology, because AI, together with augmented reality (AR) and virtual reality (RV), is literally sweeping social networks. In fact, Instagram integrates generative artificial intelligence tools to create images and texts Personalized in real time, thanks to the Movie Gen AI system -developed by meta-. Do you want to know how to take advantage of it to edit existing videos or generate completely new pieces? Contact us here.
Social Commerce: sells more from your social networks
Another possibility that you can contemplate is the Social Commerce, which in 2025 is transforming the way of buying and selling, through social networks. Platforms like Instagram, Tiktok, Pinterest y YouTube They make it possible. The brands can label products In their publications, stories and videos. And by clicking, the user access the information and options for direct purchase within the app. We, as experts, are especially recommended Instagram Shopping y to shop.
But the concept of social commerce has a broader fan, such as the Live Shopping (Live Purchases) or Product Catalogs That you can put in your profile.
Do you need a Community Manager or someone to manage your Social Networks?
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Changes in social media algorithms
For him second semester of 2025, the algorithms that "send" in the networks, and that choose What contents give more visibility, are mainly based on these five aspects:
- Quality on quantity, as we advanced in our introduction. While continuity is essential, you no longer need several posts every day: With three or four a week in your feed it can be enough, although the stories do advise you to be daily. But the crucial thing is that the contents are worked, so you must bet on videos, carousels and graphics that divulge, inspire or entertain, so that they really connect with your audience.
- The human and authentic side It is also indispensable, as we have advanced before. Trends in social networks 2025 for this second semester of the year point to real and less postproduction content stories to generate greater confidence in followers and not followers.
- The use of tools for creators is also in the spotlight of the algorithms. This 2025 Instagram launched Edits, an independent application designed to facilitate the generation and professional edition of videos from the mobile, that covers the integration of artificial intelligence.
But the metrics to measure results Of all the actions you perform on your social networks, it has also evolved, leaving the likes in the background. Currently, Visualization time, comments, saved and shared content They are much more relevant to determine the scope and visibility of a publication. In this other blog post we give you the main inputs to know How to increase interaction in social networks without paying advertising.
How to adapt your current strategy to new trends 2025
To update your way of managing the networks and giving them an impulse in front of your competitors you have to reorient your actions to meet the following parameters: Innovation, authenticity, customization, possibility of direct purchase and community creation around your brand.
Remember to resort to AI to show that you are innovating, and try the social commerce if you have not tried it and your business is for the sale of products. AND, Analyze, analyze and analyze, not to get stagnant and gradually modify what is not working for the characteristics of your market; Measure, learn and adjust.
3 emerging platforms that may interest you
Lemon8
Visual platform that Fuses Las Pinterest and Instagram features. It is ideal for fashion, beauty, travel, food and well -being sectors, and provides opportunities to capture customers through content and reviews.
Bereal
In full growth, it stands out for authenticity and a very real engagement, being useful for companies that seek to differentiate and connect, above all, With young audience.
Organized in “Subnetdits”, it has thematic forums where users discuss very specific interests. In this environment, brands can monitor conversations, detect trends, Analyze opinions about products and services, and receive feedback directly from users.
Trends in social networks 2025: conclusion
According to data from Digital Report 2025, of the global creative agency we are social -specialized in social media and with main headquarters in New York and Los Angeles -there are currently More than 5 billion active users in social networks worldwide.
Following the results of these statistics, in relation to content from companies, half of adult users confirm that they visit social platforms with the intention of Learn more about brands and see the content they publish.
Without a doubt, it is a fertile field to exploit without saturating, through an adequate social media strategy. If you want to inform you about how we would design yours, Visit our contact section. In each action planning we carry out for our clients, we take as a premise that only entrepreneurs who dare to innovate and connect genuinely with their communitiesThey will highlight and grow through their networks.
Networks are princesses, but SEO and AEO are the kings
Before finishing this entry, from AMESB, as almost teachers of the Web SEO positioningWe want to convey to you that networks are fantastic, but most likely Most users prefer Google to search.
And that is where the SEO enters with a firm step, which has now taken a leap towards the AEO. Do you know what this technique consists of? Can Call us To inform you of her.
You can also consult this other entry of our blog entitled The AI in the Google search engine: Do you know the AEO? Since in digital marketing the disciplines are closely related, a adequate SEO and AEO plus social networks adapted to the new trends of 2025 can Turn a visibility of your business and, of course, to your sales.
