When people talk about you, you don't need great influencers
UGC are the acronym for User Generated Contentwhich means user generated content. It is, above all, publications in social networks created by customers and followers of a brand, where they speak voluntarily and positively of the products and services of that company (by their own experience).
That is the essence, but from there You can design a microinfluenceres strategy, as we explain in this article.
Therefore, if you see that in networks there are people who mention you and freely and freely promote what you sell, Do not sit. In this post you will also see how you can act and how Content marketing specialists We can help you by turning the UGC into a Really effective campaign.
Table of Contents
What is the UGC? What is and what does it include?
El UGC It is authenticity, it is credibility, it is humanization. And the three things are crucial for your business. As we advanced in our introduction, the UGC is content generated by the users themselves and reflects real perceptions and experiences. And these can not only be embodied on social networks, but also in Google's reviews, in blogs and on online store opinions and websites, for example.
But, even if it includes all that range of possibilities, What interests us if we talk about marketing actions are networks. Let's think that this type of opinions and testimonies can influence purchase decisions of other users That, perhaps, they have not yet tried your products or services. And that must be used - and enhance it - to the fullest.
But before entering how we do that Digital Marketing AgenciesLet's see some hypothetical samples of genuine UGC.
Examples of UGC
Imagine that you dedicate yourself to the sale of furniture and exterior accessories, and a customer of yours Label your brand regularly on Instagram. These publications are Videos where each purchase teaches that he performs for his garden, praising his quality and style. There we would have a manual UGC, 100% spontaneous, without any intervention or sponsorship on your part. As would happen if a group of friends upload stories to Instagram showing Your trip and accommodation in a hotel in your chain.
Let us now go to Tiktok, and suppose that a young woman who uses the facial creams you sell or factories records videos giving feedback of benefits. Or another person who explains step by step how uses, and all the functions, of the new vacuum that has acquired, from your online store specialized in
We can also assume that someone publishes in X (Twitter) Your liking after receiving fast customer service help of your insurance company, mentioning it in the tweet.
As you can extract from these examples, situations can be many and very varied. But to climb and use the UGC in your content strategy, Touch work. Can contact us here so that we do it, and/or continue reading to deepen more in the matter and know the process we follow.
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From spontaneous UGC to microinfluencers strategy
In our AMESB agency, we take care of detecting those active users and with good interaction, and we monitor their contents to Identify those who have more engagement and are more related to your company's philosophy. And we get in touch with them to formalize a more structured but simple collaboration in terms of resources (remember that They are not influencers as such); We offer you products or incentives To prepare content aligned with the corporate identity of our client: you.
After that, we take care of coordinating all the work and Supervise publications. We also optimize campaigns by measuring performance and adjusting strategies to Maximize conversions. A continuous management and monitoring work.
At the same time, too We encourage the creation of UGC Through contests, specific hashtags, and invitations to share experiences, or creative proposals, where the user has a leading role.
So that we start this type of action with microinfluencers, You can call us and we will do an exhaustive previous study To assess the best way to proceed in your case.
The 6 main benefits of the UGC for your business
- Trust: Those who navigate social networks perceive the UGC as more legitimate and true than traditional advertising messages, which increases the credibility of the company that appears in the publications.
- Mayor engagement: The content generated by users encourages interactions (likes, comments, sharing ...).
- Cost savings: to take advantage of the UGC implies lower economic investments, and a higher percentage of ROI.
- Improvement in SEO: At the same time, the fresh and relevant content that users generate the references and organic traffic to the brand's website, improving their positioning in the search engines.
- Conversion rise: We insist that good opinions can motivate purchase decisions in other individuals, which accelerates the conversion of potential customers.
- Community strengthening and feedback: Finally, the UGC makes it possible for entrepreneurs to listen to their audience in order to adapt their products and strategies to their needs and expectations.
IA + UGC: What is this explosive combination?
Artificial intelligence is revolutionizing the management of the UGC currently, by automating processes that were previously manuals, increasing efficiency and precision in the selection and use of content generated by users.
AI systems even analyze textual, audiovisual and social networks To identify tone and emotion which transmits who is before the camera (positive, negative, neutral). And they also have the ability to find content with hate language or that damages a certain brand, which contributes to protect their reputation.
Truly connect with your audience
Recognizing and rewarding users to generate positive content for your company is something that will also benefit you. Because you will prolong those authentic actions and that resonate so much in the social networks.
But what if your target are companies? Well here we take a turn. Because to get Results in the B2B environment we recommend another tactic: Create an advertising campaign on LinkedIn and get B2B customers.
