SEM Consultant

Improvements in Facebook advertising – Facebook offers the possibility to its advertising clients in the territory of the United States to further personalize their ads and that these se target certain groups of people according to your preferences. The idea is that companies that advertise on Facebook can target those potential customers. How to know which are the potential clients? Very easy, through external information from several firms that are dedicated to data collection, is the case of Datalogix O Acxiom.

Facebook has reported that In no case will personal data be provided to companies but they will only be able to see which people are included in the group of potential clients drawn up by the social network. Some 500 groups have already been created for the launch of this new tool. Personalized advertising is a strong point on Facebook as there are millions of users and now you can further optimize the social media marketing. In this way, for example, according to the marketing manager of the PepsiCo company, they will be able to send advertising depending on whether the customer prefers the classic version of the drink or if he takes it light.

It is beneficial for companies but also for users since the advertising that reaches them is of interest to them.

if you want more information about social media marketing and how to apply it to your business Do not doubt consult us.

He positioning web In addition to serving to position websites, blogs, videos, news etc., it is also used to position products in Google Shopping. The new Google search tool allows users to perform a web positioning on their products.

Google Shopping It is oriented to purchases, the objective is that consumers can search for the product they want, can buy prices, see its characteristics, which stores sell it and therefore establish interactivity between merchant and buyer. The objective is that the user can find, compare and share products online.

He positioning in Google Shopping is based on positioning the products (for example: a refrigerator), that is, the same process is carried out as with the web page positioning but applied to individual items. First, you must include your products in the G.Shopping database and enter the characteristics of each item (identifier, title, description, price, link, status), as well as other data regarding size, brand or availability of said product.

The elements in which you have to pay attention for a good web positioning of products son:

- The title: it should contain the keyword or keywords that define the product, that is, the words the customer will search for it.

- Description: it is one of the key elements, it must be a description that contains keywords (without exaggeration), short, simple and direct phrases.

- Optional data: it is best to offer the user as much data as possible so that they are well informed and at the same time so that the search engine has more specific characteristics of our products.

- Social factors: thanks to the tool Google+1 users can comment and share the different products found in Google Shopping.

- Update: reviewing the articles and having a continuous update allows the client to trust our products (since they know that behind there is a company that cares about their articles and that it really "exists") and that Google position us better.

He Vice President of Google Shopping, Sameer Samat, strongly believes in Google's shopping tool as it responds to the change that is taking place in consumer behavior. According to Samat, customers are adopting new forms of purchase, although online shopping is not yet widespread, what is certain is that half of consumers research on the Internet about a product they want to buy before going to the store. In other words, customers are informed before buying compulsively.

He positioning web is being applied in the majority of platforms of the great search engine since it is a good way to appear first in Google and attract potential customers, the same happens in Google Shopping.

If you have questions about Google Shopping or web positioning in search engines, do not hesitate to contact us.

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Spending on media and entertainment services (entertainment) will reach 2 trillion dollars in 2016 according to studies that at the same time affirm that the digital spending will produce almost 70% growth in the next 5 years.

Currently, digital means more efficiency for those who want to advertise and the cost is much lower when compared to paper advertising (newspapers, magazines, billboards...). One of the sectors that has most noticed in this last year the benefits of thedigital shopping it is the music industry that after years of decline has partially managed to recover (in 2011 a third of music purchases were made through the internet). The digital ads are already competing with print ads and users have more access to the product digitally, being able to enter the website of the advertising company and learning more about what they are interested in buying, that is, there is more contact between seller and customer. Streaming video services will reach a value of 12 billion dollars in 2016, leaving the cost of current TV subscriptions far behind.

According to studies carried out by several universities, the online advertising is growing and more and more the consumer searches the internet for the advantages/quality of the product before buying it either in a store/company or digitally. The growth of digital advertising will leave out of the market all those companies that do not advertise online or they do not have a web page where they can show their services and products and where the Internet user can go to get information. The mobile phone advertising it will grow in just 4 years and will reach 24.5 billion dollars. This last figure is not surprising since in the last two years the use of mobile phones with Internet access has grown dramatically.

Spain is positioned in the first European position in smartphone sales and it is that more than half of the Spaniards who have a mobile phone have a smartphone. What we Spaniards consume the most through mobile phones is music, social networks and Internet searches.

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Amesb had the pleasure of being invited to the Google Academies event yesterday where they showed us the news about google adwords and we had the opportunity to ask questions and present specific cases with Anna Sard, expert campaign optimizer for the Google agency channel. He also presented us with the new format now available for the MCC client management platform, the new functions for video ads and mobile optimization.

Yesterday the Export Terrassa event organized by Gettingcontacts Export and Foment de Terrassa took place in Terrassa.

From here we want to thank the organization for giving us the opportunity to attend as an exhibitor offering their online marketing services.line for export.

The event consisted of a conference given by Ramon Camí, ACC1ó Internationalization Initiation Manager, and another by Juanjo Villalobos, Summa Systems and Getting Contacts Manager.

The interesting part came after the coffee break, the networking began with export service companies and manufacturers interested in exporting. Amesb, offering the possibility of finding distributors and clients all over the world through SEO Positioning and specific Campaigns of Adwords, was highly consulted.

Business marketing has been transformed in recent years thanks to the internet and more and more companies are turning to the online medium to reach the public that interests them. Web positioning is very important when it comes to attracting potential customers and it is for this reason that it is essential to appear among the first results of the search engine, if possible. be the first in Google. In order to reach this peak, it is necessary to optimize the source code of the web and promote it to increase popularity on the Internet, this promotion can be achieved through social networks. Content marketing strategies are a key element to achieve greater relevance in the search results.

The notoriety of the website and its presence among the first results in the search engine can be enhanced with Google Adwords, a tool that allows you to create ads on Google. The tool does not have a high cost and allows full control of investment and return. Amesb is an authorized agent of Google to create, optimize and manage Adwords campaigns for your company. It is advisable to make ads on Google to publicize the company in a short period of time.

Other tools that are useful to make a web page visible is the creation of blogs with the theme of the company. The constant updating of the contents of the blog related to the company helps to climb the positions in Google.

To promote your website, it is important to combine natural positioning activities and internet marketing campaigns (SEM).

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