The success of a company depends on various factors, but digital marketing is, today, one of them. And one of its fundamental tools is social networks, which For many businesses they have become essential. Furthermore, it is not enough, far from it, to have a social profile with your brand, but it is essential work them practically daily if you want to see results.
And the networks facilitate direct contact with customers -current and potential-, which is why it is worth spending time on them. But there are many, and it is not necessary to be active in all of them, but it is better choose the ones that best fit your type of product or service (and, of course, with your audience), and focus on those.
At AmesB we can advise you studying your company profile, and with us, you will also ensure professional management of your networks. For now, we are going to recommend you five social networks, the ones you should take into account the most, or which you should move between. And... some special features I'm sure you'll love them!
Table of Contents
Instagram, the queen not yet dethroned by TikTok
The most basic strategic benefits of Instagram are clear. On the one hand, this platform increases recognition and strengthens the corporate identity of brands. At the same time, it makes possible close communication with users and the reception of feedback, thanks to reactions, comments and private messages.
The most appropriate company publications must always incorporate valuable content: carousels with information, reels and stories. And that they encourage the user to interact, whose majority age range is from 18 to 35 years.
One of the most characteristic aspects of this network is that, although through it you can easily reach the general public –It is the most consulted of all-, it is being used more and more to reach companies (businessmen also look at Instagram!). Companies are on this network to connect with their audience, but You may be interested in contacting them for your business..
In the most practical sphere, Instagram can drive traffic to your website through the links that you put in your bio, stories or ads. And it is an ideal showcase for show your products and services. But if we talk from the perspective of practicality, in addition to regular posts, you can take advantage of Instagram Shopping features.
What is Instagram Shopping and what is it for?
With Instagram Shopping, you can create a store on your profile and, even better: tag your products in posts and videos. Although keep in mind that, first, you must have a 'business account' and set up a catalog in Meta Commerce Manager. As agency specialized in social networks, you can ask us to manage it for you from AmesB, as it can be a somewhat laborious process.
In any case, we advise you to do not abuse this functionality. You have to understand that it is not an online store as such; The ideal thing is to label your products when you talk about them in your content, or in launches. But not automatically, since your actions in this sense will lose value.
Facebook, the survivor thanks to Meta
The second in our selection of the five essential social networks for your company is Facebook. The blue network offers a complete ecosystem for companies to develop their digital presence, interact with their audience and achieve their marketing objectives. While it is true that it has been surpassed by Instagram from many points of view, it has 3,065 million active users per month (almost double that of Instagram).
However, let's be honest: it still exists thanks to the fact that Meta forces you to have a Facebook profile to work with the platform. Business Meta.
However, if your target It is not youthful (this network is followed, above all, by those over 50)In addition to Instagram, you cannot help but have a Facebook page.
Strategic use of Facebook groups
It may seem like Facebook groups are out of fashion, but that's not the case. They have a lot of activity. These groups are spaces where members can interact, share experiences, and connect around common interests. And you you can take advantage of that. But remember that, for this tactic to work for you, you should not constantly include direct advertising, but rather work with relevant and valuable content - related to your business directly or indirectly. Always think about who the members of the group are.
Attention! Keep in mind that you have to search very well which groups to choose, and discard those that are not going to be of any use to you. For example, if you have a business selling cosmetic products for babies and pregnant women, it may be useful to search for groups related to motherhood.
As added value, we inform you of something that, perhaps, you did not know. According to studies in this regard, unlike Facebook pages, groups tend to generate a increased organic reach.
LinkedIn as a professional network: yes or yes
The third of the five essential social networks for your company is the most corporate and 100% B2B: LinkedIn. You could say that it is practically perfect for business networking and B2B marketing. Companies can connect with other professionals, suppliers, clients and potential partners, expanding their network of contacts and business opportunities.
At AmesB we do prospecting automation to get leads automatically (remember, B2B contacts) with an effectiveness of between 25 and 45%.
It can also serve as a human resources tool; LinkedIn makes it easy personnel selection, and has demonstrated its efficiency in attracting talent. It is currently also being used, and has tools for it, for the advanced training, postgraduate degrees, degrees and masters.
At the same time, it is an ideal setting to publish articles, achievements, milestones, awards…
The key to this network is not so much the content but the contacts. As LinkedIn experts, we recommend that you actively interact with your group of contacts, and create new ones according to the needs of your business.
LinkedIn Events and Webinars
Participating in events and webinars on LinkedIn provides companies access to a global audience, establishing a connection with professionals from various parts of the world. In addition, he thinks that these online events are a golden - or, dare we say, platinum - opportunity for networking, since it allows professionals connect with others who may be your clients. And that they would not have known otherwise!
Nor can we forget that events on LinkedIn will help strengthen your reputation as a brand, by position yourself as an expert in your field, thus increasing your credibility and authority.
Do you need a Community Manager or someone to manage your Social Networks?
Briefly explain your business and your needs. We will find your solution.
X (Twitter), the network for large companies
Twitter, or X, is the network of journalists and politicians par excellence. It is very appropriate for publish communications, for example if your company is powerful.
One of the peculiarities of this network is the identification with the immediacy, and interaction in real time. And, as with LinkedIn, you can also use it to publicize your awards, recognitions, milestones... And for the publication of articles or threads of interest.
On the other hand, you can monitor in X trends in your sector and actions of the competition, which can allow you to adjust your marketing strategies.
The fifth: YouTube for video marketing
Another strategy that can be effective for your company is the creation of product videos on YouTube, to highlight its features and benefits through clear and attractive images and information. These types of videos are especially useful in the early stages of the purchasing process, as they help potential customers understand how that item (or service) can meet their needs.
The explanatory videos or tutorials They can also be very effective: show how your product or service can solve specific problems. and the corporate videos They are another of the ideal contents for this network.
Measurable results, and not just for new clients
Before continuing, do not think that we have forgotten TikTok, but it would not belong to this list of the five essential social networks for your company. This is because until now it has not been very interesting for companies; It is now when it is beginning to be.
In short, the business use of social networks has evolved to become a vital strategic element for growth and economic sustainability. And, furthermore, it can be quantified. If you analyze the data and metrics that the platforms make available to you, you will be able measure the performance of your strategies and adjust your approach in real time.
One last tip: do not work your networks with the SOLE purpose of getting NEW clients. Also think about the new sales you can generate from those you already have, or from those who have ever bought from you. Social networks promote loyalty in an increasingly competitive environment.
Has this article been helpful to you? Perhaps you may also find this other post interesting where we investigate the concept of Social Media.