All companies that have a business website want it to be among the first search results, preferably on Google. To be the first on Google, relevant updates are usually made regarding web positioning. Even so, there are currently many companies that promote their content in blogs to disseminate their existence in a persistent way and having a blog helps to increase positions in the search engine.
To have a good blog, you must keep in mind that content must be uploaded constantly but without saturating readers with information. It is optimal to write blog posts once or twice a week so that Internet users can be sufficiently informed.
The design of the blog must follow the aesthetic line of the company's website so that the Internet user can easily relate them and not break with the original aesthetic. It is preferable to create the blog with WordPress since it offers a professional, visual and functional image. It is important to take into account the applications that can be incorporated into the blog since they provide graphic support to the strict content and can even serve as a dissemination element, this is the case of social networking applications such as Facebook, Twitter and Google+.
It is essential to combine textual and visual content to make the blog informative but also as creative as possible. It is advisable to make several links in the blog entries that direct the Internet user to the company's website in order to increase the positions in the search engine.