Your brand image and your sales are at stake
The load speed, that is, the time it takes for a website to show - completely - its content in the browser, can become a serious obstacle to your goals. Because if your page It is not displayed in 2 or 3 seconds, at most, there is a very high probability that the visitor will go to another. The abandonment rate, therefore, is huge in these cases.
In addition, that user will possibly think that you are not careful online or, literally, that Your website "goes fatal". So that this does not happen, you have to make sure that your page is always very fast, snapshot. A slow web page transmits Little trust. Not to mention that it will not position well in the search engines and that It won't give you the results you expect.
In this article, as Development and web design experts, we are going to show you seven strategies so you know how to increase the speed of your website. In this way, you will get a better experience for the user, more visibility in Google and, consequently, more sales.
Table of Contents
7 tips to increase load speed
1. Change server if necessary
If your server or hosting - where you have your website - is not fast enough, look for another quality that can quickly respond to the requests of your visitors. We recommend cdmon (In this link you have a 5% discount Additional if you apply the code: 20F9E023ABCD), or you can also opt for others that offer great quality: Hostinger, Raiola Networks or Sisceguerund, for example.
But one of the essential factors is that, the one you choose, always guarantees The latest PHP version.
2. Reduces the weight of the images
Before putting a photograph in a your blog article, or in one of the sections of your website, Become webp format, so that it does not. In parallel, apply techniques such as the call Deferred load so that only the photos are loaded when the user really is watching them.
Important! Even if you have to spend time, Check the photos that are already on your page To check if you compressed them or not. And if you did not do it, it will have to do it now. This is a task that In our AMESB agency we often made for our clients, within our work of web redesign or optimization. If you need help for it, you can contact us here.
3. Minimize and combine files
Websites use, among others, CSS (design) and JavaScript (functions) files as an instruction. But if your site has many of these files, the browser costs more loading them, which slows the web. It is, therefore, to make them smaller, and/or combine them to be a smaller number of files. For this work you can also call us, don't worry.
4. Activate the cache as "memory"
If you have the cache activated, when someone enters your website, your browser will keep images, styles and other files so that, in future sessions, Do not have to download them again. In that sense, configuring the cache correctly makes the user experience much faster if you return to your page or sail on it.
5. Control the unusable extras
Make a review of the plugins, extensions or widgets That you have installed - you can easily do from WordPress - and delete those that are not necessary. Many of them generate additional requests to the server, something that can lead to a lower load speed.
6. Content distribution network (CDN)
You may not know the term CDN, but if you implement a content distribution network, "copies of your site to servers from around the world will be" sent ", so that users can always access The closest version to its location.
7. Have your database very careful
If your website uses a database, Keep it clean, compact and orderly to look for the information quickly And do not wait for your audience. Above all, it is advisable that you eliminate unnecessary data and believes indices. Although if this does not sound to you at all, we as experts can inform you of how we did this work on your page.
Regarding choosing the Database Management System (SGBD) more appropriate, another crucial issue if we talk about speed, MySQL is the top. MySQL is very popular open source software and the most recommended, which makes it possible to store and consult large amounts of data.
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Tools to measure the speed of your website
Everything we have explained so far responds to A test you must do first, to know the load speed of your website. So you will know if you have to strive to improve it or not.
Next, we indicate four of the best tools you can use, That they will also help you optimization!
- Google PageSpeed Insights: It is free and is from Google. It will analyze the performance of your page and give you a score from 0 to 100, as well as a detailed breakdown of the most important metrics (such as the time it takes to load the main content).
- Gtmetrix: Through a simple interface, perform a deep analysis. With it you can try the web from different locations and network conditions, and obtain reports with graphics and suggestions to optimize images, scripts and cache configuration.
- Lighthouse: Also developed by Google, it is a tool for comprehensive performance, SEO and accessibility analysis. It is ideal to get a complete diagnosis with recommendations to improve.
- Wattspeed: monitors the speed with real and synthetic data, showing historical to follow the evolution and impact of the optimizations made.
How to increase the speed of your website and win
Win positioning, gain visits, gain time for permanence, win customers ... That is the ideal dynamic you will stay out if your website is slow. You may have invested a lot in it, but if it is not fast it will not be successful.
Also keep in mind that a website that was very fast at the time can Stop being with the passing of the years. For example, and among many other reasons, if articles have been added to the blog with non -optimized photos and weigh too much.
In any case, If you want to optimize your website or build a new one for you, Here you have us. And if you liked this blog post on how to increase the speed of your website, it may be interesting to you this Another post about a trend that you can explode on your social networks (and that is sweeping): UGC, what is, examples and how to use it in your content marketing strategy.
