Your emails can become sellers
As a digital marketing strategy, email marketing is not new. In fact, it is one of the oldest tools -but effective- To promote products or services, loyalty customers, inform about developments or, simply, for a company to maintain a lasting relationship with its audience.
In this article we explain to you How to create newsletters that really work, and what other contents can you include in your email marketing actions. In addition, we tell you the advantages of this technique for your business, where you will see the contrast of its low cost with a possible high investment return.
Let's think that email marketing adaptability makes it essential to companies of any size or sector. For that reason, if you do not have it contemplated in your sales strategy, or you have abandoned it, we recommend you start or reactivate it. But, before doing so, we invite you to read our advice about it. In AMESB we are specialists in this discipline within our area of content marketing.
Table of Contents
Email marketing: what is and its 10 main types
Email marketing consists of using email to send messages to your current and potential customers, based on a contact database. In a world where attention is now a scarce resource, reaching an entrance tray - with respect and contributing value - is A privilege that few tools can match.
Yes, they are mass emails, But if they prepare properly - and with adequate segmentation - they do not have to fall into broken bag. Rather on the contrary; They can report you huge benefits. But before describing them, we show you the commercial formats more successful of email marketing in terms of its content:
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Newsletters: The heart of this post of our blog, and that we will develop more in front. We will show you how to create irresistible newsletters!
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Welcome emails: Sent after a record, they appreciate the subscription and present the brand, products or services. In addition, they can include discounts or guides for new users.
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Offers and discounts: Temporary, or exclusive promotions, to boost your sales.
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Lead nurturing emails: This nomenclature refers to emails that lead your reader to conversion, with added advantages. For example, a mail sequence with tutorials about the use of a service of your company that finally offers a free test.
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Surveys and Request for Reviews: To ask for feedback to your buyers and improve their experience, while you get first -hand and/or/or Reviews on Google.
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About carts without completing: In case of online stores, they are automatic reminders for users who left without buying products.
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Up-selling y cross-selling: These terms in English are also related mainly to ecommerce. They are based on recommending complementary products based on previous purchases.
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Seasonal: linked to dates such as Christmas, Valentine's Day or Black Friday, with thematic offers for a specific date.
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EVENTS TO EVENTS: To announce Webinars, releases or other activities, encouraging participation.
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Inactive customer recovery: For example, an email indicates "I have not visited us: here you have a 20% discount."
Advantages of email marketing for companies
This practice is a strategic ally for entrepreneurs. Allows, first, direct and personalized communication, as if it were a conversation between the brand and the user. Each mail can (and must) adapt to the history of purchases, interests or behaviors of its group of recipients -then we will influence this. In this way, you can Transform generic a priori messages into relevant proposalss that generate engagement.
Automation It is another of its super powers. Imagine a system that sends messages at the exact moment to appropriate people, with flows that not only humanize the brand, but work as a "tireless" seller (but, eye!, without being heavy).
In our digital marketing agency we have very effective email automation systems. And we quantify from opening rates to conversions, to refine strategies and understand what resonates with your audience. You can ask us for more information here.
Another key value of this technique is its loyalty capacity. You can keep in mind in your consumer's mind without being too invasive. Although the final objective, and the great benefit of the email marketing is that You increase both your sales and your number of customers. It stands as a direct incentive in that regard.
All these inputs are combined with a plus: does not require large investments. It only requires, technically, a computer, Internet access and a platform to manage campaigns. The expense is only in the time you dedicate, or in the work of the professionals who carry it out.
Do you want to take your content to the next level?
Briefly explain your business and your needs. We will find your solution.
What are newsletters and what are they for?
We now go to analyze, specifically, Newsletters as an email marketing form. The first thing you should know about them is that they imply dedication; It is not like sending an email with a discount, which can be easier to make. Also, they carry a Quality and continuity commitment on your part.
For all these reasons, it is important that, If you do not have time, or a team that can take that job, delegate this task to professionals. In AMESB we can manage it for you from our content marketing department. Do you want to know more about what this concept includes? Check this other article from our blog entitled "Content marketing. What is and how to use it".
But let's define that it is a newsletter and what it includes. It is a Informative Bulletin that is sent periodically, by email, to a list of subscribers who have expressed interest in receiving information about a specific brand, company or topic. Attention: this action It does not consist of direct sales messages, but to provide high value content That awakens engagement.
This content must be structured to facilitate reading and maximize the interest of who receives it. You must start with A phrase in the matter that is attractive and encouraged to open the mail. Then, it must include a brief introduction that marks the tone and anticipates the content that, then, must be exposed.
What to dedicate your newsletter
If you embark on this project, you can focus your newsletter in different ways. Here are some ideas, which also You can combine in the same shipment (In fact, that's the most advisable):
- News About your company or your sector
- News of your products or services
- Articles External FIDEDIGNAS SOURCES
- Links to your blog
- Information o Interest studies
- Success cases or client testimonies
- Tips or tutorials
But, of course, you may not stay there. Complete your emails with promotions, exclusive offers or discounts. And with calls to action clear (ctas) so that the recipients visit your website or click on a specific link. If you want to give in the target with the approach of these and other elements, You can call us To advise and give green light to your new newsletter.
How to create attractive and effective newsletters
Let's see how to create a quality newsletter and give results. But before designing it, Identify your purpose: "Loyalty, inform, sell ..?"
Then, and Although in the case specifically a newsletter can be sent more massively than other emails, you can segment your list - you must have a database - using criteria such as interests, behaviors or demographic data (or aspects as if they are frequent clients or new subscribers, for example). The segmentation is vital of start, because it increases the opening rate and reduces casualties.
Con email managers As mailchimp or mailerlite you can do this segmentation by groups, to customize your messages. And send them to hundreds or thousands of people. In fact, use that way will prevent your emails from reaching spam. You don't have to say how essential that is.
Now, it shows the content you have chosen in an attractive way. We do not talk only about what you say, but about how it is visualized. Design. A flat text does not impact, it must be enriched; Emojis are a good option. And choose a color palette for titles and frames that is consistent with your brand, but with a clear backbone. On the other hand, choose a striking color for links and ctas.
It also incorporates blank spaces so that design is not saturated and improve readability. And try, Try several times before sending the newsletter with tests, to make sure everything looks properly. Once launched, plan the following. The regularity in the shipment is crucial: you should not saturate your subscribers with too many emails, but either disappear by long periods.
Conclusion: Do not hopeless
A final reminder to know how to create suitable newsletters: Always put the subscriber in the center of your strategy, in every way. From that perspective, focus on useful content, of real value, instead of limiting you only to sell. Do not forget that a successful newsletter is one that Informs, communicates and connects, and that little by little converts and loyalty.
But you don't have to know how to create newsletters even if you read this post. The technique is combined with the content, and it can be complicated. Contact our agency To help you design Newsletters and Personalized Email Marketing campaigns aligned with the objectives of your business. Our expert team will take care of the entire process, from segmentation to the creation of messages that really connect with your target. We will make each email a small trip that to your subscribers They don't mind repeating.
