LinkedIn gives you results that you couldn't imagine
Nowadays, that all companies are centered (and it could almost be said that obsessed) in announcing on Instagram, if we talk about social networks, LinkedIn remains - in appearance - in a discreet background, since Many companies ignore it as a commercial channel to achieve new customers.
However, especially among B2B businesses, it is very common "They have contacted me by LinkedIn from a company that I can capture". Despite this, and although there are many entrepreneurs who have it clear and remain informed about how to create an advertising campaign on LinkedIn for the fruits you can give, many others do not even lend interest in it.
For this reason, in this article in our blog, from AMESB we want to tell you the benefits, and the results, of the ads in this network. Within our specialty of SEM internet advertising, we are very familiar with the Preparation and management of campaigns in LinkedIn, and therefore we will explain what kind of advertising formats this platform, the importance of segmentation and How to optimize the budget you dedicate.
Table of Contents
What is LinkedIn ADS and why is it ideal for B2B companies
Online what we commented on in our introduction, we want to reiterate that the ads in this professional network They are usually very effective. And the way to insert and manage them is called LinkedIn Ads, which serves to create, administer and optimize advertising campaigns aimed at specific audiences, under professional criteria.
Its operation is through auction: Your announcement will compete with others for appearing in front of a specific audience. To do this, as advertiser you must set A bid, which is the top that you are willing to invest so that your advertising is shown, either for each click or for every thousand impressions. However, "win" not only depends on paying more, but also that the announcement contributes value.
Regardless of its internal operation, the priority of LinkedIn ADS is that the ads distributed, if the advertiser performs a correct segmentation work, They directly impact professionals who make business decisions. And that is not achieved by other networks where the public is the final consumer. The LinkedIn users base is almost completely composed of active professionals, managers and managers.
If you want us to inform you firsthand How do we perform Campaigns on LinkedIn ADS, can Contact our agency here And we will give you the best recommendations taking into account your type of business and their real needs.
Types of ads on LinkedIn that do not go unnoticed
LinkedIn ADS has various ad formats, designed to meet Different marketing objectives B2B. We list them below.
- Sponsored content (sponsored content): It is the most common and successful, since it is integrated into the user's feed to promote content -for example, articles-. Within this category, you can choose between:
- Ads with An image (Single Image Ads)
- Ads by sequence (Carousel ADS), with images and/or videos
- Ads video (Video Ads)
- Sponsored messages (Message ADS or sponsored inmail): direct and customized messages to the user input tray.
- Text Ads (Text Ads): These appear in the LinkedIn sidebar, and are especially suitable for reduced budgets.
- Dynamic ads (Dynamic ADS): One pass! They are automatically customized with user profile data that is sailing, such as your name or photo. In addition, there are several options to choose from:
- Ads for Get followers (Follower ADS): Foment the company's page.
- Adverts focus (Spotlight Ads): They show products, services or events, directing users to a website or landing page when clicking.
- Employment ads (Job Ads): To attract talent and address qualified candidates.
- Leads generation forms (Lead Gen Forms): For users to send their data easily without leaving the network.
Now, which one of all to opt for?
If your business is a SME, the ideal thing is to start with formats simple like the single image Ads and Text Ads, and then move on to Lead Gen Forms To facilitate conversion.
We tell you this because, in general, the Dynamic ADS, the Message Ads and the Video ADS They require more resources, in terms of time and investment. But it would be the advertising to use in a second step.
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Segmentation strategies: how to get to your target
Within the indications that we are offering you to know how to create an advertising campaign on LinkedIn, the segmentation is crucial. This platform provides Advanced segmentation options to reach the most relevant professionals and companies for you.
Under that objective, it allows you to combine multiple attributes to define exactly who will see your ads or content: Location, company, professional experience, training, demography, interests and groups. Apart, it offers templates to facilitate frequent searches.
Strategies that we recommend from AMESB
First, you will have to Enter a location, because it is mandatory. After, Filter by charge, industry and company size. That way, you will reach those who really interest you. However, he tries not to overcome; If you add too many filters, you can reduce the efficiency of the campaign.
It is also very useful segmentation for skills, skills, and by interests. This combination can reverse in greater engagement.
About the size of the audience, Between 50,000 and 300,000 users It is ideal, although for very focused actions (for example, if you go up you lists of companies or contacts, what is called ABM o Account-Based Marketing), it is advisable to reduce that strip.
And now, a recommendation to climb the bet: do retargeting To show ads to people who have already interacted with your brand in some way. And, in addition to that, access the section “Matched Audiences” For LinkedIn ADS, automatically, identify users similar to your current customers. Don't you know how to do this? No problem, Call us.
How to create an advertising campaign on LinkedIn: the budget
The standard minimum daily budget is € 10 per day (about € 300 per month), but if you can afford it, try to, at least, € 500 per month. Because between € 500 and 1,000 is the appropriate budget.
In any case, to optimize it and exploit it to the fullest, it is best to launch two differentiated campaigns and compare them. Now, if your investment is limited, prioritize the quality of the quantity, since a well segmented campaign is more profitable than, for example, three that distribute the same money and are not well designed.
And always remember as follows:
- Define a clear goal
- Refine a lot in your segmentation
- Haz retargeting
A posteriori, Check the results every week, to adjust what does not yield and reinforce what works. But be clear that, although LinkedIn is more expensive than other networks, The value of the b2b leads is usually much higher. Hence the medium term return can compensate for your initial expense. In parallel, from AMESB we think that There is no need for a great budget, but a great strategy.
LinkedIn is not a social network more
To conclude, always keep in mind that this is a Business Network. And when an SME - as yours can be intelligently, can get a lot of profit from it. It is then when the size of your company stops importing and what counts is The magnitude of your commercial vision.
And now that you know the basics if you wondered how to create an advertising campaign on LinkedIn, we are going to what is still more basic: How do you have your website? We ask you why your LinkedIn ADS strategy can multiply its performance if the website to which you direct your traffic is updated and give a First professional impression. Find out in this other article of the importance of this issue: Web redesign: When and why update your website?
