Not only followers, but also buyers
In the “art” of making Instagram ads that really work, several elements come together: visual creativity, technical rigor, deep understanding of the platform and strategy.
Consequently, the process of converting followers into customers using Instagram Ads requires planning, as well as constant analysis. Doing it any other way is wasting money..
From AmesB, like experts in Internet advertising and Meta Ads (Instagram Ads, Facebook Ads and WhatsApp Ads), we master these techniques to achieve visible results, not just metrics and numbers. And in this article we are going to share the basic guidelines so you can know how to make Instagram ads that are fully aligned with your commercial objectives.
Table of Contents
What is Instagram Ads and how to use it
Instagram Ads is Instagram's integrated advertising platform through which you can create ad campaigns (paid). Perhaps the most distinctive thing about Instagram Ads is that it is part of the Meta ecosystem, so that campaigns can be easily configured and managed - and with great precision - from the Meta Ads Manager, taking advantage, among other aspects, of its advanced segmentation capabilities. Specifically, audiences can be defined by age, gender, interests, location, behaviors, and previous interaction with the brand.
As for formats, with Instagram Ads it is possible to design campaigns with images, videos, carousels, stories and reels. The great strength of this system is its visual nature. And once the campaign is launched, you can monitor results and optimize your investment practically in real time.
Important: whatever format or formats you choose, the image must be of impeccable quality. This network can penalize pixelated, saturated or artificially retouched creatives. Think that it is about most relevant advertising environment today after Google Ads.
Types of ads in Instagram Ads
The diversity offered on Instagram is another of its great assets, and explains to a large extent its commercial profitability. Among the most used advertisements are the following:
- In-feed ads: sponsored posts, static or video, that appear among the non-advertising content that the user sees.
- Stories Ads: vertical format, full screen, very dynamic.
- Ads on reels: videos up to 60 seconds.
- Carousels: various slideable contents, which allow you to show a range or narrate a process.
- Explore Ads: ads that are located in the “Explore” tab, where your potential clients search for new content and topics.
How to design impactful creatives
Designing persuasive creativity in Instagram Ads involves the combination of artistic intuition and analytical rigor. At our AmesB agency, creative development always part of the pre-campaign analysis, where we study graphic trends and so-called sector benchmarks (that is, we compare the client's products, services or strategies with those of other leading companies in their sector).
After that, we get going. And we prioritize authenticity, movement and concision. For example, we bet on videos where a product is shown in everyday situations, and that ultimately transmit a concise and direct message. The best ads are those that do not waste a word: they present the benefit, invite action and resolve the essential doubt (“why should I choose this product and not another?”).
That is our main recommendation if you are wondering how to make ads on Instagram from a visual perspective, but without forgetting the consistency with your brand identity -color palette, logo, style... -, which is non-negotiable. Everything must talk about you so that the creativity turns the ad into a sale.
It is also essential that it contains a call to action (CTA), more subtle or more explicit, always brief and in line with the objective of your campaign: “Buy now”, “Discover the offer” or “Book here”.
We convert Leads into clients
We obtain qualified leads with the most appropriate digital marketing techniques in each case. We focus on ensuring that potential buyers go through the sales funnel and become real customers.
We prevent you from spending time and effort on leads who, although they correspond to people who show some interest, are not determined to purchase your product or service. We will customize for you a series of methods and strategies until you reach a high conversion rate in order to increase your sales.
Segmentation strategies to sell more
Segmentation lies in defining who will see your ad and the likelihood that they will end up buying. And the trick is to balance range and precision. First, you can choose from countries to cities, or even a radius around an exact location (great for local businesses). But In parallel with geographic segmentation, you must take into account demographics, which covers age, gender, language, employment status, educational level and other factors. Thus, you will narrow down.
But you can still filter more, such as interests and behaviors, and in a more advanced way distinguishing by mobile device, operating system, frequency of use, purchasing behavior...
However, the heart of this technique is custom audiences. We explain it to you.
Custom audiences
These are created from specific data related to your business, such as users who visited your website, interacted with your account or previous clients. For example, you can target people who abandoned a shopping cart to encourage them to return.
Likewise, based on the custom audiences, there are the similar audiences (lookalike). Meta searches for similar profiles, thereby expanding the reach of your campaign towards audiences with a high probability of conversion.
Not bad at all, right? By following these instructions, you will not be throwing your money away. But let's continue, because this is not all.
5 tips for even more effective segmentation
As specialists in Meta Ads segmentation, we want you to write down these extra professional recommendations:
-
Create different ad sets for test various audiences, and thus detect which ones convert better.
-
Use exclusion to Don't show ads to audiences you don't care about.
-
Adapts the copy (text) and the creatives to each segmented group, personalizing the message.
-
Constantly monitor performance to optimize your budget, pausing ads that don't work and boosting those with better ROI.
-
Install the Goal Pixel to track conversions and “feed” your custom audience design with accurate data.
If you don't know very well how to apply these tips, or you have doubts about the concepts we have mentioned, you can contact us here so we can help you with your Instagram Ads campaign.
The objective and the destination, essential
To what we have told you so far you have to add two more questions to close the circle and make your advertising on Instagram the best possible for your sales.
Define clear objectives from the beginning
Before starting the segmentation and design of the ads, carefully consider whether you are looking for direct sales, lead generation, web traffic or brand recognition. And if the focus is indeed to sell, choose “Conversions” among the platform's advertising objectives, so that the Meta algorithm guides the display towards those who are most likely to buy.
Be very clear about the destination page
The final step. If your purpose is, as we say, sales, make sure that the website to which you take the user -because it is about clicking on a link, remember- be relevant to your objectives, as well as fast, easy to navigate and visually attractive.
How to make ads on Instagram Ads that generate sales: conclusion
In this post we have told you how to proceed, and they are lines that you cannot leave if you do not want your advertising to fall on deaf ears. At AmesB we always work so that our clients obtain real results (we tell you here), so there is no other possible conclusion than to talk, finally, about the money you are going to spend.
The key is to start with a moderate number, and increase it progressively depending on the conversions you obtain. But there is a minimum that cannot be lowered for the campaign to be useful: between 300 and 500 euros per month. However, there are many things that we study before determining the exact figure, such as the objectives, the sector, the audience and your own investment capacity, so with AmesB you will always fit perfectly.
We hope this little guide has been useful to you to know how to make ads on Instagram Ads that generate sales. AND If you want to take the opportunity to find out how to renew your website, we invite you to read this other entry on our blog: 10 trends in web design: the most rupturists in 2025.
