Your website, above your competition on Google
SEO (Search Engine Optimization), and also now AEO (Answer Engine Optimization), are strategies that you can't not apply on your website. Simply.
SEO combines a series of techniques to improve the visibility of a website on Google and other search engines, without investing in advertising, while the AEO is the same but specifically aimed at appearing in Google's “AI preview.” Even working on AEO can make it possible for your company to appear in results from ChatGPT and other artificial intelligence platforms.
But If what you want is to improve the web positioning of your company, the pillar is SEO, in order to move up positions in Google search results.
As SEO web positioning specialistsIn this article we tell you how to do it by optimizing your content. Although SEO covers much more, we are going to focus on this aspect to develop it in detail, both in terms of texts and images.
Table of Contents
The importance of SEO in content
Although we have previously defined SEO as the way to position a page on Google, we must keep in mind that this technique also aims build authority, trust and maintain digital presence.
First of all, optimizing the content makes it easier for users potentially interested in your products and/or services to find your page without depending on paid ads. This type of traffic is more stable and with greater conversion intent.
At the same time, having your business visible in the first search results reinforces the perception of experience, authority and reliability (what is called E-E-A-T), determining factors in the Google algorithm. Added to this is that content optimized for SEO is sustainable, that is, it can continue generating visits and customers for a long time. a long time after its publication.
At our AmesB agency, where we do SEO daily, we have verified that brands that invest in SEO They dominate their market niche. If you want to know how we do it, and thus stand out among your competitors, you can contact us here.
Use of keywords and text structure
Keywords are the terms that users enter into search engines. Today, its function goes beyond knowing which ones interest you and repeating them in your content: it is about understand what people want to achieve with each search. This is because Google and other engines, thanks to artificial intelligence, interpret the meanings and the context (and not just to return results in the AI preview, but in general).
From this premise, our top three tips on the use of keywords to improve web positioning -without it being necessary for you to create a new web page- son:
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Adapt the keywords to what the public wants (inform yourself, buy, compare, learn...), and that this is aligned with what you offer in your business.
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Use calls long-tail keywords: Long-tail keywords or full phrases that reflect specific queries, ideal for capturing qualified traffic and optimizing for AI.
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Place keywords in the most natural way possible in the title, and include them in some headings (H1, H2 or H3), in the first 100 characters of the text, in the meta description of the url, in the SEO title and in the ALT attributes of the images.
Structure Recommendations
A good structure in the texts also helps to improve web positioning, because helps reader understanding as well as content indexing.
Indexing is essential. It consists of search engines creating an index or database with the content they crawl on the web. In this way, when someone makes a query, the engine is based on that index instead of analyzing the entire Internet in real time.
In short, if you want your content to work and meet these purposes, you can optimize your structure as follows:
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Usa short paragraphs and clear titles (H2, H3) to guide the reader and show an informative “hierarchy.”
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Add some lists, tables, and highlights to improve retention and help the AI understand your texts. But, Be careful! Don't limit yourself to your content being full of lists with bullet points..
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Introduce the main keyword from the beginning but don't be afraid to use synonyms. Currently, what is natural is valued more than what is artificial on Google. Don't shoehorn keywords.
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Distribute the content of your website in sections that respond directly to questions or problems from your target.
If you want to know more about web positioning in general, you can consult this entry on our blog where we talk about another facet of this technique: SEO OFF Page: How to get links and mentions to your website.
Do you want to take your SEO positioning strategy to the next level?
Briefly explain your business and your needs. We will find your solution.
Optimizing images and videos
By optimizing the images and videos on your website gain in loading speed, something fundamental in SEO. To do this, convert your images into formats like WebP o AVIF, which offer excellent quality while being lightweight files that do not weigh anything.
Regarding metadata, the alternative text (ALT attribute) must be descriptive. And better if it is not reduced to keywords as such, but it gives context so that Google understands the content of the image and its purpose.
Apart from these technical aspects, we must not forget that Visual can become an important organic traffic channel. For several reasons, including that browsers can search for products, places or information simply from images. In short, it must be clear that Google interprets images intelligently and converts them into traffic entry points as relevant as text.
A good practice to improve web positioning using images is to implement the programming technique Lazy Loading, so that your page loads images only when the user needs them. These and other methods are what we use at AmesB in our SEO positioning work. Can explain it all to you here.
Improve SEO positioning: conclusion
Your website, especially if you have not “touched” it in a while, will most likely need content optimization for SEO, update for Google. Because, of course, this search engine also greatly values that the content does not remain static, but is updated every certain period of time.
And, although we have left it for last, because we want to strongly conclude this article with it, quality is essential. Search engines - and your potential clients! - place a lot of value on relevance and depth, on a job well done, and on content being backed by reliable data or sources, if applicable. Show your commitment to your audience, not just Google. This depth and authenticity generates trust, and increases the authority of your site, as we highlighted previously.
In short: optimizing your content for SEO, without sacrificing that quality, will make you have much more likely you will be positioned well (and to maintain that positioning over time).
Are you interested in advertising in addition to SEO? Well, before you leave, we invite you to read this other article about social media campaigns: How to make ads on Instagram Ads that generate sales.
