What to do after the Digital Kit: don't stand still
Does the Digital Kit expire? Yes, he already has. October 31, 2025 The call for Digital Kit aid has definitively ended. While the subsidy has lasted, many companies and self-employed workers have benefited from it to improve their website, positioning and social networks, among other options included in the Kit.
However, once finished, the mistake is not taking care of the work that we digitizing agents have done, because that can cause the house of cards to end up collapsing. In that sense, the Digital Kit is just the beginning, and keep updated and optimized Your website or online store - as well as SEO and your networks - is essential to not lose results or security.
As SEO web positioning specialists, among other disciplines of digital marketing, in this article We explain what to do after the Digital Kit, with detailed information that no one is telling.
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Maintenance to avoid a vicious circle
Many companies see the Digital Kit as a closed project, but digitalization requires continuity and maintenance. Otherwise, the results disappear. And not only that, but the risks increase.
The “vicious circle” we refer to in this section is, broadly speaking, the following:
- if SEO is not maintained, the website is not going to position itself
- Regarding technical aspects, if continuous maintenance of WordPress is not carried out, problems may arise. security problems, even very serious ones.
- networks do not feed themselves either
- Y ecommerce needs high security and high server optimization.
It's never too late: example
Let's see what can happen in practice if you don't make a little effort to preserve what you have after the Digital Kit, but also how could you get it back:
> Company with completed Digital Kit → stops updating its website → 60% drop in visits in three months.
> After contracting maintenance and continuous optimization → recover positioning and traffic in four weeks.
Why continue your digitization: basic needs
What to do after the Digital Kit? Next, we analyze the pillars that must be strengthened after the Digital Kit, how you can ensure that the help continues to pay off for you in the long term.
Website and WordPress
Web maintenance is a critical aspect. Without proper updates, errors, loading failures and, most seriously, security vulnerabilities appear. Keep in mind that Outdated plugins and versions open doors to possible cyber attacks, which can put the information of your business and your clients at risk (attackers could even access and use your company emails).
You web, radiant after the Digital Kit, it should continue to function quickly and without incident. For this to be the case, and because prevention is better than cure, You can call us to inform you how we can take care of the WordPress maintenance of your website.
SEO Positioning
SEO is a living job. Stopping SEO Means Going Back, and even more so considering that Google algorithms change frequently, and each update can drastically affect the visibility of a page.
If they do not continue working keywords, as well as internal and external links, or fresh, optimized content is not created regularly, the positioning deteriorates little by little.
Social media
The key here is consistency. It is not enough to have created profiles or publish from time to time. The networks, we insist, do not feed themselves. If publications are stopped and/or new content is not generated according to new trends and formats, the networks They will show your posts less and less both to potential followers and to those who already are.
Online store
Ecommerce is probably the most sensitive area in this matter. An online store needs high-level security, in addition to an efficient and well-configured server. Loading speed, user experience and trust in the payment process make the difference between selling or losing an opportunity.
a store slow or unstableIn addition, it can reduce the reputation of your brand.
Go upmarket by integrating AI and automation
Another extremely relevant factor if we talk about the continuity of your digitalization is the integration of artificial intelligence and automation in digital processes.
After the Digital Kit, if you are not already doing it, or not with too much intensity, you can apply solutions of intelligence for data analysis, content personalization or customer service, as well as automating repetitive tasks to gain efficiency.
We do it with our clients, in our digitalization consulting service + AI implementation. We accompany them to identify, plan and execute the transformation of their processes through digital technologies and AI. Contact us here to know more.
Your doctors and mechanics, so you can sell more
Es It is normal that internally you cannot dedicate time and resources to maintain the health of your online presence, but specialists are here to help you if you don't know how to act and what to do after the Digital Kit.
We take the reins:
We will carry out an initial audit to detect and correct problems, and subsequently always we will keep your website and WordPress plugins - and WordPress itself - updated. Likewise, we will work according to a SEO strategy to maintain and improve your positioning due to the changes to the Google algorithm.
In the case of e-commerce, we supervise hosting and speed so that performance does not decrease, among other specific tasks.
We will also reactivate your social networks through a coherent and effective planning. At our AmesB agency we implement editorial calendars, multi-format content strategies and segmented campaigns that increase interaction and improve conversion.
We will be the doctors and mechanics on your website and networks. The Digital Kit can be a starting point, but responsibility and long-term vision are essential so that Google and Meta do not forget about you but prioritize you.
If you found this article useful, we recommend that you read this other about How to increase the speed of your website: 7 professional tips easy to apply.
