Links do not serve just to visit your website
In the discipline of SEO off page, which encompasses all actions external to your website that improves its search engine positioning, Links or backlinks are essential, they are the perfect weapon. But not only to attract traffic to your site, but because Google sees these links as "Trust votes" towards your website. And this directly influences your position on the search results.
But it turns discover it and index it faster.
These are some BENEFITS OF SEO OFF Page, whose meaning we clarify in this post. In Amesb we are Specialized in SEO web positioning, which includes the off page technique, among others. And from our experience, We are going to show you how to get links and mentions to your website.
Table of Contents
What is the SEO off page and why is it so important?
As we advanced before, when experts worked on the SEO off page, we do an external work to your website. Our objective and priority is that increase the authority, relevance and visibility of your page.
But the final goal is another: optimize your Google positioning. As we have also pointed out in our introduction, the SEO off page helps your website Upload positions in search results, since external factors are decisive for the Google algorithm when classifying websites.
In terms of SEO off page, however, we not only have the links and mentions into account, but also Social networks, blogs, directories, reviews ... We talk about a very complete job that only results in your page to leave more, and above, in the searches that users make on Google. But being so wide the fan, in this post we are going to focus on how to get links and mentions to your website.
Contact us here And we will tell you everything we can do so that your website has multiple links and mentions, and that these are of quality, a topic that we address below.
Strategies to obtain quality backlinks
Quality. That is a key not to forget. Because in the task of Link Building, which is what is called the fact that other web pages will direct towards yours, not all links have the same value for SEO. If we want a good positioning, professionals do not think about getting as many links possible, but those obtained Be valuable, of websites with some authority.
This does not mean that all backlinks have to be superrecious websites, it is not necessary, but they do come from pages as relevant as possible, or with content related to your activity. Apart, artificiality is not a good ally here, because the links must be organic -or, at least, seem it, because they can also buy. And be integrated from natural form.
Nuanced that aspect, let's see some of the strategies we use in our agency.
Some (good) things we do on your website
- Acquire some links, spending that it will not be an extra for you since we will include it in your share. We insist that mass purchases or contemplate them, because they can even penalize; only
- Create high quality and value content, which causes others to point to your website precisely for that reason. At the same time, working your blog under those canons will report other advantages. In this other article you can inform you of this: How to attract customers with a value content blog.
- Detect broken links on your sector websites and suggest your content as an alternative.
- Propose that you can publish Articles like guest in other blogs, in exchange for including a link to your page.
- Search websites that collect and organize useful links on a specific topic, that is, resource pages, requesting that they put a link to one of your URLs that is related.
Attention! Maybe you have heard of terms such as nofollow o dofollow, which are HTML labels. While the seconds are more desirable because they are the ones who give an impulse to positioning, it is not always possible to get them, and even less without paying for them. For their part, the NOFOLLOW, although they do not have an impact on positioning, They can also help you gain visibility.
Do you want to take your SEO positioning strategy to the next level?
Briefly explain your business and your needs. We will find your solution.
What you should avoid: toxic links and penalties
Toxic links are backlinks that come from websites from Low quality, unreliable, many times even penalized, with spam content or without any thematic relationship with your website.
Without a doubt, you must discard them in your strategy. And it is not trivial to do it, because if Google detects that your site receives toxic links, it can penalize yourself manual or algorithmically, which would result in a drastic descent of positions in search results, as well as in the decrease of your organic traffic. And there is also a danger that your website is dispended completely!
We in Amesb We use SEO tools to identify suspicious links and we act quickly to disallow them or request their elimination. And, remember, in the Building Link we give an absolute priority to the quality of the quantity, and We always follow Google's guidelines To keep your website safe and well positioned.
The mentions, the Backlinks sisters
So far we have focused on links, but simple mentions also have utility and importance. A web mention is when Your brand or web is named another online site, but not incorporating a direct link.
Google can interpret these mentions as a form of social or reputational recognition, which contributes to improving confidence towards your business and can therefore increase the visibility of your page in the search results.
In fact, a good mention is better than an irrelevant link. Imagine, for example, that your company is mentioned on the website of an important means of communicationor talk about it an outstanding influencer. The benefits are clear, and not only for your notoriety on the Internet. Also for your sales. By the way, would you be interested in collaborating with influencers? If so, you can consult this other post of our blog: How to choose an adequate influencer for your brand.
How to get links and mentions to your website: conclusion
The SEO off page is that seemingly invisible technique that multiplies the value of the work you do on your website. Digital, True trust is built away from home. And every link or mention of quality is an invitation that both Google and consumers see you with better eyes.
In the marketing branch, the professionals agree that the Building link is still One of the most influential factors for Google positioning. In addition, it is very satisfying for customers to be reflected on other websites outside their own. Do you dare to try it? It is the best way to build the digital reputation of your website. Can Contact our agency here so that I experience it first hand.
