How to attract customers with a value content blog
A good blog will make you find more
A blog has double directionality. One of them is that, through him, Your brand informs To people about issues of interest. But altruisticly? No, or at least not 100%. Because the other is the essence of the so -called inboud marketing: a duly elaborate blog attracts potential clients that They arrive on your page without having specifically searched a service or product to buy. But once they have arrived at your site, they have only one click products or services related to the theme of the article they are reading.
An initial example: Do you sell or distribute wine? Creates relevant articles about your elaboration process and You will optimize your presence in search engines. And so, offering Useful and value content That responds to the needs and interests of the public -in this post we will talk about it thoroughly -it is like users will knock on your door. Even those who did not expect to do it.
From AMESB, as specialists in content marketing, let's Explain step by step How to attract customers with a blog. And also why you shouldn't copy/paste as what chatgpt says After requesting, simply, "make an article about ...".
Table of Contents
Benefits of a Blog for Companies
It is clear that a corporate blog increases the online visibility of a business, and also has enormous potential in that regard. Each new published article is an opportunity for your company, so that you appear more often in the results of Google or other search engines. And, consequently, so that you attract qualified traffic.
But as for the content, if this is of quality, it will position your brand as referent and expert voice in your sector. Think that readers will find answers to their doubts and solutions to their problems, which will give you credibility. The idea of which you have to leave in your posts is that your potential clients, when you consult the information you provide, can take Informed decisions.
In addition, a well -managed blog will distinguish you from competition. While others can focus on self -promotion, your articles will have real value.
No less important is that the creation of a blog is a strategy more economic and sustainable than paid advertising. Although they are not opposing elements either. For example, you can complement your blog work with search engines, where you will promote your business directly. If you want to know more about this practice, you can inform yourself about How to create your first campaign on Google Ads step by step.
The 5 types of content that generate more engagement
Next, you will see a selection of five kinds of articles that you can offer your audience to Achieve your trust.
- Lists and rankings, such as "10 tips for ...". This is one of the most consumed (and shared) formats. And it usually positions itself very well in search engines.
- Dissemination and educational articles, that they teach, that explain concepts and dissipate doubts. Among them, those that are raised as a guide or tutorial are highly recommended.
- Analysis of trends or novelties From your sector, where you express your opinion and invite reflection and debate.
- Brand stories or success cases, that inspire and generate empathy in addition to showing the results obtained by customers who trust your company.
- Posts with explained infographics. Transforming complex data into visual and attractive graphics will help you capture attention and facilitate the understanding of content.
SEO for blogs: How to improve visibility on Google
The question ‘How to attract customers with a blog’ to which we are answering in this text, is intimately related to SEO. The question Does not only reside in writing, although it is done with the highest quality and rigor, but to position the articles on Google.
To do this, among other aspects, you must investigate and use The most appropriate keywords, make sure that all images have ALT ATTRIBUTES, structure the piece with cascade titles (H1, H2, H3 ...) and put Links internal -and some external.
Carrying out this work means investing time, and not only knowing but mastering the language of SEO to apply it. But we can help you. We have specialized journalists In blog management, also optimized for SEO. You can contact here With our agency to talk about this service. In addition, we distinguish ourselves by using AI as support, not as a substitute.
Why not just copy from chatgpt
Very simple. First, because if you do as is, users detect it instantly, and their feeling will be that You have not worried or take time and interest in capturing the information. It is very common, for example, that IA generates conclusions that do not conclude, but repeat and are based on generalities. It is also very given to topics.
This does not mean that you do not use AI at all, it means that, if you do, be intelligence. Looking through it, but not copying full posts. And it is vital that Do not trust 100% of its results, contrasts the information. You can throw erroneous data or, sometimes, invented.
On the other hand, a simple prompt as Make me an article on how to write a will, which could be a subject for the blog of a succession specialist lawyer, It will not accurate a result of true quality. Because an article can have different approaches, and sub -excuses, and you have to think about the intention of search and refine the writing. In this sense, you can also cover artificial intelligence as you write, although always with prevention and customizing language.
Call us so that our expert journalists analyze the state of your blog, or study their approach if you do not. We will make your corporate blog The maximum visibility in Google and is totally professional.
Do you want to take your content to the next level?
Briefly explain your business and your needs. We will find your solution.
How to attract customers with a blog: the final details
Not everything is text. A blog article, as a complementary factor, may include Cta’s or calls to action, to suggest that they know your products or services. Together, you can make your sales opportunities multiply.
As for the first impact, think Attractive titles, that in addition to incorporating the main keyword they hook from the first moment. And, at the other end, at the end of the article, it enables readers to Leave comments -although only if you will answer them later..
In parallel, insert Social Network buttons It will make your content post easily. By the way, when it comes to sharing, remember that, every time you publish a new entry, it should appear In your own networks. Slimmer well done!
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