A study classifies by type the searches made by Internet users through the reference search engine, Google. Users who use Google do not pursue the same goal.
The classifications made are useful for the SEO positioning because we can take this data into account to create classifications in our linguistic corpus by type of search so that we know what SEO strategy continue to position a keyword depending on the objective that the Internet user pursues when doing a search on Google.
The types of searches made by users can be classified according to the function of the reason for the search and the relationship there is with the SEO positioning:
– Transactional
- Of information
– Navigation
– Multimedia
The different types of searches will allow us to develop a better online marketing strategy:
In transactional searches, that is, those in which users want to buy something like a mobile phone or shoes, the following occurs. The "transactional" user writes in the search engine what he wants to buy and his gaze is focused on the upper and right areas (those that correspond to the area of the Google Adwords Ads). Therefore, if what you are interested in is selling a product, the most convenient thing would be for your website to be positioned with GoogleAdwords.
In the case of information searches, what the user is looking for is data on a specific topic, company or product. In this type of search, the user directs his gaze more to the results ofSEO positioning since what the person is looking for are many sources of information. Companies that have a good SEO positioning logically they will be much more visited than those that are not well positioned.
The user who performs searches by navigation wants to be direct and enter a specific website that provides the information they are looking for. The Internet user pays attention to the first results and their web domain, that is, what he is looking for is the official company page (for example the official website of Apple).
Another type of search is that of multimedia results. The user goes from the text and focuses only on the images or videos, that is, on the audiovisual content. For this type of search SEO positioning It should be based on the visual elements without neglecting the content of course. This applied to a company consists of improve online marketing strategy exposing the user to business images, videos and infographics in the foreground.