He social media It is a term that is currently used at all times both by experts, by digital means, and by users, although many times it is not clear what exactly it means. The social media encompasses multiple elements, for instance Facebook O Google + they are social media but other websites like Wikipedia They are also, that is why there are Internet users who do not quite understand what it is about.
Discovering what social media is
To understand the term "social media" it is better to do it in parts, examining what it is made of. "Social media" is a term in English, first of all "media" refers to what is related to the media which includes not only the digital world (internet) but also television, newspapers, radio etc. The media is complemented by the "social" that comes to refer as the name indicates the society participation in the activity that is being carried out. That is to say that if we take it at face value we can refer in a simple way to the social media as the communicative activity carried out by society.
A digital communication medium such as web 2.0 In addition to providing information to the user, it offers facilities for the user to actively collaborate with the web and with the rest of the community that visits it through comments, contributing their own content, interacting, etc. This type of participation can range from a vote indicating what you like certain content published on the web to recommendations by the web based on the content that interests you.
In conclusion: traditional media such as the newspaper or television are characterized by being a one-way communication (although there is a bit of interaction such as ‘letters to the editor’ in media such as the newspaper, the interactivity is minimal). social media allows the sender (web, editor ...) and the receiver (user) to establish a communication link, making them closer and more trustworthy. The user wants to know who is behind the website of a company and social media gives you the possibility of reaching him, so it is of great importance that you combine your web positioning strategy with ‘Social Media Optimization’ to make you visible but also close.
Examples of social media
Below we can see platforms that meet the social media requirement, that is, they have a sense of two-way interaction: Facebook, Twitter, Google+,Youtube, Delicious, Wikipedia, Flickr, Tumblr…