The blog as a marketing tool - What tools are useful to position yourself on the Internet and appear among the first Google results? How can you be seen by as many users as possible?
One of the keys to web positioning are the blogs.
Blogs have been around for a long time and it was questioned whether social networks like Facebook would unseat them, but the reality is that they have become even more important. In the last year and a half, content marketing has grown dramatically. Blogs have undergone a change, after an amateur phase they have now become professional sites, managed by communication experts and marketing online with the goal of attracting customers and generating sales.
A blog can bring you multiple benefits:
- Unique site: It is a space on the Internet that we can make our own, design it, publish multimedia content ...
- It is modifiable: we can change and add or discard elements as the blog grows, it is not necessary to maintain the same structure from the beginning. This helps us to correct errors, improve the appearance and content and adapt to the new times.
- Web positioning: blogs are excellent tools for marketing online, SEO, communication ... Since they allow us to keep the client constantly informed, thus establishing a dialogue between both parties and continuously offering new content.
- Community: Thanks to blogs we can generate a regular audience for our site. The social networks They are a great ally of blogs to inform the interested client that they can now consult new content on the online site. The communities that will be generated around blogs can be silent, that is, they limit themselves to looking at the content, or noisy that are the ones that interact more actively by sharing what they like on social networks, commenting on new entries, etc.
- Measure the results: Blogs allow us to measure several aspects that are fundamental to know if we attract users or not, that is, they can be count views, the most viewed entries, comments, how users get to blogs (search engines, social networks, links ...), links in other places etc.
A blog greatly complements a corporate web. Websites tend to be static, there the necessary information is presented so that the user knows the business and the possibilities it offers him, in parallel the blog keeps him informed of the company's news, the news of the sector or deepens in aspects of the business more widely.
if you're thinking about have a blog for your business Do not doubt consult us.