Every company – small, medium or large – wants its web page is visible and visited. The logic is simple: the more qualified visits, the more opportunities to generate contacts, sales or clients. But there are still many companies that do not know how to achieve that visibility or what role does Web positioning (SEO) in your digital strategy.
If this is your case, keep reading. Here we explain why SEO is essential in 2025 and how you can start applying it in your business.
Having a website is no longer enough
Ten years ago, in Spain, having a website was almost a luxury. It was enough to be present to stand out. But the digital context has changed radically. In 2025:
99% of companies have an online presence.
97% of consumers search on Google before buying or hiring.
User attention time is shorter than ever.
Competition is fierce in all sectors.
Conclusion: It is not enough to “be on the Internet”. Your website has to be found, relevant, useful and reliable.
What is SEO and why is it so important?
He SEO (Search Engine Optimization) It is the set of techniques and strategies that allow your website to appear among the first search results on Google (or other engines, such as Bing or DuckDuckGo). It is organic traffic, that is, you don't pay for each click.
Why is it so valuable?
- Because 75% of users doesn't get past the first page of results.
- Because SEO generates you stable and long-term visits.
- Because people who search on Google They already have a real intention to purchase or consult.
- Because it positions you as an authority in your sector.
Social networks: an essential complement
Although SEO is essential, does not act alone. Social networks also play a key role in your online visibility strategy.
In 2025, platforms like Instagram, tiktok, linkedin o facebook allow:
- Reach new audiences through visual and dynamic content.
- Build loyalty in your community with useful, emotional and close content.
- Generate traffic to your website through links and campaigns.
Additionally, have active and professional profiles increases the perception of trust of users and enhances brand recognition.
Google Ads (formerly AdWords): fast and measurable results
SEO is a medium-long term career. But if you need immediate results, Google Ads It is the perfect solution.
This advertising system allows you:
To appear above organic results when someone searches for your products or services.
Segment by location, language, schedule, interests and more.
Have total control of your investment and the return it generates.
Perform quick tests to validate products, messages or markets.
A good Google Ads campaign must be managed by experts, since a bad configuration can mean losing budget without obtaining results.
Email marketing and newsletters: profitability and loyalty
In an environment saturated with networks and advertisements, Email marketing continues to be a profitable and effective tool.
It consists of sending emails to users who have shown interest in your products or services, in order to:
- Inform them of news, launches or promotions.
- Provide useful content that keeps them connected to your brand.
- Remind them that you are there when they need you again.
- Automate sales or service processes.
Email marketing has one of the better conversion rates of digital marketing... but it only works if you do it well: with segmentation, attractive design and useful content.
It all starts with a solid digital marketing strategy
Many companies make the mistake of “doing a little bit of everything” without a clear direction. But in 2025, with so much competition, improvisation doesn't work. You need a digital strategy aligned with your business objectives.
That strategy must answer key questions such as:
- What audience do I want to reach and where is it?
- What problem does my product or service solve?
- What makes me different from my competitors?
- How do I measure the success of my online actions?
With that clear base, you can combine SEO, SEM, social media, email marketing and content to achieve real results.
What if I don't have time or technical knowledge?
A well-made strategy requires time, analysis, creativity and technical knowledge. If you don't have an internal team to handle this, it's best to outsource it to professionals.
Have one specialized digital marketing agency allows you:
- Access advanced analysis and automation tools.
- Receive personalized advice according to your type of business.
- Measure each action to constantly improve.
- Save time and effort on tasks that you do not master.
In 2025, If you're not on Google, you don't exist.. And yes you are, but on page 3... almost not either. Your website needs traffic, your brand needs visibility and your products need buyers. All this is achieved with a professional web positioning strategy adapted to your business.
It's no longer just about having a beautiful website. The important thing is that this website:
- Show up when they look for you.
- Be helpful and clear.
- Convert visits into leads or sales.
- And be an active part of your growth.
If you are not yet taking advantage of the full potential of SEO, Google Ads, social networks or email marketing... it's time to start.
If you want to learn more about SEO and how to apply it step by step, we recommend this Hostinger's complete SEO guide
¡CALL with us and we will help you improve your strategy!
You may also be interested in this article;What Google evaluates for SEO Positioning
Do you want to carry out a complete digital audit?
Briefly explain your business and your needs. We will find your solution.