Google Ads: in first positions immediately
El SEM (Search Engine Marketing) o Search engines marketing It is a digital marketing strategy based on publishing ads -of payment- to increase the visibility of a website on Google or other search engines. But although "other search engines" is true, it is more true that where it is generally invested in Spain is in Google, creating campaigns In the Google Ads platform.
Unlike SEO or organic positioning, which requires time, this type of ads allows Your page appear quickly in Google's first positions. In addition, with this technique you can obtain precise metrics about the performance of your campaigns.
In AmesB, like Specialized Agency in SEMWe manage the Internet advertising of our clients optimizing your investment. Therefore, as experts we will explain in this article how to create your first campaign on Google Ads step by step, so that you know the procedure. And we will show you THE ADVANTAGES OF THE SEM For your business, which is the truly important: What do you increase your sales. Or not?
Table of Contents
Google Ads benefits for your company
Yes, we begin with the main, which is the ultimate goal of this practice. We summarize its advantages at five main points, so that you are clear What can contribute to allocate a part of your marketing budget to Google Ads:
- Rapid positioning and immediate visibility: As we advanced in the introduction of this post, with Google Ads your page will be placed in the first search results of Google instantaneously, once you activate the campaign. For example, if in the configuration you have put as a keyword "Sabadell shoe store"When users typical those words will see your company on the first page of Google.
However, it is essential to choose The appropriate keywords, because if many competitors are investing in the same keywords, that will make you difficult for the top positions. In addition, Google evaluates the relevance of the ad, the user experience on your website and the click rate, which entails that An advertisement with a high quality level can exceed another. For these reasons, campaign design is vital. If you want to know how we do it to guarantee an outstanding location, You can call us and we will inform you.
- Possibility of choosing your target audience: It is not about massive campaigns, such as television, for example. With Google Ads, you can filter audiences according to Location, language, interest, age, devices and behavior.
- You can even apply strategies of retargeting To impact users who have already been interested in your brand (that is, show specific ads to people who have previously visited your website).
- Increased qualified web traffic: In general, with the SEM you will attract potential customers, which are looking for products or services such as yours. This is achieved including in the campaign configuration the keywords of more value for your company, aspect that in our Internet Advertising Agency we study exhaustively. In this way, there will be a greater probability of conversion Once visit your site.
- Budget and flexibility control: Google ADS facilitates this work, since you can adjust the daily budget, establish spending limits and, for example, pay only for effective clicks (CPC Model). This makes the SEM accessible for both large companies and SMEs.
As advertiser, you should know that you will pay only when the navigators interact with your ads, whether clicking -the CPC that we have just mentioned -, simply watching the ad (CPM) or performing a specific action (CPE). Your budget, in other words, It will only begin to consume when one of these actions is fulfilled. And with regard to the collection formula by Google, this is a auction system, in which He stuck For keywords.
- Recognition and reputation of your brand: When appearing repeatedly in the first results, your business remains in the mind of the public, even if they do not click on your ads. This is synonymous with strengthening the notoriety and online reputation of your company. And it is very important, since directly influences consumers and their purchase decisions.
Types of ads on Google Ads
The ads you are thinking now
Before going on to explain how to create your first campaign on Google Ads step by step, we want you “Sponsored”.
Other ads that might interest you
There are also Display ads o Graphic Banners on websites associated with the Global Google advertising network, which encompasses millions of websites, applications and videos.
Another alternative is that of Shopping ads, where you can promote your products (not so much to services) through images and prices. Or video ads, broadly disseminated in YouTube. To all this are added the ads that are visualized In applications, that promote downloads or interactions in apps. Or, going beyond, campaigns Performance Max, that use artificial intelligence to automatically optimize formats and locations in all Google channels. Come on, a whole in one.
Do you want to get the most out of your Google Ads strategy?
Briefly explain your business and your needs. We will find your solution.
How to create your first campaign on Google Ads: 8 steps
- Create a Google Ads account: First, visit the Google Ads website and Register. You will need to provide your basic data, such as the name of your company and the address of your website. And you must also provide your billing data so that, of course, Mr. Google can collect.
- Define the objective of your campaign: Choose What do you want to achieve With your campaign. You can choose between increasing sales, generating leads, increasing traffic to your page or improving the notoriety of your brand.
- Select the type of campaign: Now it's time to decide which format adapts better to your expectations. In this regard, remember that the search campaign is ideal for capturing users with direct purchase intention. But, if you prefer, you can bet, for example, for a display campaign that is ideal to increase your visibility. Do not forget that there are different ways to take advantage of Google Ads, as we indicated in the previous section.
- Configure the audience you want to reach: Where your ads (geographical location) will appear, among other aspects such as age, gender, educational level, hobbies ... for example, if you have a physical store, you can segment through nearby areas; And if you sell online, you can opt for a broader reach. Today, The only way to get a Google Ads campaign to work correctly is to segment. Do you want to deepen it? We talk about all the elements to take into account in this other entry of our blog entitled Effective advertising for web positioning.
- Choose the keywords very well: Prepare a list of terms and expressions that your potential clients would look for in Google.
- For this task, you can use tools such as Google's keyword planner to find the best expressions and include negative keywords that avoid irrelevant clicks. But, in this phase, being so crucial, That method can be insufficient. In our SEM agency we previously analyzed the activity and priorities of your business, as well as the competition, to define the most useful keywords and that more results will give you. And we will use exact coincidences to make sure your ad It is only shown when someone looks exactly what you offer.
- Design your ads: Think attractive headlines, clear descriptions and add your page (your website or, much better, a specific landing page for the campaign). Quiet, we can also take care of all this, both the announcement and landing design. Contact us here To advise you according to your case.
- Establish your Budget and Puja Strategy: Make a forecast of how much you are willing to spend daily and indicate it. In addition, at this stage of the creation of your campaign you have also valued if you prefer a manual bid or, instead, automatic (Optimized by Google). It is very advisable, in any case, to maintain control over spending.
- Attention! Google makes available to certified agents on Google Ads, € 400 bonds to create a first campaign. Consult us.
- Ship your campaign: Check every detail, confirm your payment information and press in “Send”. Once active, you can monitor the performance of your ads and Make adjustments as necessary. It is highly recommended that you carry out continuous monitoring to optimize the campaign if you want it to be effective.
The importance of segmentation
We insist. Segmenting by geographical area (in addition to by type of public) may be the difference between success and failure. Normally, when you are not familiar with the tool, It is very easy to think that if you set your campaign for all Spain you will have more possibilities. But that's a mistake, unless your budget is unlimited. It is much better to concentrate the budget in your area of action, where your headquarters are located or in the area where you have more customers.
In this way you can strengthen your position, and you will always be in time to create new campaigns for new markets. Now, everything depends on the sector and competition. For example, If Amazon has a product very similar to yours, it will be much harder to compete with ADS.
How to optimize ads and measure results
This is another of AMESB strengths as a SEM positioning agency in Sabadell and Barcelona. We use Advanced techniques to continuously improve performance of our clients' campaigns. And that your investment does not fall, or for a moment, in a broken bag. In addition, we organize the campaigns and advertisements according to specific keywords, to better measure their efficiency and make the adjustments that are precise.
On the other hand, to evaluate the success of your investment, we rely on Key metrics such as conversions, ROI, CPA, CTR and CPC. For example, if an ad has a ctr - or click rate - it means that it is attractive to users and we are on the right path. But if the CPC - we remember, the cost per click - is too high, we can modify our strategies to reduce costs without sacrificing objectives.
And then what happens?
For the "after", we use tools such as Google Analytics for Analyze user behavior after clicking In your ads, which helps us identify possible improvements in the initial approach.
Your first campaign on Google: Conclusion
Now you know the main inputs to know how to create your first campaign on Google Ads, but we want to conclude with an equally essential factor. While choosing the most convenient campaign type depends on your commercial objectives, the audience you want to reach and the budget you have, it is also essential that you keep in mind the concept of sales funnel: Purchase process from the product or service to conversion is known.
From this perspective, your campaign, in the first place, must adapt to the cycle of purchase of your customers, which can be Long or short. Enfocarse en el tipo de ciclo y en la fase en que se encuentra cada uno de tus posibles compradores dentro del llamado embudo es muy importante, porque asegura que impactes a los usuarios con el mensaje idóneo en el momento correcto. Y eso no es magia, es el buen hacer de quienes somos expertos en Google Ads.
