Audiovisual content is very strong in the field of attracting users and customers; companies often choose YouTube to post your videos as it is one of the 10 most trafficked websites in the world.
If you have decided to promote yourself, make yourself known or offer information to your customers through videos on YouTube you should know that it is a good method but that for these to be seen and get relevance you will have to perform tasks of optimization. that is to say you need optimize videos so that they are visibles and that users who are interested can easily reach them, as is done when optimize a website so that it is in top google results (or any other search engine).
Youtube is a great tool marketing online, to get the most out of it, you have to pay attention to the basic aspects of positioning: titles, descriptions, labels, channel name, audio quality and video sound, etc. It should also be borne in mind that YouTube values elements such as the number of times the user clicks on your link, whether there are opinions on the video, the number of channel subscribers...
Here are some simple tips on the aspects we have discussed:
- The titles: They must include keywords that describe the content of the video (for example: "Barcelona dog grooming" or "Heavy machinery company"). It is convenient that the keywords appear in the file name.
- Descriptions: They must be clear, concise and contain keywords related to the content of the video. It is also important to include links that direct the user to your website or your social media accounts.
- Hang tags: You can choose up to ten keywords that define your video.
- Links: YouTube also values external links, follows the rules for link building from websites (linkbuilding). It is valued that the links are related to the video uploaded to YouTube, as well as the reputation of the site where the links lead. A good method to have good links is to establish alliances with similar accounts, you can comment on their videos and it will be more likely that they will comment on yours, spread it on social networks... Make friends!
- User movements: YouTube pays attention to details such as how long the user has been watching the video and when they stopped watching it. They analyze the CTR (the number of times users have accessed your video link divided by the number of times the link has been displayed), and the Bounce rarte (the video's viewing abandonment rate). In other words, if you attract users to your video through misleading titles or labels or the video is not of the expected interest, YouTube will know about it and you will not be able to climb positions to appear at the top of the search results.
- Number of video viewing times: the more times your video is viewed and the more often it will rank better.
- Other aspects to take into account: the opinions of the users (if they are positive, better), the positive evaluations of the video (option: I like it), if your video has been published on a website or blog, etc.
The objective of your videos must be to keep the user informed and for this you must design a good marketing campaign, not neglecting the social media optimization to be close to your customers and perform seo tasks make you visible on the internet. In Amesb We take care of all the tasks related to web positioning, do not hesitate to contact us.