Improve the positioning of your online trade with SEO optimization - updated 2025

Improve the positioning of your online trade with SEO optimization - updated 2025

He Web positioning (SEO) It has never been a simple task, even less for Electronic Commerce Sites, where the objective is not only to attract visits, but generate conversions: real sales. Websites that sell products or services directly through the Internet compete in highly saturated environments, where to stand out in search engines such as Google is key to business survival.

In 2025, the SEO for ecommerce It has evolved. It is no longer just about choosing the appropriate keywords or filling the website with optimized descriptions. Now you have to offer a complete, useful, fast and personalized experience. In this article we explore the main SEO factors that every online store must work To improve their visibility, attract more customers and increase sales.

1. Unique, useful and relevant content

The content remains the king, and this is especially true in electronic commerce. Each product file, each category and each page must have original content, well written and oriented to solve the user's doubts.

Avoid generic descriptions, duplicate or copied from the manufacturer. Instead, bet on:

• Personalized descriptions, with natural language and benefits.

• FAQS in products, that answer frequent customers questions.

• Comparative and recommendations, help decision making.

This type of content not only improves SEO, but also increases permanence time on the page and reduces the bouncing rate.

2. Keyword research (Keyword Research)

Saber What is looking for your ideal customer It is essential. It is not enough to focus on generic terms such as "Sneakers"; You also need to identify more specific searches, such as "Waterproof Running Shoes for Women Size 38".

Is keywords long tail They are less competitive and usually have a greater purchase intention.

To improve your strategy:

• Use tools such as Google Keyword Planner, Semrush, Ubersuggest or Ahrefs.

• Analyze the internal searches of your own eCommerce.

• Look frequent questions in forums, marketplaces (such as Amazon) and social networks.

3. Optimization of categories and subcategories

In online stores with many products, it is fundamental Create specific pages for categories and subcategories. These pages must be optimized with their own URL, title, metaddress and content.

For example, instead of grouping all “ink cartridges” on a single page, you can create subpages such as:

• /cartuchos/epson-stylus-r200

• /Cartchos/HP-302-NGRO-

• /cartridges/recycled-multimarca

This improves the user's navigation experience and allows each page to be positioned for more concrete searches, increasing the chances of conversion.

4. Well structured internal links

A good one internal link structure It helps distribute the authority of the web and guide both users and search engines for the site. In an ecommerce, these links must:

• To use Anchors with relevant keywords (for example: "See Epson Stylus R200" cartridges).

• Connect related products, accessories or similar versions.

• Facilitate access to higher categories from any file.

A clear and hierarchical web architecture, supported by strategic internal links, improves the indexation and organic positioning of each page.

5. Backlinks strategy (external links)

The enlaces entrantes (backlinks) They are still one of the most important factors for Google positioning. But it is not enough with quantity: now the quality, the relevance of the site of origin and the naturalness of the link prevails.

Some effective ways to get backlinks for an ecommerce:

• Create a blog With useful content, purchase guides, comparative, etc.

• Collaborate with influencers or sector experts that mention and link your products.

• Publish in digital media or specialized directories.

• Share useful resources (templates, calculators, tools) related to your product or sector.

6. TECHNICAL SEO AND USER EXPERIENCE

A poorly optimized online store loses visibility, sales and credibility. In 2025, Google especially values user experience (UX), load speed and mobile adaptability.

Make sure your ecommerce:

• Fast load (ideally in less than 2 seconds).

• It is adapted to mobiles and tablets (Responsive).

• It has intuitive navigation, efficient filters and internal search engine.

• Use clean, friendly and structured URLS.

• Correctly implements canonical labels, sitemap and robots.txt.

Also, with the passage to Google Analytics 4 And the use of tools such as Google Search Console, you can monitor and improve the performance of each page.

7. Customer reviews and comments

Allow users to leave Valuations and comments In your products it improves trust, provides updated content to the page and can help you better position.

Reviews also provide structured data (Rich Snippets) that They enrich the results in Google and increase the CTR (percentage of clicks).

8. Presence in social networks and external signals

Although the social media They do not directly influence positioning, they do generate Traffic, interactions, links and notoriety, which positively impacts long -term SEO.

Share content from your blog, promotions or product releases in channels such as Instagram, Tiktok, Pinterest or YouTube, according to your audience. In addition, it encourages users to share their experiences to gain organic visibility.

SEO for online stores is a continuous process that combines content, structure, user experience and digital authority. There are no magical formulas, but good practices that, if applied with constancy, offer Sustainable, scalable and profitable results.

Investing in SEO not only means improving positioning: it means building a solid digital brand, increasing customer confidence and create a stable base for the growth of your online business.

If you sell on the Internet and want to highlight among the competition, the moment of working SEO is now. Because the best time to optimize your website was yesterday. The second best moment is today.