Today we are going to focus on how to improve the results of an SEO strategy in order to attract more visits to our website or blog without the need to modify anything on the site.
When our website already appears in the top positions of search engines like Google, it is important to stay on the site, not go down, for this we can carry out actions such as improving the persuasiveness of our results. What should be done is to improve the site links, that is, the texts of the hierarchical results.
What are sitelinks or ranked results?
When Google analyzes a website, it finds more than one result and shows the most relevant or important first and the rest of the relevant pages of the same website appear staggered below it in the form of two columns. These links we are talking about are produced automatically.
How can I decide what appears in the columns?
To control or modify what appears in the two columns we can resort to Google Webmasters. It is necessary to register as webmaster of the website at www.google.com/webmasters, once inside you have to go to the control panel of this Google tool and there we will see the management menu in the "site links" section. From this section we can indicate to Google the content that we do not want to appear, for this the option "degrade a URL" is used. With this we achieve that if there is a URL on our website that we do not want to appear, we can announce to Google Webmasters that it undervalues the position of that URL and that it does not appear in the hierarchical results. The ideal of this tool would be that it would allow us to indicate what we want to appear, not what we want to reduce, but it cannot be done. In order to show the desired pages, we must demote those that do not interest us and that Google has selected on its own.
What do we get from having good hierarchical results?
The most important thing is that we can show the most relevant information on our website and therefore demonstrate that it is a quality site, with this the user will show interest and enter the web. In other words, it is a way of transmitting a good first impression to users. We will also observe that there is a correlation between the pages that appear in this area and the most visited on our website, this can be seen at Google Analytics.
All this is done with the aim of appear among the first search engine results like Google to attract more potential clients to our website, if you still do not appear in these results, the best option is to consider consulting a online marketing company as Amesb to guide you in this process.