The name of the website or blog is relevant in relation to the SEO, although Google has stated several times that this is not as important as in previous years (of course, in previous years there were not so many websites!) it is evident that the domain It is a remarkable element.
An example of this is that if we search Google for “lamps” the first (natural) results are websites that have the word “lamps” as their domain, in this case the first results are: lamparasoliva.com, lamparas.es and lamparasevilla.com
That is why it is important to include in the domain the keyword with which we want to relate the web, that word can be, for example, the name of the company or the name of the company and what they do (for example: juliaperfumerias). This will help us when positioning web in order to be the first in Google.
With this, we are not saying that it is essential that the domain contains the keyword, but it is highly recommended, in addition, the user will remember your site better if the name of the website is related to the content. Domains are important especially for those businesses that are not very popular online, that is to say, there are websites with great web positioning and that do not need to have the keyword in the domain, but this is the case of large companies that already They are very popular, as is the case with Zara, Audi, etc.
Some recommendations What to keep in mind about the domain are you have to avoid including hyphensin the domain, amesb.es/develop is better than a-mes-b.es because it is easier for the user to write and remember the first one, another aspect is that the short domains than the long ones since the latter are forgotten. As for the endings, there are several options, but when we use endings that refer to the country (.es for Spain, .it for Italy, .uk for the United Kingdom…) we have to use the one that adjusts to the territory to which the website is directed. , that is to say that if you live in Spain and the content of your page is directed to the public of the country, you must add the ending .es
There are several options for the endings: .es, .com, .net, .org, .info… Each of them has its meaning and it is convenient to use another depending on the type of page. In Amesb we offer you a domain contract service O transfer of hosting, we advise you and assign a termination that is appropriate for your page so that it can be positioned correctly.
For more information on the domains and web positioning you may contact with us.