What you should know about link building after Google's Penguin update
Google has updated Penguin but the relevance in the quality of the links has not changed too much because it is still just as important as before. What has changed are the ways in which links should be built since what Google intends with the Penguin update is to punish, penalize, websites or blogs that have accumulated a large number of links in an unnatural way.
To understand ourselves better, let's see a comparison of what the situation of the links was like before the new update Penguin de Google.We focus on the two types of links main:
1. SEO puro
We are talking about those links that are achieved with the objective of climbing positions in the search engines, in other words increase the SEO of the website. These links can be achieved in several ways, in blog posts, profiles on social networks, etc.
2. SEO+ Traffic
These are the links that generate SEO for the site (to be among the first in search engines) while providing traffic (that is, users enter the website). An example of this is the entries in a relevant blog related to our company or business. They are links that bring more users to the web.
- The differences between the marketing strategies old and current links:
Before, special attention was paid to obtaining the links de SEO puro, those that positioned us among the top positions in Google even though the website did not have important or quality content. Google has expressed its discontent through penalties on websites that only focused on getting links for the sake of getting them without worrying about the user's interests or the quality of their content, that is, without considering whether they contributed something useful to the network. In reference to the links that provide pure SEO, they continue to work although you must be aware that obtaining links must always be accompanied with quality content useful to the user.
As for the SEO+Traffic, the one that improved the SEO of the website and generated traffic is still in force, having our website on others of a certain authority improves the SEO of the site. With the update of Penguin Google we have to talk about ROI links; The SEO that should be practiced currently should be the one that provides improvements in the SEO, in quality traffic and conversions. The main difference between ROI links and those that provide improvements in SEO is that the former can provide better quality traffic and therefore conversions, these links have more value because they are built to achieve sales.
Get links and improve the strategy linkbuilding after the Google update it is positive for both the online marketing companies as well as for your clients since they will achieve better positions in search engines, improvements in traffic and in the ROI of their website.