Linkbuilding in 2025: The key strategy to stand out in search engines
Link building continues to be one of the fundamental pillars of SEO in 2025. Although many things have changed in the digital landscape, the relevance of having quality links that point to your website or blog remains intact. However, the way this strategy is understood and applied has evolved considerably.
Quality over quantity
Nowadays, it's not just about getting as many links as possible. What really matters is the quality, relevance and naturalness of those links. Google and other search engines especially value those backlinks that come from authoritative sites, that are thematically related to your content, and that are generated organically. This means that the context in which the link is located is as important as the link itself.
Traffic, authority and brand recognition
When a web page or blog on a related topic links to your site, you are not only gaining points in terms of SEO positioning, but you are also opening the door to new visitors and potential clients. That direct traffic can be very valuable, especially if the link is located in content relevant to your target audience. Even if the user doesn't click at that moment, simply seeing your brand name can generate a positive branding effect, increasing recall and trust.
Content that generates links naturally
Modern link building strategies are based on providing real value. An effective way to achieve this is through content marketing. Posting useful articles, original research, infographics, or free resources increases the chances that other sites will naturally want to link to your content. Additionally, building relationships with other content creators, journalists, and industry professionals can open up many opportunities for quality mentions and links.
Coherence with the rest of your digital strategy
It is also important to understand that link building should not be isolated from the rest of your digital strategy. For example, if you are working on local SEO, getting links from local media or blogs can significantly boost your visibility in geolocated search results. The same thing happens if you are working on a content strategy around a specific topic: incoming links should reinforce that cluster of content and help consolidate your authority in that area.
Tools and competitive analysis
An especially useful practice in 2025 is competitive analysis. Tools like Ahrefs, Semrush or Moz allow you to study the link profile of your competitors to identify opportunities that you could replicate or improve. It is not about copying, but rather detecting which sites are open to collaborating or linking relevant content in your sector.
Mentions count too
Another increasingly valued resource is the use of mentions without a link (co-citations). Although not all experts agree on its exact impact, it has been observed that when a brand is consistently mentioned on relevant sites, even if there is no direct link, its presence in search results can also improve. It is part of a broader strategy of building online authority and reputation.
Avoid bad practices
Of course, not everything goes. Artificial link building practices, such as purchased link schemes, link farms, or excessive use of optimized anchor text, are still penalized by search engines. The key is to maintain a clean, consistent link profile that grows organically over time.
Measure, adjust and evolve
Additionally, it is essential to measure and monitor the results of your link building strategy. How many new links are you getting per month? From what domains? Which pages are receiving the most links and traffic? Are those links translating into visits, conversions or improved positioning? Tools like Google Search Console, along with those already mentioned, will help you answer these questions and adjust your strategy based on the data.
According to a recent article in Search Engine Journal, the key to current link building is the integration with the rest of the digital marketing actions and the personalization of the approach according to the business objectives and the type of audience. You can read more about it here.
Build authority with authenticity
Ultimately, link building in 2025 is about building relationships, offering value and connecting with your audience through useful content that others want to share. It is a continuous task, which requires planning, perseverance and, above all, authenticity.
And if you need support to define an effective link building strategy, aligned with the objectives of your business, in Amesb we can help you. As a digital marketing agency, we design personalized actions to improve your organic positioning, attract quality visits and build a solid reputation on the internet.
You may also be interested in this other article What you should know about link building after Google's Penguin update
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