He linkbuilding It consists of building links that point to our website or blog. When a blog or a website links to ours we obtain a series of benefits:
1) Search Engine Optimization (SEO). A SEO strategy It includes more things than link building but the latter is a very important aspect to position our website in search engines like Google. Links of quality and quantity, although not excessive, help to improve the ranking of the website.
2) Direct traffic. That other pages have a link to ours is very positive because a visitor who is consulting the contents of said page is likely to click on the link and end up at ours. If the link is located in a place of interest to the user, traffic to our page will increase.
3) Branding. In the event that users who enter a web page decide not to click on the links that lead to ours, it may not be entirely negative, that is, they will have seen the links and it is likely that they remember the name or some reference of our website. In the future, if you are interested, you can go to the link and reach our website.
It is important that the web pages or blogs that link to ours are thematically related. Normally, if a user visits a website about something that interests them and sees links to other pages that are closely related, it is quite likely that they will visit them. A good way to relate our website to another with similar content is to have a blog on the same topic that links to our main website. In addition to informing users about what interests them, they will have the opportunity to see what your company can offer them.
The current online marketing campaigns They must have the support of the social media which is where a large part of Internet users are, so in your company's social profiles it is advisable to report everything that happens and to accompany it with links that direct to your website.
To achieve a good positioning web you must take into account the linkbuilding and other aspects of marketing online that help you climb positions to make yourself visible on the internet.