Throughout the history of humanity, mass depended on proximity, we had to be together physically to be able to form a mass. Suddenly, with the Internet, we were able to create a virtual mass. A lot of people who come together with the same intention for a shared interest. This is new, this is a fundamental new development in the course of human history, communities are capable of forming through a shared interest in a hobby, a trade, an art, etc. He crowdsourcing It is when a company takes a task that was previously performed by its employees and outsources it through an open call to a large and indefinite group of people, usually over the Internet.
El crowdsourcing It is a strong element in the network. Born as a tool for outsource tasks Through the use of massive professional communities, solutions can be achieved in a short period of time and the effort that suppliers and/or the client should make is reduced. That is to say, crowdsourcing is synonymous with the use (by businesses, companies, entities...) of virtual communities as sources of jobs.
Today in Spain there are the necessary elements that make crowdsourcing increasingly important in those contexts that refer to marketing online and communication via network.
The economic crisis we are currently experiencing is causing a lot of damage to businesses but at the same time it has made them more aware, companies are opening up to forms of advice that they had not thought of using before, such as web positioning experts. This advice represents a great cost saving for any business. This, together with the great use of social media, makes companies look for new ideas that place them in the current circumstances where everything coexists on the Internet and therefore where the clients they want to reach spend part of their time.
Take advantage of customer collaboration
to innovate in the company
The key point of marketing actual is located in the online relationship between clients and companies, for this the experts in SEO and web positioning They look for ways to strengthen this essential bond in business. Crowdsourcing can be a new model that relies on the social base as a source of creativity for companies. Something that is becoming a frequent activity in the field of online marketing is collective talent in order to find ideas for the development of a campaign. Furthermore, crowdsourcing can be a market strategy on its own, incorporating common aspects regarding viral communication, since its main objective is to obtain maximum dissemination (propagation) without being invasive (do not harass your potential client because otherwise they will run away from you!) and always taking into account the interests of your readers, offer them quality information that may interest them.
What made crowdsourcing innovative in its beginnings was the use of the potential of the masses as a creative means and therefore its social base. Some of the large companies that use crowdsourcing are Heinz, Generals Motors, Pepsi...
The relationship with the client makes the crowdsourcing be an instrument with great possibilities of marketing online.
If you haven't quite understood what crowdsourcing is about, don't miss the video: What is crowdsourcing?
