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Predicciones SEO 2026

SEO and Online Marketing predictions for 2026

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A new paradigm in digital marketing

SEO Predictions 2026Digital marketing has changed more in the last three years than in the previous decade. What was once a discipline focused on keywords, rankings and organic traffic, today has become a complex ecosystem where artificial intelligence, user experience and brand building play a decisive role. In 2026, talking about SEO is no longer just talking about Google, but about visibility in a completely fragmented digital environment dominated by response engines.

The great transformation is driven by artificial intelligence. Search engines are no longer limited to displaying links, but offer direct, synthesized and personalized responses. This has radically changed the way in which users consume information and, therefore, the way in which brands must position themselves. According to different analyzes of the sector, the user is no longer looking for “results”, but rather immediate solutions, which reduces the number of clicks to traditional websites and forces them to rethink content strategies.

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From traditional SEO to “Search Everywhere”

In this new scenario, SEO stops being an isolated technical discipline and becomes a global visibility strategy. It is no longer just about appearing on Google, but about being relevant in any environment where the user seeks answers: conversational assistants, social platforms, marketplaces or even artificial intelligence tools. This change has given rise to a new concept: “Search Everywhere Optimization”, where positioning extends beyond the traditional search engine.

The rise of conversational SEO

One of the big protagonists in 2026 is conversational SEO. Searches have evolved towards complex, natural and contextual questions. Users no longer type single words, but rather interact with the technology as if they were talking to a person. This forces brands to generate deeper, more structured content that is aligned with the real search intention. Superficial content or content designed solely for positioning has lost effectiveness compared to content that truly responds to the user's needs.

Do you want to take your SEO positioning strategy to the next level?

Briefly explain your business and your needs. We will find your solution.

Request Budget

The consolidation of semantic SEO

Added to this change is the rise of semantic SEO. Search engines are able to interpret context, intent, and relationships between concepts, reducing the importance of keyword repetition. Instead, the quality of the content, thematic coherence and the authority of the site gain weight. Google has reinforced this line with updates that prioritize useful content and penalize artificial practices.

The end of the click as a primary metric

Another key aspect in the predictions for 2026 is the loss of prominence of the click. More and more searches are resolved within the search engine itself or through answers generated by artificial intelligence. This does not mean that SEO is dead, but rather that its purpose has changed. Visibility is no longer measured only in traffic, but in brand presence, authority and the ability to influence the user's decision even without a direct visit to the website.

Automation and data intelligence

In parallel, online marketing is evolving towards increasingly sophisticated automation. Artificial intelligence makes it possible to analyze large volumes of data, predict behavior and adjust campaigns in real time. Companies that do not incorporate these systems will be at a disadvantage compared to those that already use predictive models to optimize their digital strategies.

More accurate and relevant digital advertising

Digital advertising is also undergoing a profound transformation. The focus has shifted from investing more to investing better. Segmentation is increasingly precise, based on context, behavior and micro-moments. In this sense, the ability to impact the user at the exact moment and with the right message is especially relevant. You can see a good example of this evolution in this article about how increase the relevance of online advertising, which analyzes how mobile devices have redefined the relationship between brands and consumers.

Content as a strategic asset

In this new ecosystem, content continues to be the fundamental pillar, but with important nuances. It is no longer enough to publish constantly. It is necessary to build content that is useful, credible and easily interpretable by both humans and machines. The structure, format and clarity of the message become determining factors for appearing in results generated by artificial intelligence.

Digital authority and reputation

Furthermore, the concept of authority takes on a new dimension. It's not just about getting links, but about building trust. Media mentions, user reviews and online reputation directly influence visibility. In fact, AI systems tend to prioritize external sources and third-party generated content as credibility signals.

The evolution of link building

Link building, far from disappearing, is transforming. Quality definitely trumps quantity. Links must be natural, relevant and embedded in coherent contexts. Strategies based on volume lose effectiveness compared to those that seek authentic relationships and real collaborations.

The rise of visual content

On the other hand, video and visual formats continue to gain ground. Platforms like YouTube or TikTok are establishing themselves as search engines in themselves, especially among younger generations. This forces brands to diversify their formats and think about content strategies that go beyond traditional text.

Local SEO and digital ecosystem

Local SEO is also reinforced in 2026, driven by the growth of mobile searches and the importance of online reputation. User opinions, review management and presence on local platforms directly influence the purchase decision. Visibility no longer depends only on the website, but on the entire digital ecosystem of the brand.

Adapting is no longer enough

In short, SEO and marketing online In 2026 they move away from simple formulas and evolve towards more complex, integrated and user-focused strategies. The key is not to adapt to changes, but to anticipate them. The brands that understand that positioning is no longer just technical, but strategic, will be the ones that lead the digital environment in the coming years.

To delve deeper into how to adapt your strategy to this new context, you can consult this external analysis on digital marketing trends in 2026: https://www.ilunion.com/es/blog-puntoilunion/tendencias-marketing-digital-2026

The future of SEO is not about disappearing, but about transforming. And in that transformation, the ability to generate real value for the user will be the only factor that remains constant.

Kit Consulting AmesB

Consulting Kit: Boost your SME to the next level with up to €6,000 subsidy

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In today's dynamic landscape, where digitalization is key to success, Kit Consulting emerges as a unique opportunity for SMEs to take a leap forward and compete at the highest level. This programme, funded by EU Next Generation funds, offers up to €6,000 subsidy to companies with between 10 and 250 workers so that they can access consulting services specialized in digital transformation.

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What does the Consulting Kit offer you?

The Consulting Kit gives you the possibility of accessing a team of experts who will help you:

  • Analyze your business in depth: We will carry out an exhaustive study of your company to identify its strengths, weaknesses, opportunities and threats in the digital environment.
  • Design a custom roadmap: After the analysis, we will create a strategic plan adapted to the specific needs of your business, defining the digital transformation objectives and the actions necessary to achieve them.
  • Implement effective digital solutions: We will guide you in the selection and implementation of the most appropriate digital tools and technologies for your company, such as:
    • Websites and online stores: So you can sell your products or services online and reach a wider audience.
    • Business management software: To optimize your internal processes, improve efficiency and save costs.
    • Digital marketing tools: To promote your business online and attract new customers.

Do you want to request your Digital Bonus or do you need a Digitizing Agent?

Briefly explain your business and your needs. We will find your solution.

Request Budget

What are the benefits of digitizing your SME with the Consulting Kit?

Digitizing your business with the Consulting Kit will give you a large number of advantages that will boost your growth:

  • Greater efficiency and productivity: Digitalization will help you optimize your processes, reduce times and increase the productivity of your team.
  • Cost reduction: You can save on operating expenses, such as paper, printing or order management.
  • Improving customer experience: You will offer your customers a more comfortable, faster and personalized shopping experience.
  • Greater competitiveness: You will be better positioned to compete in the market and reach a broader audience.
  • Access to new business opportunities: You will be able to explore new sales channels and online markets.

Who can request the Consulting Kit?

The Consulting Kit is aimed at SMEs that meet the following requirements:

  • Have between 10 and 250 employees.
  • Be legally incorporated in Spain.
  • Not be in a situation of insolvency or suspension of payments.
  • Not having been convicted of crimes related to corruption or fraud.

How to request the Consulting Kit?

The application process is simple and can be done online through the website of the Ministry of Economic Affairs and Digital Transformation. In it you will find all the necessary information, as well as the application forms.

At Amesb.es can we help you?

At Amesb.es we are experts in digital transformation and we can help you get the most out of Kit Consulting. We offer you:

  • Personalized advice: We'll help you understand the program and determine if it's right for your business.
  • Preparation of the application: We will guide you through the application process and help you fill out the forms correctly.
  • Search for consultants: We will put you in contact with the best consultants specialized in digital transformation.
  • Project implementation: We will accompany you in the implementation of the digitalization project and will provide you with the necessary support.

Do not hesitate to contact us for more information.

Digitize your SME with the Consulting Kit and prepare for success!

In Amesb, your ally to make the most of the grant from the Kit Consulting.

Agente Digitalizador 2

Find Your Digitizing Agent: Don't Let Your Business Growth Opportunity Expire

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The business world is undergoing an unprecedented digital transformation, and it is crucial that companies adapt to stay competitive in this constantly evolving environment. To support this transition, the government has provided digital bonds to companies across the country, giving them the opportunity to invest in digitalization and sustainable growth. However, these digital bonuses have an imminent expiration date, and many companies risk losing this invaluable opportunity if they do not act immediately.

If you are one of the lucky recipients of a state digital voucher, we urge you to find your digitizing agent before it is too late. These trained professionals are ready to help you make the most of your digital bonus and guide your company towards a successful digital future.

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Expiration Lurks: Don't Lose Your Digital Bonus

Digital vouchers have been an essential resource for companies of all sizes. They enable investment in digital technologies, such as management systems, data analytics, online presence and more, that can drive operational efficiency, increase productivity and expand the reach of your products and services.

However, time is of the essence. Digital vouchers have an expiration date, and many companies are not aware that they must act quickly to take advantage of them. Missing this opportunity not only means missing out on the grant, but also delaying your ability to compete in today's and future digital marketplaces.

The Solution: Digitizing Agents Adhered to the Digital Kit Program, like AmesB

To prevent your digital voucher from expiring and wasting this once-in-a-lifetime opportunity, we strongly recommend that you contact a digitizing agent. AmesB is one of the leading digitalization agents in the Digital Kit program, with extensive experience in helping companies digitally transform.

Digitizing agents like AmesB offer a variety of essential services to guide your company on its digitalization journey. These professionals are highly trained and have deep knowledge of digital technologies and strategies that can benefit your company.

Do you want to request your Digital Bonus or do you need a Digitizing Agent?

Briefly explain your business and your needs. We will find your solution.

Request Budget

Benefits of Working with a Digitizing Agent like AmesB

  1. Personalized Evaluation: Digitization agents will analyze your company's specific needs and provide you with a personalized digitization strategy that aligns with your business objectives.

  2. Efficient Implementation: They will help you implement digital solutions effectively, minimizing downtime and ensuring a smooth transition.

  3. Training and qualification: They will provide training and training to your team so that they are prepared to use new technologies effectively.

  4. Continuous Monitoring and Optimization: They will help you monitor the performance of your new digital solutions and make adjustments to optimize results over time.

  5. Maintenance and Support: They will offer maintenance and technical support services to ensure that your digital systems operate optimally at all times.

Don't let your digital voucher expire

Time is of the essence, and every day that passes without taking advantage of your digital bonus is a day lost on your path to digital transformation. Contact a trusted digitizing agent like AmesB as soon as possible so you can ensure your business is prepared for the digital future. Don't let this valuable business growth opportunity slip through your fingers. Act now and find your digitization agent to ensure the success of your company in the digital age!

#KitDigitalCSP #BusinessDigitalization #DigitalTransformation #BusinessSubsidies

En Amesb somos agentes digitalizadores

Digital Kit for Communities of Assets and SCP (Private or Professional)

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The digital transformation It has become a fundamental piece for competitiveness and business growth today. To promote this revolution in the business world, the Government of Spain, in collaboration with the European Union, has launched the Digital Kit Program, with the aim of providing aid to Communities of Property and Professional Civil Societies (CSP) that wish to make the leap to the digital age.

Until recently, these entities did not have the possibility of applying for subsidies to carry out digitalization projects. However, with the arrival of the Digital Kit, a new door of opportunities has been opened for CSPs to join the digital transformation of their processes and services.

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Why is digitalization so important for CSPs?

Digitalization is not only a trend, but a prevailing need in today's business world. CSPs, like any other entity, can benefit greatly from the adoption of digital solutions. Here are some of the reasons why digitalization is essential for CSPs:

  • Improved Efficiency: Digital tools allow you to automate repetitive tasks and streamline processes, which translates into more efficient use of time and resources.
  • Access to New Markets: An online presence through a website or online store can expand the reach of CSPs, allowing them to reach new customers and markets.
  • Communication Optimization: Digital solutions facilitate internal and external communication, improving collaboration between CSP members and interaction with customers.
  • Greater Competitiveness: Digitized CSPs have a competitive advantage in the market as they can quickly adapt to changing customer demands and offer more personalized services.

Do you want to request your Digital Bonus or do you need a Digitizing Agent?

Briefly explain your business and your needs. We will find your solution.

Request Budget

What does the Digital Kit Program offer for CSPs?

This program provides a variety of digitization solutions ranging from website creation and e-commerce to cybersecurity and advanced Internet presence. The good news is that CSPs can receive a financial grant to finance the implementation of these solutions.

The amount of the subsidy varies depending on the size of the CSP:

  • For CSPs with between 0 and less than 3 employees: up to 2,000 euros.
  • For CSPs with between 3 and less than 10 employees: up to 6,000 euros.
  • For CSPs with between 10 and less than 50 employees: up to 12,000 euros.

How does the application process work?

The process is simple:

  • Choose the digital solution you need for your CSP.
  • Find a Joined Digitizing Agent and agree to provide services.
  • Get a “digital bond” to finance the digitalization of your CSP.
  • Deploy the solution and watch your CSP digitally transform.

AmesB, Your Digital Partner in Transformation

We want to let you know that AmesB is an Authorized Digitizing Agent that can help you throughout the process. We're here to guide you in choosing the right digital solution, help you earn your bonus, and apply the digital solution you need to take your CSP to the next level. Don't be left behind and apply for your grant through the Digital Kit Program with the help of AmesB. Let's together make your CSP stand out in the digital age!

#KitDigitalCSP #BusinessDigitalization #DigitalTransformation #BusinessSubsidies

diseño web con wordpress

Web Design in Sabadell

If your company does not yet have a website, the options for promoting your products or services are very limited. Nowadays, the Internet opens up a world full of possibilities when it comes to gaining visibility and increasing sales of your business.

If you need to design, update, manage or make a website profitable, Amesb is what you are looking for. A company with more than 15 years of experience helping businesses of all sizes and sectors to have functional and well-positioned pages that generate income. We offer you a service of web design in Sabadell tailored perfectly to the needs of your company, adapting at all times to the values ​​and corporate image of your brand.

Why invest in a good web design?

Forget about pre-designed templates and opt for a personalized website with a unique design to give value to your brand and make it stand out from those of your competitors. A quality web design that attracts your potential clients, that is fast and that manages to increase the conversion rate of your business.

We analyze in detail the needs of our clients to create websites that provide users with the best possible experience. Would you spend a long time browsing a website that does not offer a professional image or that seems outdated? Normally, these types of issues cause users to leave. On the other hand, it has surely happened to you that you have entered a page whose design has caught your attention so much that you have even mentioned it among your acquaintances.

By nature, people look for what attracts us, both in the real world and in the virtual world. Therefore, investing in a professional web design will help you be among the best in your sector and not be left behind. Trust the professionals of our team web design in Sabadell It will make your page receive more visits and your income will increase. Remember that a good design and a simple navigation experience is the first step so that your customers want to stay and purchase your products.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

What does our web design service in Sabadell include?

The web design service we offer in Amesb It is based on good planning, design, implementation and updating of web pages, ranging from graphic design and the user's browsing experience to search engine optimization, including interactivity and information architecture. We cover all parts of the design process from start to finish.

1. Intuitive and functional pages

In Amesb We design pleasant pages, with a simple interface, that promote a good browsing experience and generate trust in potential clients. So you can enjoy a functional and intuitive page that you can manage based on your preferences and always keep up to date.

2. Responsive web design

Having a responsive website is key to ensuring that your site looks perfect on any device and the visitors' browsing experience is satisfactory. If your page is not suitable for desktop computers, laptops, smartphones and tablets, you run the risk of users leaving, which will cause you to lose a lot of sales and increase your bounce rate, something that Google does not view favorably.

3. Website update and redesign

If you already have a website, it is not necessary for us to start everything from scratch, but our team can carry out a redesign and update task to modernize its image, improve the browsing experience, change the content and/or adapt it to the current needs of your business.

4. Greater visibility in search engines

Our service web design in Sabadell also includes the SEO optimization, essential for you to gain visibility in search engines and increase the number of visits that come to your website. Keep in mind that the combination of a good design with a well-planned hierarchy of content is the key to making a page more efficient as a communication channel with our target audience.

Therefore, we not only take care of the aesthetic part of the website, but also the content, so that, in addition to being attractive to users, it helps you significantly improve your sales.

5. Internal management of the website

One of the most important parts when creating a website is that the management is adequate to keep it updated and that errors do not occur. For this reason, it is very important to have professionals with experience in this field such as the designers and programmers of the AmesB team.

If you are interested in our services web design in Sabadell, do not hesitate to contact Contact with us. We will answer all your questions and listen to all your requirements to implement them and grow your business now.

Ayudas a emprendedores en España

Aid and subsidies for entrepreneurs in Spain

Aid and subsidies for entrepreneurs

If you are an entrepreneur and want your idea to become a stable business, you will surely need financing to start it up. The thing is, finding funding to make it happen can be quite a challenge. So much so that it can even mean the failure of a great idea. Don't let that happen to you!

Of course, remember never to make plans assuming that they will grant you aid because we may not receive it. It is best to have a budget in advance and a marketing strategy to help you meet and attract customers. Have a website and that is good positioned among the first Google results It is key to the success of any business today.

Grants and subsidies to set up a business in Spain

In Amesb We tell you what are the main aids and subsidies for entrepreneurs that you can access in Spain.

Single payment for unemployment

The objective of the subsidy is to help start new self-employment projects, to access it you must meet several requirements:

  1. When applying for aid, the activity for which it is requested cannot have started.
  2. Have the right to collect a minimum of three months unemployment benefit.
  3. Not having obtained this aid in the last four years.
  4. The objective of the work activity must be self-employment.
  5. Once the benefit has been collected, the activity must start within a maximum period of one month.

Kit Digital

This is an important line of non-refundable aid approved by the Government of Spain from European Next Generation funds, allocating 3,000 million euros to SMEs and the self-employed. Its objective is to help small businesses make the leap into the digital world, being able to benefit from up to €12,000 for web design services, creation of online stores, improvement of Advanced SEO Internet presence and professional management of social networks.

Companies with more than 10 workers have until December 31, 2022 to request it. For companies that have between 3 and 9 workers, the term is until September 2, 2023. And finally, companies with less than 3 workers or self-employed workers, have a term until October 20, 2023.

If you want more information about these grants you can request more information at Digitizing Agents

Youth aid

There are several aids dedicated to young people since they are the sector that presents the most unemployment (more than 50%). Among them is Enisa's Entrepreneurship Participatory Loan for Young People. If you are a young entrepreneur attentive to the main requirements:

  1. Age less than 40 years.
  2. Help aimed at acquiring the necessary assets to carry out the activity.

Help women

There are several grants for women entrepreneurs, among them we find the Microcredits from the Ministry of Equality, all women who wish to undertake and who have problems accessing financing or who do not have an endorsement can request it, other help comes from the Women's Institute that has of technical and financial advice for women.

But also, in some communities such as Catalonia, there are other aids such as subsidies for technology-based companies led by women, which support the growth and consolidation of this type of project. The funds are allocated, for example, to the costs of contracted personnel, training and consultancy expenses, the start-up of new products or services and communication and dissemination expenses.

Aid to trade, service, craft and fashion companies

The purpose of this type of aid is to promote and boost the commercial and service sector to favor the quality and competitiveness of the fashion and crafts sectors. Being able to benefit from them those self-employed professionals who are registered in the self-employed workers regime.

Innovation aid

There are grants for technological activities. Enisa financially helps technology projects, the Ministry of Economy offers support to entrepreneurs with tax reductions of between 35% and 60%.

Aid for internationalization

Foreign trade is a step further for any company, if you want to go for it consult the aid for entrepreneurs that the Foreign Trade Institute.

eTrade International Program

This program is focused on granting aid for digital internationalization projects to SMEs that are based in Catalonia and that have billed more than 100,000 euros in the last year. In addition, they must have a web page in a foreign language and an international promotion plan. Some of the eligible actions are international web design and programming expenses, content creation, development of digital marketing plans and advertising and communication expenses.

Subsidies for the digital transformation of commerce and restaurants in Barcelona

The purpose of these grants is to promote and accelerate the digital transformation of the retail and restaurant sector in Barcelona so that it can adapt to new trends and consumer habits and meet the new needs and demands of increasingly digital consumers.

Do you want more information about entrepreneurial aid?

Contact us and we will explain what we can do for you.

Request information
En Amesb somos agentes digitalizadores

SCANNING AGENT

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Did you know that they are granting aid to promote the digitization of SMEs and the self-employed? In Amesb we want to help you, and that is why we advise you in the process, so that you can benefit from this help and digitize your business.

What is a digitizing agent?

A digitizing agent is any company that provides technological solutions and services that participates in the grant program of the Kit digital to help SMEs and freelancers who benefit from the aid to advance in the digitization of their businesses.

These digitizing agents sign a collaboration agreement with the company that receives the aid, committing to support and accompany them throughout the digital transformation process, applying the technological solutions that fall into one of the solution categories.

Therefore, agents are an essential pillar of this subsidy program approved by the Government at the end of 2021. Thus, SMEs and the self-employed must necessarily partner with a Digitizing Agent of your choice, to channel the economic aid that they will receive within the framework of this program.

What requirements must SMEs and the self-employed meet to receive the digital bonus?

  • Be a small business, micro business or self-employed.
  • Comply with the financial and effective limits that define the categories of companies.
  • Be registered and have the minimum seniority established by call.
  • Not be considered a company in crisis.
  • Be up to date with tax obligations and Social Security.
  • Not be subject to a pending recovery order from the European Commission that has declared an aid illegal and incompatible with the common market.
  • Not incurring in any of the prohibitions provided for in article 13.2 of Law 38/2003, of November 17, General Subsidies.
  • Do not exceed the limit of minimis aid (small amounts).
MANAGE OR REQUEST YOUR DIGITAL VOUCHER

WHAT SOLUTIONS DO WE OFFER AND HOW DO WE WORK?

The tools and services included in the Digital Kit Program Solutions Catalog and that you can provide a digitizing agent son:

Website and Internet presence

The objective is to increase the Internet presence of the SME or freelancer through the creation of a web page. Also, provide services that facilitate their basic positioning on the Internet. This includes: domain, hosting, website design, responsive design, accessibility and search engine optimization (basic SEO), among others.

electronic commerce

The purpose is to create an online store for the sale of products and/or services that uses digital media for their exchange. The products and services covered are: creation of the online store o e-commerce, configuration and integration of payment methods and digital and physical delivery of the products sold. All this apart from what is already planned for web pages.

Social media management

In this case, the solutions provided are:

  • Social Media Plan o social media strategy aligned with the mission and vision of the company or freelancer.
  • Social media monitoring with periodic control through reference metrics of the impact of the actions, to quantify the results and verify the fulfillment of the objectives.
  • Network optimization and/or Social Media Audit.
  • Social media management: administration of the company's profile/user in at least one social network. And publication of weekly posts: a minimum of 4 to 8 entries (articles) per month.

Advanced Internet Presence

The objective is to provide functionalities and/or services that ensure the positioning of the Beneficiary on the internet, increasing its reach of potential clients and increasing the traffic of visits to its/-s platform/-s.
Aid amount:

1

Marketplace

The objective is to direct the references/products of the beneficiaries to help the brand increase its level of sales, optimizing existing resources, choosing the appropriate distribution channels and adapting the references/products to external needs.
Aid amount:

1

Do you want us to help you manage the digital bonus?

In Amesb We help and advise you so that from minute 1 you can manage your digital bonus. In addition, we accompany you throughout the process, since we contact you to solve all your doubts, redeem your digital voucher and once approved we will get to work. fill out the form today!

Marketing de contenidos. Que es y como utilizarlo

Content marketing. What it is and how to use it

Content Marketing

The way in which brands and companies capture their target audience is very different from what was done before.

He content marketing It is an effective way to find potential clients more easily. And on top of that, it builds loyalty among those customers who have already been offered our product or service.

The objective of content marketing It is not just drawing attention to a commercial proposal, but it has become a way of transmitting the identity and values ​​of the company to the public.

What is content marketing?

He content marketing It is a set of techniques that allow you to create and manage digital content to generate value for the user.

It is designed in order to capture the user's attention and cause an interaction with the brand to occur. In fact, it is one of the pillars for web positioning.

Content marketing objectives

The main objectives sought when doing content marketing are the following:

  • Generate traffic: This is the first objective, to attract the attention of users and generate traffic, through different strategies.
  • Attract potential clients: Once attention has been generated and traffic increased, it is necessary for them to become potential customers of the brand.
  • Retain customers: Create a community of loyal customers who identify 100% with our brand.

Each of these steps is related to the consumer purchasing process, from the moment we manage to get their attention, through the purchasing process and ending with the loyalty of our new customer.

How to generate good content marketing?

It must be taken into account that in order to achieve the desired results, good strategies must be planned, otherwise many complications will arise. What strategies should we follow?

  • Get the user's attention: Whether through organic campaigns or paid campaigns, we need to attract the public's attention. If we do not generate traffic to our website, it is impossible to generate sales on it. To do this we must create publications, whether video or written, that are ingenious and that make connect the user with our brand.
  • Provide value to the user: There is no point in drawing the user's attention if our content is not relevant or important. As its name indicates, the most important thing in content marketing is the content
  • Guide the user: From the moment the user enters our website, they must find what they are looking for as quickly as possible. To do this, the user must be guided, with a website that responds to the consumer's search criteria.
  • Build customer loyalty: Many companies and brands still think that once the customer has bought from us the job is done, but that is not the case. Building customer loyalty, making them feel part of the company, listening and resolving their post-purchase doubts are essential parts of the purchasing process.

How to create and use good content marketing

¿Cómo atraer tráfico a tu sitio web con las redes sociales?

How to attract traffic to your website using social networks?

Getting people to our website is something that all of us who have an online portal want to achieve. There are many ways to achieve this; advertising, search engine positioning…etc.

But in recent years a new way has emerged to get thousands of users to enter your website monthly, and it is with social networks. And how can we achieve it? We explain it to you below.

1. Take advantage of Stories

Instagram stories have become one of the most used features of all social networks. They are short video fragments that disappear after 24 hours, and have the following advantages:

  • Your creative possibilities: you can upload an image or a short video and accompany it with stickers, GIFs, countdowns, surveys, location, etc.
  • Its brevity: They only last 24 hours

This allows you to create different types of content for your website: present products, services or articles, make reviews, announce events or offers...

But I have left the best of this tool for last, since Instagram stories have the function “LINK”, with which you will be able to add any link to your story with a button.

Create useful content for your community and take them directly to your website with just one button.

Instagram stories to increase traffic to your website

2. Create content on Tik Tok

Tik Tok is the fashion social network par excellence, and the one where it is easiest to gain visibility, especially when you are starting out.

Millions of companies upload videos daily to this social network in order to give visibility to their products and services and get users to visit their websites. Advantages of creating content on Tik Tok:

  • Visibility: As we have already explained, Tik Tok is the social network with the most visibility to new profiles, with eye-catching and fun videos you can make millions of people see you and redirect them to your website.
  • Reach your target audience: Tik Tok shows your content to people who like what you are talking about in your videos. This way it is much easier to send all the people who see you to your website.

Advantages of using tik tok to send traffic to your website

3. Put the link of your website in the bio

In all social networks there is a section called “biography” where we can give a brief explanation of who we are and what our content is about. Well, in this section we can also put a link that redirects to our website.

Anyone who enters our profile will have a link available that will take them directly to our website. If we create good content, everyone who enters will take a look at our website, thus gaining a lot of traffic monthly.

Gain traffic on our website thanks to the links in the biography

Cómo solicitar el kit digital

Digital Kit – Grants and subsidies for digital transformation

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You are in: Start > Archives for AmesB

Kit Digital

He Government of Spain has launched a new line of aid for SMEs and SELF-EMPLOYED 3 billion euros. these aids bottomless come from European Next Generation funds.

They will be granted to SMEs and Self-Employed who request it in strict order of application provided that they meet the conditions and requirements established in the program, depending on the workers they have on staff and the digital services they choose from the Kit Digital catalogue.

What is the Digital Kit?

Kit Digital is a program that goes Aimed at SMEs and the self-employed, from the Ministry of Economic Affairs and Digital Transformation with the aim of helping small and micro-enterprises in their digital transformation process. These financial aids allow access to a large catalog of digital solutions such as:

  • Website and internet presence: Up to €2,000
  • E-commerce: Hasta € 2,000.
  • Management of social networks: Up to €2,500.
Logo Kit Digital Bandera 2
I want personalized info

Who can Request the Digital Voucher?

autonomous with or without workers, micro-enterprises and SMEs up to 49 workers.

¿Quién puede solicitar el kit digital?
I want to sign up
Logo Kit Digital
Digital Solutions Categories KIT DIGITAL Aanashb
Website and internet presence 2000€ 2398€
E-commerce 2000€ 3398€
Social media management 2000€ – 2500€ between €2,200 and €4,400

How can I request the Digital Bonus?

Get in touch as quickly as possible with us through the form because…

…THE GRANTING OF AID IS MADE IN ORDER OF ENTRY

So the sooner you apply the better!!

Step 1: Fill in the form indicating what services you are interested in
Step 2: We will contact you, we will advise you
Step 3: Once you are clear about the services and their cost, we will process your digital voucher
Step 4: We start working
renovar-mi-página-web

Renew my website or die trying

Renew my website

Are you thinking about changing your website? Renewing a website is a laborious process that must take into account factors from the contents, the SEO, until the design. Although the client values ​​places with good aesthetics positively, not everything is the appearance, we must not forget that the most important thing is to know the public to whom we are going. For this we have tools such as Google Analytics that will help us specify the type of audience who visits the web and how he does it.

The next step is to update the content, highlight the most important ones and structure the different sections to facilitate understanding of the content and navigation.

Design It must be harmonious and fit with the theme of the web, the colors and styles must be consistent, the logo and colors will be what defines your site. It is recommended that the web is adapted so that it can be viewed on mobile devices as more and more users use smartphones to inform themselves and surf the internet. You should also ask yourself what type of platform is the most appropriate, you can make your website a web corporate, containing a Online store, a Catalogue…

A good web positioning strategy in order to that the web appears among the first results of Google and receive more visits, thus increasing sales.

Remember that users tend to mistrust those websites that are not up to date, that have an unprofessional appearance or that do not contain enough information. Do not let your website fall into oblivion, renew it, interact with Internet users and get a hole in the net.

If you are thinking of renewing your website or starting one from scratch, do not hesitate to consult us.

¿Qué hace que una web aparezca en Google?

How to make my website appear first in Google

SEO Positioning

What makes a website appear first in Google? Appear among the first natural results in Google It is a complex task because it depends on several factors that the great search engine takes into account. If you want your website to succeed and receive more visits, you should consult a Expert in Web Positioning so that you get the most out of your effort.

Here are the variables that Google considers most important, in this way we can improve the web step by step:

  1. The site must be relevant: The evaluators analyze the algorithm and evaluate it through 5 aspects: if it is vital, if it is useful, if it is relevant or not, and if it is off-topic. The information must be truthful, up-to-date and to be able to be own (not copied). The more specific (specialized in a topic) the web or blog, the more possibilities it has to attract the public.
  2. No al spam: a site that is full of advertising or irrelevant content is not well regarded. Users are also not interested in spammy sites so this is not a good one online marketing strategy.
  3. Boost your keywords: the first results that appear when carrying out a search are the most consulted (those that have received the most visits), for this reason the specific keywords of our website must be promoted.
  4. Social media: many users prefer to stay informed of what interests them through social networks such as Facebook and Twitter. If you want your site to work, interact with your potential customers through your social media accounts, post the latest news and be creative to stand out.
  5. The most valued by the user: that the web is relevant, satisfactory, entertaining, of quality and current. For this we must rely on the help in a web design expert.
  6. Geolocation: Local searches can appear among the first Google resultsFor this reason, small businesses use geolocation tools such as GoogleMaps to indicate their address to users.
  7. Best own content: the copied content is not of low quality but it is necessary that it be accompanied by the accreditation of the source. It is always good to offer the client content that they will not find elsewhere, that will make your website unique.

There are more variables that are important for a good web positioning, especially those referring to the SEO optimization. These are quite technical tasks that must be carried out by an expert, so if you want to see your website appear among the first Google results, do not hesitate to contact us.

¿Cual es el consumo de internet en España?

Internet consumption in Spain

Internet consumption in Spain

According to the annual report Network Society Spanish society is increasingly linked to the Internet.

67.9% of households have a permanent Internet connection, the autonomous communities with the most connections are Catalonia, Madrid, the Basque Country and the Balearic Islands.

E-mail is essential for the population to be able to communicate, send files and carry out paperwork. Goes en increased participation in social networksAlmost 70% of Internet users have at least one user account on a social network, among the most popular are Facebook and Twitter. Connecting to social networks is the second most performed activity away from home or at work, largely due to smartphones that allow us to connect to the Internet from anywhere.

Searching for information in search engines such as Google is still the most performed activity, look for the best product prices, information we need, services ... Today many Internet users prefer to consult the options offered by different businesses / companies before purchasing a product, that is why it is so important to positioning web for so appear first in Google and be a priority option for the client.

Users also give importance to current news and new information that may interest them, a blog offers the possibility of keeping the client informed of all the news and becoming a reference.

If you are interested in having your website appear the first in Google or you want to take advantage of your blog thanks to marketing online Do not doubt consult us.

Diseño web para móviles

Mobile web design

Mobile web design

In transport, at home, on terraces... you have surely noticed that a large part of society lives permanently connected to their phone with an internet connection.

More and more users are informed daily through their Smartphones, so it is necessary to facilitate navigation and access to web pages. With new technologies, the device from which the user accesses the web can be detected, in this way the traditional web design for PCs or tablets and mobile design for smartphones can be presented.

He mobile web design it is very suitable since it is perfectly molded to small screens, it presents the user with a useful and quick way of navigation. Mobile websites must be fast, very easy to use, intuitive to use and contain useful contact information for the company (telephone, email, address…).

In Amesb We adapt your website or create it from scratch adapting it to mobile phones so that users can access your site from anywhere and at any time using their Smartphone. We take customers into account, so we design interactive spaces that are easy to use, with an attractive design and in line with your business.

Our mobile web services They include navigation menu, links to social networks, images, Google Maps, technical support, web optimization, Google Analytics to know how visitors interact on the web, etc.

amesb

First SEM professional congress in Spain, January 11 and 12, 2013

semi-congress-madridThe importance of marketing online It is becoming increasingly important and, above all, large and small companies are aware of it. That is why it is celebrated First professional SEM Congress in Spain in Madrid on January 11 and 12 (2013). Professionals from the sector at a national and international level will participate in the congress.

On Friday the 11th there will be workshops on the installation of Google Products and integration with Adword, on how to improve c optimizationSegmented ampoules WITHOUT, ccampaigns on Facebook Ads etc.

On Saturday the 12th he will intervene Brad Geddes, Google Seminar leader and author of Advanced Google Adwords. Brad Geddes is a reference at world SEM conferences and will also be at this first SEM congress in Madrid.

amesb.es/develop

crowsourcing_0112

Crowdsourcing for companies

,

crowsourcing_0112Throughout the history of humanity, mass depended on proximity, we had to be together physically to be able to form a mass. Suddenly, with the Internet, we were able to create a virtual mass. A lot of people who come together with the same intention for a shared interest. This is new, this is a fundamental new development in the course of human history, communities are capable of forming through a shared interest in a hobby, a trade, an art, etc. He crowdsourcing It is when a company takes a task that was previously performed by its employees and outsources it through an open call to a large and indefinite group of people, usually over the Internet.

El crowdsourcing It is a strong element in the network. Born as a tool for outsource tasks Through the use of massive professional communities, solutions can be achieved in a short period of time and the effort that suppliers and/or the client should make is reduced. That is to say, crowdsourcing is synonymous with the use (by businesses, companies, entities...) of virtual communities as sources of jobs.

Today in Spain there are the necessary elements that make crowdsourcing increasingly important in those contexts that refer to marketing online and communication via network.

The economic crisis we are currently experiencing is causing a lot of damage to businesses but at the same time it has made them more aware, companies are opening up to forms of advice that they had not thought of using before, such as web positioning experts. This advice represents a great cost saving for any business. This, together with the great use of social media, makes companies look for new ideas that place them in the current circumstances where everything coexists on the Internet and therefore where the clients they want to reach spend part of their time.

Take advantage of customer collaboration

to innovate in the company

The key point of marketing actual is located in the online relationship between clients and companies, for this the experts in SEO and web positioning They look for ways to strengthen this essential bond in business. Crowdsourcing can be a new model that relies on the social base as a source of creativity for companies. Something that is becoming a frequent activity in the field of online marketing is collective talent in order to find ideas for the development of a campaign. Furthermore, crowdsourcing can be a market strategy on its own, incorporating common aspects regarding viral communication, since its main objective is to obtain maximum dissemination (propagation) without being invasive (do not harass your potential client because otherwise they will run away from you!) and always taking into account the interests of your readers, offer them quality information that may interest them.

What made crowdsourcing innovative in its beginnings was the use of the potential of the masses as a creative means and therefore its social base. Some of the large companies that use crowdsourcing are Heinz, Generals Motors, Pepsi...

The relationship with the client makes the crowdsourcing be an instrument with great possibilities of marketing online.

If you haven't quite understood what crowdsourcing is about, don't miss the video: What is crowdsourcing?

amesb crowdsourcing para empresas
SEO Maps 2026

SEO positioning strategies with Google Maps – Updated 2026

Google Maps has become a key piece for local positioning.

SEO Maps 2026Positioning on Google Maps has become a key piece in any digital visibility strategy, especially for local businesses. In 2026, appearing in the first results of the map not only increases visibility, but directly influences users' purchasing decisions. More and more people are searching for services “near me,” and Google responds by prioritizing those businesses that best fit local search intent.

Table of Contents

Google Maps as a capture channel

Google Maps is no longer just a navigation tool, but a true customer acquisition channel. When a user performs a search with local intent, Google shows a set of featured results where geolocation, relevance and reputation play a determining role. Being present in this environment means having a competitive advantage over other businesses that have not yet optimized their local presence.

The Google Maps algorithm takes into account multiple factors, including proximity, business category, listing quality, and user interaction. Therefore, working on local SEO involves much more than simply registering a company on the platform.

Optimization of the business file

One of the fundamental pillars is the optimization of the company listing on Google. Completing all data accurately and consistently is essential to improve visibility. The business name, address, phone, and hours must be correctly configured and updated. Additionally, choosing appropriate categories allows Google to better understand business activity and display it in relevant searches.

Descriptions also play an important role. It is advisable to write them in a natural way, including terms related to the services offered and the location. It is not about overloading the text with keywords, but rather about building useful and clear content for the user.

Do you want to take your SEO positioning strategy to the next level?

Briefly explain your business and your needs. We will find your solution.

Request Budget

The importance of reviews

Reviews have become one of the most influential factors in positioning within Google Maps. They not only affect visibility, but also user confidence. A business with positive reviews and recent comments is much more likely to attract customers.

Encouraging customers to leave reviews is a key strategy, but so is responding to them. Interaction with users demonstrates closeness and commitment, two aspects that Google values ​​positively. In addition, the responses allow you to naturally incorporate relevant terms that can reinforce the positioning.

Visual content and engagement

Visual content has a direct impact on business perception. Uploading quality, updated and representative photographs improves both the user experience and positioning. Images of the premises, products or equipment help build trust and increase interaction.

Google also values ​​the activity within the listing, such as the publication of news, offers or events. Maintaining an active presence indicates that the business is up to date and engaged with its customers, which can translate into greater visibility.

Local SEO and digital consistency

Positioning on Google Maps does not depend only on the company listing, but also on the coherence of the information throughout the business's digital presence. It is essential that the data coincide on the web, social networks and external directories. This consistency reinforces credibility and makes it easier for Google to validate information.

In addition, having a website optimized for local SEO is a key factor. Including geographical references, creating specific content for the area and working on internal linking contributes to improving the relevance of the business in local searches.

In this sense, combining local SEO with digital advertising strategies can significantly boost results. For example, the use of remarketing con google ads It allows you to once again impact users who have already shown interest in the business, reinforcing their memory and increasing the chances of conversion.

Links and local authority

Authority also influences positioning on Google Maps. Getting mentions in local media, collaborating with other companies in the area or appearing in relevant directories helps reinforce your digital presence. These links not only bring traffic, but they also indicate to Google that the business is relevant within its geographic environment.

Unlike traditional SEO, here the quality and proximity of the links have more weight than the quantity. One link from local media can be more valuable than several generic links unrelated to location.

Mobile search and user behavior

The growth of mobile searches has driven the use of Google Maps as the primary tool for finding nearby businesses. Users look for speed, convenience and immediate solutions. Therefore, it is essential that all information is optimized for mobile devices and that access to data such as location or telephone number is simple.

Additionally, user actions, such as clicking to call, requesting directions, or visiting the website, are signals that Google uses to evaluate business relevance. The greater the interaction, the greater the chances of improving positioning.

Artificial intelligence and personalized results

Artificial intelligence has taken local SEO to a new level. Google is able to personalize results based on search history, exact location, and user preferences. This means that positioning is no longer completely static, but dynamic and adapted to each person.

In this context, offering a complete and quality experience is more important than ever. It is not just about appearing in the results, but about being the best option for the user at that specific moment.

To delve deeper into the official recommendations, you can consult Google's guide on company profile management at: https://support.google.com/business/. This resource provides useful information to optimize your presence on Google Maps.

The strategies of SEO positioning with Google Maps in 2026 require a comprehensive approach that combines technical optimization, reputation management and digital consistency. It is not enough to be present, it is necessary to actively work on the file, generate trust and offer a quality experience.

In an environment where local competition is increasing, standing out on Google Maps can make the difference between attracting customers or going unnoticed. The key is to understand how the local ecosystem works and adapt the strategy to respond to the real needs of users.

Posicionamiento SEO 2026

SEO web positioning, AI GEO positioning and online writing – Updated 2026

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SEO web positioning, AI GEO positioning and online writing

SEO Positioning 2026Talking about web positioning in 2026 is no longer just talking about SEO. The digital scenario has changed profoundly in recent years and has given way to a new paradigm in which traditional search engines coexist with artificial intelligence systems capable of generating answers directly to the user. In this new context, concepts such as classic SEO and GEO (Generative Engine Optimization) do not compete, but rather complement each other.

The key is no longer only to appear on Google, but also to be visible in environments where the information is interpreted, summarized and served by artificial intelligence systems. And at that point, online writing takes on a much more strategic role than ever.

Table of Contents

From traditional SEO to positioning in AI environments

For years, SEO focused on optimizing web pages to improve their visibility in search engines like Google. Factors such as keywords, links or content structure made the difference. However, algorithms have evolved into systems capable of understanding search intent, context, and the actual quality of content.

In parallel, the emergence of artificial intelligence models has changed the way in which users access information. Today they are not only looking for results, but for answers. And those answers no longer always come from a list of links, but from content interpreted by intelligent systems.

This is where GEO comes into play, an emerging discipline that focuses on optimizing content so that it can be understood, selected and used by generative engines. It is not just about positioning a page, but about becoming a reliable source of information within an ecosystem where AI decides what content to display.

Online writing as a basis for positioning

In this new scenario, online writing stops being a complement to SEO and becomes its core. It is no longer enough to write correct texts or include keywords strategically. It is necessary to build content that is useful, understandable and relevant both for users and for automatic interpretation systems.

Writing for position involves understanding how people consume information and how machines process it. This means using clear language, structuring ideas well and going deeper into the topics, avoiding superficial or generic content.

The content must directly respond to the user's questions, anticipate their doubts and provide real value. In this sense, quality is no longer an option, but an essential requirement.

If you also want to improve your global visibility in search engines, it is essential to work on a solid strategy like the one explained in this resource:
Appear first on Google

Do you want to take your SEO positioning strategy to the next level?

Briefly explain your business and your needs. We will find your solution.

Request Budget

How search engines and AI understand content

One of the big changes in positioning in 2026 is the way in which systems interpret information. They are no longer limited to detecting keywords, but rather analyze the full meaning of the content.

This implies that the texts must be well organized, have internal coherence and offer a complete vision of the topic. Search engines and artificial intelligence systems especially value content that:

  • They clearly respond to a search intent

  • They provide original or well-explained information

  • Maintain a logical structure

  • They offer context and depth

In this sense, SEO and GEO share the same principle: relevance.

To better understand how search engines interpret content, it is advisable to consult official sources such as Google's guide:
https://developers.google.com/search/docs/fundamentals/seo-starter-guide

GEO: writing to be cited by artificial intelligence

Positioning in AI, or GEO, introduces a new objective: being a source. It's not just about attracting traffic, but about your content being used as a reference by generative systems.

To achieve this, the content must meet certain implicit criteria. It must be clear, precise, well structured and easily interpretable. Ambiguous, poorly organized, or shallow texts are less likely to be used by AI.

Additionally, it is important to work on the authority of the content. This involves demonstrating knowledge of the topic, maintaining editorial coherence and offering information that provides real value.

GEO does not replace SEO, but rather extends it. While SEO seeks to position pages, GEO seeks to position knowledge.

The importance of context and search intent

One of the most relevant factors in current positioning is search intent. Understanding what the user wants is essential to creating content that works.

Not all searches have the same objective. Some are informational, others transactional, and others seek to compare options. Adapting content to that intention is key to improving its performance.

Online writing must be able to respond to that intention naturally, without forcing the content or falling into artificial structures. In 2026, the content that ranks best is that which appears to be written for people, not algorithms.

The balance between SEO, GEO and user experience

Another fundamental aspect is the user experience. Positioning no longer depends solely on the content, but also on how it is presented.

Factors such as loading speed, adaptation to mobile devices or ease of reading directly influence the performance of the content. A good text poorly presented loses effectiveness.

Therefore, the positioning web in 2026 is the result of a balance between technique, content and experience. It is not enough to write well, nor to technically optimize a website. It is necessary to integrate all elements into a coherent strategy.

Web positioning has evolved towards a much more complex model in which traditional SEO coexists with new forms of visibility based on artificial intelligence. In this context, online writing becomes the central axis of any digital strategy.

Understanding how SEO works is still essential, but adapting to GEO is what will make the difference in the coming years. Creating content that not only positions, but is also interpreted and used by intelligent systems, is the new challenge.

In short, the future of positioning is not based on tricks or magic formulas, but on something much more solid: quality content, well structured and designed to provide real value.

amesb nuevo mes nuevo iva

September. New month, new VAT.

amesb new month new vat
Attribution Imagen de jcomp en Freepik

The month feared by consumers and merchants is about to end. This was the month in which the VAT increase approved by Rajoy's Government last July was applied. The Executive made this decision in order to achieve what was agreed with Brussels and raise 2,300 million euros during 2012, 10,134 million in 2013 and 9,670 million in 2014. To do this, the general rate goes from 18 to 21% and the reduced rate from 8 to 10%, while the super reduced rate remains at 4%. In addition, some products and services experience a greater increase by changing tax groups.

At AmesB we have chosen to offer our new clients during this month of September a discount equivalent to 21% VAT. Go to our website and request your coupon.

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