How to design a website for lawyers (and generate customers)
Currently, designing a simple website can be a relatively fast process (and within reach of those who do not have web design knowledge), but a law firm needs A website that generates customers.
In this article we talk about how to design a website for lawyers that give results, with All aspects that you have to take into account. Or, rather, we are going to tell you how we would, explaining everything related to STRUCTURE, CONTENT AND DESIGN.
Table of Contents
Web pages for lawyers
The legal sector has been much closer to citizens than before. And the law firms compete fiercely for positioning themselves on the Internet, especially within its specialty and coverage zone. Hence, keywords such as ‘Criminal Lawyer in Barcelona’ or ‘Divorcios Madrid Lawyers’, among many other Keywords of that nature, are the most worked in the Professional SEO work.
However, as we advanced at the beginning of this post, the artificial intelligence tools (or others to create websites yourself) being profane in the matter, They are not advisable For this type business.
It is preferable to have a little patience and delegate this work to an agency that knows how to design a website for lawyers, with experience in it. Because the result depends that customers are captured or not, which is the final goal.
Web design companies such as ours, although it is common for us to have customers from various sectors, we also tend to specialization. And that's a added value we offer, in this case AMESB as experts in web design for law firms, so that they go (go) about insurance in these lides, as would be said in the past.
In any case, on a website of lawyers certain elements should not be missing. We detail it next -also in case you would like to design your website without help. Or simply, so you can know well The keys of the site that will grow your business.
Do you want an optimized and functional web design?
Briefly explain your business and your needs. We will find your solution.
5 tips for the creation of a website for lawyers
How to offer my lawyer services? How to grow my legal office? How can I position my law firm? We will examine the factors that will answer these questions one by one, from the perspective of the web design.
1. Web design
With regard to design, the purely visual, it is essential that the style be elegant. We do not necessarily say elitist, since it must also detach closeness, but think of a balanced design, not too colorful but rather minimalist. That does not have to stop being attractive!
Better Don't bet on templates, but for a 100% personalized design.
2. Home page
Your homepage gives you the opportunity to Give, not a good one, but an optimal first impression on users. It is the way to introduce yourself to your audience and transmit your professionalism.
And regarding content, following the discipline of the content marketing, we recommend that on your home page They look highlighted The following elements, apart from the menu:
- A Clear description, with or without slogan, of your activity
- The main services
- Positive reviews of your customers
- Data from Contact
- Optionally, access to appearances in press or to success stories
- The Latest articles from your blog (Then we will deepen this)
3. Static sections
Another factor of great importance is the sections of your website. A Idea poem It would be the one that would include: Who are we, our team, services, success cases, contact and blog. But surely you want to go further. In that case, you are right.
For example, instead of limiting yourself to a single services section, you can create A section (or subsection) for each service. Suppose your buffet is multidisciplinary, so you could have a page For labor law, another for family law, a third for commercial law, etc. And you can present them from a general page from where you can access all areas of practice, or from a deployable in the menu.
Or, directly, you can also make the services you want to highlight the most Own presence in the menu, also turning them into their own sections and not only in subsections.
Let's see a sample of the latter. Imagine that your office is only laborist, in which case your sections could hypothetically be: dismissals, permanent disability, accidents at work and workplace harassment.
4. Success cases
While success cases could be a section, we develop it here separately so that you have something in mind: the sentences won do not help especially the SEO positioning, But they do give you authority for customers, which can read other cases similar to yours to finish deciding on your office.
5. You need a blog
The static sections are, of course, crucial to publicize your law firm. But also the blog has enormous relevance, since not only will it allow you to offer Value and real interest content For users, which will strengthen your reputation, but can contribute significantly to scalful positions on Google.
In our agency we have Journalists specialized in writing blog articles for lawyers, which are a thousand miles to copy and paste chatgpt texts.
Using artificial intelligence that way in your blog can save you time and resources, but you can end up costing you money, literally. Because a visitor can easily notice that your texts come from AI, and think about how little you care about the information you give. Therefore, we firmly advise this practice.
SEO + QUALITY CONTENT + CTA
Apart from the design and structure of your future website, which we have just reviewed, we want to insist that all your page must respond to the fusion of two main canons: SEO and quality content. It is, together, what Google values and what Your potential clients look for.
In parallel, plant yourself also introduce calls to action (CTA), in different strategic parts of your website and blog, to promote that contacts With your business, know your most outstanding practice areas, expand information or subscribe to some specific service that you offer, for example.
Conclusion: How to have a good lawyer website
In short, if you have a firm, think of a website truly professional, that also implement all the functionalities related to Data privacy and protection.
All that is not achieved so quickly, but requires a certain time of dedication - and, then, of content maintenance - to achieve two primary objectives: that the site positions correctly and that it has a worthy presence of the firm that represents. That is the mentality of our AMESB agency, specialized in digital marketing for lawyers.