Social Media Consultant

El verano digital: más activo que nunca

El verano ya no es ese “periodo valle” en el que las marcas bajaban el ritmo en redes sociales. En 2026 ocurre justo lo contrario: el consumo de contenido móvil se dispara, los usuarios pasan más tiempo en plataformas sociales y las decisiones de compra se vuelven más impulsivas, emocionales y contextuales. Adaptar la estrategia a este momento del año no es una opción, es una ventaja competitiva.

Las reglas del juego han cambiado. Hoy, el éxito en social media no depende de publicar más, sino de entender cómo se comporta la audiencia en cada plataforma, qué tipo de contenido consume en verano y cómo conectar con su estado mental: más relajado, más visual y menos tolerante a la publicidad invasiva.

El verano ya no es una pausa: es una oportunidad

Durante años se pensaba que en verano la actividad digital descendía. Sin embargo, los datos actuales muestran lo contrario: el consumo de redes sociales sigue creciendo y la inversión publicitaria global continúa aumentando año tras año. Esto significa que las marcas no solo están presentes, sino que compiten activamente por la atención del usuario.

Además, el contexto emocional del verano cambia por completo el comportamiento digital. Las personas buscan inspiración, entretenimiento y experiencias. Esto obliga a las marcas a abandonar los mensajes corporativos rígidos y apostar por contenidos más humanos, cercanos y adaptados al momento.

Contenido que conecta con el mood veraniego

El verano exige un cambio de tono. El contenido debe ser más ligero, visual y emocional. No se trata de vender directamente, sino de acompañar al usuario en su día a día: vacaciones, ocio, viajes o tiempo libre.

En 2026, la autenticidad se ha convertido en el principal motor de engagement. Los usuarios detectan rápidamente el contenido artificial o excesivamente producido. Prefieren historias reales, espontáneas y cercanas. Esto abre una oportunidad clara para marcas que sepan mostrarse más humanas.

Aquí entra en juego el contenido generado por usuarios, los vídeos cotidianos o los formatos tipo “detrás de cámaras”. En verano, este tipo de contenido funciona especialmente bien porque encaja con la naturalidad del momento.

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El dominio del vídeo y el formato vertical

Si hay un formato que define las estrategias de social media actuales, es el vídeo. Y en verano su impacto es aún mayor. El consumo rápido desde el móvil, en cualquier lugar, favorece los contenidos audiovisuales frente a otros formatos.

Los vídeos verticales, especialmente en plataformas como TikTok o Instagram, ya no son solo piezas cortas. En 2026 también ganan protagonismo los vídeos más largos dentro de este formato, permitiendo desarrollar storytelling más completo sin perder la atención del usuario.

Esto implica que las marcas deben pensar en narrativas más elaboradas, no solo en impactos rápidos. El usuario quiere entretenerse, pero también conectar con historias.

Cada red social cumple un papel distinto

Uno de los errores más comunes sigue siendo replicar el mismo contenido en todas las plataformas. En 2026 esto ya no funciona. Cada red social tiene un rol específico dentro del funnel de marketing. TikTok se ha consolidado como el canal de descubrimiento. Es donde nacen las tendencias y donde las marcas pueden captar nuevas audiencias. Instagram actúa como validación, reforzando la imagen de marca. LinkedIn, por su parte, se posiciona como el espacio ideal para construir autoridad, especialmente en entornos B2B (blog.unikas.com ). Entender este ecosistema es clave para diseñar estrategias efectivas en verano, cuando el usuario salta constantemente entre plataformas. Para profundizar en cómo aprovechar una de las plataformas más potentes actualmente, puedes consultar este artículo sobre como usar tik tok ads para captar clientes jovenes, donde se explica cómo conectar con audiencias clave en contextos de alto consumo.

La importancia del contexto y la temporalidad

El verano está lleno de momentos clave: viajes, festivales, rebajas, escapadas de fin de semana. Las marcas que saben integrarse en estos contextos tienen muchas más posibilidades de destacar.

Aquí es donde entra la planificación estratégica. Utilizar un calendario de contenidos adaptado al verano permite anticiparse y aprovechar fechas relevantes o tendencias culturales.

Pero más allá del calendario, lo importante es la capacidad de reacción. En redes sociales, especialmente en verano, la velocidad lo es todo. Las marcas deben ser capaces de adaptarse a tendencias en tiempo real y generar contenido relevante casi al instante.

Para profundizar en planificación y tendencias actuales, puedes consultar también este recurso actualizado sobre social media en verano: https://blog.hootsuite.com/es/marketing-en-redes-sociales/

Social commerce: comprar sin salir de la red social

Una de las grandes transformaciones del social media en 2026 es la integración total del proceso de compra dentro de las plataformas. Ya no es necesario salir de Instagram o TikTok para adquirir un producto.

De hecho, plataformas como Instagram y Facebook están incorporando enlaces de afiliación directamente en publicaciones y vídeos, facilitando la conversión sin fricción.

Esto cambia completamente la estrategia de verano. El contenido ya no solo inspira, también vende directamente. Por eso es fundamental diseñar piezas que combinen entretenimiento con intención comercial de forma natural.

La inteligencia artificial como aliada estratégica

La inteligencia artificial se ha integrado de forma definitiva en la gestión de redes sociales. Desde la creación de contenido hasta el análisis de datos, pasando por la automatización de campañas.

Sin embargo, el reto no está en usar IA, sino en cómo utilizarla sin perder autenticidad. En un entorno saturado de contenido automatizado, lo que realmente marca la diferencia es el equilibrio entre tecnología y humanidad.

En verano, este equilibrio es aún más importante. El usuario busca desconectar, no sentirse impactado por mensajes excesivamente artificiales.

Influencers y microinfluencers: menos alcance, más conexión

El marketing de influencers sigue siendo clave, pero ha evolucionado. Ya no se trata de grandes cifras de seguidores, sino de credibilidad y conexión real con la audiencia.

Los microinfluencers, especialmente en nichos concretos, generan mayor confianza y engagement. En verano, donde las decisiones son más emocionales, este tipo de perfiles resulta especialmente efectivo.

Además, cada vez más perfiles especializados —como deportistas o creadores de contenido nicho— están ganando relevancia como prescriptores.

Medición, datos y optimización en tiempo real

En un entorno donde la atención del usuario es cada vez más volátil, medir correctamente el rendimiento de las acciones en redes sociales se vuelve imprescindible. Durante el verano, esta necesidad se intensifica: las tendencias cambian más rápido, los picos de actividad son irregulares y el comportamiento del usuario puede variar incluso de una semana a otra.

Las métricas tradicionales, como el alcance o las impresiones, siguen siendo importantes, pero en 2026 ya no son suficientes. Las marcas deben centrarse en indicadores más profundos como la retención de vídeo, el tiempo de interacción o la conversión directa dentro de la plataforma.

Además, el uso de dashboards en tiempo real permite ajustar campañas sobre la marcha. Esto es clave en verano, donde una tendencia puede nacer y desaparecer en cuestión de días. La capacidad de reaccionar rápidamente, optimizando contenidos o redistribuyendo inversión publicitaria, marca la diferencia entre una campaña que pasa desapercibida y otra que se vuelve viral.

Cuando la atención se convierte en oportunidad

El verano digital no es solo una cuestión de mayor actividad, sino de una transformación en la forma en que las personas consumen, interactúan y toman decisiones. Las marcas que entienden este cambio no se limitan a estar presentes: se integran en la experiencia del usuario.

A lo largo de estos meses, donde el ritmo es más flexible pero la competencia más intensa, destacar no depende de hacer más ruido, sino de ser más relevante. Esto implica comprender el contexto, adaptarse al estado emocional del usuario y crear contenido que aporte valor real en cada interacción.

En un ecosistema saturado de estímulos, la verdadera ventaja competitiva está en conectar, no en interrumpir. Y precisamente ahí es donde el verano deja de ser una estación más para convertirse en uno de los momentos más estratégicos del año para cualquier marca.

El enfoque de AMESB en el verano digital

Desde AMESB entendemos que el verano no es un paréntesis, sino un escenario clave donde las marcas pueden reforzar su posicionamiento si saben adaptarse al contexto. Nuestro enfoque combina estrategia, creatividad y análisis para ayudar a las empresas a conectar con su audiencia en el momento adecuado y con el mensaje correcto.

Apostamos por contenidos que no solo generen visibilidad, sino que construyan relaciones duraderas. Integramos datos en tiempo real, tendencias culturales y tecnología para diseñar estrategias flexibles, capaces de evolucionar al ritmo del usuario.

Porque hoy, más que nunca, estar en social media no es suficiente. La diferencia está en cómo se está, y en la capacidad de transformar cada interacción en una oportunidad real de crecimiento.

10 06 2026

What to do to get them to follow you on X – Updated 2026

The new context of X in 2026

For years, growing on social media was a matter of volume: posting a lot, using hashtags and waiting for results. In 2026, that no longer works that way. Today, X It rewards something much more complex: relevance, conversation and the ability to generate real community. The algorithm has evolved into a model in which the user's attention is the most valuable resource, and everything revolves around how long you can retain it.

This implies that it is no longer enough to be present. If you want to grow, you need to add value from the first impact. Each publication competes with hundreds of stimuli, so standing out requires intention, strategy and knowledge of the current digital environment.

Your profile: the decision point

The profile is still the first filter. When someone lands on your account, they decide in just a few seconds if it's worth following you. That decision is not rational, it is immediate. That's why your bio should clearly communicate what you do, who you're targeting, and why they should pay attention to you.

In this sense, specialization is key. Generalist accounts are finding it increasingly difficult to grow, while those that focus on a specific topic manage to build more loyal audiences. It's not just about what you say, but how you position yourself in the user's mind.

Content that really works

Content is still the engine of growth, but not just any content. In X, what works is what generates a reaction. It can be useful, inspiring, controversial or even entertaining, but it must provoke something.

Hooky texts, short videos, and visual formats stand out in the feed because they interrupt scrolling. However, beyond the format, what is important is the approach. The same topic can go unnoticed or go viral depending on how it is told.

If you want to delve deeper into how to create content that really converts on social networks, you can rely on complementary strategies such as ads on Instagram Ads, where the focus on conversion is much more worked out and can serve as a reference.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Conversation: the key to growth

If there is something that makes the difference in X, it is the conversation. It is not a network to publish and disappear, but to interact. The accounts that grow the most are those that actively participate in their community.

Responding to comments, interacting with other accounts and being part of relevant conversations multiplies your visibility. In fact, many times growth doesn't come from what you post, but from how you interact.

This behavior is not coincidental. The algorithm prioritizes content that generates engagement, that is, responses, shares and reactions. The more users chat with you, the more visible your profile becomes.

The importance of consistency

Another determining factor is consistency. It's not about publishing non-stop, but about maintaining a coherent presence over time. Irregularity penalizes, both at the audience and algorithm level.

Posting constantly helps create a habit in your community. Your followers know what to expect from you and when to expect that content. That predictability, well managed, works in your favor.

Furthermore, consistency allows you to learn. The more you publish, the more data you get. And the more data you have, the better you can adjust your strategy.

Beyond X: the digital ecosystem

Growth in X does not occur in isolation. It is part of a broader ecosystem where different channels feed off each other. Integrating your profile into your website, your content strategy or other social networks can significantly accelerate results.

Nowadays, it is common for a user to discover an account on one platform and decide to follow it on another. Therefore, working on a multichannel strategy is no longer optional, it is necessary.

Additionally, if you want to better understand how current dynamics work on social networks, you can consult this external analysis on digital trends at Hootsuite: https://blog.hootsuite.com/social-media-trends/

These types of resources will help you contextualize your strategy within a constantly changing environment.

How AmesB can help you grow in X

In this scenario, having a clear strategy makes the difference between moving forward or staying stagnant. This is where it comes into play. Amesb, an agency specialized in digital marketing that understands how to connect content, data and business objectives.

Working on growth in X should not be an isolated process, but part of a global strategy. AmesB addresses presence on social networks as an integrated piece within digital marketing, aligning content creation with recruitment, positioning and conversion campaigns.

This allows you to not only increase followers, but also attract the right people. Because not all followers provide value, and a well-defined strategy seeks real impact: visibility, qualified traffic and business opportunities.

Metrics, authenticity and focus

One of the big mistakes is not measuring. X offers valuable data that allows you to understand what works and what doesn't. Analyzing your publications gives you information about your audience, your content and your opportunities for improvement.

But data alone is not enough. They must be accompanied by authenticity. The accounts that grow in 2026 are those that ring true. Excessively corporate content loses impact compared to more human and relatable messages.

In a saturated environment, differentiation comes not only from content, but from voice. How you speak, how you give your opinion and how you connect with your audience makes a difference.

Build an audience that wants to stay

Getting followers on X is not the ultimate goal. The really important thing is to build a community that wants to stay, interact and be part of what you do.

This means thinking long term. It's not about finding shortcuts, but developing a solid strategy based on value, conversation and consistency. Every post, every response and every interaction adds up.

Because in 2026, growing by X is no longer about accumulating numbers. It's about generating real impact. And that is only achieved when you stop thinking about followers and start thinking about people.

20 05 2026

The hashtags in the X of your business – Updated 2026

The current context of hashtags on social networks

There was a time when filling a tweet with hashtags seemed like the magic formula to gain visibility. It was easy: the more, the better. But in 2026 the context has changed radically. Social networks – and especially X, the old Twitter – have evolved towards a smarter, more selective and, above all, more strategic environment.

Today hashtags are still useful, but they no longer work like they used to. They are a tool, not a shortcut. And in today's ecosystem, where algorithms interpret context, intent, and user behavior, the true value of a hashtag is in how you use it, not how many you include.

The new role of hashtags in X

Hashtags were born as a way to organize digital conversation. They still fulfill that function, but now they are also a semantic signal for the algorithm. They help classify content, connect communities and give context to what you publish.

However, the most important change is not technical, but strategic. In 2026, hashtags are no longer the primary driver of reach. Platforms prioritize content relevance, real interaction, and conversation quality.

This means that a well-chosen hashtag can make a difference, but a poorly used one can go completely unnoticed.

Less quantity, more intention

One of the most common mistakes in social media strategies continues to be the excessive use of hashtags. For years it was thought that adding many increased visibility, but today we know that is not the case.

In fact, the current trend is to use fewer, but much more relevant, hashtags. On platforms like Instagram or TikTok, a limited and well-thought-out selection is already recommended, instead of endless lists.

Something similar happens in X. Its use in advertising has even been restricted to favor a cleaner and content-focused experience.

The conclusion is clear: you don't need ten hashtags. You need one or two that really provide context and connect with your audience.

Do you need a Community Manager or someone to manage your Social Networks?

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Generic Hashtags vs. niche hashtags

Not all hashtags are the same. The most popular, such as the classics #love or #marketing, accumulate millions of publications. That turns them into saturated spaces where your content disappears in seconds.

Therefore, the most effective strategy is to bet on niche hashtags. They are more specific, less competitive and much more aligned with your target audience.

A business selling digital marketing services should not limit itself to generic labels. It is more effective to use hashtags related to your specialization, your value proposition, or even your location.

In other words, it's not about reaching everyone, but about reaching those who really matter.

Context is everything

In 2026, hashtags don't work in isolation. They are part of an ecosystem where content, format and timing of publication are equally important.

A hashtag can help you position content, but if that content does not generate interaction, its impact will be limited. Algorithms are no longer “fooled” by labels; They analyze user behavior.

Therefore, before thinking about hashtags, you have to think about the message. Does it provide value? Does it respond to a need? Does it invite conversation?

If the answer is yes, the hashtag will be a complement. If the answer is no, no hashtag will save you.

The evolution towards social SEO

One of the great transformations in social media marketing is the emergence of the so-called “social SEO”. Platforms are increasingly integrating search elements, which reduces the weight of traditional hashtags.

Today, writing text well, using keywords and generating relevant content may be more important than adding tags. You can expand this trend in the analysis of social media trends.

This does not mean that hashtags disappear, but rather that they are integrated into a broader strategy. They are no longer the center, but one more piece of the puzzle.

Hashtags and business strategy

For a company, hashtags must be aligned with its overall strategy. It's not just about gaining visibility, but about attracting the right audience, generating engagement and, ultimately, converting.

In this sense, hashtags can fulfill several functions: reinforce brand identity, position content in a specific conversation or amplify the reach of a campaign.

But they must always respond to an objective. Using them without a strategy is like throwing messages into the air.

If your business is working on social media campaigns, it is essential to integrate hashtags into broader planning, as is the case with Instagram Ads ads, where each content element fulfills a specific function within the conversion funnel.

The importance of consistency

Another key aspect of using hashtags is consistency. There is no point in constantly changing tags or using hashtags that have no relation to your content.

The brands that work best on social networks are those that build a consistent narrative. They use their own, recognizable hashtags aligned with their identity.

This not only improves positioning, but also makes it easier for users to identify and remember the brand.

The true current value of hashtags

The short answer is yes. But with nuances.

Hashtags continue to be a valid tool to categorize content, participate in conversations and improve visibility. But they are no longer the determining factor they were a decade ago.

Today, their effectiveness depends on how they are integrated into an overall content strategy. Choosing them well, using them sparingly and aligning them with business objectives is what really makes the difference.

In an environment where everything is constantly changing, hashtags continue to evolve. And understanding this evolution is key for any company that wants to take advantage of the potential of social networks.

Use hashtags with strategic intelligence

Hashtags on X are not dead, but they have matured. They have gone from being a massive tool to becoming a strategic resource.

In 2026, the key is not to use them more, but to use them better. Understanding the context, choosing wisely and aligning them with your business strategy is what will allow them to truly add value.

Because in social mediaAs in marketing in general, it is not about making more noise, but about saying something that deserves to be heard.

08 04 2026

Tools for X previous Twitter – Updated 2026

The new digital context

To talk about tools for social networks today is to do so in a radically different context than just a few years ago. In 2026, social platforms not only serve to communicate: they have become search engines, sales channels and brand building spaces in real time. In fact, a growing part of users start their searches directly on networks such as Instagram, TikTok or YouTube, displacing traditional search engines. This has forced professionals and companies to evolve their processes, relying on increasingly sophisticated tools.

It is no longer enough to publish content. Today it is about understanding audiences, anticipating trends, automating processes and measuring accurately. The tools for X—understanding X as any social network or digital ecosystem—are the true engine of an effective strategy.

Artificial intelligence as a driving force

The big change is marked by artificial intelligence. Current tools not only help schedule publications, but are also capable of generating content, analyzing audience emotions, and suggesting strategic decisions. AI-powered platforms allow you to optimize campaigns, adapt messages to each audience and even create complete audiovisual pieces in seconds. This has reduced production times and raised the level of demand: now competing means doing it better, not just faster.

Planning and consistency

Another of the fundamental pillars is planning. In an environment where ephemeral content and short video dominate attention, consistency is key. Management tools allow you to centralize all networks in a single panel, schedule publications at the optimal time and maintain editorial consistency that would be impossible manually. This organizational ability not only saves time, but improves the impact of each action.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Patricia Articles, Social Media Consultant, SEM Consultant

The value of the data

But if there is something that defines the current use of these tools, it is data. Analysis has gone from being an option to a necessity. Today, every post, every interaction, and every campaign generates valuable information. Analytics tools allow you to interpret this data and convert it into strategic decisions. Knowing what content works, when to publish it or what format generates the most engagement is no longer intuition, but applied science.

Social listening and audience understanding

In this sense, social listening has gained undisputed prominence. Social listening tools allow you to monitor conversations in real time, detect emerging trends and understand public sentiment towards a brand or product. It's not just about reacting, but about anticipating. Understanding what worries, interests or motivates your audience allows you to create much more relevant and effective content.

Adaptation to each platform

Furthermore, the social ecosystem has become fragmented. Each platform has its own language, its algorithm and its consumption logic. What works on LinkedIn has nothing to do with TikTok, and what succeeds on Instagram may not have an impact on X. Current tools allow you to adapt content to each channel, optimizing formats, times and messages. This personalization is key in an environment where attention is the most scarce resource.

The rise of audiovisual content

The rise of short video is another determining factor. Tools for X have evolved to make it easy to create dynamic visual content, optimized to capture attention in seconds. From automatic editors to script generators, technology has democratized audiovisual production. Today, any brand can compete in creativity if it knows how to use these tools well.

Strategy and tools: an inseparable combination

However, the true value is not in the technology, but in how it is used. Having access to the best tools does not guarantee results if there is no clear strategy behind it. This is where the figure of the digital marketing consultant comes into play, capable of integrating these solutions into a coherent and goal-oriented plan.

A good example of this strategic integration can be seen in advertising actions on social networks. It is not enough to launch campaigns: they must be designed, segmented and constantly optimized. If you want to delve deeper into this approach, you can consult this article on how to make ads on Instagram Ads that generate sales, which explains how to turn investment into real results.

Automation and user experience

On the other hand, the evolution of marketing digital has brought with it new forms of interaction with the user. Today's tools allow you to automate responses, manage communities, and create personalized experiences at scale. Chatbots, for example, are no longer simple assistants, but true points of contact capable of resolving questions, recommending products and closing sales.

New metrics, new goals

The way success is measured has also changed. For years, the number of followers was the main indicator. Today, the focus is on the quality of the interaction and the real impact on the business. Measurement tools allow you to go beyond “likes” and analyze metrics such as conversion, return on investment or customer life cycle.

Creativity and differentiation

In this new scenario, creativity continues to be a differentiating element. Tools make work easier, but they do not replace the ability to connect with people. The brands that succeed are those that combine technology and storytelling, data and emotion, automation and authenticity.

Constant adaptation

Furthermore, the digital context is constantly changing. Platforms evolve, algorithms are updated and consumer habits are rapidly transforming. Therefore, using updated tools and adapting to new trends is not an option, but an obligation. The ability to continuously learn is probably the most important tool of all.

For more information on trends and evolution of marketing on social networks, you can consult this external analysis:
https://metricool.com/es/herramientas-ia-para-redes-sociales/

Tools for X are much more than just applications

To delve deeper into how to integrate these solutions into a global strategy, it may be useful to explore specialized content such as those available on AMESB's own blog, where different areas of digital marketing are addressed with a practical and updated approach.

In short, the tools for X in 2026 are much more than simple applications: they are the support on which complete digital strategies are built. They allow you to save time, improve results and make decisions based on data. But, above all, they offer the possibility of understanding people better, which in the end is the true objective of any communication strategy.

Because, in an environment where everything is constantly changing, there is something that remains: the need to connect. And in that challenge, the tools are only the means. Strategy, judgment and creativity continue to be the true differential value.

Cómo hacer anuncios en Instagram Ads que generen ventas

09 10 2025

How to make ads on Instagram Ads that generate sales

Not only followers, but also buyers

In the “art” of making Instagram ads that really work, several elements come together: visual creativity, technical rigor, deep understanding of the platform and strategy.

Consequently, the process of converting followers into customers using Instagram Ads requires planning, as well as constant analysis. Doing it any other way is wasting money..

From AmesB, like experts in Internet advertising and Meta Ads (Instagram Ads, Facebook Ads and WhatsApp Ads), we master these techniques to achieve visible results, not just metrics and numbers. And in this article we are going to share the basic guidelines so you can know how to make Instagram ads that are fully aligned with your commercial objectives.

What is Instagram Ads and how to use it

Instagram Ads is Instagram's integrated advertising platform through which you can create ad campaigns (paid). Perhaps the most distinctive thing about Instagram Ads is that it is part of the Meta ecosystem, so that campaigns can be easily configured and managed - and with great precision - from the Meta Ads Manager, taking advantage, among other aspects, of its advanced segmentation capabilities. Specifically, audiences can be defined by age, gender, interests, location, behaviors, and previous interaction with the brand.

As for formats, with Instagram Ads it is possible to design campaigns with images, videos, carousels, stories and reels. The great strength of this system is its visual nature. And once the campaign is launched, you can monitor results and optimize your investment practically in real time.

Important: whatever format or formats you choose, the image must be of impeccable quality. This network can penalize pixelated, saturated or artificially retouched creatives. Think that it is about most relevant advertising environment today after Google Ads.

Types of ads in Instagram Ads

The diversity offered on Instagram is another of its great assets, and explains to a large extent its commercial profitability. Among the most used advertisements are the following:

In-feed ads: sponsored posts, static or video, that appear among the non-advertising content that the user sees.
Stories Ads: vertical format, full screen, very dynamic.
Ads on reels: videos up to 60 seconds.
Carousels: various slideable contents, which allow you to show a range or narrate a process.
Explore Ads: ads that are located in the “Explore” tab, where your potential clients search for new content and topics.

How to design impactful creatives

Designing persuasive creativity in Instagram Ads involves the combination of artistic intuition and analytical rigor. At our AmesB agency, creative development always part of the pre-campaign analysis, where we study graphic trends and so-called sector benchmarks (that is, we compare the client's products, services or strategies with those of other leading companies in their sector).

After that, we get going. And we prioritize authenticity, movement and concision. For example, we bet on videos where a product is shown in everyday situations, and that ultimately transmit a concise and direct message. The best ads are those that do not waste a word: they present the benefit, invite action and resolve the essential doubt (“why should I choose this product and not another?”).

That is our main recommendation if you are wondering how to make ads on Instagram from a visual perspective, but without forgetting the consistency with your brand identity -color palette, logo, style... -, which is non-negotiable. Everything must talk about you so that the creativity turns the ad into a sale.

It is also essential that it contains a call to action (CTA), more subtle or more explicit, always brief and in line with the objective of your campaign: “Buy now”, “Discover the offer” or “Book here”.

We convert Leads into clients

We obtain qualified leads with the most appropriate digital marketing techniques in each case. We focus on ensuring that potential buyers go through the sales funnel and become real customers.

We prevent you from spending time and effort on leads who, although they correspond to people who show some interest, are not determined to purchase your product or service. We will customize for you a series of methods and strategies until you reach a high conversion rate in order to increase your sales.

Ask us how

Segmentation strategies to sell more

Segmentation lies in defining who will see your ad and the likelihood that they will end up buying. And the trick is to balance range and precision. First, you can choose from countries to cities, or even a radius around an exact location (great for local businesses). But In parallel with geographic segmentation, you must take into account demographics, which covers age, gender, language, employment status, educational level and other factors. Thus, you will narrow down.

But you can still filter more, such as interests and behaviors, and in a more advanced way distinguishing by mobile device, operating system, frequency of use, purchasing behavior...

However, the heart of this technique is custom audiences. We explain it to you.

Custom audiences

These are created from specific data related to your business, such as users who visited your website, interacted with your account or previous clients. For example, you can target people who abandoned a shopping cart to encourage them to return.

Likewise, based on the custom audiences, there are the similar audiences (lookalike). Meta searches for similar profiles, thereby expanding the reach of your campaign towards audiences with a high probability of conversion.

Not bad at all, right? By following these instructions, you will not be throwing your money away. But let's continue, because this is not all.

5 tips for even more effective segmentation

As specialists in Meta Ads segmentation, we want you to write down these extra professional recommendations:

Create different ad sets for test various audiences, and thus detect which ones convert better.
Use exclusion to Don't show ads to audiences you don't care about.
Adapts the copy (text) and the creatives to each segmented group, personalizing the message.
Constantly monitor performance to optimize your budget, pausing ads that don't work and boosting those with better ROI.
Install the Goal Pixel to track conversions and “feed” your custom audience design with accurate data.

If you don't know very well how to apply these tips, or you have doubts about the concepts we have mentioned, you can contact us here so we can help you with your Instagram Ads campaign.

The objective and the destination, essential

To what we have told you so far you have to add two more questions to close the circle and make your advertising on Instagram the best possible for your sales.

Define clear objectives from the beginning

Before starting the segmentation and design of the ads, carefully consider whether you are looking for direct sales, lead generation, web traffic or brand recognition. And if the focus is indeed to sell, choose “Conversions” among the platform's advertising objectives, so that the Meta algorithm guides the display towards those who are most likely to buy.

Be very clear about the destination page

The final step. If your purpose is, as we say, sales, make sure that the website to which you take the user -because it is about clicking on a link, remember- be relevant to your objectives, as well as fast, easy to navigate and visually attractive.

How to make ads on Instagram Ads that generate sales: conclusion

In this post we have told you how to proceed, and they are lines that you cannot leave if you do not want your advertising to fall on deaf ears. At AmesB we always work so that our clients obtain real results (we tell you here), so there is no other possible conclusion than to talk, finally, about the money you are going to spend.

The key is to start with a moderate number, and increase it progressively depending on the conversions you obtain. But there is a minimum that cannot be lowered for the campaign to be useful: between 300 and 500 euros per month. However, there are many things that we study before determining the exact figure, such as the objectives, the sector, the audience and your own investment capacity, so with AmesB you will always fit perfectly.

We hope this little guide has been useful to you to know how to make ads on Instagram Ads that generate sales. AND If you want to take the opportunity to find out how to renew your website, we invite you to read this other entry on our blog: 10 trends in web design: the most rupturists in 2025.

Reutilizar el contenido de redes sociales: sus ventajas y cuáles son las mejores estrategias

18 09 2025

Reuse social media content: its advantages and which are the best strategies

The weather was never so well used

Convert a blog article into a thread of X (Twitter), a reel with tips in a carousel for Instagram, a webinar made in a downloadable ebook in exchange for user contact information ... Creativity and imagination are imposed! There are many options when reusing the content of social networks, or your blog, for example. Besides, This technique can make you win conversions While you don't exhaust your resources.

We talk to you in this article, where we also explain to you the rest of Benefits of content reuse, and the different ways to do so as strategy.

In our AMESB agency, like Social Network Specialists, we include this practice in network management for Optimize our clients' investments, planning the actions and defining a clear strategy. We have seen firsthand how this method, intelligently implemented, can Radically transform online visibility. Keep reading and know it more thoroughly; It will be very useful.

The 5 fundamental benefits of content recycling

Time savings and new motivation

This first advantage is obvious, and you have already read it in the introduction of this post. However, you have to emphasize how important it is. Let's think that reuse the social networks content Avoid the need to always produce new material, which is a time release (not only of execution but also of thinking and planning) that can be dedicated to other tasks. It decreases, consequently, the possible creative blockade.

It is true that You also have to work to recycle content, sometimes more than others - because an infographic from a blog does not become alone - but it is not part of zero. As added value, it is a type of production Very motivating; Being creative will make you find new ways to present your messages to the public and thus maintain your interest.

Greater reach in a multichannel presence

In parallel to all of the above, adapt content to other formats for new and different publications makes possible reach users who could not have seen it the first time. Also, being able to appear in different channels (blog, instagram, tiktok, e-mail ...), the possibilities of impacting on various audience sectors.

In this sense, you should know that the multichannel presence will reinforce your brand, in addition to multiplying the life cycle of your content. This will have more guarantees that your strategy remains effective over time, thanks to that constant adaptation to both platforms and to types of public. If you want to try it for your company, you can contact us here.

SEO improvement and positioning

On the other hand, review, transform and update content - and, eye, its keywords - keeps it fresh for search engines (Google greatly values updates). If you put the keywords up to date, increases its relevance. The same goes for links: in the reuse work you can put new internal and external links that will improve SEO.

More authority and more engagement

You must also keep in mind that reusing social media content will position Your brand as an expert and reference in your sector. And completely updated, something that not only value search engines but also people, who want to find recent and valid recent information.

And if we talk about engagement, it is proven that The correctly revitalized content usually receives greater participation and interaction in networks, something that, in turn, also enhances authority.

Tranquility in your editorial calendar

Finally, we can highlight that, in addition to reducing the pressure, this kind of recycling will make your content planning in your contemporary gaps pending filling. In this way, you will ensure that Never lack relevant material to publish.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Captures more leads and takes advantage of your work

In summary, thanks to the multiple use of your publications, of the type, you can make your business more impact on the public, and generate more sales. For example, Hubspot turns his most popular blogs into downloadable ebooks, capturing leads through registration forms. And with that practice the effectiveness of its digital strategy increases, achieving a considerable increase not only from Leads but of traffic. If that is not exploiting resources ...

And through the networks, also to achieve more leads, you can Redirigir al usuuary landing pages where to leave data to access complete or exclusive content. In short, there is a whole field without work in this issue. We encourage you to get it, even if we will be here if you want to delegate it.

Before finishing, did you like this article? If you are one of those who do not want to leave Learn about digital marketing, we leave you here the previous entry of our blog in case you feel like consulting it: How to increase the speed of your website: 7 professional tips easy to apply.

Cómo usar TikTok Ads para captar clientes jóvenes

07 08 2025

How to use Tiktok ADS to capture young customers

Tiktok: a very active niche and a source of income

Do not discard the youngest audiences. In addition, Tiktok is also a network that they consult adults of different ages. For both reasons, it may be recommended that Not only are you focused on Instagram when carrying out social media actions.

As specialists in Internet advertising (SEM), from our digital marketing agency we take every opportunity for our customers to increase their visibility, recognition and sales. And Tiktok is presented as an interesting way to invest in ads, through the Tiktok Ads Manager platform.

In this article we will show you how to use Tiktok ADS to capture young customers through strategic ads, which enhance engagement and conversions. We will talk to you both about the campaign configuration process and the types of advertising formats That you have at your disposal. And there is a key that is in your favor: this social network - at this time - has a lower advertising saturation compared to others. But the time to benefit from this It is now, since the evolution in this regard will not take.

Is it worth announcing my company on Tiktok?

In 2025, Yeah, especially if you want to connect with a young and dynamic audience, such as Z generation (which now covers ages between approximately 13 and 30 years). Let's keep in mind that it is the first generation that has grown completely immersed in digital technology, and for many of them Tiktok is part of their day to day. Along these lines, ignoring this platform can make possible business opportunities.

But let's see concrete reasons For those who, from our experience, should at least consider making a campaign:

This network allows any video to end up being viral and reach thousands of people, and without the need for great advertising investment.
Tiktok users not only consume content, but Its interaction rate is very high (Comments, sharing ..), which can increase the effectiveness of your ads.
Tiktok is characterized by a Very strong potential for sales and generation of leads, thanks to functionalities such as the possibility of including direct links to your website or store.

But this last point encompasses more actions that you can start up, such as Tiktok Shop -To sell products without the user having to leave the app. Or the innovative live purchases or Live Shopping. If you are interested in knowing what advantages you can contribute these initiatives, Contact us And we will study the most suitable online sales plan for your business within this network.

Statistics confirm the power of Tiktok

According to the dates of ByteDance, Chinese technology company known worldwide for being the Tiktok developer, the Tiktok advertisement system potentially reaches 1,840 million users over 18 years.

To this is added that, according to IAB Spain, one of the greatest Spanish associations dedicated to communication, in the first five months of 2025, the youth network exceeded 6 billion visualizations in Spain, with a growth of 30% in scope and 23% in interactions (compared to 2024).

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

How to use Tiktok Ads Manager: Beginner Guide

To announce your products or services in this social network, first of all you have Register at Tiktok Business and access Ads Manager. The process, in broad strokes, is not excessively complicated: you define the objective of your campaign (recognition, traffic, leads, sales, etc.), Segments the public you want to address (By age, interest, location ...) and choose the ad format that best suits your strategy.

The complication comes to select the Kpi, that is, the indicators that will measure your success (ROI, scope, conversion rate ...) Above all, when interpreting them. But, if you delegate this task in specialized professionals, they will make the best performance of it.

9 Types of Top Ads on Tiktok Ads

In-Feed Ads: Vertical videos that appear in the feed "for you", suitable for generating engagement, web traffic and conversions.

Spark Ads: Sponsorship of popular organic content, own or from other accounts, which reinforces authenticity and trust.

TopView Ads o Brand Takeover Ads: Full screen ads that are right when opening the app, with sound. They capture attention immediately, so they are very indicated for launches.

Hashtag Challenge: They promote participation with hashtags sponsored in the “Discover” section.

Carousel Ads: Ads with several successive images (up to 10), which show variety and tell stories visually.

Video Shopping Ads: Videos with product mosaics -clicable- that lead to a shopping gallery inside the app.

Playable Ads: Interactive advertising where to try games or apps before download.

Sponsored Influencer Content: The usual work of influencers with brands.

Lead Generation Ads: To collect data from potential customers directly from the app.

If you need an expert team To prepare these ads, you can count on us. Call us And, in addition, we will carry out a segmentation work to create personalized audiences according to your interests. After that, we will adjust and optimize your budget, without forgetting the active monitoring of your campaign.

The strategy to improve engagement and conversions

In 2025, the key is to apply the best practices in your campaign, with strategies adapted to this year's trends, user preferences and Tiktok's current algorithm.

Those who consume Tiktok content respond better to natural and spontaneous style videos, above all, entertaining, so it is recommended that Avoid you base on the canons of traditional advertising. Hence, the most appropriate is to publish by videos with a powerful initial hook and striking visual elements.

It is also very important that you try different ads versions, and then analyze the results to optimize your strategy and budget, prioritizing the actions that revert to better conversion rates.

Finally, adhere to the remarketing To get closer to those who have already shown interest in your brand, and do it through Sequential campaigns: first shows a value ad (with the benefits or solutions that your company offers), or of an informative nature. And then, whom they interact with him, muestrales direct sales advertising.

How to use Tiktok ADS to capture young customers: conclusion

To finish understanding how to use Tiktok ADS to capture young customers - and not so young - you have to start from the fact that ads in this social network form part of the natural flow of content That users see and enjoy. Therefore, what can really work for you are ads that seem Answers to real questions or useful tips, not excessively formal spots.

In that same line, It is not about just following a rigid formula, but to dare to stand out and be flexible. In short, for the Tiktok community to buy your services or products, be authentic and You will see how the prize platform that integrates you into their own culture and language.

If this post has been useful, and you want Learn more about social networks, we advise you to read this other article that will give you many keys: Trends in social networks 2025: advances to your competition. And for everything else, Here are our contact data For what you need.

Tendencias en redes sociales 2025: adelanta a tu competencia

03 07 2025

Trends in social networks 2025: advances to your competition

More quality than quantity: things have changed

Trends in social networks 2025 are supported, as a basis, in an improvement of quality, since today the algorithms prioritize value content against daily publication work. "Until the day before yesterday," the maxim was to post as frequently possible, even several times a day. But this is no longer like that, or At least it is no longer the fundamental. Although you do not confuse this with continuity, which is key.

As experts in social media management, from our agency AMESB We always stay up to date From algorithms preferences, and we apply them in our work as Community Managers. But it is not only about what machines value, but about what connects with people. Because despite the introduction of AI also in the networks, it returns Humanization, authenticity and personalization. And that is something that professionals study and take into account.

In short, as specialists in the field in this article We show you these and other trends In social networks 2025, so you can overcome your competition and succeed with your social media actions.

Most popular content formats in 2025

A long time ago the videos surpassed the images, and the movement eclipsed to the static. This reality is still in force, although now the Corted Videos (Short-Form Video): TikTok, Instagram Reels y YouTube Shorts. And that capture attention in the First three seconds. That is the way you should consider your videos for social networks.

The images, however, have not died at all, but what works the most are The carousels, which report progressively and detailedly generating greater engagement. They are very suitable for Instagram, as well as for LinkedIn, and will make you win new followers. And the same goes for Well -elaborate infographics.

In parallel, and taking up the videos, You should not forget the directs; Webinars, questions and answers, products demonstrations and interviews continue to grow. Streaming requires time and effort, it is true, but it is worth it if you want to gain presence in the social media environment.

And we go to technology, because AI, together with augmented reality (AR) and virtual reality (RV), is literally sweeping social networks. In fact, Instagram integrates generative artificial intelligence tools to create images and texts Personalized in real time, thanks to the Movie Gen AI system -developed by meta-. Do you want to know how to take advantage of it to edit existing videos or generate completely new pieces? Contact us here.

Social Commerce: sells more from your social networks

Another possibility that you can contemplate is the Social Commerce, which in 2025 is transforming the way of buying and selling, through social networks. Platforms like Instagram, Tiktok, Pinterest y YouTube They make it possible. The brands can label products In their publications, stories and videos. And by clicking, the user access the information and options for direct purchase within the app. We, as experts, are especially recommended Instagram Shopping y to shop.

But the concept of social commerce has a broader fan, such as the Live Shopping (Live Purchases) or Product Catalogs That you can put in your profile.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Changes in social media algorithms

For him second semester of 2025, the algorithms that "send" in the networks, and that choose What contents give more visibility, are mainly based on these five aspects:

Quality on quantity, as we advanced in our introduction. While continuity is essential, you no longer need several posts every day: With three or four a week in your feed it can be enough, although the stories do advise you to be daily. But the crucial thing is that the contents are worked, so you must bet on videos, carousels and graphics that divulge, inspire or entertain, so that they really connect with your audience.
The human and authentic side It is also indispensable, as we have advanced before. Trends in social networks 2025 for this second semester of the year point to real and less postproduction content stories to generate greater confidence in followers and not followers.
The use of tools for creators is also in the spotlight of the algorithms. This 2025 Instagram launched Edits, an independent application designed to facilitate the generation and professional edition of videos from the mobile, that covers the integration of artificial intelligence.

But the metrics to measure results Of all the actions you perform on your social networks, it has also evolved, leaving the likes in the background. Currently, Visualization time, comments, saved and shared content They are much more relevant to determine the scope and visibility of a publication. In this other blog post we give you the main inputs to know How to increase interaction in social networks without paying advertising.

How to adapt your current strategy to new trends 2025

To update your way of managing the networks and giving them an impulse in front of your competitors you have to reorient your actions to meet the following parameters: Innovation, authenticity, customization, possibility of direct purchase and community creation around your brand.

Remember to resort to AI to show that you are innovating, and try the social commerce if you have not tried it and your business is for the sale of products. AND, Analyze, analyze and analyze, not to get stagnant and gradually modify what is not working for the characteristics of your market; Measure, learn and adjust.

3 emerging platforms that may interest you

Lemon8

Visual platform that Fuses Las Pinterest and Instagram features. It is ideal for fashion, beauty, travel, food and well -being sectors, and provides opportunities to capture customers through content and reviews.

Bereal

In full growth, it stands out for authenticity and a very real engagement, being useful for companies that seek to differentiate and connect, above all, With young audience.

Organized in “Subnetdits”, it has thematic forums where users discuss very specific interests. In this environment, brands can monitor conversations, detect trends, Analyze opinions about products and services, and receive feedback directly from users.

Trends in social networks 2025: conclusion

According to data from Digital Report 2025, of the global creative agency we are social -specialized in social media and with main headquarters in New York and Los Angeles -there are currently More than 5 billion active users in social networks worldwide.

Following the results of these statistics, in relation to content from companies, half of adult users confirm that they visit social platforms with the intention of Learn more about brands and see the content they publish.

Without a doubt, it is a fertile field to exploit without saturating, through an adequate social media strategy. If you want to inform you about how we would design yours, Visit our contact section. In each action planning we carry out for our clients, we take as a premise that only entrepreneurs who dare to innovate and connect genuinely with their communitiesThey will highlight and grow through their networks.

Networks are princesses, but SEO and AEO are the kings

Before finishing this entry, from AMESB, as almost teachers of the Web SEO positioningWe want to convey to you that networks are fantastic, but most likely Most users prefer Google to search.

And that is where the SEO enters with a firm step, which has now taken a leap towards the AEO. Do you know what this technique consists of? Can Call us To inform you of her.

You can also consult this other entry of our blog entitled The AI in the Google search engine: Do you know the AEO? Since in digital marketing the disciplines are closely related, a adequate SEO and AEO plus social networks adapted to the new trends of 2025 can Turn a visibility of your business and, of course, to your sales.

Cómo elegir un influencer adecuado para tu marca

16 06 2025

How to choose an adequate influencer for your brand

It is not enough to look at the number of followers

In general, it could be affirmed that the ideal influencer is the one who Share the values of a brand, has a hearing that interests (even if it is not massive), publishes quality content -and original -and is able to keep engagement over time. But these inputs cannot be checked at a single glance, but it is necessary analyze them carefully so that the campaign is successful.

The influencers must be, in short, ambassadors of your company, A bridge between your business and your audience, and as such they must provide credibility and authenticity in their messages. All with emotional closeness, so that the result is the Trust creation Towards your brand.

Fulfilling those premises in the action of an influencer, it can increase the chances of its followers acquire your products or services. We, from our AMESB agency, select the most suitable for our clients. As Social Network Experts, where the work of influencers develops the most, We usually collaborate with Instagramers, Tiktokers, Youtubers and Celebrities.

What is an influencer and what are its functions

According to the SAR, influencer anglicism is used “in reference to a person with the capacity to influence others, mainly through social networks. ”Although the Royal Academy recommends using the influential word or, even influencer and influencer, the truth is that we all use the term influencer. This figure, in the marketing discipline, is a content creator that has achieved Build an outstanding presence On digital platforms, especially in social networks, as we said. And that has a wide number of followers that They trust their opinion and recommendations.

If you are considering hiring an influencer, you should know what can you do for your company. Next, We summarize its main functions in practice:

Generates content (posts, videos, stories, reels) In your social networks showing the product or service of your brand.
Many times, if the goal is to sell more a product, the influencer Try it and share your experience and opinion.
They can also organize Luck to Contests, in which your followers can win an article or service of the company they represent in networks
Another possibility is the call unboxing, where the influencer is recorded as a certain product unpacks, transmitting its first impressions

But this type of collaboration can, and must be personalized. In AMESB we always design these relationships that way, so that our customers notice the results. If you want to We advise you, can contact us here.

How to choose an influencer: step by step guide

Previous study

Before looking for influencers, think What do you want to get: Brand recognition, sales, generation of Leads ... You have to have a focus that guides your performances from the first moment. Investigate in different networks and bet on those who have an audience that matches the profile of your ideal client.

Content and interaction

Among those you have chosen, deepen. Observe if they provide content creative and information, and if your narrative is consistent and attractive. At this point, it is very important that prioritize quality over quantity.

But, above all, keep in mind that the engagement rate, that is, Likes, comments and shared posts, it is even more relevant than the number of followers, since it indicates the influence of the influencer to connect with users. To get an idea, you can check a engagement calculator.

On the other hand, Do not opt for influencers that have nothing to do with your activity. For example, if you sell natural products, look for people who already speak in their healthy or healthy life networks.

Number of followers

A high number is very good, but we insist that this should not be your only criteria. Because there are also calls microinfluencers. We as specialists usually recommend to our clients to value them, while they have at least 5,000 followers on Instagram or Tiktok, and a engagement rate higher than 1%.

History and reputation

Have you already seen several that fit you a priori? Well now look what they have done before with other brands, To corroborate if you like your tone and way of acting. But, attention! Avoid influencers that have been involved in controversies that may affect your image corporate.

Cost-benefit ratio

Adjust your investment to your goals, and that these They are always realistic, and measures the value that the influencer can give you. Sometimes, microinfluencers with smaller but very segmented audiences can be more effective than great celebrities. And much cheaper.

The platform

Although surely you have been clear from the beginning, when you have already selected an influencer, finally decides In which social network your campaign can have greater impact.

For this work, we invite you to read this other entry of our blog: The 5 essential social networks for your company, where we expose the ones that you must take into account, or among which you should move.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

2 great success cases to extract keys

The examples that give us the big companies can serve you to take ideas. We tell you some:

Advertising short film, entitled "Someday", where the actor appears Pedro Pascal. After a love break, the character he interprets only finds relief thanks to the airpods 4 with cancellation of noise from Apple. This announcement became a viral phenomenon, reaching more than two and a half million views on YouTube in less than 24 hours.
CeraVe, Dermocosmetic signature of the L’Oréal Group, launched an initiative on Instagram and Tiktok in which he highlighted the role of the Canadian actor Michael Cera, known for its appearance in the award -winning series Arrested Development. Taking advantage of the similarity of his name with the brand, they spread a fun rumor, based on the fact that Cera was Creator Cerave. Those responsible won no less than the Social & influencer Grand Prix in Cannes Lions.

These two success cases confirm that Humor can also be a strategy To use, because there is no doubt that the nature of social networks is entertainment.

Conclusion: Do not think badly and you will be right

Contrary to what the saying prays, if we talk about influencers thinking Objectivity It is crucial to get it. It is not only about numbers or superficial popularity, but about analyzing authenticity, the real connection with the public and coherence with your brand's philosophy. Strong bet, but for adequate, so that there are no risks of distrust. Because, to a large extent, you will be "in your hands." Not to be wrong, you can Call us. We know how to choose an influencer for each client.

Take advantage of all the potential that this powerful marketing tool offers you. Even, You can opt for Nanoinfluencers, which are those who have less than 5,000 followers. We will help you according to your budget.

If this article has been useful and You want to know more about digital marketing -And how your different techniques can make your business grow-, you can visit this other recent post: What is remarketing with Google Ads: make me remember you.

Cómo gestionar una crisis de reputación en redes sociales

04 06 2025

How to manage a social networks reputation crisis

Crisis? Act quickly, but keep calm

It has happened, and you can't go back. Now it's time to start. That is the spirit with which a reputation crisis must be addressed, and one of the ways to act in this regard are social networks. In fact, the crisis may have been created In the networks themselves, although also outside them.

In this article we explain to you How to manage a reputation crisis in social networks, clarifying in the first place what is exactly such a crisis.

As Social Media specialists, We have solved critical situations that our clients have lived, so we inform you about how to implement a strategy to minimize their impact on the public. We will also show you examples of how NO A reputation crisis must be managed, because it is essential to get riding the shot, so as not to generate a greater evil.

What is a reputation crisis and how does it originate?

A business reputation crisis occurs when a specific fact, or a series of them, negatively affects the public image of a business, and to the perception that consumers and possible shareholders have of the brand, among other people.

This kind of conflict destabilizes To the company, to a greater or lesser extent, but if it is serious, it can compromise credibility built year after year. Consequently, it can cause a Notable customer loss And, if not properly and on time, long -term damage in prestige.

On the other hand, and what we are going to tell you is closely related to the theme of this post (how to manage a reputation crisis in social networks), we must take into account that The propagation rate of information in networks makes a reputation crisis I can climb quickly.

But what can be The causes of a setback of these characteristics? We show you the main ones:

Misleading advertising
Serious failures in products or services
Bad behaviors to employees, who can transcend
False news
Scandals linked to entrepreneurs
Cyber attacks that affect customers
Competition problems
Comments and negative publications on social networks, which They can become viral
Public criticism of dissatisfied customers
Ethical or moral controversies from statements from outstanding members of the company
And even campaigns organized by detractors

The strategy to minimize the impact of the crisis

There is no unique formula if we talk about how to manage a social networks reputation crisis; The key lies in combine different measures. But everything must be planned according to a strategy, with a clear focus. In the first place, and as alert, it is very advisable to make a constant networks of networks own and external, in order to detect negative mentions or potentially harmful publications.

Secondly, as prevention, you can also do drills and training For your team to be prepared to act firmly and quickly if a real crisis ensues, so that the management is effective.

What to do next

Once the fact has occurred and the tensions unleashed, the priority is to keep calm. AND, From that serenity, "put the batteries" according to the designed plan or, if there is not, following the orders you establish. And now the crucial comes: responds immediately, being honest and coherent, and assuming responsibility (the one you have on the matter, or even more) and explaining The operations that are being carried out to solve the problem.

Even more important is to demonstrate empathy and sensitivity towards those affected, if the case has directly harmed a group of people. And always communicates with the greatest transparency and humility Possible, what in any crisis reduces the negative impact on public perception.

Avoid "throw balls out", especially with aggressiveness. Do not take your teeth with direct attacks and accusations, or transmitting highland, since it can be counterproductive. If your company made a mistake, contend it and apologize. Think that a good approach to the matter It can also be an opportunity to win followers and Increase positive interaction on your social networks.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

How to respond to negative and critical comments

Criticisms can be very destructive. In that sense, it watches very well Twitter or X, since there are no filters on that network And where, perhaps, the damage can be caused. The response time is a value; reply immediately, or within the first 24 hours, to demonstrate your commitment to the emergency and prevent the situation from worsening on its own.

You never answer from anger or impulsivity. Use A kind and professional tone, even if the comments are provocative or consider them unfair. At the same time, he tries not to respond vaguely, but with statements clear and aimed at solving the problem.

And if a certain comment requires an in -depth treatment, it invites the user to continue the conversation by direct message, mail or telephone.

The application of these tips can overflow if the crisis does not stop extending. In that situation, we recoded that You contact us so that we implement a large -scale strategy that exceeds the conflict.

Examples of crisis well (and bad) managed

Toyota, 2009

It all started with an accident in California, in which the accelerator of a car of the Toyota company remained stuck, and the driver died. After that, a uncontrolled acceleration In some models, and the brand announced that it would review millions of vehicles in the United States (after pressure, yes, of the agency that controls road safety in the US). Finally, he used a good strategy: he removed the affected cars, apologized and created a compensation fund for victims, in addition to improving your quality controls.

Inditex, 2011

The multinational inditex withdrew that year from the market a collection of Stradivarius firm t -shirts before an accusation of plagiarism. He also emitted public apologies and became strong on the networks. In parallel, he informed the press that he had contacted the fashion bloggers to which he had supposedly copied his designs. Although the business giant reported that the garments had been bought from an external supplier, knew how to manage the crisis and He reiterated his apologies.

Let's now see two stories that, on the contrary, stand out for the Bad management of its protagonists.

Odebrecht, 2014

One of the greatest cases of bribes in Latin America. The construction company Odebrecht denied and minimized the scandal For years, after knowing publicly in 2014, which aggravated the impact -legal and financial as a reputational -leading them to bankruptcy and loss of confidence in many countries. In fact, the incident splashed the political class, and the huge corruption plot ended the suicide of the former Peruvian president Alan García.

Nestlé, 2021

Not as severe as the previous one, the food company suffered a crisis that did not know how to cope with the necessary speed. In May 2021, the Financial Times published a report (internal, filtered) that indicated that 60% of Nestlé's products were unhealthy. The main mistake they made was the slowness in his response, and although the official statement was solid and did not denied the information, the Initial silence He made speculation and criticisms grow.

Conclusion: Excuses and mutism are not good allies

Before a reputation crisis, the Pilar to know how to manage a social networks reputation crisis is to follow the indications that we have given, designating an internal crisis management team or advising you with experts external like us so that we can help you in a forceful way: in our AMESB agency we have a long experience in this type of business turbulence.

The confusion of the moment can lead you not to act properly, or to shut up or excuse you When you should pronounce and give off honesty before public opinion. Put in your place, in your audience, to reflect that your opinion cares and that Your business listens to your customers and users.

Has this article interested you? You can also read the previous one published in our blog, where we talk about How to attract customers with a value content blog.

Como aumentar la interacción en redes sociales sin pagar publicidad

21 04 2025

How to increase interaction in social networks without paying advertising

In networks, only publish is practically useless

Does it should know how to increase interaction in social networks without paying advertising? Is it so relevant to get interactions? Yes. Interaction in social networks for crear engagement, understood as the level of commitment and participation of followers, is necessary to build a solid relationship with the audience. Your brand should not only publish, but also Listen and answer.

As Experts in Social Network Management, we can assure you that raising content to your social networks without working interaction is insufficient, because the simple dissemination of messages not "conquer" the algorithms to distribute your posts, nor does it guarantee at all that the public gets involved with your company. And if that is not your goal, why spend time and resources on it?

Publish without promoting participation is, we could say, how to talk in A monologue, which does not help increase organic scope and, therefore, will significantly limit the results of your presence in networks. But in this article we give you the keys to that does not happen. You can read the main types to Get more reactions, likes and comments, and without spending money. Thus you will know how to increase interaction in social networks without paying advertising but making your content more visibility.

The possible reactions of your followers

In the first place, you should know that the fact that a person interacts with your accounts in the networks is not synonymous only with likes and comments. While both reactions are the most common, There is much more. Below you can see a complete list:

- I like

- Other single -click reactions

- Comments

- Share

- Keep

- Mentions

- Private messages

- Answer surveys and questionnaires

- Visit links

- Use of brand hashtags

- Retuuits Reposty

- Content generated by the users themselves, speaking of your company

This last point, which in English is called User Generated Content (UGC), is any type of content created and published by people who are not part of your organization, which arises from the real and voluntary experience of the users themselves with your products or services. Without a doubt, we are facing a powerful organic marketing tool.

How to increase interaction in social networks without paying advertising: factors that influence

But the interesting thing here, and the purpose of this article about how to increase the interaction in networks without paying advertising, is that you know the factors that can trigger the various types of responses that we have listed in the previous section.

Check, first of all, the networks where you are present. Perhaps any of them is not worth managing, or you don't realize where you could create a community. To have a guide in this work, we recommend that you read this other article from our blog about The 5 essential social networks for your company.
In second place, quality and relevance of what you publish is fundamental; The more creative and the more value the post the higher the attention will be captured. And as for the format, Prioritize videos and carousels about unique static images.
In turn, the Language clarity, and that this is consistent with your corporate identity, It is vital. In our AMESB agency we have a Community Managers team that prepare optimized texts for networks according to each need.
Keep The publication frequency It is also very important. You don't have to raise contained every day, but you always do a certain number of days a week. Not respecting a certain minimum periodicity can transmit a feeling of neglect. In this issue it is also essential that you study previously The most activity moments To publish, and thus maximize your scope and the possibility of interaction.
In addition, Show the human side - and genuine - of your business It will also strengthen the emotional connection with your target. You can, for example, share real stories that also arouse consumers confidence.
And now, the fish that bite the tail: if you want to promote interactions, Answer the comments and messages you receive. In this way, you will demonstrate that you value the opinion of those who follow you or see your posts. Along these lines, remember that the personalization of the answers strengthens loyalty.
Be proactive: do direct, questions, surveys, calls to action ... The competitions are no longer as well seen as before, but well designed motivate people to share, label friends and comment to participate.
In parallel, you can also value a Collaboration with an influencer. If an influencer - which does not have to be the most famous on the Internet - support your product or service, your followers can perceive it as a reliable recommendation.

If you want to know more about everything we can do To improve your appearances in networks, you can contact us here. We will perform an analysis to obtain a deep knowledge of your audience; We will investigate your interests, behaviors and needs to adapt the content to your market niche.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Top 5 of publications that generate more engagement

Attractive carousels With images and/or videos, for example, informative or where you show processes
Short videos (Reels on Instagram and Facebook, Tiktoks, and Shorts on YouTube, above all)
Specific videos "Behind the cameras", to show the closest side of your company
Content interactive Where do you ask for direct participation, in any format
Posts related to current trends and topics

However, do not download publications With humor or simply ingenious, adapted to your brand. Think that social networks are mainly a way for entertainment, and make laugh, or get a smile, Multiply the possibilities of your content being discussed and shared.

In this article we have defined and appointed the term several times engagement. This concept, for us, as specialists in social media management, is a basic indicator in order to evaluate The success of a digital marketing strategy. One has many followers but with little interaction is considered "dead" or not very effective, and that is when We work on it to give it the impulse you need.

Collaboration strategies with other profiles

Not everything in life is influencers in regards to collaborations, so we want to devote an epigraph to collaborative actions with other accounts. This type of activity in networks can be a Very effective path to expand your reach, attract new public and, of course, generate more reactions. And this practice is an added value if we talk about how to increase interaction in social networks without paying advertising.

Among the most common strategies are calls collaborative publications, which consist of creating joint content that appears simultaneously in two profiles -bypassing all interactions and visibility itself.

Let's see An example: Suppose you own a children's clothing store. You can establish an alliance with a library from your city to promote parents to instill their children the taste for reading. Imagine that you try a carousel where each slide presents to Children dressed in your trade, reading outstanding children's works from the bookstore. As you can see, you would both be taking advantage. At the same time, you would be doing an indirect sales action, nothing aggressive, while giving value to culture.

A simpler and easier version

For the previous example, time and resources are needed, but there are many other ways to give light to collaborative publications. Think now that the same store decides to join forces with a nursery in your area, and create a post that is based, simply, in a list of tips to dress children comfortably and practical For their daily activities, especially for game and learning.

If you are overflowing work, but attracts you the idea of cooperating with other profiles, Contact our agency To start it. We will previously study potential collaborators, their audience and online presence, to ensure that the initiative that is finally carried out is beneficial for you.

Conclusion: Interaction = Business Opportunities

Working on an increase in interaction in your networks will allow you, in short, Customer capture, since users usually investigate - and, after that, trust - in business with good reputation and positive interaction in networks Before making purchase decisions. It will even allow you to increase loyalty and repurchase rate, because satisfied (and heard) customers tend to be loyal to a brand.

But the "magic" does not end there: every comment and every direct message you receive is like seeing results of a hypothetical survey, which will reveal you What users really think and expect about your company.

In short, actively managing social networks is like having a public relations and customer service team working in real time. And without affecting your pocket. Do not waste it by limiting you only to publish in your accounts and forget them until the next post.

cómo usar LinkedIn para conseguir clientes

22 02 2025

How to use LinkedIn to get customers

How much do you not look at your LinkedIn profile?

This will happen only once In this blog. My name is Patricia, I am the Amesb journalist and in the introduction of this article, which is about How to use LinkedIn to get customers, I'm going to speak in the first person.

The reason for this is that the preparation process of this post - it should be said that in our agency we work thoroughly each text, without copy/paste of AI- included a In -depth interview with our director, Sergi Brau (first level expert in LinkedIn).

In the course of our conversation, he told me that when businessmen or commercial professionals argue that this network does not serve to find customers, two things may have happened: or that the platform is not working well; or that it has not been taken into account that not all, but Many people do not usually visit their LinkedIn profile.

I had mine open (personal) at that time, and I was proof of it. Because, if not for the interview, I would not have seen my messages not read. And, of course, I would not have knowledge of the message that a possible new customer of AMESB, the CEO of a large company, had sent me. The bad thing is that, since he had received it, he had spent a month.

One my.

To alleviate this reality, in our agency we work with a Very effective specific solution. The objective is that the actions we do for our clients to achieve more customers, overcome that endemic barrier. I explain how then.

We will analyze, in short, How to use LinkedIn to get customers. And with little effort. Well, now I stop writing in the first person. Ça to ethé a platter. Au Revoir!

Ah, by the way, it would not be more than right now your LinkedIn messages. And if you don't have it activated, create an alert for the system to send you notifications.

LinkedIn, the digital epicenter of networking

It is clear that LinkedIn It is the B2B social network par excellence, the star platform for interempressarial trade. And the essential is The creation of contacts and interactions With them. It is, consequently, a tool Very useful prospecting.

While there are many people who are only in this community simply by making an appearance in the business environment, and showing their curriculum, The activity surrounding LinkedIn is incessant.

For these reasons, If you have a company or you are responsible for sales, you must take advantage of the possibilities offered by this network. If you forget her, if you do not work properly, you will not achieve anything in regards to commercial goals.

It is also essential that within that work You respond to the reactions of your contacts, like your comments, for example. In this other article entitled How to increase interaction in social networks without paying advertising We explain it in detail.

How to use LinkedIn to get customers: Basic premises

In the first place, we want staff, not the company page. Under this indication, and if you are an entrepreneur, commercial director or have a similar position, a profile correctly configured in this social network will give you recognition, notoriety and reputation.

But that is only the base. The relevant thing is when it goes to action, which begins with Find the right contacts, those who can be your future clients. Mass requests in this context make no sense; You have to focus on professionals that fit in your target and that, above all, make decisions.

For example, if your business is training for employees and you want to give courses in large companies, the ideal is that you request to connect with human resources managers, development, talent or organizational culture.

However, and returning for a moment to the company page, it is highly recommended that Share Publications of said page. News, milestones, informative information, etc. All this will enrich and professionalize your feed.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Patricia Social Media Consultant

How to use LinkedIn to sell: the key

If you have had a bad experience in this network when trying to make an effective prospecting, as we stressed at the beginning of this article, perhaps, with all respect, you have not done things well.

Use Navigator salts

Sales Navigator is a LinkedIn payment function that, among other advantages, allows to make Unlimited Lead searches using advanced filters, under specific criteria such as location, sector and level of responsibility.

And, in addition, without contact request limitations that characterize the free version of LinkedIn. This stop can fluctuate according to factors related to your profile, but oscillates between 15 and 35 Invitations a day. Very low figures for a prospecting work that can be successful.

Remember that many people do not look at their LinkedIn profile regularly.

But the bad comes now. This work can be exhausting, even through Navigator salts. Keep in mind that you have to filter, prepare the messages, ask for connection, wait for you to accept you, send the text, answer if they answer, follow the conversation until you get a qualified lead ... for that reason, In Amesb, within Our social media specialty, we have an easy path.

Bet on automation software

We reach the soul of this post: how to use LinkedIn to get customers but Without leaving the day in it. It is absolutely normal that, as an entrepreneur or sales responsible, do not have time for all the efforts that a truly professional linkedin prospecting entails. Hence it is Fundamental that you consider delegating it to professionals. We are not only much more a day but we have unique tools, and knowledge to get the most out of them.

And we go for the fat prize.

In our AMESB agency, as recognized specialists in Social networks for companies, we have a Automation service That, unlike others, it does not require that you remain with the open LinkedIn website. And it does not consume resources while working with your computer.

THE AMESB MACIN

Sorry for the word (although it is in the RAE!), But now you will see why we have used it. In our agency we configure you A virtual computer, which works as a second computer but in the cloud.

With this machine, Your contact requests can be 24/7. Of course, we previously segment to focus on your commercial goals.

And the most interesting thing is that we write a Sequence of messages that are also automatically activated. After a first contact response, he receives a first message. And if he answers again, a second. So until it is considered, according to the parameters that we have established, that Lead is qualified and can talk to a human (With you or an agent).

It is there where the chain would be broken, or not, because too Artificial intelligence can enter into the scene. Although, as results -oriented specialists, we think that we still have to advance in that regard.

Thanks to this system we increase the response ratio, due to the large number of invitations that we launch per day. This, together with the fact that we also prepare the most suitable segmentation, will make the development of your commercial relationships much easier. By the way, Do you know the range of segmentation in your digital marketing actions? We show you an example of this related to the Email Marketing: How to create irresistible newsletters.

How to get to people on LinkedIn? The conclusion

Exploit this B2B res for benefiting your company can change your current dynamics regarding sales actions. With No initial effort on your part, except to meet us to study your case and define the strategy, you can see that a notable number of potential clients with real interest arrives. And with your skills, we are sure you'll end closing the operation with a good number of them.

Las 5 redes sociales imprescindibles para tu empresa

12 12 2024

The 5 essential social networks for your company

The success of a company depends on various factors, but digital marketing is, today, one of them. And one of its fundamental tools is social networks, which For many businesses they have become essential. Furthermore, it is not enough, far from it, to have a social profile with your brand, but it is essential work them practically daily If you want to see results. AND interact with the public To generate engagement.

And the networks facilitate direct contact with customers -current and potential-, which is why it is worth spending time on them. But there are many, and it is not necessary to be active in all of them, but it is better choose the ones that best fit your type of product or service (and, of course, with your audience), and focus on those.

At AmesB we can advise you studying your company profile, and with us, you will also ensure professional management of your networks. For now, we are going to recommend you five social networks, the ones you should take into account the most, or which you should move between. And... some special features I'm sure you'll love them!

Instagram, the queen not yet dethroned by TikTok

The most basic strategic benefits of Instagram are clear. On the one hand, this platform increases recognition and strengthens the corporate identity of brands. At the same time, it makes possible close communication with users and the reception of feedback, thanks to reactions, comments and private messages.

The most appropriate company publications must always incorporate valuable content: carousels with information, reels and stories. And that they encourage the user to interact, whose majority age range is from 18 to 35 years.

One of the most characteristic aspects of this network is that, although through it you can easily reach the general public –It is the most consulted of all-, it is being used more and more to reach companies (businessmen also look at Instagram!). Companies are on this network to connect with their audience, but You may be interested in contacting them for your business..

In the most practical sphere, Instagram can drive traffic to your website through the links that you put in your bio, stories or ads. And it is an ideal showcase for show your products and services. But if we talk from the perspective of practicality, in addition to regular posts, you can take advantage of Instagram Shopping features.

What is Instagram Shopping and what is it for?

With Instagram Shopping, you can create a store on your profile and, even better: tag your products in posts and videos. Although keep in mind that, first, you must have a 'business account' and set up a catalog in Meta Commerce Manager. As agency specialized in social networks, you can ask us to manage it for you from AmesB, as it can be a somewhat laborious process.

In any case, we advise you to do not abuse this functionality. You have to understand that it is not an online store as such; The ideal thing is to label your products when you talk about them in your content, or in launches. But not automatically, since your actions in this sense will lose value.

Facebook, the survivor thanks to Meta

The second in our selection of the five essential social networks for your company is Facebook. The blue network offers a complete ecosystem for companies to develop their digital presence, interact with their audience and achieve their marketing objectives. While it is true that it has been surpassed by Instagram from many points of view, it has 3,065 million active users per month (almost double that of Instagram).

However, let's be honest: it still exists thanks to the fact that Meta forces you to have a Facebook profile to work with the platform. Business Meta.

However, if your target It is not youthful (this network is followed, above all, by those over 50)In addition to Instagram, you cannot help but have a Facebook page.

Strategic use of Facebook groups

It may seem like Facebook groups are out of fashion, but that's not the case. They have a lot of activity. These groups are spaces where members can interact, share experiences, and connect around common interests. And you you can take advantage of that. But remember that, for this tactic to work for you, you should not constantly include direct advertising, but rather work with relevant and valuable content - related to your business directly or indirectly. Always think about who the members of the group are.

Attention! Keep in mind that you have to search very well which groups to choose, and discard those that are not going to be of any use to you. For example, if you have a business selling cosmetic products for babies and pregnant women, it may be useful to search for groups related to motherhood.

As added value, we inform you of something that, perhaps, you did not know. According to studies in this regard, unlike Facebook pages, groups tend to generate a increased organic reach.

LinkedIn as a professional network: yes or yes

The third of the five essential social networks for your company is the most corporate and 100% B2B: LinkedIn. You could say that it is practically perfect for business networking and B2B marketing. Companies can connect with other professionals, suppliers, clients and potential partners, expanding their network of contacts and business opportunities.

If you want to know more about the commercial work you can do on LinkedIn, we advise you to read this other entry of our blog: How to use LinkedIn to get customers.

At AmesB we do prospecting automation to get leads automatically (remember, B2B contacts) with an effectiveness of between 25 and 45%.

It can also serve as a human resources tool; LinkedIn makes it easy personnel selection, and has demonstrated its efficiency in attracting talent. It is currently also being used, and has tools for it, for the advanced training, postgraduate degrees, degrees and masters.

At the same time, it is an ideal setting to publish articles, achievements, milestones, awards…

The key to this network is not so much the content but the contacts. As LinkedIn experts, we recommend that you actively interact with your group of contacts, and create new ones according to the needs of your business.

LinkedIn Events and Webinars

Participating in events and webinars on LinkedIn provides companies access to a global audience, establishing a connection with professionals from various parts of the world. In addition, he thinks that these online events are a golden - or, dare we say, platinum - opportunity for networking, since it allows professionals connect with others who may be your clients. And that they would not have known otherwise!

Nor can we forget that events on LinkedIn will help strengthen your reputation as a brand, by position yourself as an expert in your field, thus increasing your credibility and authority.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

X (Twitter), the network for large companies

Twitter, or X, is the network of journalists and politicians par excellence. It is very appropriate for publish communications, for example if your company is powerful.

One of the peculiarities of this network is the identification with the immediacy, and interaction in real time. And, as with LinkedIn, you can also use it to publicize your awards, recognitions, milestones... And for the publication of articles or threads of interest.

On the other hand, you can monitor in X trends in your sector and actions of the competition, which can allow you to adjust your marketing strategies.

The fifth: YouTube for video marketing

Another strategy that can be effective for your company is the creation of product videos on YouTube, to highlight its features and benefits through clear and attractive images and information. These types of videos are especially useful in the early stages of the purchasing process, as they help potential customers understand how that item (or service) can meet their needs.

The explanatory videos or tutorials They can also be very effective: show how your product or service can solve specific problems. and the corporate videos They are another of the ideal contents for this network.

Measurable results, and not just for new clients

Before continuing, do not think that we have forgotten TikTok, but it would not belong to this list of the five essential social networks for your company. This is because until now it has not been very interesting for companies; It is now when it is beginning to be.

In short, the business use of social networks has evolved to become a vital strategic element for growth and economic sustainability. And, furthermore, it can be quantified. If you analyze the data and metrics that the platforms make available to you, you will be able measure the performance of your strategies and adjust your approach in real time.

One last tip: do not work your networks with the SOLE purpose of getting NEW clients. Also think about the new sales you can generate from those you already have, or from those who have ever bought from you. Social networks promote loyalty in an increasingly competitive environment.

09 09 2012

Graph Search is new to Facebook

Social Media Consultant, SEO Consultant

Graph Search is new to Facebook

Mark Zuckerberg has announced technological news on Facebook. What's new about the most popular social network is Graph Search, a Facebook official search engine. With this new tool, users will be able to perform searches related to the content published on the social network by all those people who follow on Facebook.

Facebook has not yet communicated the official date from which Graph Search will be available. Just as we apply the SEO on web pages to improve thesearch engine positioning, for the new search engine we can apply similar guidelines to appear among the first results. As it is a search engine, our Facebook page of the company, business ... So we are talking about something relatively new, the Facebook SEO.

Graph Serach together with Facebook SEO is the opportunity for many businesses for users to find your page, that is, if someone is interested in "Thai cuisine" and looks for it (in the future when the search engine is available) in Graph Search the pages on this subject they must "compete" with each other to appear first and gain followers. These are all assumptions because the new tool is not yet available but surely the SEO It will be important in the social network so better be prepared when the time comes.

How to prepare our fanpage for SEO?

Have a custom URL or Vanity URL: it is important that the name of the page or the theme appears in the URL of the page. If it is a local business, it would be advisable to include the name of the city in which it is located.
The direction: of the company, business, group ... it must be updated so that users can easily find us according to their location.
Content: with the new Facebook search engine we will have to optimize our Timeline, therefore we must have a good EdgeRank position, paying attention to updates with visual content such as images or videos, making the entries attractive and relevant to users. When we publish content on social networks, we must try not to bombard the followers with a lot of information, balance the balance between the information that we want to publish and that that the user wants, always of quality.
Type of messages: Internet publications must be short, direct and concise, we must try to summarize as much as possible what we want to convey. They must be powerful messages that capture the attention of our followers.
Updating old entries: Graph Search will allow you to find the oldest publications easily, so you must make sure that they correspond to the line that you are currently following to favor your effective web positioning and your future positioning on Facebook. When we talk about updating entries, we mean reviewing links, correct data, etc.

The above recommendations are a guide to optimizing a Facebook page, when Graph Search is available, surely new aspects will emerge that we will have to take into account for SEO.

09 09 2012

SEO and social networks – Updated 2026

The evolution of SEO within social networks

For years, SEO has been associated almost exclusively with search engines like Google. However, in 2026, social networks have established themselves as a powerful discovery engine where users not only interact, but also actively search for information, products and services. This change in behavior has transformed the platform into an environment where organic positioning takes on a strategic role.

Social networks are no longer just a dissemination channel, but a space where content competes for visibility under criteria similar to those of search engines. Relevance, content quality and the ability to respond to user intent are increasingly determining factors.

How the algorithm works in 2026

The social media algorithm has evolved towards a much more sophisticated model, supported by artificial intelligence and semantic analysis. This means that it not only takes into account the keywords, but also the context and the relationship between concepts. Content is no longer positioned solely for what it says, but for how it says it and who it is directed at.

Additionally, the algorithm prioritizes posts that generate significant engagement. Comments, shares and viewing time are key signals that indicate that content provides value. This forces brands to go beyond simple technical optimization and focus on creating content that connects with their audience.

The importance of profile optimization

SEO on social media starts at the foundation: the company page. Elements such as the name, custom URL and description are essential to help the algorithm understand the theme of the business. Including naturally relevant terms improves the page's ability to appear in internal searches.

A well-optimized page not only facilitates positioning, but also conveys professionalism and consistency. In such a competitive environment, these details can make a difference in user perception.

Do you want to take your SEO positioning strategy to the next level?

Briefly explain your business and your needs. We will find your solution.

Value content and semantic context

Content remains the central axis of any SEO strategy, also on social networks. However, the way of approaching it has changed. It is no longer about repeating keywords, but rather about building coherent, useful messages aligned with the real needs of users.

The algorithm is capable of interpreting the context, so the texts must be well structured and provide relevant information. This implies working on the content with a more editorial vision, closer to digital journalism than traditional marketing.

Engagement as a positioning factor

Unlike SEO in traditional search engines, where incoming links have a great weight, in social networks engagement is the main indicator of relevance. Posts that generate conversation are more likely to be shown to a wider audience.

Therefore, it is essential to design content that invites participation. It is not just about informing, but about provoking interaction. The ability to generate dialogue has become one of the pillars of positioning within the platform.

The role of formats and consistency

The format of the content directly influences its performance. Video remains one of the most powerful formats, especially in short and dynamic versions. However, the text continues to be essential for the algorithm to understand the content and be able to classify it correctly.

Consistency is also key. Posting regularly helps maintain visibility and reinforce the authority of the page. It is not about publishing for the sake of publishing, but rather about maintaining a coherent and sustained editorial line over time.

Relationship between social networks and web SEO

Although social networks and Google work differently, their strategies can complement each other. The traffic generated from social networks, as well as the behavior of users, can indirectly influence the positioning web.

Therefore, it is advisable to integrate both strategies. If you want to delve deeper into this approach, you can check out this article on how improve SEO web positioning through content optimization.

Credibility as a key factor

In recent years, social networks have strengthened their policies against misinformation, which has increased the importance of credibility. Pages that offer reliable, well-structured and transparent content are more likely to rank better.

This means taking care not only of the content, but also of the way it is presented. Clarity, consistency and truthfulness are essential elements to gain the trust of the user and the algorithm.

User experience at the center

SEO on social networks also depends on the user experience. Content that is clear, easy to consume and capable of capturing attention in the first seconds is more likely to generate interaction.

In an environment where attention is limited, every detail counts. From the tone of the message to the structure of the text, everything influences the way the content is perceived and valued.

Communities and organic visibility

Social media groups have gained prominence as spaces for conversation and information seeking. Actively participating in these communities allows brands to position themselves as leaders within their sector.

The key is to provide value without falling into direct self-promotion. Brands that manage to integrate naturally into these conversations achieve more organic and sustainable visibility.

Current trends and future of SEO in social networks

The future of SEO on social media is closely linked to the evolution of artificial intelligence and content personalization. The algorithm is increasingly capable of anticipating users' interests and offering them relevant content before they even search for it.

To stay up to date, it is advisable to follow specialized sources such as Social Media Today, where the most recent trends in digital marketing and social networks are analyzed.

SEO on social media in 2026 is much more than a technical issue. It is a combination of strategy, quality content and deep user understanding. Brands that know how to adapt to this changing environment will have a clear competitive advantage.

Understanding how the algorithm works, optimizing each element of the page and creating content that truly connects with the audience are the pillars to stand out on a platform that continues to be key within the digital ecosystem.

09 09 2012

What is social media? – Updated 2026

¿That es he Social Media Y by that es clave in order to las companies in 2026?

In he world digital actual, he term social media with uses constantly in he scope of the marketing, the communication Y the technology. companies, professionals of the marketing e even users common they talk of social media as a tool essential in order to interact, share information Y build relations online. Sin embargo, a weigh of are popularity, many personas still no have Of course that means exactly it is concept in all lo what encompasses.

In 2026, he social media es a lot further what networks social. Se treats of and ecosystem digital where million of personas they interact, crean content, they think Y share information in time real. To las companies, to understand it is around Y saber take advantage of it with ha converted in a part fundamental within of any strategy of marketing digital.

The meaning of the term Social Media

He concept social media comes of the English Y this formed by of the words: social Y media. The word media does reference a los media of communication, what traditionally included canales as the television, the radio O los newspapers. By are part, he term social does reference a the stake of las personas in those media.

When both concepts with combine, he social media describe platforms O spaces digital where los users no solo consume content, sino what also lo crean, lo share Y participate in conversations with others users.

A difference of los media traditional, what they usually work of shape unidirectional —es say, a enterprise O half communicate and message Y los users lo receive—, he social media allows a communication bidirectional O even multidirectional. This means what any persona can post content, comment, interact with others users O share information.

This interaction constant es precisely lo what converts al social media in a tool tan powerful in order to the communication Y he marketing.

The evolution of social media until 2026

He social media began a develop with force a leave of the call Web 2.0, what allowed a los users interact actively with las platforms digital. From so, he growth ha been exponential.

Hoy in day, he social media shape part of the life everyday of miles of million of personas in all he world. The platforms social with they use to:

Inform on news O tendencies
Share experiences personal
To find out products O brands
Recommend services
Create communities around of interests common

Besides, he social media ha evolved toward formats each time further visuals e interactive. He video short, las broadcasts in straight, los podcasts O he contents generated by users son some of las tendencies what dominant he panorama digital actual.

In 2026, many companies they use is platforms no solo in order to promote their products, sino also in order to build a identity of mark, trigger trust Y keep a relationship direct with their customers.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

User participation as a key element

A of los aspects further important of the social media es the stake activa of los users. In it is around, las personas dejan of to be simple spectators in order to become in protagonists of the communication digital.

The users they can:

Create publications own
Share contents of others personas O brands
To participate in debates Y conversations
Recommend products O services
Interact directly with companies

This stake genera a huge amount of contents Y opinions in internet. To las companies, this representa both a chance as and challenge. By and side, they can know better a are public Y receive feedback straight; by other, they must manage are reputation digital Y responder of shape suitable a las opinions of los users.

Differences between traditional media and social media

The media traditional as the television O the press they work mainly with and model of communication vertical: the enterprise O he half send and message al public, but the interaction es very limited.

He social media, in change, works with and model of communication a lot further open. The users they can comment, share Y react a los contents, generating a conversation constant around of they.

It is change ha transformed the relationship between companies Y consumers. Hoy in day, los users wait what las brands sean transparent, accessible Y nearby, Y what respond quickly a their doubts O comments.

Main social media platforms

He ecosystem of the social media this formed by a gran variety of platforms with characteristics Y public different. Some of las further used a level world son:

Facebook
Instagram
TikTok
YouTube
LinkedIn
X

Each a of is platforms offers different shapes of interaction, formats of contents Y audiences specific. By example, some stand out by he contents audiovisual, while what others are further oriented al networking professional O al exchange of information.

By this reason, las companies they must analyze in that platforms with finds are public objective before of develop are strategy of social media.

Social media within digital marketing

At the moment, he social media es a part clave within of the marketing digital. No solo allows promote products O services, sino also build relations durable with los customers.

Between las main advantages what offers he social media in order to las companies stand out:

Mayor visibility of mark
The networks social allow arrive a big audiences of shape quick Y relatively economic.

Interaction direct with los customers
The companies they can responder questions, resolver problems Y receive opinions in time real.

Diffusion viral of contents
And contents interesting can share quickly between miles of users.

Segmentation advanced
The platforms social allow lead advertisements a public very specific according to interests, location O behavior.

Thank you a is advantages, he social media with ha converted in a of los canales further staff in order to attract customers potentials Y strengthen the relationship with los customers existing.

Social Media Optimization (SMO)

To leverage al maximum las opportunities what offers he social media, many companies apply strategies of Social Media Optimization (we are).

He WE ARE consists in optimize profiles social Y contents in order to increase are visibility Y improve the interaction with los users. Some of las actions further usual include the creation of contents relevant, the utilization of formats visuals attractive Y the interaction constant with the community.

Besides, is strategies they usually combine with others techniques of marketing digital as he positioning web O he marketing of contents.

And want deepen in as they work las networks social Y are impact in he marketing digital, you may consult it is resource of the DataReportal:
https://datareportal.com/social-media-users

He social media ha revolutionized the shape in what las personas with they communicate, share information Y with relate with las brands. In 2026, is platforms no solo serve in order to socialize O entertain yourself, sino also in order to discover products, take decisions of buy Y to participate actively in communities digital.

To las companies, grasp as works he social media Y saber integrate it within of a strategy of marketing digital es fundamental in order to improve are visibility, strengthen are reputation online Y establish relations of trust with are public.

You may also be interested in the article: Reuse social media content

08 09 2012

The use of different KPIs in your social media strategy – Updated 2025

Articles, Social Media Consultant

KPI in social media strategy

Social networks have completely transformed the way we consume, share and discover content. In a few years, they have gone from being simple leisure spaces to become essential platforms for brands to connect with their audience. But although many companies know their importance, few dominate something as fundamental as choosing Adequate kpi (Key performance indicators). The KPI are not random figures: they are strategic compasses that indicate if your social networks efforts are aligned with your true goals.

When we talk about social networks in 2025, we do it in a scenario where algorithms prioritize relevance, genuine interaction and customization. It is not enough to publish content; You have to measure, analyze and itera. In this article we explore how to choose and use the most relevant kpi for your social networks - without being lost in hundreds of useless metrics - and how to use them to guide your presence, capture and loyalty strategy

AMESB Different KPI — Attribution Freepik image

In this blog post we show you some of the most relevant kpi’s when monitoring your presence, collection and loyalty plan on social networks.

The challenge of choosing KPI useful in social networks

One of the most common errors in planning a social media strategy is to focus on superficial metrics: "Like", followers, impressions. These figures can be informed with little effort, but do not always reflect a real impact. KPI must make strategic sense: they must be linked to business objectives, not just the digital ego.

The social KPIs are not something new, but in 2025 they become even more importance, because saturated networks make it stand out less than how many times you public and more how much you optimize your results. A useful guide to understand what indicators measure and why it can be found in SocialGest, where they describe how to create truly useful metric reports: "impressions, scope, followers growth rate, interaction, click on links and more."

To deepen which KPI you must measure on social networks and how to interpret them strategically, you can check this updated Hootsuite guide:
https://blog.hootsuite.com/social-media-metrics/

Presence: How visible are you?

The presence measures the scope of your voice on social networks. It goes beyond having many publications: these are how many people you have the real opportunity to impact. Here are usually monitoring:

The total number of users who have seen your publications (scope).
The generated impressions (how many times your contents were shown).
The growth rate of your followers or audience.

These metrics allow you to understand if your social channels are gaining organic visibility. You can see them directly from the analytics of each social network - Instagram Insights, goal business suite, Twitter Analytics, etc.— or consolidate them through external tools.

But the presence on its own does not work if it does not generate action. That's why we need to go further.

COLLECTION: Convert visibility into traffic

Capturing traffic refers to directing users to a specific destination: your website, a landing, a form, a product landing. For this to work, it is convenient:

Tag your social campaigns correctly using UTM parameters or recognizable values that your web analytics tool identifies. In this way, you can measure how many visits come directly from social networks.
Assign an estimated monetary value to each visit (average cost per visit) to have an idea of social investment (ROI).
Monitor click your publications, bonds in biography and action buttons that you have defined.

These actions allow you to know if your social publications not only disseminate, but also They move people where you are interested.

Loyalization: Cultivate lasting relationships

Loyalty refers to the degree of commitment that your followers show in front of your brand. It is worth an active community than tens of thousands of inactive followers. To quantify loyalty, and know how effective your strategy is, analyze:

Interactions: I like it, comments, shared, saved, mentions.
Repost or retweets on platforms that allow it.
Recurrent interactions with your messages grouped by themes or campaigns.
Retention rate of users in content such as videos or stories (what percentage of audience see until the end).
Content generated by users: how many followers create content mentioning or using your brand.

By grouping these metrics for campaigns or products, you can identify which ones resonated with your audience and replicate that formula.

Trends 2025: What you should keep in mind

This year, artificial intelligence, personalization and interaction lead trends in social media. The use of AI to generate dynamic content, automatic responses and segmentation has grown exponentially.

It is also essential that your KPIs are aligned with the current business objectives. A recent article on how to establish KPI in 2025 suggests maintaining a balance between advanced indicators (such as capture) and lagging behind (such as sales) to obtain a complete and adaptable vision.

On the other hand, it becomes more relevant to measure qualitative metrics such as feeling, the virality (how many times your content is shared) or the save/save on Instagram. These metrics reveal not only that the content was seen, but impacted the user.

How to structure your kpi without losing the focus

Not to overwhelm with data, I recommend you:

Start with a few key KPI (for example, scope, clicks and interaction rate).
Verify your evolution week by week or month by month.
Do not saturate the report: in the summary, only 3 to 5 kpi priority must be highlighted.
Adjust your KPI if you discover that some no longer provide real value.

A specialized company can help you define the KPIs that really matter for your sector: community, content, conversion, retention.

Social networks remain powerful platforms to connect, inspire and convert audiences. But for them to work, it is not enough to publish much: you have to measure intelligence, choose the right indicators, interpret them and act on them.

Choosing appropriate KPIs is not an exact science, but it is an essential strategic practice. When you understand what to measure, how to measure it and what decisions to make with the results, social media management stops being an expense and becomes an sustainable growth machine.

Ready to improve your digital presence with a data-driven strategy? Contact us and we advise you.

You may also be interested in this article: Trends in social networks 2025: advances to your competition

08 09 2011

News in Digital Marketing - Updated 2025

The world of digital marketing evolves at a dizzying speed, and being up to date with the latest news in SEO, SEM AND SOCIAL NETWORKS It is essential to make successful strategic decisions. This week we bring you the most prominent themes that are marking a trend in the global digital ecosystem. From new strategic alliances to updates in key tools, this is what you need to know.

News 2025 in Digital Marketing

SEM: Yahoo and Bing reinforce their alliance to compete with Google

One of the most commented news of the SEM environment this week has been the Strengthening of the alliance between Yahoo and Bing. Although historically there was a collaboration, in 2025 this union has taken a step further, with a more solid integration that affects both organic results and advertising platforms.

At the moment, Microsoft Advertising centralized manages the advertising inventory and algorithmic results of Bing, which are also used by Yahoo in multiple markets. This joint expansion is already visible in France, the United Kingdom, Germany, Austria, Spain and the Netherlands, and promises to continue growing.

Why is it relevant to brands?

Offers one alternativa real a Google Ads, with different audiences and lower costs per click (CPC).
It facilitates the management of multichannel campaigns from a single platform.
Improves coverage in European markets where Yahoo still maintains significant traffic fees.

- If you manage payment campaigns, it can be a good time to explore the potential of Microsoft Advertising In your collection strategies.

SEO: Google launches new functions in its keyword planner with generative

Google continues to bet on artificial intelligence to improve the experience of advertisers and content creators. This week has launched a important update in the keyword planner of Google Ads (Keyword Planner), which incorporates a module of suggestions based on generative.

This new function allows:

Analyze in depth the Search intention of the user.
Trigger Contextual keyword groups, based on semantic relationships, not only by literal coincidence.
Visualize keywords anchor with their corresponding derivatives, very in the style of the old "search wheel" of Google, which disappeared years ago but that many professionals continue to remember as a valuable tool.

This change represents a significant improvement in SEO and SEM planning, since it helps create more effective campaigns from the beginning, and allows you to discover less saturated search niches.

Social Media: Twitter becomes more global and integrates better than ever

Twitter It is not far behind. This week has announced a new expansion of its multilingual platform. Now, Users can use Twitter in more than 45 languages, thanks to the inclusion of new languages such as Catalán, Euskera, Ucraniano, Checo, Afrikáans, Tagalo Y Griego.

The official global deployment date is scheduled for July 5, although some users have already received the early update in their profiles.

In addition, Twitter has perfected its integration with other platforms, especially Facebook, which allows:

Automatically publish cross content (photos, hashtags, mentions).
Synchronize Paid Media campaigns.
Maintain a multichannel brand coherence more efficiently.

For brands that manage several social channels, this improvement represents an important optimization of workflow and greater efficacy in content distribution.

More news in Social Media: Instagram and Facebook drive ecommerce and intelligent content

Instagram: Advanced business tools

Instagram has made it clear that his future is focused on electronic commerce and professional content. In its last update, the platform added:

New Analysis tools For company profiles.
Improved product labeling and direct sale functions from publications, reels and stories.
Automation of answers by direct messages with AI and scripts of frequent questions.

These functions are designed to Increase direct conversion without leaving the app, and offer a more fluid purchase experience for the end user.

Facebook: more relevant content thanks to ia

For its part, Facebook has implemented a new algorithm of content distribution based on AI. This intelligence analyzes in real time the past interactions, reading time, shared content quality and user's recent activity, to prioritize the most relevant publications in your feed.

This implies that:

The well -worked and authentic content is more likely to appear in the user's feed.
Brands should focus on generating value rather than publishing by volume.
Genuine interactions and comments become more important than ever.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Do you need help? In Amesb We accompany you at every step

In Amesb, we are Digital Marketing Specialists And we can help you apply all these strategies in your business:

We design and optimize your campaigns of Google Ads Y Microsoft Advertising.
We help you position your website in search engines with Updated SEO strategies.
We manage your social networks with strategic and creative approach.
We advise you in the integration of artificial automation and intelligence tools.
And above all, We work with you to get real, measurable and sustainable results.

If you need to improve your online presence, attract more customers or sell more, It has us. We are here to help you grow.

08 09 2011

The prestige in the network - updated 2025

The prestige in the network

Digital marketing has experienced a deep transformation promoted by technological evolution, change in consumption habits and the rise of artificial intelligence. Currently, most companies are not only present on the Internet, but also use advanced digital strategies to attract, convert and loyalty to their audience. But in such a saturated environment, It is not enough to be, we must highlight. And that is achieved with a comprehensive strategy that combines positioning, content, advertising, data analysis and user experience.

Visibility in search engines: the first step to capture customers

Being in the first search results on Google continues to be one of the most effective ways to attract qualified traffic. To achieve this, it is essential to work the Technical SEO, web architecture, user experience and content relevance. Today, Google rewards the pages that load fast, are adapted to mobile devices, offer good experience and respond clearly to the user's search intention.

In addition, the use of artificial intelligence in Google algorithms causes web optimization to be more natural, semantic and focused on the usefulness of content.

AMESB OPINION CUSTOMERS — Attribution Image of Rawpixel.com in Freepik

Google Ads: immediate and controlled results

While SEO pays for medium and long term, digital advertising allows to obtain visibility of form immediate. Google Ads is an extremely effective tool to appear before users who are ready to buy or hire services.

With well segmented campaigns, it is possible to show your ads only to those who really interest you: by location, age, interest, navigation history or device. In addition, you can control each cent inverted and accurately measure the results.

Strategic blogging and content marketing

Today, users flee from intrusive advertising and seek Useful information before making decisions. This is where content marketing comes into play: Create publications, guides, articles or resources that resolve doubts, generate trust and position your brand as a reference.

Maintaining an active blog is one of the most effective forms of feed SEO, connect with your audience and generate reusable content on social networks, newsletters or automated campaigns. Also, with AI tools and trend analysis You can identify what topics your audience interests more and how to present them effectively.

SEO + SEM: A balanced strategy

An intelligent digital strategy is not limited to a single channel. Combine SEO (organic positioning) with SEM (Digital Advertising) allows you:

Attract new and qualified traffic.
Capture customers in different phases of the purchase process.
Test keywords and messages with SEM campaigns before applying them to SEO.
Maintain constant presence even in very competitive sectors.

In AMESB we design comprehensive, coherent and scalable strategies, adapted to the needs of each business.

Web analytics: the basis for making intelligent decisions

For a digital strategy to work, you have to measure and understand what is happening. Tools like Google Analytics 4, Tag Manager, Search Console or Custom Dashboards allow answering key questions such as:

Where does your traffic come from?
What contents generate more interest?
What pages have a higher rebound rate?
Where are users lost in the conversion funnel?

User experience: People -centered design

A website can have a lot of traffic, but if it does not convert, it does not work. Therefore, the usability, clean design, load speed and mobile adaptability are not optional. Today, a bad experience is equivalent to a loss of customers. A well thought out design can increase the conversion rate, improve brand perception and facilitate positioning.

Artificial automation and intelligence: constant optimization

The integration of artificial intelligence into digital marketing allows Automize repetitive tasks, customize content according to user behavior and anticipate trends. From chatbots Even predictive analysis or assisted content generation, AI opens new possibilities to improve efficiency without giving up quality.

In an increasingly competitive digital environment, highlighting is not a matter of luck, but of strategy. From the technical SEO to artificial intelligence automation, each piece of the digital ecosystem must be aligned with your business goals.

Do you want me to call you a Google Ads expert?

Briefly explain your business and your needs. We will find your solution.

08 09 2011

What is Social SEO and how can it improve your visibility? – Updated 2024

He SEO Social It is a key strategy to improve the visibility and reach of a brand on social networks, combining SEO techniques and social profile optimization. In this article, you will discover how Social SEO can boost your online presence and generate a significant impact on your digital marketing strategy.

Introduction to Social SEO: Definition and Basic Concepts

He SEO Social It is a digital marketing strategy that combines search engine optimization techniques with the use of social networks, with the aim of increasing the visibility of a brand or business. Unlike the Traditional SEO, which focuses on improving the positioning of a website in search engines, Social SEO seeks to optimize content and profiles on social networks to reach a wider audience and generate interactions.

This strategy not only seeks to ensure that the publications have more visibility on social platforms, but also that these profiles appear in search results, thus increasing the relevance and authority of the brand.

In a context where the social media They have a predominant role in the digital strategy, having good Social SEO allows companies to position themselves effectively and attract a broader audience.

How Social SEO Works: Key Optimization Factors in Social Networks

He SEO Social is supported by several optimization factors that help improve visibility of a brand on social networks. One of the most important aspects is the profile optimization, which includes using relevant keywords in the username, bio, and descriptions. These elements make it easier for both users and search engines to find brand profiles.

It is also essential to include keywords and hashtags in your posts to reach a broader audience and improve positioning in the internal searches of each platform. In addition, the number of interactions, such as “likes”, comments and shares, directly influences the reach and visibility of the content.

Finally, the social links O backlinks from the networks to the website they help to consolidate the authority of the brand, both in the social networks themselves and in the search engines.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Benefits of Social SEO in Marketing Strategy

He SEO Social offers multiple benefits that strengthen the marketing strategy of any company. One of them is the increased visibility: By optimizing profiles and social media content, the brand can reach a much wider audience and improve its recognition. In addition, Social SEO drives traffic to the website, since each publication on networks becomes a gateway for interested users.

Another important benefit is the improving brand authority. Through valuable interactions and publications, the company can consolidate its presence in the market and stand out from the competition. The greater the visibility and reach of the publications, the more trustworthy and recognized the brand becomes in its sector.

Lastly, Social SEO also contributes to the audience loyalty. By maintaining constant communication with followers, an active community is fostered and a bond of trust is created, forming a community around the brand and increasing user loyalty.

Effective Social SEO Strategies to Improve Positioning

To implement a strategy SEO Social Effectively, it is essential to optimize every aspect of your social media profiles and posts. A good starting point is to adapt the content to each platform, since each social network has a specific format and interaction style. It is also important to include relevant keywords and hashtags that help improve the visibility of publications and reach an interested audience.

Another effective strategy is to encourage engagement, inviting followers to comment, share and react to posts. Interactions increase the visibility of the content on the networks and help improve positioning. In addition, the use of visual content, such as images and videos, not only captures more attention, but also promotes the reach and retention of the brand message.

How Can AmesB Help You Develop an Effective Social SEO Strategy?

To make the most of the SEO Social and stand out on social networks, it is essential to have a well-structured and executed strategy. In Amesb, not only we optimize your profiles and publications to improve the visibility of your brand, but we also work to increase the interaction and loyalty of your followers, creating a solid community around your business.

Our team of digital marketing professionals is in charge of analyzing the trends of each social network and adapting the Social SEO strategy so that each publication meets your positioning and engagement objectives. If you want to strengthen your presence on networks and attract a broader audience, Contact AmesB. We are here to help you reach the next level in your Social SEO strategy and consolidate your brand in the market.

08 09 2011

Social Networks Today – Updated 2024

The role of social networks in modern communication

In today's digital age, social media has revolutionized the way we communicate. For brands, they have become an essential channel to interact directly with their clients and potential consumers, eliminating the barriers that previously existed in communication. Now, companies can listen to their audience in real time, better understand their needs and adjust their message quickly and precisely.

This environment allows for a closer relationship between the user and the brand, where the consumer is no longer just a passive recipient, but an active participant in the conversation. Social networks have transformed communication dynamics, offering brands a unique opportunity to generate engagement and build a solid community around their products or services.

Social networks as a key tool in digital marketing

Social networks have established themselves as a key tool in digital marketing strategies. Today, companies of all sizes have integrated these platforms to increase their visibility, connect with your target audience and ultimately drive conversions. The ability to precisely segment audiences, along with the ability to interact directly with users, has changed the way brands market themselves and build lasting relationships with their customers.

Furthermore, the social media They allow companies to show a closer and more human side, which helps to generate trust and loyalty. Posting valuable and authentic content is crucial to standing out in an increasingly saturated environment, as users look for genuine interactions, not just advertising messages. The ability to measure and adjust in real time also makes networks an indispensable tool for optimizing campaigns.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.