SEM Consultant

Improvements in Facebook advertising

Facebook offers its advertising clients in the United States the possibility to further personalize their ads and have these se target certain groups of people according to your preferences. The idea is that companies that advertise on Facebook can target those potential customers. How to know which are the potential clients? Very easy, through external information from several firms that are dedicated to data collection, is the case of Datalogix O Acxiom.

Facebook has reported that In no case will personal data be provided to companies but they will only be able to see which people are included in the group of potential clients drawn up by the social network. Some 500 groups have already been created for the launch of this new tool. Personalized advertising is a strong point on Facebook as there are millions of users and now you can further optimize the social media marketing. In this way, for example, according to the marketing manager of the PepsiCo company, they will be able to send advertising depending on whether the customer prefers the classic version of the drink or if he takes it light.

It is beneficial for companies but also for users since the advertising that reaches them is of interest to them.

if you want more information about social media marketing and how to apply it to your business Do not doubt consult us.

The importance of marketing online It is becoming increasingly important and, above all, large and small companies are aware of it. That is why it is celebrated First professional SEM Congress in Spain in Madrid on January 11 and 12 (2013). Professionals from the sector at a national and international level will participate in the congress.

On Friday the 11th there will be workshops on the installation of Google Products and integration with Adword, on how to improve c optimizationSegmented ampoules WITHOUT, ccampaigns on Facebook Ads etc.

On Saturday the 12th he will intervene Brad Geddes, Google Seminar leader and author of Advanced Google Adwords. Brad Geddes is a reference at world SEM conferences and will also be at this first SEM congress in Madrid.

amesb.es/develop

The month feared by consumers and merchants is about to end. This was the month in which the VAT increase approved by Rajoy's Government last July was applied. The Executive made this decision in order to achieve what was agreed with Brussels and raise 2,300 million euros during 2012, 10,134 million in 2013 and 9,670 million in 2014. To do this, the general rate goes from 18 to 21% and the reduced rate from 8 to 10%, while the super reduced rate remains at 4%. In addition, some products and services experience a greater increase by changing tax groups.

At AmesB we have chosen to offer our new clients during this month of September a discount equivalent to 21% VAT. Go to our website and request your coupon.

Online and mobile advertising in 2025: growth, relevance and opportunities

Digital advertising has become one of the main drivers of economic growth in the global business environment. In 2025, investment in online advertising continues to increase at an exponential rate, surpassing traditional formats in both volume and effectiveness. Brands are allocating more and more resources to digital campaigns, since the profitability, segmentation and real-time measurement offered by these platforms is unmatched by traditional media.

A market in full expansion

According to recent projections, global spending on digital media and entertainment services will exceed $2.8 trillion this year. This growth is mainly driven by the rise of streaming video, advertising on social networks, e-commerce and, especially, the intensive use of smartphones. It is estimated that around 75% of the total increase in advertising investment in the coming years will come from the digital sphere, definitively displacing linear television, the written press and traditional radio.

In this sense, a Statista report reveals that mobile advertising will reach $400 billion in 2025, consolidating itself as the most relevant channel in any company's digital marketing strategy.

Furthermore, the consulting firm Dentsu has published a report highlighting the main trends in media and advertising for 2025, including the rise of predictive algorithms, immersive content and the growth of “shoppable” formats directly from social networks or streaming platforms.

Advantages over traditional media

Advertisers have found a more effective, flexible and profitable solution in digital. Unlike physical media such as magazines, newspapers or billboards, online advertising allows you to reach the right user at the right time and with the personalized message. This approach exponentially increases the chances of conversion.

In addition, the possibility of obtaining real-time metrics allows companies to constantly optimize their campaigns. It is no longer just about visibility, but about specific results: clicks, leads, sales, downloads or subscriptions. This measurement capability has completely transformed the way advertising campaigns are conceived and evaluated.

Music, entertainment and digital advertising

A clear example of digital transformation is the music industry. After years of crisis due to piracy and the decline in physical sales, the sector has found a path to sustainable growth in digital platforms. Today, streaming revenue far exceeds that of any other format. Platforms such as Spotify, YouTube Music or Apple Music not only allow musical content to be monetized, but have become key channels for inserting segmented and contextual advertising.

This same phenomenon is replicated in the audiovisual field. In 2025, the value of streaming video services will already exceed $150 billion. Netflix, Amazon Prime Video, Disney+ or Max invest large sums in original content, but also in new advertising solutions for brands seeking to reach mass audiences through ad-supported subscriptions.

The unstoppable rise of mobile advertising

One of the key drivers of this digital growth is the massive use of smartphones. In Spain, more than 90% of users access the Internet daily from their smartphone, which makes this device the most effective means of capturing consumer attention.

Spain leads the European ranking in smartphone sales, and user behavior confirms this trend: we consume music, videos, social networks, we browse the Internet and make online purchases through our mobile phones. This has forced companies to redesign their strategies and adapt their campaigns to the mobile-first format: vertical content, full of dynamism, brief, interactive and with a clear value proposition.

Additionally, the growth of mobile applications has opened a new avenue for integrating advertising directly into personalized user experiences. In-app advertising, automated marketing, and the use of behavioral data are redefining the boundaries of targeting and conversion.

The digital consumer demands more

Users are becoming more demanding. It is not enough to impact, you have to generate value. Therefore, the most effective advertising campaigns in 2025 are those that integrate naturally into users' digital habits. Branded content, native ads, influencer marketing and video storytelling have proven to be highly effective in building lasting relationships with consumers.

In addition, growing concerns about privacy have generated a transition towards more ethical, transparent and consenting advertising models. The progressive disappearance of third-party cookies has forced brands to opt for first-party data strategies and personalization based on their own data.

What about companies that have not yet gone digital?

The gap between companies that are committed to the digital environment and those that continue to depend on traditional channels is becoming deeper and deeper. Companies that do not have an online advertising strategy or digital presence are losing competitiveness at an alarming rate. They are missing out on business opportunities, visibility and connection with audiences that, for the most part, already live in the online environment.

Having an optimized website, active social profiles, a coherent content strategy and well-segmented digital advertising campaigns is no longer an option, but a necessity. It's not just about selling more, but about staying relevant in a rapidly changing market.

How to take the leap?

The first step is to understand where your audience is and how they behave. The second, design a strategy adapted to those habits. And the third, measure everything: every campaign, every interaction, every click. This is the only way to build a strong and profitable digital presence.

If you don't know where to start or need support to scale your online presence, at Amesb we can help you. As a specialized digital marketing agency, we develop campaigns adapted to current trends, including mobile advertising, automation, analytics and multichannel strategy. Discover everything we can do for your company at Amesb.

You may also be interested in this other article: How to increase interaction in social networks without paying advertising

Yesterday the Export Terrassa event organized by Gettingcontacts Export and Foment de Terrassa took place in Terrassa.

From here we want to thank the organization for giving us the opportunity to attend as an exhibitor offering their online marketing services.line for export.

The event consisted of a conference given by Ramon Camí, ACC1ó Internationalization Initiation Manager, and another by Juanjo Villalobos, Summa Systems and Getting Contacts Manager.

The interesting part came after the coffee break, the networking began with export service companies and manufacturers interested in exporting. Amesb, offering the possibility of finding distributors and clients all over the world through SEO Positioning and specific Campaigns of Adwords, was highly consulted.

Digital marketing has experienced significant evolution in recent years, mainly driven by the constant transformation of the online ecosystem. This digital environment, increasingly dynamic and competitive, has modified the way brands are related to their audiences. Today, more companies - regardless of their size or sector - are betting in a decisive way for digital strategies that allow them to connect with their target audience in a more direct, personalized and measurable way. Digitization is no longer an option, but a need to survive and highlight in an increasingly saturated market of information.

One of the fundamental keys in any effective digital strategy is to have a solid presence in search engines, especially in Google, which remains the main source of traffic for most websites. To appear in the first search results not only improves the visibility of a brand, but also influences the perception of authority, credibility and trust on the part of users. In this sense, capturing potential customers begins for being easily located at the time when people perform searches related to the products or services that a company offers.

But reaching and maintaining an outstanding position in search results is not a simple or automatic task. To achieve this, it is essential to optimize various aspects of the website. This includes both the source code - that is, the invisible part for the user but essential for search engines - and the technical structure of the site, its information architecture and, of course, the quality and relevance of its contents.

In addition, the keywords as it was done in the SEO traditional. Today, web positioning has evolved towards a more comprehensive approach. Factors such as user experience (UX), the loading speed of the pages, the correct indexation in mobile devices, accessibility and domain authority have become determining elements to climb positions in search results. These aspects not only influence how Google values a website, but also how users interact with it.

In summary, search engine positioning no longer depends exclusively on technical aspects or on the strategic use of keywords. It is a complex and multidimensional process that requires a global vision of the website and its surroundings, a well -defined content strategy, and a commitment determined by the continuous improvement of the digital experience offered to the user.

SEO Positioning and content marketing

Well -executed content marketing strategies have established themselves as one of the fundamental pillars of modern SEO. It is not only about generating content constantly, but about doing so with a strategic approach and focused on contributing real value to the user. Creating texts, articles, guides or resources that are useful, original and aligned with the real searches and interests of the target audience is essential to improve visibility in search engines and generate a relationship of trust with the audience.

In addition, the incorporation of artificial intelligence tools in this process allows content marketing to a new level. Thanks to these technologies, it is possible to customize messages even more, identify emerging trends, analyze the intention of more precision and optimize both the writing and the distribution of the contents. As a result, not only the effectiveness of the content is improved in terms of positioning, but also their ability to attract, retain and convert users.

Google Ads: Quick and Measured Results

Immediate visibility can also be enhanced with Google Ads campaigns. This tool allows you to place your business in the first search positions in a segmented and efficient way. In Amesb, as an agency certified by Google, we take care of creating, optimizing and managing your campaigns to maximize investment return.

Google ADS allows full control over the budget and results, offering real -time metrics to make informed decisions. It is ideal for both launches and to maintain a constant and competitive presence.

Strategic blogging

Maintaining an active and well optimized blog for SEO is a key tool within any digital strategy. Publishing relevant and value content on your sector not only improves your search engine positioning, but also strengthens your image as a reference in the market. In addition, each article can be used in other channels: feed email marketing campaigns, generate content for social networks or integrate in automation, thus multiplying its impact and scope.

SEO + SEM: Winning combination

A solid digital strategy combines organic positioning (SEO) with payment campaigns (SEM). This synergy allows you to cover different stages of the conversion funnel and attract both users who actively seek you and those who do not know you yet but may be interested in your products or services.

ANALYTICS AND CONTINUOUS OPTIMIZATION

Measure what works and what is not key. Tools such as Google Analytics 4, Google Tag Manager or Custom Dashboards allow a detailed user behavior analysis. Thanks to these data, it is possible to optimize campaigns and make evidence -based decisions.

User experience: The new standard

It is not enough to attract traffic: you have to convert. Web usability and Responsive design They are fundamental for the user to navigate without friction, understand your value proposition and act. A clear structure, fast load times, intuitive navigation and design adapted to mobiles are essential to achieve a fluid and professional experience.