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Como aumentar la interacción en redes sociales sin pagar publicidad

How to increase interaction in social networks without paying advertising

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In networks, only publish is practically useless

Does it should know how to increase interaction in social networks without paying advertising? Is it so relevant to get interactions? Yes. Interaction in social networks for crear engagement, understood as the level of commitment and participation of followers, is necessary to build a solid relationship with the audience. Your brand should not only publish, but also Listen and answer.

As Experts in Social Network Management, we can assure you that raising content to your social networks without working interaction is insufficient, because the simple dissemination of messages not "conquer" the algorithms to distribute your posts, nor does it guarantee at all that the public gets involved with your company. And if that is not your goal, why spend time and resources on it?

Publish without promoting participation is, we could say, how to talk in A monologue, which does not help increase organic scope and, therefore, will significantly limit the results of your presence in networks. But in this article we give you the keys to that does not happen. You can read the main types to Get more reactions, likes and comments, and without spending money. Thus you will know how to increase interaction in social networks without paying advertising but making your content more visibility.

Table of Contents

The possible reactions of your followers

In the first place, you should know that the fact that a person interacts with your accounts in the networks is not synonymous only with likes and comments. While both reactions are the most common, There is much more. Below you can see a complete list:

- I like

- Other single -click reactions

- Comments

- Share

- Keep

- Mentions

- Private messages

- Answer surveys and questionnaires

- Visit links

- Use of brand hashtags

- Retuuits Reposty

- Content generated by the users themselves, speaking of your company

This last point, which in English is called User Generated Content (UGC), is any type of content created and published by people who are not part of your organization, which arises from the real and voluntary experience of the users themselves with your products or services. Without a doubt, we are facing a powerful organic marketing tool.

How to increase interaction in social networks without paying advertising: factors that influence

But the interesting thing here, and the purpose of this article about how to increase the interaction in networks without paying advertising, is that you know the factors that can trigger the various types of responses that we have listed in the previous section.

  • Check, first of all, the networks where you are present. Perhaps any of them is not worth managing, or you don't realize where you could create a community. To have a guide in this work, we recommend that you read this other article from our blog about The 5 essential social networks for your company.
  • In second place, quality and relevance of what you publish is fundamental; The more creative and the more value the post the higher the attention will be captured. And as for the format, Prioritize videos and carousels about unique static images.
  • In turn, the Language clarity, and that this is consistent with your corporate identity, It is vital. In our AMESB agency we have a Community Managers team that prepare optimized texts for networks according to each need.
  • Keep The publication frequency It is also very important. You don't have to raise contained every day, but you always do a certain number of days a week. Not respecting a certain minimum periodicity can transmit a feeling of neglect. In this issue it is also essential that you study previously The most activity moments To publish, and thus maximize your scope and the possibility of interaction.
  • In addition, Show the human side - and genuine - of your business It will also strengthen the emotional connection with your target. You can, for example, share real stories that also arouse consumers confidence.
  • And now, the fish that bite the tail: if you want to promote interactions, Answer the comments and messages you receive. In this way, you will demonstrate that you value the opinion of those who follow you or see your posts. Along these lines, remember that the personalization of the answers strengthens loyalty.
  • Be proactive: do direct, questions, surveys, calls to action ... The competitions are no longer as well seen as before, but well designed motivate people to share, label friends and comment to participate.
  • In parallel, you can also value a Collaboration with an influencer. If an influencer - which does not have to be the most famous on the Internet - support your product or service, your followers can perceive it as a reliable recommendation.

If you want to know more about everything we can do To improve your appearances in networks, you can contact us here. We will perform an analysis to obtain a deep knowledge of your audience; We will investigate your interests, behaviors and needs to adapt the content to your market niche.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

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Top 5 of publications that generate more engagement

  1. Attractive carousels With images and/or videos, for example, informative or where you show processes

  2. Short videos (Reels on Instagram and Facebook, Tiktoks, and Shorts on YouTube, above all)

  3. Specific videos "Behind the cameras", to show the closest side of your company

  4. Content interactive Where do you ask for direct participation, in any format

  5. Posts related to current trends and topics

However, do not download publications With humor or simply ingenious, adapted to your brand. Think that social networks are mainly a way for entertainment, and make laugh, or get a smile, Multiply the possibilities of your content being discussed and shared.

In this article we have defined and appointed the term several times engagement. This concept, for us, as specialists in social media management, is a basic indicator in order to evaluate The success of a digital marketing strategy. One has many followers but with little interaction is considered "dead" or not very effective, and that is when We work on it to give it the impulse you need.

Collaboration strategies with other profiles

Not everything in life is influencers in regards to collaborations, so we want to devote an epigraph to collaborative actions with other accounts. This type of activity in networks can be a Very effective path to expand your reach, attract new public and, of course, generate more reactions. And this practice is an added value if we talk about how to increase interaction in social networks without paying advertising.

Among the most common strategies are calls collaborative publications, which consist of creating joint content that appears simultaneously in two profiles -bypassing all interactions and visibility itself.

Let's see An example: Suppose you own a children's clothing store. You can establish an alliance with a library from your city to promote parents to instill their children the taste for reading. Imagine that you try a carousel where each slide presents to Children dressed in your trade, reading outstanding children's works from the bookstore. As you can see, you would both be taking advantage. At the same time, you would be doing an indirect sales action, nothing aggressive, while giving value to culture.

A simpler and easier version

For the previous example, time and resources are needed, but there are many other ways to give light to collaborative publications. Think now that the same store decides to join forces with a nursery in your area, and create a post that is based, simply, in a list of tips to dress children comfortably and practical For their daily activities, especially for game and learning.

If you are overflowing work, but attracts you the idea of ​​cooperating with other profiles, Contact our agency To start it. We will previously study potential collaborators, their audience and online presence, to ensure that the initiative that is finally carried out is beneficial for you.

Conclusion: Interaction = Business Opportunities

Working in an increase in interaction in your networks will allow you, in short, the capture of new customers, since users usually investigate - and, after that, to trust - in business with good reputation and positive interaction in networks in networks Before making purchase decisions. It will even allow you to increase loyalty and repurchase rate, because satisfied (and heard) customers tend to be loyal to a brand.

But the "magic" does not end there: every comment and every direct message you receive is like seeing results of a hypothetical survey, which will reveal you What users really think and expect about your company.

In short, actively managing social networks is like having a public relations and customer service team working in real time. And without affecting your pocket. Do not waste it by limiting you only to publish in your accounts and forget them until the next post.

How to increase interaction in social networks without paying advertising

Diseño web responsive: ¿por qué es imprescindible?

Responsive Web Design: Why is it essential?

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No Responsive Web Design You Lose Many Opportunities

The Responsive Web Design is a technique that we use web development specialists for a page Adapt and adapt automatically to different screen sizes and devices, such as computers, convertible laptops, tablets and smartphones. It responds, therefore, to the need to provide a good User experience On any platform.

And it is not something that we simply recommend as an option, but is essential because today Most users access the Internet from their mobile, which makes it necessary for websites to be optimized for smartphones. In that sense, if your website is not, Users can abandon it quickly.

In this article we explain to you What is the web design in detail, as well as its importance and the benefits it entails. And we give you the keys to know How to make your site 100% Responsive.

Table of Contents

What is the Responsive design: coherent visualization

The responsive design, also known as adaptive design, aims to offer a uniform and intuitive experience to the visitor taking into account that it can be visualizing a website from a computer, telephone, tablet or convertible portable, without creating separate versions of a website for each one. It is a technique that adapt both the content and the structure of the page to the characteristics of the device from which it is accessed.

To do this possible, the web design experts We use technologies that automate resolving, but for implementation to be totally consistent - and we usually complement this action with a Manual configuration. In fact, additional programming is vital in certain elements.

In short, the main characteristics of the responsive web design are the following:

  • Flexibility: The design adapts automatically to any screen size, but without sacrificing aesthetics or functionality.
  • Proportional images: The photographs change their measures, Without deforming, so that they are seen correctly on all devices.
  • Content priority: In mobile phones there is greater relevance to the essential contents, while the secondary ones go to the background while presenting.
  • Easy interaction: The buttons and links are "transformed" to Its use on touch screens.
  • Hamburger menu: In smartphones it is common for the classic menu to take the format of a three -line icon that unfolds when clicking, facing make the most of the space.

You're a web here no es responsive, you can contact us here To solve the problem. Because it really is a problem, because it can suppose a loss of visitors for you. In addition, this will negatively impact on SEO, since Google favors the sites that are mobile-friendly, which can reduce your traffic when lowering your position in search results.

Advantages of Responsive Design for your website (and your business)

First, a mobile fluid user experience Increase the probability that the public will interact with your page, facilitating not only reading but also purchases, subscriptions, etc. This can be translated, consequently, in More income For your company.

Likewise, Responsive Techniques accelerate performance In smartphones and tablets, minimizing the rebound rate. This is a critical point, since users abandon the websites that take to charge. For that reason, the Responsive design prevents possible customers from losing, because it allows the time of permanence to increase.

In parallel, from a practical point of view, content management is much simpler on a responsive website. The updates and changes you can make apply at once, automatically synchronizing in all versions. This will save you time and, in turn, minimize human error.

The reinforcement of your brand image

It is also a priority that you know that a modern and adaptable design positions you above competitors with obsolete, or less attractive websites. Both in regard to your reputation and your presence on Google. From our Amsb agency we always insist that the brand image in the digital environment is not just an aesthetic factor; It is a strategic asset that directly influences quality perception and purchase decision.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

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It is worth it: Try it yourself

Have you ever entered a website from your mobile and have had to do Zoom to read? That happens when it is not responsive. The one that we do will avoid that: the texts and buttons will be clear from the first moment. It is like having a physical store with doors that enlarged or shrink according to the client who passes. So No one stays out, and everyone buys comfortably. We talk about an investment in accessibility and sales, not a strictly technical expense.

However, if you want to redesign your website or make a from scratch, the fact that it is responsive does not increase the price exponentially. Today, it is natural for those who work in digital marketing. The strange thing would be for you to hire a web development company that did not include Design Responsive. If you want more information about How do we build the Responsive Web, Call us And we will tell you.

To appreciate the difference, and observe all benefits From the Responsive Design, you can prove whether a website (or even yours, in case you are not sure) is responsive or not: Visit the Site on the computer and then on your phone. If you are optimized for mobile devices, you will usually see, among other aspects, how the conventional menu that appears on computers becomes a three -striped button -Hamburguesa- and the images are adjusted. Or, instead, it is adapted differently to see.

You can also use tools such as Google Mobile-Friendly Test in order to Find out if your website has responsive design. And if you don't have it, you have to consider acting about it. Remember Google "punishes" the pages that are not prepared for mobiles, and your business will appear below searches.

How to make your website 100% Responsive: 6 Keys

  1. Choose Responsive templates or issues, like those of WordPress. In this other blog post you have additional information about Why it is important to choose a good topic or template for your website.
  2. Reduces the size of the images or pass to Webp format (ideal because they will weigh less). Thus your website will load much faster in mobiles.
  3. Prioritizes the mobile-first If you start from zero: design first for mobiles and then scale for desktop.
  4. Work with Media Queries. They are CSS rules that act as "conditional", that is, they apply specific styles based on certain characteristics, such as width, orientation or resolution.
  5. Usa Relative letter sizes (such as "EM" or "REM") instead of fixed pixels. Thus the text grows or decreases according to the screen.
  6. Bet on Visual builders that allow you to drag elements and adjust them. They are like digital layers!

It is very possible that, if you do not have specific training, You have not understood much the concepts that we have just presented. If so, you can contact our agency so that our team of professionals adapt your page to mobile devices. The result: users will associate your brand with modernity and good attention, something crucial to get them and loyalty.

Conclusion: Responsive design is essential

Be Water, My Friend. Imagine that your website is like water: it is conditioned to the container where you pour it. Whether it is a glass (mobile or tablet), a cube (computer) or a jug (convertible portable), water always fills the space Without spilling. In that line, if your site is not responsive, you will be Losing business opportunities, as we pointed out at the beginning of this post. Users are more willing to perform websites that look good and are easy to use.

The purpose of the Responsive design is, in short, to prevent them from occurring distortions that generate distrust. Responsive web design is not, therefore, a simple trend, but an indispensable requirement to compete in the digital market. From SEO to user experience, its benefits will reverse In growth and, even more important, the sustainability of your business.

Responsive Web Design

Cómo crear tu primera campaña en Google Ads

How to create your first campaign on Google Ads step by step

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Google Ads: in first positions immediately

El SEM (Search Engine Marketing) o Search engines marketing It is a digital marketing strategy based on publishing ads -of payment- to increase the visibility of a website on Google or other search engines. But although "other search engines" is true, it is more true that where it is generally invested in Spain is in Google, creating campaigns In the Google Ads platform.

Unlike SEO or organic positioning, which requires time, this type of ads allows Your page appear quickly in Google's first positions. In addition, with this technique you can obtain precise metrics about the performance of your campaigns.

In AmesB, like Specialized Agency in SEMWe manage the Internet advertising of our clients optimizing your investment. Therefore, as experts we will explain in this article how to create your first campaign on Google Ads step by step, so that you know the procedure. And we will show you THE ADVANTAGES OF THE SEM For your business, which is the truly important: What do you increase your sales. Or not?

Table of Contents

Google Ads benefits for your company

Yes, we begin with the main, which is the ultimate goal of this practice. We summarize its advantages at five main points, so that you are clear What can contribute to allocate a part of your marketing budget to Google Ads:

  • Rapid positioning and immediate visibility: As we advanced in the introduction of this post, with Google Ads your page will be placed in the first search results of Google instantaneously, once you activate the campaign. For example, if in the configuration you have put as a keyword "Sabadell shoe store"When users typical those words will see your company on the first page of Google.

However, it is essential to choose The appropriate keywords, because if many competitors are investing in the same keywords, that will make you difficult for the top positions. In addition, Google evaluates the relevance of the ad, the user experience on your website and the click rate, which entails that An advertisement with a high quality level can exceed another. For these reasons, campaign design is vital. If you want to know how we do it to guarantee an outstanding location, You can call us and we will inform you.

  • Possibility of choosing your target audience: It is not about massive campaigns, such as television, for example. With Google Ads, you can filter audiences according to Location, language, interest, age, devices and behavior.
    • You can even apply strategies of retargeting To impact users who have already been interested in your brand (that is, show specific ads to people who have previously visited your website).
  • Increased qualified web traffic: In general, with the SEM you will attract potential customers, which are looking for products or services such as yours. This is achieved including in the campaign configuration the keywords of more value for your company, aspect that in our Internet Advertising Agency we study exhaustively. In this way, there will be a greater probability of conversion Once visit your site.
  • Budget and flexibility control: Google ADS facilitates this work, since you can adjust the daily budget, establish spending limits and, for example, pay only for effective clicks (CPC Model). This makes the SEM accessible for both large companies and SMEs.

As advertiser, you should know that you will pay only when the navigators interact with your ads, whether clicking -the CPC that we have just mentioned -, simply watching the ad (CPM) or performing a specific action (CPE). Your budget, in other words, It will only begin to consume when one of these actions is fulfilled. And with regard to the collection formula by Google, this is a auction system, in which He stuck For keywords.

  • Recognition and reputation of your brand: When appearing repeatedly in the first results, your business remains in the mind of the public, even if they do not click on your ads. This is synonymous with strengthening the notoriety and online reputation of your company. And it is very important, since directly influences consumers and their purchase decisions.

Types of ads on Google Ads

The ads you are thinking now

Before going on to explain how to create your first campaign on Google Ads step by step, we want you “Sponsored”.

Other ads that might interest you

There are also Display ads o Graphic Banners on websites associated with the Global Google advertising network, which encompasses millions of websites, applications and videos.

Another alternative is that of Shopping ads, where you can promote your products (not so much to services) through images and prices. Or video ads, broadly disseminated in YouTube. To all this are added the ads that are visualized In applications, that promote downloads or interactions in apps. Or, going beyond, campaigns Performance Max, that use artificial intelligence to automatically optimize formats and locations in all Google channels. Come on, a whole in one.

Do you want to get the most out of your Google Ads strategy?

Briefly explain your business and your needs. We will find your solution.

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How to create your first campaign on Google Ads: 8 steps

  1. Create a Google Ads account: First, visit the Google Ads website and Register. You will need to provide your basic data, such as the name of your company and the address of your website. And you must also provide your billing data so that, of course, Mr. Google can collect.
  2. Define the objective of your campaign: Choose What do you want to achieve With your campaign. You can choose between increasing sales, generating leads, increasing traffic to your page or improving the notoriety of your brand.
  3. Select the type of campaign: Now it's time to decide which format adapts better to your expectations. In this regard, remember that the search campaign is ideal for capturing users with direct purchase intention. But, if you prefer, you can bet, for example, for a display campaign that is ideal to increase your visibility. Do not forget that there are different ways to take advantage of Google Ads, as we indicated in the previous section.
  4. Configure the audience you want to reach: dónde aparecerán tus anuncios (ubicación geográfica), entre otros aspectos como edad, género, nivel educativo, aficiones… Por ejemplo, si tienes una tienda física, puedes segmentar por zonas cercanas; y si vendes online, puedes optar por un alcance más amplio. Hoy día, la única forma de conseguir que una campaña de Google Ads funcione correctamente es segmentar. ¿Quieres profundizar en ello? Te hablamos de todos los elementos a tener en cuenta en esta otra entrada de nuestro blog titulada Effective advertising for web positioning.
  5. Elige muy bien las palabras clave: prepara un listado de términos y expresiones que tus potenciales clientes buscarían en Google.
    • Para esta tarea, puedes utilizar herramientas como el Planificador de Palabras Clave de Google para encontrar las mejores expresiones e incluir palabras clave negativas que eviten clics irrelevantes. Pero, en esta fase, al ser tan crucial, ese método puede ser insuficiente. En nuestra agencia SEM analizamos previamente la actividad y prioridades de tu negocio, así como la competencia, para definir las keywords más útiles y que más resultados te darán. Y usaremos coincidencias exactas para asegurarte que tu anuncio solo se muestre cuando alguien busque exactamente lo que ofreces.
  6. Diseña tus anuncios: piensa titulares atractivos, descripciones claras y añade tu página (tu web o, mucho mejor, una landing page específica para la campaña). Tranquilo, nosotros también nos podemos encargar de todo ello, tanto del anuncio como del diseño de la landing. Contacta con nosotros here para que te asesoremos según tu caso.
  7. Establece tu presupuesto y estrategia de puja: haz una previsión de cuánto estás dispuesto a gastar diariamente e indícalo. Además, en esta etapa de la creación de tu campaña también has valorar si prefieres una puja manual o, en su lugar, automática (optimizada por Google). Es muy aconsejable, en cualquier caso, mantener un control sobre el gasto.
    • ¡Atención! Google pone a disposición de los agentes certificados en Google Ads, bonos de 400€ para crear una primera campaña. Consúltanos.
  8. Lanza tu campaña: revisa cada detalle, confirma tu información de pago y presiona en “Enviar”. Una vez activa, podrás monitorear el rendimiento de tus anuncios y realizar ajustes según sea necesario. Es muy recomendable que realices un seguimiento continuo para optimizar la campaña si quieres que sea efectiva.

La importancia de la segmentación

Insistimos. Segmentar por área geográfica (además de por tipo de público) puede ser la diferencia entre éxito y fracaso. Normalmente, cuando no se está familiarizado con la herramienta, es muy fácil pensar que si configuras tu campaña para toda España tendrás más posibilidades. Pero eso es un error, a no ser que tu presupuesto sea ilimitado. Es mucho mejor concentrar el presupuesto en tu área de actuación, donde se ubique tu sede o en la zona donde tengas más clientes.

De esta forma puedes afianzar tu posición, y siempre estarás a tiempo de crear nuevas campañas para nuevos mercados. Ahora bien, todo depende del sector y de la competencia. Por ejemplo, si Amazon tiene un producto muy similar al tuyo, será mucho más difícil competir con Ads.

Cómo optimizar anuncios y medir resultados

Este es otro de los puntos fuertes de AmesB como agencia de posicionamiento SEM en Sabadell y Barcelona. Empleamos técnicas avanzadas para mejorar continuamente el rendimiento de las campañas de nuestros clientes. Y que su inversión no caiga, ni por un momento, en saco roto. Además, organizamos las campañas y grupos de anuncios según palabras clave concretas, para medir mejor su eficacia y realizar los ajustes que sean precisos.

Por otra parte, para evaluar el éxito de tu inversión, nos basamos en métricas clave como conversiones, ROI, CPA, CTR y CPC. Por ejemplo, si un anuncio tiene un CTR -o tasa de clics- alto, significa que es atractivo para los usuarios y estamos en el camino correcto. Pero si el CPC -recordemos, el coste por clic- es demasiado elevado, podemos modificar nuestras estrategias para reducir costes sin sacrificar objetivos.

Y después, ¿qué ocurre?

Para el “después”, utilizamos herramientas como Google Analytics para analizar el comportamiento de los usuarios tras hacer clic en tus anuncios, lo que nos ayuda a identificar posibles mejoras en el planteamiento inicial.

Tu primera campaña en Google: conclusión

Ahora ya conoces los principales inputs para saber cómo crear tu primera campaña en Google Ads, pero queremos concluir con un factor igualmente esencial. Si bien elegir el tipo de campaña más conveniente depende de tus objetivos comerciales, la audiencia a la que deseas llegar y el presupuesto del que dispones, también es imprescindible que tengas en mente el concepto de embudo de ventas: proceso de compra desde se conoce el producto o servicio hasta la conversión.

Desde esta perspectiva, tu campaña, en primer lugar, debe adaptarse al ciclo de compra de tus clientes, que puede ser largo o corto. Enfocarse en el tipo de ciclo y en la fase en que se encuentra cada uno de tus posibles compradores dentro del llamado embudo es muy importante, porque asegura que impactes a los usuarios con el mensaje idóneo en el momento correcto. Y eso no es magia, es el buen hacer de quienes somos expertos en Google Ads.

agencia de google ads en Sabadell y Barcelona

Qué es el SEO

What is SEO and why is it vital for the online visibility of your business?

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Your website, on the 1st page of Google thanks to SEO

The web positioning, or SEO positioning, is - as the title of this post -vital so that your website give results. It is of no use to have an aesthetically impeccable website if it is not optimized for SEO.

In this article we explain to you What is SEO and all aspects that include, since it is not just that in your site there are certain keywords. In Amesb, like SEO agency, we see this discipline as a integral work, which must be raised from the design itself.

Our goal, and at the end of any well -executed web positioning work, is that your page is located in the First positions of search engines. And with our company's team, you can achieve it. In fact, if you keep reading you will see a Example of success case, where we have made it possible for our client to appear The first in Google according to the key word that interests you most (and that more sales generates).

Table of Contents

What is SEO, its objective and its two types

SEO (Search Engine Optimization), or optimization for search engines, is a set of techniques and strategies aimed to ostensibly improve the visibility and positioning of a website in the results of search engines such as Google, but Without paying Mr. Google. Its ultimate purpose is to increase the organic traffic of a website, attract relevant visitors -What can become customers- and improve the authority of the site.

But SEO can be internal or external. There are, therefore, two types:

  • SEO On-Page: which refers to all the actions carried out within a page, such as the optimization of the content with keywords and ideal structures (titles H1, H2, H3 ...), among many other aspects that we will indicate right away.
  • SEO Off-Page: that integrates external activities, especially the generation of backlinks (links from other websites that point to your site). This work, in our company, we implement it through a duly studied Linkbuilding strategy.

Backlinks act as Trust votes, increasing the probability that a page will be placed in higher positions. Besides, attract users from other websites and print authority To yours, which ultimately translates into better online performance and greater business opportunities. If you want more information about how we work in the achievement of backlinks, you can check this other post of our blog: What is link building and how can it help me in my online marketing strategy?

The 7 SEO elements that improve your website

Focusing on the SEO ON-Page, this includes, above all, the following elements:

  • Keywords: concrete terms and expressions that users type in search engines. The goal optimize the content to include them, but not in any way, but in a natural, professional and strategic way, which implies a previous Keyword Research study.
  • Quality content: We talk about creating value, useful and attractive content. Google will penalize you if you copies texts from other websites indiscriminately. What they value is that they are unique, and that they provide valid and well organized information.
  • Page architecture: Everything concerning the navigation structure, the content hierarchy and the URL structure, which must be clear, friendly and intuitive.
  • HTML labels: Here we refer to using titles (H1, H2, etc.), goal descriptions, alternative texts of images and different HTML elements so that Google better understand your page.
  • User experience (UX): It is essential that your site is easy to navigate and work well on mobile devices, so that users enjoy a good experience.
  • Technical optimization: For example, the speed in load speed is essential. Experts carry out various technical operations so that your website can Indexar Without problems.
  • Internal linked: It is also very positive that the different URLs of your website are interconnected in a coherent way, so that users (and search engines) can easily move between them.

Do you want to take your SEO positioning strategy to the next level?

Briefly explain your business and your needs. We will find your solution.

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Differences between SEO and SEM

Now that you know in detail what SEO is, we are going to introduce you to your "brother", the SEM. The concept of SEM (Search Engine Marketing) It is synonymous with ads, to pay for your website to be seen above others according to certain keywords. Offers immediate visibility with the word "Sponsored" on Google; Surely you've seen it on many occasions. However, it requires a direct and continuous economic investment to maintain the appearance of the ads: The results disappear when payments stop.

Unlike sem, SEO is more profitable in the long term, and its results are durable with proper maintenance. And its existence does not depend on a campaign period. In short, SEO positioning builds a solid base for online visibility.

Anyway, keep in mind that The SEM is not an enemy of SEOIt is not an antagonist in this story, it is a complement that can often be very effective.

SEO benefits for your business

SEO is like A lighthouse that guides your potential customers Towards your company, and without cost per click. When optimizing your website, you increase your online visibility by climbing positions on Google. In addition, users tend to trust more in the sites that appear in the first search positions. In fact, Most only select first page results.

From a practical perspective, if you bet on a professional and constant SEO, such as that from AMESB we provide to our clients, you will see a Investment return in the medium and long term that may surprise you. Unlike traditional advertising, SEO results are cumulative and sustainable over time. Therefore, you can compete effectively with larger companies. Growing is, at all times, the goal to be achieved.

Ignore SEO is like Leave the main door of your closed business While your competitors welcome new customers. Although, attention!, SEO optimization does not entail a single action, implies maintenance over time.

As professionals, we know that If this technique is abandoned, this sequence of events can be given in not too much time: Loss of positioning - decrease in organic traffic - advantage for competition - decrease in income. Without forgetting that, if you leave your page "stop", technical problems can be accumulated. If this happened to you, contact us as soon as possible here.

Success case: Lawyers in Top1 position

Let's go to the practicality of the matter, to a sample What we can get In our web positioning agency in Sabadell and Barcelona, ​​for clients in the area and all of Spain. We tell you:

The buffet Newlex Abogados De Mataró (Barcelona) contacted us a couple of years ago and was beyond Google's second page. On the maps, on the other hand, sometimes it came out and sometimes not. Just optimizing your Google Maps card, during the first week of collaboration with our SEO agency you already noticed a Increase in calls, three to four daily. And on the maps now ranges between the first and third position, according to search intention and user.

But the best came with the whole set of SEO actions that we carry out for him. It is currently in the TOP 10 with 30 keywords. But with his keyword main and more powerful for your business, which is ‘lawyer Mataró’ we have had absolute success. As you can see in this image, we have managed to place you In position 1 on page 1 of the search engine.

CASE SUCCESS

Conclusion: What do we mean with all this?

As you have seen, the question of what SEO is and what are the advantages it brings in your business gives a lot. There are so many factors that make SEO essential that, if you have your neglect, obsolete or simply you do not have, Call us so that Let's quickly start working on your online positioning.

But, above all, we want you to stay with an idea talking, now, Future (And not only distant, but also close): when appearing in the first search results, Your brand becomes more recognized and sets as an authority in your sector, which can boost your sales and collaborations.

Can you imagine that being, for example, a Sabadell manager you appear from the former, or the first, in the Google search engine when someone typed ‘Gestoria Sabadell’? What can mean this for your business growth taking into account that, currently, is the number one of the public to find products and services? Think it.

¿Qué es el diseño web y por qué es clave para tu negocio en 2025?

What is web design and why is it key to your business in 2025?

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Web design is a strategy for success

Web design is not just aesthetics, it is not superficial; is The backbone of your digital strategy. But it will only work and give you the desired fruits if it is The right Taking into account your type of business, among other priority aspects that we review in this post.

In fact, you should not settle. The design of your website It must be exceptional And, of course, unique, and that degree of quality can be the difference between success and failure, or between success and that your business is simply maintained and does not grow or evolve.

Next, as Web Design Company, we explain what factors integrate the design of web pages, how it has changed in recent years, What is most valued in 2025 And, above all, Tangible benefits which brings for any commercial activity.

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What is web design and its importance in 2025

We start insisting on what we pointed out in the previous paragraphs: a good web design It should not be an option, but a need For any company that aspires to prosper and, of course, overcome its competence. But what is web design as such? What does it include? Is it just a creative job? The answer to this last question is clear: no.

In our digital marketing agency, as web designers, we see this discipline from an integral optics. Web design is a Multifaceted discipline which not only focuses on purely visual elements (color, typography, images ...).

It also enters the functional and structural, as in a logical information architecture and an intuitive navigation system, in addition to having the objective of optimizing the usability of the site so that the user experience is impeccable. Without forgetting others of technical aspects, such as load speed, for example.

In 2025, an effective digital presence can be the turning point in the trajectory of your brand. More than ever until now, The competition is fierce. No one wants to be left behind, everyone wants to capture attention, create trust and increase their sales.

If you want to know how we get our clients "take the lead" in the race towards that goal, you can Contact us here And we will explain in a personalized way what we can do so that your page is (once and for all) your business growth engine.

Evolution of web design in recent years

There are numerous practices that are no longer effective in the design of web pages, despite the fact that they were previously considered leaders. For example, the Excessively complex designs, that confuse visitors, or the Animation overload or stock photo.

And the same happens, with the aggressive pop-ups, annoying and harmful to the user experience. Or with him Flash use, totally obsolete, as with the Typographies within their own images, that do not position.

In addition to the inputs that we have just said, much can be found that, together and at first glance, can generate a outdated vision, and therefore, negative, in the general public. Like starting pages text saturated They resemble a Word document. Or with background music.

This It does not mean that you don't have to impact, but at present there are much more effective techniques that we use professional web designers (and that are not counterproductive). We then list the most representative.

10 “10” web design trends for 2025

  • Cleaner designs, but within a evolved minimalism, more sophisticated and vibrant.
  • Asymmetry, playing with asymmetric layouts to create a fresh appearance and get out of monotony.
  • Starting pages elegant and with large images"More is more" at this point.
  • Futuristic aesthetics, very booming, which transmits a feeling of innovation and avant -garde.
  • Emphasis on Legibility and accessibility. In text blocks, size matters.
  • Without a doubt, although it is not something new, adaptability to Mobile devices (Responsive design).
  • Calls to action or cta, less intrusive than pop-up and strategically placed.
  • Types with personality Or, in other words, letters that speak for themselves.
  • Interaction: it's not enough to see, the user wants Touch, click and experiment.
  • Although your website is not an ecommerce, it can have a Online store section. Have you thought about it?

Attention! There is another trend that, however, is dangerous. This is the Webs construction through artificial intelligence. While it is something fast, you stick to the company with whom you hire the service and, in addition, they are based on templates With many limitations to customize. If you want to inform yourself more about the templates, its advantages and its disadvantages, you can read this other article about Why it is important to choose a good topic or template for your website.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

The importance of a good web design for business

It is a reality that, increasingly, the web design is acquiring more importance, hence we always say that Investing in a quality design is not an expense, but an investment For the present and the future, for the return of the investment that can entail. Let's look at the axes of a good web design for business:

The conversion

Web design has to enhance conversion, an action that does not always have to be a sale; It can be subscribed to a newsletter, fill in a form, download an ebook (or other resource) or any other behavior that you consider valuable for your marketing strategy.

In parallel, conversions They reflect how users act In order to adjust strategies, and analyzing them it is possible to detect problems in the sales funnel or in the user experience.

Trust and credibility

Your website is where the First interaction of your future clients with your brand (who, then, will probably also consult the Reviews on Google that your customers have left). In that line, a professional visual design generates credibility and trust, while One poor can scare away visitors.

But, as an added value, an appropriate web design with the visual identity and values ​​of your business, Strengthens branding and radiates professionalism.

User experience (UX)

An intuitive and easy design for the user improves your user experience, increasing the time that remains on your website. It is what is called ‘usability’ that, in turn, directly impacts conversions.

Do not forget that a web design oriented to user experience Minimize the bouncing rate, that is, the percentage of visitors who leave a website after seeing only one of its pages, without interacting or clicking on other sections.

Best Google Positioning

An optimized web design for SEO Improve the visibility of your site in search engines such as Google. Perhaps we would not have to tell you the relevance of this aspect, but we are going to do it: to attract organic traffic is the end of every website -independently that advertisements (sem) -, and the SEO positioning can also make it possible to make Your page appears in first positions.

In Amesb, web design agency in Sabadell and Barcelona, We apply these concepts and capture them based on your type of business, product/service, public and objectives. For example, if you are a lawyer, we will give you different recommendations in terms of format that if you are a doctor. Here you can see, for example, what is our vision of Web design of plastic surgeons.

How will we design your website on our agency

From our web design company in Sabadell we attend to Customers from all over Spain with web design projects of very diverse kinds. And after all that we have informed you in this article, we will summarize, finally, on how we work in our team the design of web pages. Whether it is about building a website from scratch as if it is a renewal or restyling.

First of all, We talk to you And then we analyze and study the project to create a briefing inicial. After that we investigate the market and your business profile for Customize 100% design, and then define the architecture of the site and the necessary characteristics. That will lead to a prototype that we will teach you, For your approval. And, finally, we develop the work until the end, with the tests prior to the launch.

Concluding, the best web design for you is within your reach, even if you are a small or medium enterprise. Call us and find out whenever you want. But don't wait for your site to become obsolete; Take the initiative And make your online presence give you the results you are looking for.

amesb diseños web clave
Diseño web para cirujanos plásticos

5 web design tips for plastic surgeons

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How to have the best plastic surgery website

To create 100% positive impression, in the Web design For plastic surgeons, a goal must prevail: that the page be attractive as well as professional. But, in turn, it must transmit closeness and trust. And not to leave, therefore, impact.

Combine all those elements It is not easy, that's why from our digital marketing agency We want to give you the keys to take into account if you want Renew your website to clearly overcome your competition and attract many more patients.

Let's start with a premise: plastic, repair and aesthetic surgery is an activity where competition is marked, above all, by The prestige of the surgeon and the quality of his work. While the price of treatment or intervention is often a decisive factor in the final phase of the choice process for some patients, in initial searches what is usually valued are The results and security that - in a first perception - offers a doctor or another.

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I only update the blog and my clinic works!

While for a good SEO positioning, blog management is essential, It is not everything for your business. Let's think that a possible patient will consult not only your page, but also others. And at that time, when you run into your website, it looks outdated in front of those of competition, which are much more visually innovative, functional and informative in all its sections, it is when you must remember that saying that says ‘when your neighbor's beards see cut, put yours to soak’.

Consequently, not only the blog is important, but your entire website. If you have not touched it for years, it would be good for your sales to consider A restyling of your clinic's website, since surely your current site has become somewhat obsolete about design (and content).

The most common beliefs

If you have read the previous paragraphs and here is when you think "I don't want more customers, I am doing well like that", we invite you to take into account the following:

  • It is not just that the phone continues to sound, but power Select with what kind of patients you want to work. And be able to bill more for your services. With a duly renewed website, they will not choose you for a price, if not for your prestige and the authority in the sector you have -and should be reflected on your page. Design and contents must create qualified Lead, that is, people who really want to invest in your services. Quality clients (in this case, patients). At least, we do so from AMESB. Ask us how to access Our contact section.

And if in your case you are seeing that your patients do not enter the web, we give you our professional opinion:

  • If your page It looks outdated, surely don't call you for that reason. Or, you may be far from Google's first page, and don't even know that you have a web.

But quiet, We can help you. We will break down the 5 web design tips for plastic surgeons that we announced in the title of this post.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

Web design for plastic surgeons in 5 tips

1 - Follow the trends for 2025

One of the trends that is most traditional to more traditional is Highlight very specific treatments of both surgery and aesthetic medicine and apparatus. For example, the pages that, from home, next to the main surgeries (chest increase, liposuction, rhinoplasty, facial lifting ...) highlight beauty programs pointers that do not demand to enter the operating room are more attractive. And/or smaller caliber interventions but that usually arouse a special interest -The increase in buttocks, among others-.

Let's look at a hypothesis: Do you know all your potential patients what is the soft lipo HD technique? Probably not, but they may be interested to meet her. And the fact that you include it among your services will be synonymous that, as a professional, you are not stagnant and remain updated.

You can even include a online store with direct purchase or reservation, an emerging trend with a lot of potential that you can do from now on and not stay the last one.

2 - Expand the performance of your videos

Perhaps towards what is more resistance, but you can take advantage to differentiate this 2025, it is for which many specialists do not spend time: videos. Although it is very common in networks that aesthetic surgeons hang videos, on their websites the same is not frequent.

Time spending is already being done, despite its (your) tight agendas, but it is not properly out of the networks. For this reason, from AMESB, as web design experts for plastic surgeons, we recommend you integrate Explanatory videos on treatments and demonstrations of procedures To increase engagement also from your website.

3 - Add online reservations and whatsapp on your website

Many surgeons offer reserve possibility through online agenda but Not on their own websites, but through medical directories as Doctoralia or Top Doctors. We think that, if you are going to update your website, you consider that from it the visits can be arranged.

Also, bearing in mind that a potential patient usually wants to ask a thousand questions before deciding, but does not want to waste time visiting clinics and doctors, facilitate things. Open a WhatsApp channel. This does not mean that your team has to be 24h answering messages; For that there is the WhatsApp Business and the attendees with AI.

With these tools that we can integrate into your website, you will have a direct route with the patients who, really, are interested in which values ​​their case. And you will have many more chances of becoming your patients. Can contact us To inform you of both.

4 - Minimize the amount of photos "before and after"

Someone had to say: the "before and after" is burned, gives a retrograde image and not knowing what the other way show the quality of your work. Innova. Avoid this past topic and that is only of interest to specialists. The "before" is not usually aesthetically pleasant, as well as the images of people recently outdoors. In our opinion as specialists, what transmits and sells is the final result. But not perfection, but Happiness, the reward for effort.

On the other hand, if in your center you have a system of 3D simulation, Distract it. That information on your website, accompanied by photographs or example videos, can be very competitive for you, explaining that "before and after" They can see it themselves in their case.

5 - delegate professionals who cover all fronts

In our AMESB agency, when designing an aesthetic surgery website, both from scratch and if the client entrusts us with a restyling, we bet on a Clean design, more or less minimalist according to the corporate image of the medical center, prioritizing a intuitive navigation that improves User's experience. As a differentiation factor, We work intensely the home page so that, despite its elegance, it is not visually flat but shocking. And through the menu and the highlights, we properly classify information on your surgery and aesthetic medicine services.

The photographs must be of high quality, so We can take care of hiring a photographic session so that the vision that users have is totally renewed, taking a step beyond your previous digital presence.

We include calls to action, contact forms, promotions (That, if you do, it is better not to be surgery but of aesthetic treatments) and online appointment system. And as for the texts, we have specialized journalists that write and optimize, both from the perspective of language and SEO, the texts you want to include.

In parallel, to promote your positive reviews on Google and other platforms, We implement a strategy for you to get this type of testimonies without falling into the purchase of reviews. Call us so that we can help you in this aspect that is one of the first things that your possible future patients will consult.

The vital importance of remodeling a website

Finally, if you liked this specific article on web design for surgeons, and about how necessary a restyling can be in your sector, We invite you to read a reflection On the importance, in general, to redesign a web page. You can consult it in this entry entitled Renew my website or die trying.

Diseño web para arquitectos

Web design for architects: How to promote your architecture study

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How to design your architecture website

As specialists in web design for architects, in AMESB we are going to give you the keys to you can have A website that attracts projects for your study. A sophisticated website, an extraordinary website. Because an elegant and refined image - limpia, minimalist - is essential for Transmitted Professionality.

In this post we explain the fundamental aspects of web design for architects and architecture studies, that is, everything necessary for your site Reflect the quality of your services. Because if your website has a distinguished design, your potential clients will believe - due to automatic perception - that your work It is not up to it of what they are looking for.

Therefore, creating a website for your architecture study has to be A project that gives you reputation. In order to achieve that goal, it is vital, however, that you do not just show a professional design, but it is equally necessary a coherent narrative; that The contents are also written with excellence. And, of course, optimized for SEO.

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What is the objective of a website for an architecture study?

In the web design for architects, specialized professionals are very clear: the purpose is that our clients have an exceptional website, with a unique identity that expresses your creative vision. It is about getting a digital presence that really makes Receive many more orders every month. To do this, you can not miss a portfolio of your work done, as we will see later.

In short, the final objective is that. But the way not only to show your work and the values ​​of your company, but both aspects must be embodied in the most attractive way possible. The conjunction of these and other factors has to result in That the public see that he is facing a great study of architects, Although your business has a medium structure. That is irrelevant if the services you offer are high reach and you have professional recognition.

Web design for architects: your value as a brand

In our web design agency We have been helping architecture studies for years to boost their sales. The pillar, the base, is to highlight the strength of your brand. Your passion, your style. And that your study is not one more in the list of options to choose from that shows Google. Strengthening your market positioning is fundamental. If you want to know how we work this facet as a whole, you can consult the article What does a web design company do?

Attention! It is infinitely better to present yourself as an architecture studio with great brand value than to detail prices. Your potential clients will understand the benefits of your proposal through the design and contents of your page.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

Professional web pages design for architects in 3 points

Let's enter into matter. Next, we break the inputs that must characterize your site so that meet all the requirements of a professional website for architecture studies.

1. Decide how to design your architecture website

The first is precisely to make a decision: if you do it yourself or delegate work to web design experts for architects. There are platforms, even with artificial intelligence, which design Websites from templates very quickly. And then, they can be customized, although with limitations.

Through that system you will not obtain, however, that unique identity that we have mentioned before. The ideal is A custom design, with all flexibility To incorporate your preferences. 100% personalized, according to your brand. And that, above all, evidence professionalism and a great corporate image.

In that sense, it will not be good for your study that your website is not visually aligned with the quality of your company's architectural services. Hence it is much more recommended that the work be carried out by a specialist. Even if this supposes a greater investment on your part, do not forget that it is your letter of presentation in the market and what it can do that Your billing increases exponentially.

2. proposes a correct sections structure

The basic structuring would be as follows:

  • Start
  • Us
  • Services
  • Projects
  • Blog
  • Contact.

In ‘us’ present yourself and do the same with your team of architects through small professional biographies, highlighting knowledge, trajectory and achievements. To that part, add texts about the work philosophy of your study, the focus and values ​​of the company. Try, yes, not fall into topics and reflects what specifically distinguishes you from other architecture studies of your range.

Then, clearly define your activity in ‘services’. Explain Each type of service in a subsection (Architectural design, construction and reforms, interior design, urban architecture, etc.) and your methodology -to great features.

And in ‘Projects’, it poses a well structured and attractive portfolio. You can organize projects by categories (residential, commercial, industrial ...). But do not disregard High quality photographs for each project, as well as renders, plans and a brief technical description of each one.

Regarding the blog, Although you see that there are competitors who do not have it, lean it. Not only will it help you position yourself on Google if you manage it correctly, but it is a way that users get to you by consultations on the Internet.

In Amesb we have a department of content marketing With journalists who prepare blog items where, in addition to based on high quality information, they implement the more appropriate SEO techniques for each client.

3. That the design of your home page says everything

In sections planning, we have not stopped on the home page. We believe it deserves a separate epigraph. Its design must be shocking along with sophisticated, without an appearance too recharged; rather minimalist. It is about immediately calling the attention of the potential client, which is trying to find a team of professional architects.

We also advise you to place in home, as in other pages, one or more cta that invite visitors to visit your portfolio, request a budget Or contact you, for example. You can also expose satisfied customers testimonies (Google reviews) and exhibit awards or recognitions.

Navigation and user experience in web design for architects

Finally, in this analysis of how to make a good web design for architects, as experts we want to highlight The importance of usability of the site. Navigation must be easy, intuitive. You can introduce breadcrumbs, also known as bread crumbs, a tool that will help users understand their location within your website and how they have reached a certain section or subsection.

And in terms of User experience (UX), the success of your page also depends a lot on it. Keep a balance between text and images so as not to overload the visitor and, remember that the design is clean and the distribution of the information is logical. A Positive and transparent experience generates trust.

Taking these factors into account, and the rest of the elements that we have reviewed in this article, as an architecture study you can have a website that is not only elegant and beautiful in the eyes of the public, but also more effective in the conversion of visitors to customers.

cómo usar LinkedIn para conseguir clientes

How to use LinkedIn to get customers

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How much do you not look at your LinkedIn profile?

This will happen only once In this blog. My name is Patricia, I am the Amesb journalist and in the introduction of this article, which is about How to use LinkedIn to get customers, I'm going to speak in the first person.

The reason for this is that the preparation process of this post - it should be said that in our agency we work thoroughly each text, without copy/paste of AI- included a In -depth interview with our director, Sergi Brau (first level expert in LinkedIn).

In the course of our conversation, he told me that when businessmen or commercial professionals argue that this network does not serve to find customers, two things may have happened: or that the platform is not working well; or that it has not been taken into account that not all, but Many people do not usually visit their LinkedIn profile.

I had mine open (personal) at that time, and I was proof of it. Because, if not for the interview, I would not have seen my messages not read. And, of course, I would not have knowledge of the message that a possible new customer of AMESB, the CEO of a large company, had sent me. The bad thing is that, since he had received it, he had spent a month.

One my.

To alleviate this reality, in our agency we work with a Very effective specific solution. The objective is that the actions we do for our clients to achieve more customers, overcome that endemic barrier. I explain how then.

We will analyze, in short, How to use LinkedIn to get customers. And with little effort. Well, now I stop writing in the first person. Ça to ethé a platter. Au Revoir!

Ah, by the way, it would not be more than right now your LinkedIn messages. And if you don't have it activated, create an alert for the system to send you notifications.

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LinkedIn, the digital epicenter of networking

It is clear that LinkedIn It is the B2B social network par excellence, the star platform for interempressarial trade. And the essential is The creation of contacts and interactions With them. It is, consequently, a tool Very useful prospecting.

While there are many people who are only in this community simply by making an appearance in the business environment, and showing their curriculum, The activity surrounding LinkedIn is incessant.

For these reasons, If you have a company or you are responsible for sales, you must take advantage of the possibilities offered by this network. If you forget her, if you do not work properly, you will not achieve anything in regards to commercial goals.

How to use LinkedIn to get customers: Basic premises

In the first place, we want staff, not the company page. Under this indication, and if you are an entrepreneur, commercial director or have a similar position, a profile correctly configured in this social network will give you recognition, notoriety and reputation.

But that is only the base. The relevant thing is when it goes to action, which begins with Find the right contacts, those who can be your future clients. Mass requests in this context make no sense; You have to focus on professionals that fit in your target and that, above all, make decisions.

For example, if your business is training for employees and you want to give courses in large companies, the ideal is that you request to connect with human resources managers, development, talent or organizational culture.

However, and returning for a moment to the company page, it is highly recommended that Share Publications of said page. News, milestones, informative information, etc. All this will enrich and professionalize your feed.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Request Budget

How to use LinkedIn to sell: the key

If you have had a bad experience in this network when trying to make an effective prospecting, as we stressed at the beginning of this article, perhaps, with all respect, you have not done things well.

Use Navigator salts

Sales Navigator is a LinkedIn payment function that, among other advantages, allows to make Unlimited Lead searches using advanced filters, under specific criteria such as location, sector and level of responsibility.

And, in addition, without contact request limitations that characterize the free version of LinkedIn. This stop can fluctuate according to factors related to your profile, but oscillates between 15 and 35 Invitations a day. Very low figures for a prospecting work that can be successful.

Remember that many people do not look at their LinkedIn profile regularly.

But the bad comes now. This work can be exhausting, even through Navigator salts. Keep in mind that you have to filter, prepare the messages, ask for connection, wait for you to accept you, send the text, answer if they answer, follow the conversation until you get a qualified lead ... for that reason, In Amesb, within Our social media specialty, we have an easy path.

Bet on automation software

We reach the soul of this post: how to use LinkedIn to get customers but Without leaving the day in it. It is absolutely normal that, as an entrepreneur or sales responsible, do not have time for all the efforts that a truly professional linkedin prospecting entails. Hence it is Fundamental that you consider delegating it to professionals. We are not only much more a day but we have unique tools, and knowledge to get the most out of them.

And we go for the fat prize.

In our AMESB agency, as recognized specialists in Social networks for companies, we have a Automation service That, unlike others, it does not require that you remain with the open LinkedIn website. And it does not consume resources while working with your computer.

THE AMESB MACIN

Sorry for the word (although it is in the RAE!), But now you will see why we have used it. In our agency we configure you A virtual computer, which works as a second computer but in the cloud.

With this machine, Your contact requests can be 24/7. Of course, we previously segment to focus on your commercial goals.

And the most interesting thing is that we write a Sequence of messages that are also automatically activated. After a first contact response, he receives a first message. And if he answers again, a second. So until it is considered, according to the parameters that we have established, that Lead is qualified and can talk to a human (With you or an agent).

It is there where the chain would be broken, or not, because too Artificial intelligence can enter into the scene. Although, as results -oriented specialists, we think that we still have to advance in that regard.

Thanks to this system we increase the response ratio, due to the large number of invitations that we launch per day. This, together with the fact that we also prepare the most suitable segmentation, will make the development of your commercial relationships much easier.

How to get to people on LinkedIn? The conclusion

Exploit this B2B res for benefiting your company can change your current dynamics regarding sales actions. With No initial effort on your part, salvo reunirte con nosotros para estudiar tu caso y definir la estrategia, podrás ver que llegan a ti un notable número de potenciales clientes con interés real. Y con tus habilidades, estamos seguros de que acabarás cerrando la operación con un buen número de ellos.

Cómo diseñar una web para abogados (y generar clientes)

How to design a website for lawyers (and generate customers)

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Currently, designing a simple website can be a relatively fast process (and within reach of those who do not have web design knowledge), but a law firm needs A website that generates customers.

In this article we talk about how to design a website for lawyers that give results, with All aspects that you have to take into account. Or, rather, we are going to tell you how we would, explaining everything related to STRUCTURE, CONTENT AND DESIGN.

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Web pages for lawyers

The legal sector has been much closer to citizens than before. And the law firms compete fiercely for positioning themselves on the Internet, especially within its specialty and coverage zone. Hence, keywords such as ‘Criminal Lawyer in Barcelona’ or ‘Divorcios Madrid Lawyers’, among many other Keywords of that nature, are the most worked in the Professional SEO work.

However, as we advanced at the beginning of this post, the artificial intelligence tools (or others to create websites yourself) being profane in the matter, They are not advisable For this type business.

It is preferable to have a little patience and delegate this work to an agency that knows how to design a website for lawyers, with experience in it. Because the result depends that customers are captured or not, which is the final goal.

Web design companies such as ours, although it is common for us to have customers from various sectors, we also tend to specialization. And that's a added value we offer, in this case AMESB as experts in web design for law firms, so that they go (go) about insurance in these lides, as would be said in the past.

In any case, on a website of lawyers certain elements should not be missing. We detail it next -also in case you would like to design your website without help. Or simply, so you can know well The keys of the site that will grow your business.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

5 tips for the creation of a website for lawyers

How to offer my lawyer services? How to grow my legal office? How can I position my law firm? We will examine the factors that will answer these questions one by one, from the perspective of the web design.

1. Web design

With regard to design, the purely visual, it is essential that the style be elegant. We do not necessarily say elitist, since it must also detach closeness, but think of a balanced design, not too colorful but rather minimalist. That does not have to stop being attractive!

Better Don't bet on templates, but for a 100% personalized design.

2. Home page

Your homepage gives you the opportunity to Give, not a good one, but an optimal first impression on users. It is the way to introduce yourself to your audience and transmit your professionalism.

And regarding content, following the discipline of the content marketing, we recommend that on your home page They look highlighted The following elements, apart from the menu:

  • A Clear description, with or without slogan, of your activity
  • The main services
  • Positive reviews of your customers
  • Data from Contact
  • Optionally, access to appearances in press or to success stories
  • The Latest articles from your blog (Then we will deepen this)

3. Static sections

Another factor of great importance is the sections of your website. A Idea poem It would be the one that would include: Who are we, our team, services, success cases, contact and blog. But surely you want to go further. In that case, you are right.

For example, instead of limiting yourself to a single services section, you can create A section (or subsection) for each service. Suppose your buffet is multidisciplinary, so you could have a page For labor law, another for family law, a third for commercial law, etc. And you can present them from a general page from where you can access all areas of practice, or from a deployable in the menu.

Or, directly, you can also make the services you want to highlight the most Own presence in the menu, also turning them into their own sections and not only in subsections.

Let's see a sample of the latter. Imagine that your office is only laborist, in which case your sections could hypothetically be: dismissals, permanent disability, accidents at work and workplace harassment.

4. Success cases

While success cases could be a section, we develop it here separately so that you have something in mind: the sentences won do not help especially the SEO positioning, But they do give you authority for customers, which can read other cases similar to yours to finish deciding on your office.

5. You need a blog

The static sections are, of course, crucial to publicize your law firm. But also the blog has enormous relevance, since not only will it allow you to offer Value and real interest content For users, which will strengthen your reputation, but can contribute significantly to scalful positions on Google.

In our agency we have Journalists specialized in writing blog articles for lawyers, which are a thousand miles to copy and paste chatgpt texts.

Using artificial intelligence that way in your blog can save you time and resources, but you can end up costing you money, literally. Because a visitor can easily notice that your texts come from AI, and think about how little you care about the information you give. Therefore, we firmly advise this practice.

SEO + QUALITY CONTENT + CTA

Apart from the design and structure of your future website, which we have just reviewed, we want to insist that all your page must respond to the fusion of two main canons: SEO and quality content. It is, together, what Google values ​​and what Your potential clients look for.

In parallel, plant yourself also introduce calls to action (CTA), in different strategic parts of your website and blog, to promote that contacts With your business, know your most outstanding practice areas, expand information or subscribe to some specific service that you offer, for example.

Conclusion: How to have a good lawyer website

In short, if you have a firm, think of a website truly professional, that also implement all the functionalities related to Data privacy and protection.

All that is not achieved so quickly, but requires a certain time of dedication - and, then, of content maintenance - to achieve two primary objectives: that the site positions correctly and that it has a worthy presence of the firm that represents. That is the mentality of our AMESB agency, specialized in digital marketing for lawyers.

¿Por qué es importante elegir un buen tema o plantilla para tu web?

Why is it important to choose a good topic or template for your website?

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Let's start with the basics. In the web design, A topic and template are related but different concepts. They cannot be used as synonyms because, for example, a topic usually includes multiple templates. But let's not go.

In this article we are going to answer all the possible doubts you can have in relation to why it is important to choose a good topic or template for your website. From The differences between both terms until The meaning and utility of each one.

And we are going to explain the reasons why In many cases it is not advisable to work with templates, due to its limitations. But to give you a complete answer to the question "Why it is important to choose a good topic or template for your website", We will deepen especially in the fundamental: the issues, and how they are linked to WordPress and other systems.

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What is the difference between theme and template?

We begin by reviewing what these two elements of the web design are distinguished.

What is the theme of a web page?

If we talk about her, we are referring to a set of files that define visual appearance and general functionality of a whole website. And in WordPress, There must always be an active topic.

However, the issues are not exclusive to WordPress; There are also in other management systems (CMS) and web development platforms.

What is a template and what is it for?

Unlike the subject, a template (also called Template or Layout) is a predefined design. This means that the themes affect the entire website, but the templates apply to specific pages or sections. In this way, it is possible to use different templates on the same website.

Also, in terms of personalization, the topics usually offer global customization options. On the contrary, the templates allow more concrete adjustments in each URL. And you can choose one or the other, for example, According to the type of content.

And what is the subject for? Its main advantages

The first thing you should know in that sense, if you are considering renew your current website or create a from scratch, is that a good issue is essential for the user to capture - in a few seconds - that you have a solid brand identity. Because, remember, the issues control the design, style and basic characteristics of all The site. Hence, they will facilitate the implementation of your brand image and corporate values, in a form Very consistent.

Also, a well structured topic can Improve your google positioning, by presenting a clear navigation and an optimized content structure. This fact, translated into user experience, is equivalent to usability -A fundamental aspect in web design. In that line, the issues are characterized at the same time by a Responsive design: (Automatic adaptation to different types of devices).

We must also highlight here that the issues are designed to carry out General changes, without the need to modify each page individually.

What does the theme of a web page contain?

With regard to its content, a topic consists of The following elements:

  • Header (Header)
  • Navigation menu
  • Body (Body)
  • Footer (Footer)
  • Colors and typography
  • Spaced and margins
  • Specific templates
  • Interactive elements

All of them can work until the design is the one looking for. We, in Amesb, like Specialists in web design and development, we combine creativity with technical knowledge to ensure that these components not only work correctly but also fit a puzzle, for a Functional, attractive and objective design of the client.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

Can a website be designed without templates?

We continue this review of why it is important to choose a good topic or template for your website now, more exhaustively, of the templates. These are predefined structures For web design. But while they can suppose a time and resources saving in the development of the page -especially for those who do not have advanced knowledge in graphic design -, They are not always recommended from the point of view of professionalism. We explain ourselves.

Design No templates It is equivalent to obtaining a personalized design from scratch, which will guarantee that your page will be unique, avoiding the risk that another company in your competition (or from another sector) is based on the same design. With the themes the same does not happen, we must also not forget that in WordPress it is mandatory. But not betting on templates will always be a good decision if you want A high quality website. At least, that is the vision of our agency and that of many web design professionals.

We in Amesb prefer the Custom design so that it is better optimized for both SEO and performance, and so We specifically adapt to needs of the client. In parallel, dispensing with templates gives us the possibility of making important changes in the design without limitations, which is the main disadvantage of a predefined template.

However, it is not extremely serious that your website has templates. We tell you because, for example, they are a good alternative for low budget projects. Or if you want to make the website yourself, for example With the help of artificial intelligence.

But if I prefer to use them, what guys are there?

Mainly, the templates are categorized into two types:

  1. Static templates or html: These templates work with HTML and CSS to show design and content. They are ideal for websites that require little maintenance, but can be difficult to update without having technical knowledge.
  2. Content management systems templates (CMS): These others are more flexible and easy to update, especially for users without programming experience. WordPress is an example of CMS that uses this type of templates.

Conclusion: Why is it important to choose a good topic or template for your website?

If you have read everything we have explained so far, you may think that this question should be limited to the importance of the issues, not the templates. Well, it may be so, or not. Because professional web designers, studying each case, we know When is appropriate to use each approach to offer the best possible solution.

Regardless of this, without a doubt, selecting a good topic and, where appropriate, good templates, it is vital because it will be what it will give The first impression of your brand. And, if we leave the templates aside, a well chosen topic will contribute to other key aspects for attract visitors: SEO optimization, navigation, load speed and compatibility between devices.

As added value, an adequate topic offers Integrated functionality which can be very useful for your website. And that to us, the specialists, simplify the development work: widgets of dynamic content, Integration with social networks, Compatibility with plugins and advanced options for navigation and header customization, among others.

In short, if you wondered why it is important to choose a good topic or template for your website, we hope to have resolved your doubt.

One last note about WordPress

Just in case, you must be clear that the well -known WordPress It is neither a topic nor a template, but the system that includes them. And working with Worpress is a professional practice -and The most recommended, As we always say from AMESB to our customers.

¿Qué hace una empresa de diseño web?

What does a web design company do?

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Web design, by definition, is the professional process of Create websites, whether conventional pages, online stores, landing pages ... but the word ‘design’, in that expression, implies a lot More than designing; It involves developing all technical aspects necessary for the construction of the site, and not only the purely visual.

In AMESB, as experts in this discipline, We are going to explain step by step What a web design company does, so you can see how we work. And how we make tangible The art of user experience, with invisible paths that guide him subtly.

We will also tell you What criteria you should follow to select a web design company, if you want your page to be truly professional. And, above all, that it gives you results, because it is of no use if it is impeccable from the technical point of view but it is not intuitive and lacks optimal usability.

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What is a professional web service: the 8 phases

What tasks do a web designer? What do web developers do? We tell you everything.

1. Strategic Briefing

Web designers, first, We always meet with the client, with you in this case. Suppose you call us because you want a new website for your business, because The one you currently have become obsolete. We will talk to you to know, in depth, The essence of your project, as well as your commercial goals, your target audience and your specific expectations. But keep in mind that we will give you our point of view as specialists, because otherwise no We would be doing our job well.

Once all the information we agree, we will analyze it and a briefing as guide to start working. It will be our Bible, although as we advance changes in that base - both of us as well as yours - that improve the initial vision.

2. Research and planning

Secondly, we will make a study of your competition In the sector, and we will investigate the digital trends that can benefit you the most. This work will allow us, in turn, Detect opportunities That, be sure, we will take advantage of developing your website.

3. Information architecture

Next we will plan and draw the Clear, solid and complete structure of your website, defining each section, the navigation flow and the hierarchy of the contents. All so that your potential clients can easily move on it and find, exactly, what they are looking for.

In other words: starting from nothing, or of possible chaos, we will carry out a suitable management, and make sense for all possible visitors. Imagine here the information architecture as The plane of a house, but where instead of walls and rooms we are designing virtual spaces.

4. User experience

Throughout this stage we will begin with the wireframe, that is, the basic visual scheme of the architecture of your website where we show the Distribution of elements, but still without design details. And for this task we take into account something primary, the project's core, which is the user experience (UX / U).

From that perspective, we will work to create an interface that is not only visually attractive, but also functional, anticipating each possible movement o Interaction of people who are going to access your page.

5. Technical Development

Here we already put our hands in the dough, because it is the time of Transform design into code. Our Border developers at this point focus on the following factors

  • They build the visible interface of the website
  • They encode using HTML, CSS and JavaScript
  • They create visual and interactive elements
  • They guarantee the responsive design
  • Implement the previously designed user experience

In this step, in our Web Design Agency We apply the latest technologies for the site to be fast, containing all the required features and is compatible with multiple devices. All this with High standards of technical quality.

6. Content production

Maybe here we bother you a little, but we need to be involved, because it is the time when Your new website also goes from your hand.

We will ask you for the contents or rather, the main inputs (with your own words will be perfect); Our writing team It will make them gold both from the optics of quality and SEO. We will also use a tone of language that is perfectly consistent with your brand, with your universe. The sum of all these aspects can lead to your website to Google first positions.

7. Tests and optimization

The most important thing on this path will already be done but, before the launch, your website will go through rigorous testing processes. We will verify functionalities, visualization and experience in browsers and mobile.

8. We have a Web

Once approved by you, we will make it public, Although we will not leave you in embers until the end; In some of the previous phases you will see how your online showcase is being left, and you can make them the suggestions you want.

In parallel, You can also order us maintenance. In that case, we will continue to review your performance, making periodic adjustments, implementing improvements and providing you with technical support.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

How to select a web design company?

Resuming the metaphor we have mentioned above, choose a web design company It's like choosing the architect who will build your home. Naturally, in that case we are sure that you would not make a blind decision.

Look for professionals who, first of all, listen to you and propose Personalized solutions, not that they offer only generic templates. And consult your portfolio of works as if it were your presentation letter. Previous projects will reveal their level of creativity, technical versatility and capacity.

And if you are looking for something too cheap, you will be lowering the possible quality you will get. Do not opt ​​for one or another agency for the price. Web design is an investment that must generate return and multiply your business opportunities, so it is better Prioritize professionalism over immediate savings.

A FINAL COUNCIL: Trust your intuition. Apart from evaluating the most technical aspects, it values ​​if you have chemistry and connection with the equipment, which will significantly help the success of your digital project.

We can't say goodbye without telling you ...

Why bet on AMESB? What does web design imply for us? Easy. In our web design agency we not only deliver a product, but We become your strategic partner For the digital growth of your business. In addition, we understand that a website is not a finished product and ready, but a constantly evolving tool.

And we are totally in line with this famous phrase: Design is not just what you see and feel. Design is how it works. Do you know who said it? Steve Jobs. Esta cita va como anillo al dedo respecto al tema que hemos tratado en este artículo, qué hace una empresa de diseño web. Porque un buen diseño web debe ser una herramienta verdaderamente efectiva, que permita a los usuarios navegar, comprender e interactuar de manera natural y eficiente. Y así es como trabajamos, porque no sabemos hacerlo de otra manera. Simplemente.

Cómo hacer una página web con inteligencia artificial

How to make a website with artificial intelligence

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Let's imagine that your business You don't have a website and you want to publish one quickly. Well, artificial intelligence can help you in this task. Choosing a website builder with AI is easy, there are even free options - which you can see in the first Google results if you search for how to make a website with artificial intelligence. These platforms are also usually very intuitive and do not require programming knowledge.

The creation of sites with this technology includes customization tools, which is key to standing out from your competition and obtaining results. And, in turn, for your page to be visually consistent with your brand. This aspect, however, is quite limited, something that you should take into account.

In this article, as web design experts, we are going to show you in two easy steps How today you can build a website with AI. Even with Wordpress. But let's analyze both advantages and disadvantages, because in many cases it is not recommended.

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Steps to make a website with artificial intelligence

Step 1. Describe your project in detail

On platforms that offer the possibility of designing an artificial intelligence website, such as Webador, Wix, CDmon, Hostinger o Ionos, the description of your project is essential. Remember that AI understands natural language, so you must explain the purpose in your own words of your future website. And the more data you provide in your description, the better results can be generated.

It is about indicating the basic information about your company (what does it do and what is its majority audience, above all). But the essential thing is to communicate your ideas, needs and vision on the web project, thus establishing the bases for the entire design and development process.

Expose the style what you prefer when it comes to design, and the tone what you have in mind: elegant, fun, groundbreaking... You can also mention other pages as examples inspiring, or that have elements that you would like to integrate. And as for the content, the ideal thing is that you tell the AI the sections which, at the very least, there must be. And what material are you going to provide, such as texts, photographs, videos… Without forgetting the keywords so that you can carry out the optimization work to SEO.

Example of full description

Let's say your company is a cafeteria and pastry shop that offers homemade products in a comfortable environment. In that case, the description could be the following:

I need a website for my new artisan bakery, which is also a quiet cafe. I want a modern but cozy design, with soft pastel colors, my target being young adults between 25 and 40 years old who prefer quality pastries. The site must have a home page, the menu, an 'about us' section, a contact page (with a form) and a blog, as well as an image gallery. I have a logo and high-quality photos for you to use, as well as short texts that you will need to enlarge. The priority keyword is: artisan pastry Barcelona.

Step 2. Customize the AI-generated design

Once the artificial intelligence shows you its work, it's time to give it the personalized touch. For example, you can adjust the color palette or change the typography. And when it comes to the texts, we advise you to review and edit the content so that the information is as accurate as possible.

Also, you can add advanced features, like a chatbot with AI for customer service or an online reservation system. It all depends on your sector and the goals you want to achieve. There are different possibilities at your disposal.

Going one step further, you could implement recommendation systems based on artificial intelligence that suggest content (or products) based on user behavior.

Do you want an optimized and functional web design?

Briefly explain your business and your needs. We will find your solution.

Request Budget

Advantages and disadvantages of websites with AI

There is no doubt that opting for this technology to build a website it will save you time; What could take weeks, or months – for you, your team, or an external agency – can now be accomplished in a matter of hours or a few days. AI automates much of the design and development process, to achieve a functional and attractive website easily and quickly. Besides, It doesn't matter if you don't have experience.

And now… the disadvantages. We're sorry to spoil the party, but in reality there are many. Firstly, these types of platforms They usually fall very short if we talk about the creation of a professional website. Artificial intelligence in this area usually follows patterns and very basic templates. And, as you have seen, you always have to intervene in the result. Until the customization phase itself is very limited, with color schemes and fonts under pre-established parameters.

Very questionable content and quality

Added to these creative limitations from a design perspective is the unoriginal content that AI can generate, which if not thoroughly retouched will not result in a distinctive brand experience. Therefore, although it may be a good starting point, you will have to work on it. Otherwise, it will probably seem that you really don't care about the quality of your website, with what that means in the eyes of your potential clients.

In conclusion, from the point of view of quality and the results you expect, in this matter it is preferable don't be in a hurry, and entrust your project to specialized professionals. Statistics maintain that users only take 0.05 seconds to form an opinion about a website, so it is vital that it is seen as professional -which automatically brings confidence-. And professionalism requires time, experience and knowledge.

At Amesb, as specialists in web design, we only see this route as appropriate for very simple pages, either personal or for very small businesses. If you are a self-employed person with muscles, you have an SME or a large company, it is not advisable that you leave the page that represents you on the Internet in the hands of AI.

Side B from a technical point of view

Not all, but most of the platforms that you can find if you search on the Internet for how to make a website with artificial intelligence They force you to contract with them hosting. And if you then terminate the contract, you immediately lose the tool and your website may fail.

On the other hand, the functionalities provided by AI may not fit what you want for your website. For that we are necessary web designers and developers, we can create truly on-demand pages and provide ongoing technical support as well as security updates.

As an added value, a professional web design is the key to increasing conversions and improving the user experience, which will boost your sales. That is the final reason why hiring a specialized agency is a strategic investment for your business.

Cómo la IA transformará la Atención al Cliente en 2025

How AI will transform Customer Service in 2025

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Artificial intelligence covers very diverse fields, but in this post we are going to focus on the forecasts about how AI will transform customer service in 2025. starting from top examples that already exist in 2024 and assessing their future development. And we give you statistics so you can see the general forecast in figures.

We are going to focus, therefore, on the way in which this technology helps businesses, revolutionizing customer service in this case. But we are also going to evaluate how these innovations affect, or can affect, clients and users.

In AmesB, like digital marketing agency, we are very attentive to the unstoppable trajectory of AI, to advise entrepreneurs who trust us on how to get the best out of it.

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Advanced automation of chatbots and virtual assistants

This type of non-human assistance is by no means new. But when it incorporates artificial intelligence it offers faster, more accurate and personalized responses. And, consequently, better customer service, while saving companies resources.

In this sense, we must always keep in mind that rapid assistance but of little practical value is counterproductive, but if, in addition to being fast, it is correct and efficient, it will help increase customer satisfaction.

To all this we must add that AI models for assistance understand the behavior and needs of users. and they can learn from the interactions they make, which enhances its effectiveness.

Looking ahead to 2025, AI chatbots will continue to evolve and perfecting, so that the positive relationship with customers, and their assessment in this regard, improves substantially. The priority, in your case, is that if you decide to go for it, you choose the solution that best fits your business, within what the market offers in terms of customer service tools with artificial intelligence.

Examples of automated assistance

  • AI HelpMate, by Trengo: for example, the Dutch company Alfrink Cosmetics Use this smart chatbot to connect with thousands of sellers in Europe. AI HelpMate automatically manages queries, resolving them without human intervention when they are common. This reduces the need for human intervention, as the team can focus on more complex issues. In addition, with this system you obtain detailed reports on customer contact.
  • Freddy, the fresh desk: maybe it sounds familiar to you Klarna, an international company that has an easy payment management service - to split purchases. Well, count on Freddy to provide immediate responses to its 80 million customers around the planet. Freshdesk is a customer service software also based on artificial intelligence, and it is multichannel (communicates via email and chat). An example of its abilities is that it can check the status of orders or book appointments, among other actions.

Truly unique experiences = Hyper-personalization

Hyperpersonalization with AI is transforming the way companies interact with their customers guiding them in their purchases, and offering them highly personalized recommendations. Artificial intelligence and machine learning are fundamental for this hyperpersonalization, since they allow behavioral patterns to be analyzed, predict future needs and generate 100% personalized recommendations automatically. Have you already guessed it? Yes, this today is synonymous with a marketplace.

AI Customer ServiceWhile biggies like Amazon are already employing hyper-personalization techniques with AI, by 2025 Many other companies are expected to apply it in their online stores. Although they are not global giants. The key is adjusting offers and communications at the right time to boost sales.

Examples of success of big brands

  • Zendesk: companies like Airbnb, Dropbox, L’Oréal O Vimeo They use Zendesk to optimize their customer service, a platform designed to manage customer relationships through a comprehensive support system. Customer service is 100% personalized thanks to the user's preference history.
  • Amazon AI Personal Shopper: that is, the artificial intelligence technology developed internally by Amazon for your marketplace. It has perfected the personalized recommendation system and also includes Rufus. The Rufus chatbot is based on generative AI and talks to the potential buyer providing them with information of interest, taking into account customer reviews and questions and answers from the community, for example.

We convert Leads into clients

We obtain qualified leads with the most appropriate digital marketing techniques in each case. We focus on ensuring that potential buyers go through the sales funnel and become real customers.

We prevent you from spending time and effort on leads who, although they correspond to people who show some interest, are not determined to purchase your product or service. We will customize for you a series of methods and strategies until you reach a high conversion rate in order to increase your sales.

Ask us how

Other benefits of AI in customer service

Support in the sales and after-sales process

Let's continue with e-commerce and all the repetitive tasks that a user's activity can trigger. For example, the solution Dunzo Works with AI chatbots to automate repeat queries, share order details and process cancellation and refund requests.

Customer service on social networks

Let's look at a very illustrative example on this matter: Domino’s ‘Dom’. This chatbot makes it possible for customers of this fast food brand to place orders directly through social networks such as Facebook Messenger, simplifying the process and without forgetting the tracking of orders.

Internal friction point analysis

In general, artificial intelligence helps Customer Experience (CX) managers detect and analyze problem points in the customer experience, to improve it. This proactivity directly affects the operational efficiency of companies.

How will AI transform Customer Service in 2025? Data and challenges

It is estimated that, by 2025, 80% of customer interactions will be managed by AI, according to the research consultancy Gartner (USA).

However, as we move towards 2025, the key to success in customer service will be finding the ideal balance between AI efficiency and human empathy, creating experiences that are both technologically advanced and deeply personal. And that all this results in the effectiveness of the processes and the satisfaction of the buyer. By achieving this harmony, companies will be better positioned to offer exceptional experiences, and differentiate themselves from others in an ultra-competitive market.

In that sense, there is already talk of concepts such as artificial empathy, term indicating the ability of AI systems to recognize, interpret and respond to human emotions appropriately. This is a vital challenge for 2025, as artificial intelligence still has difficulty capturing the full emotional and social context of a person, and acting accordingly.

Las 5 redes sociales imprescindibles para tu empresa

The 5 essential social networks for your company

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The success of a company depends on various factors, but digital marketing is, today, one of them. And one of its fundamental tools is social networks, which For many businesses they have become essential. Furthermore, it is not enough, far from it, to have a social profile with your brand, but it is essential work them practically daily if you want to see results.

And the networks facilitate direct contact with customers -current and potential-, which is why it is worth spending time on them. But there are many, and it is not necessary to be active in all of them, but it is better choose the ones that best fit your type of product or service (and, of course, with your audience), and focus on those.

At AmesB we can advise you studying your company profile, and with us, you will also ensure professional management of your networks. For now, we are going to recommend you five social networks, the ones you should take into account the most, or which you should move between. And... some special features I'm sure you'll love them!

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Instagram, the queen not yet dethroned by TikTok

The most basic strategic benefits of Instagram are clear. On the one hand, this platform increases recognition and strengthens the corporate identity of brands. At the same time, it makes possible close communication with users and the reception of feedback, thanks to reactions, comments and private messages.

The most appropriate company publications must always incorporate valuable content: carousels with information, reels and stories. And that they encourage the user to interact, whose majority age range is from 18 to 35 years.

One of the most characteristic aspects of this network is that, although through it you can easily reach the general public –It is the most consulted of all-, it is being used more and more to reach companies (businessmen also look at Instagram!). Companies are on this network to connect with their audience, but You may be interested in contacting them for your business..

In the most practical sphere, Instagram can drive traffic to your website through the links that you put in your bio, stories or ads. And it is an ideal showcase for show your products and services. But if we talk from the perspective of practicality, in addition to regular posts, you can take advantage of Instagram Shopping features.

What is Instagram Shopping and what is it for?

With Instagram Shopping, you can create a store on your profile and, even better: tag your products in posts and videos. Although keep in mind that, first, you must have a 'business account' and set up a catalog in Meta Commerce Manager. As agency specialized in social networks, you can ask us to manage it for you from AmesB, as it can be a somewhat laborious process.

In any case, we advise you to do not abuse this functionality. You have to understand that it is not an online store as such; The ideal thing is to label your products when you talk about them in your content, or in launches. But not automatically, since your actions in this sense will lose value.

Facebook, the survivor thanks to Meta

The second in our selection of the five essential social networks for your company is Facebook. The blue network offers a complete ecosystem for companies to develop their digital presence, interact with their audience and achieve their marketing objectives. While it is true that it has been surpassed by Instagram from many points of view, it has 3,065 million active users per month (almost double that of Instagram).

However, let's be honest: it still exists thanks to the fact that Meta forces you to have a Facebook profile to work with the platform. Business Meta.

However, if your target It is not youthful (this network is followed, above all, by those over 50)In addition to Instagram, you cannot help but have a Facebook page.

Strategic use of Facebook groups

It may seem like Facebook groups are out of fashion, but that's not the case. They have a lot of activity. These groups are spaces where members can interact, share experiences, and connect around common interests. And you you can take advantage of that. But remember that, for this tactic to work for you, you should not constantly include direct advertising, but rather work with relevant and valuable content - related to your business directly or indirectly. Always think about who the members of the group are.

Attention! Keep in mind that you have to search very well which groups to choose, and discard those that are not going to be of any use to you. For example, if you have a business selling cosmetic products for babies and pregnant women, it may be useful to search for groups related to motherhood.

As added value, we inform you of something that, perhaps, you did not know. According to studies in this regard, unlike Facebook pages, groups tend to generate a increased organic reach.

LinkedIn as a professional network: yes or yes

The third of the five essential social networks for your company is the most corporate and 100% B2B: LinkedIn. You could say that it is practically perfect for business networking and B2B marketing. Companies can connect with other professionals, suppliers, clients and potential partners, expanding their network of contacts and business opportunities.

At AmesB we do prospecting automation to get leads automatically (remember, B2B contacts) with an effectiveness of between 25 and 45%.

It can also serve as a human resources tool; LinkedIn makes it easy personnel selection, and has demonstrated its efficiency in attracting talent. It is currently also being used, and has tools for it, for the advanced training, postgraduate degrees, degrees and masters.

At the same time, it is an ideal setting to publish articles, achievements, milestones, awards…

The key to this network is not so much the content but the contacts. As LinkedIn experts, we recommend that you actively interact with your group of contacts, and create new ones according to the needs of your business.

LinkedIn Events and Webinars

Participating in events and webinars on LinkedIn provides companies access to a global audience, establishing a connection with professionals from various parts of the world. In addition, he thinks that these online events are a golden - or, dare we say, platinum - opportunity for networking, since it allows professionals connect with others who may be your clients. And that they would not have known otherwise!

Nor can we forget that events on LinkedIn will help strengthen your reputation as a brand, by position yourself as an expert in your field, thus increasing your credibility and authority.

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X (Twitter), the network for large companies

Twitter, or X, is the network of journalists and politicians par excellence. It is very appropriate for publish communications, for example if your company is powerful.

One of the peculiarities of this network is the identification with the immediacy, and interaction in real time. And, as with LinkedIn, you can also use it to publicize your awards, recognitions, milestones... And for the publication of articles or threads of interest.

On the other hand, you can monitor in X trends in your sector and actions of the competition, which can allow you to adjust your marketing strategies.

The fifth: YouTube for video marketing

Another strategy that can be effective for your company is the creation of product videos on YouTube, to highlight its features and benefits through clear and attractive images and information. These types of videos are especially useful in the early stages of the purchasing process, as they help potential customers understand how that item (or service) can meet their needs.

The explanatory videos or tutorials They can also be very effective: show how your product or service can solve specific problems. and the corporate videos They are another of the ideal contents for this network.

Measurable results, and not just for new clients

Before continuing, do not think that we have forgotten TikTok, but it would not belong to this list of the five essential social networks for your company. This is because until now it has not been very interesting for companies; It is now when it is beginning to be.

In short, the business use of social networks has evolved to become a vital strategic element for growth and economic sustainability. And, furthermore, it can be quantified. If you analyze the data and metrics that the platforms make available to you, you will be able measure the performance of your strategies and adjust your approach in real time.

One last tip: do not work your networks with the SOLE purpose of getting NEW clients. Also think about the new sales you can generate from those you already have, or from those who have ever bought from you. Social networks promote loyalty in an increasingly competitive environment.

Has this article been helpful to you? Perhaps you may also find this other post interesting where we investigate the concept of Social Media.

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