Menu

Social Media Consultant

cómo usar LinkedIn para conseguir clientes

How to use LinkedIn to get customers

,

How much do you not look at your LinkedIn profile?

This will happen only once In this blog. My name is Patricia, I am the Amesb journalist and in the introduction of this article, which is about How to use LinkedIn to get customers, I'm going to speak in the first person.

The reason for this is that the preparation process of this post - it should be said that in our agency we work thoroughly each text, without copy/paste of AI- included a In -depth interview with our director, Sergi Brau (first level expert in LinkedIn).

In the course of our conversation, he told me that when businessmen or commercial professionals argue that this network does not serve to find customers, two things may have happened: or that the platform is not working well; or that it has not been taken into account that not all, but Many people do not usually visit their LinkedIn profile.

I had mine open (personal) at that time, and I was proof of it. Because, if not for the interview, I would not have seen my messages not read. And, of course, I would not have knowledge of the message that a possible new customer of AMESB, the CEO of a large company, had sent me. The bad thing is that, since he had received it, he had spent a month.

One my.

To alleviate this reality, in our agency we work with a Very effective specific solution. The objective is that the actions we do for our clients to achieve more customers, overcome that endemic barrier. I explain how then.

We will analyze, in short, How to use LinkedIn to get customers. And with little effort. Well, now I stop writing in the first person. Ça to ethé a platter. Au Revoir!

Ah, by the way, it would not be more than right now your LinkedIn messages. And if you don't have it activated, create an alert for the system to send you notifications.

Table of Contents

LinkedIn, the digital epicenter of networking

It is clear that LinkedIn It is the B2B social network par excellence, the star platform for interempressarial trade. And the essential is The creation of contacts and interactions With them. It is, consequently, a tool Very useful prospecting.

While there are many people who are only in this community simply by making an appearance in the business environment, and showing their curriculum, The activity surrounding LinkedIn is incessant.

For these reasons, If you have a company or you are responsible for sales, you must take advantage of the possibilities offered by this network. If you forget her, if you do not work properly, you will not achieve anything in regards to commercial goals.

How to use LinkedIn to get customers: Basic premises

In the first place, we want staff, not the company page. Under this indication, and if you are an entrepreneur, commercial director or have a similar position, a profile correctly configured in this social network will give you recognition, notoriety and reputation.

But that is only the base. The relevant thing is when it goes to action, which begins with Find the right contacts, those who can be your future clients. Mass requests in this context make no sense; You have to focus on professionals that fit in your target and that, above all, make decisions.

For example, if your business is training for employees and you want to give courses in large companies, the ideal is that you request to connect with human resources managers, development, talent or organizational culture.

However, and returning for a moment to the company page, it is highly recommended that Share Publications of said page. News, milestones, informative information, etc. All this will enrich and professionalize your feed.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Request Budget

How to use LinkedIn to sell: the key

If you have had a bad experience in this network when trying to make an effective prospecting, as we stressed at the beginning of this article, perhaps, with all respect, you have not done things well.

Use Navigator salts

Sales Navigator is a LinkedIn payment function that, among other advantages, allows to make Unlimited Lead searches using advanced filters, under specific criteria such as location, sector and level of responsibility.

And, in addition, without contact request limitations that characterize the free version of LinkedIn. This stop can fluctuate according to factors related to your profile, but oscillates between 15 and 35 Invitations a day. Very low figures for a prospecting work that can be successful.

Remember that many people do not look at their LinkedIn profile regularly.

But the bad comes now. This work can be exhausting, even through Navigator salts. Keep in mind that you have to filter, prepare the messages, ask for connection, wait for you to accept you, send the text, answer if they answer, follow the conversation until you get a qualified lead ... for that reason, In Amesb, within Our social media specialty, we have an easy path.

Bet on automation software

We reach the soul of this post: how to use LinkedIn to get customers but Without leaving the day in it. It is absolutely normal that, as an entrepreneur or sales responsible, do not have time for all the efforts that a truly professional linkedin prospecting entails. Hence it is Fundamental that you consider delegating it to professionals. We are not only much more a day but we have unique tools, and knowledge to get the most out of them.

And we go for the fat prize.

In our AMESB agency, as recognized specialists in Social networks for companies, we have a Automation service That, unlike others, it does not require that you remain with the open LinkedIn website. And it does not consume resources while working with your computer.

THE AMESB MACIN

Sorry for the word (although it is in the RAE!), But now you will see why we have used it. In our agency we configure you A virtual computer, which works as a second computer but in the cloud.

With this machine, Your contact requests can be 24/7. Of course, we previously segment to focus on your commercial goals.

And the most interesting thing is that we write a Sequence of messages that are also automatically activated. After a first contact response, he receives a first message. And if he answers again, a second. So until it is considered, according to the parameters that we have established, that Lead is qualified and can talk to a human (With you or an agent).

It is there where the chain would be broken, or not, because too Artificial intelligence can enter into the scene. Although, as results -oriented specialists, we think that we still have to advance in that regard.

Thanks to this system we increase the response ratio, due to the large number of invitations that we launch per day. This, together with the fact that we also prepare the most suitable segmentation, will make the development of your commercial relationships much easier.

How to get to people on LinkedIn? The conclusion

Exploit this B2B res for benefiting your company can change your current dynamics regarding sales actions. With No initial effort on your part, salvo reunirte con nosotros para estudiar tu caso y definir la estrategia, podrás ver que llegan a ti un notable número de potenciales clientes con interés real. Y con tus habilidades, estamos seguros de que acabarás cerrando la operación con un buen número de ellos.

Las 5 redes sociales imprescindibles para tu empresa

The 5 essential social networks for your company

,

The success of a company depends on various factors, but digital marketing is, today, one of them. And one of its fundamental tools is social networks, which For many businesses they have become essential. Furthermore, it is not enough, far from it, to have a social profile with your brand, but it is essential work them practically daily if you want to see results.

And the networks facilitate direct contact with customers -current and potential-, which is why it is worth spending time on them. But there are many, and it is not necessary to be active in all of them, but it is better choose the ones that best fit your type of product or service (and, of course, with your audience), and focus on those.

At AmesB we can advise you studying your company profile, and with us, you will also ensure professional management of your networks. For now, we are going to recommend you five social networks, the ones you should take into account the most, or which you should move between. And... some special features I'm sure you'll love them!

Table of Contents

Instagram, the queen not yet dethroned by TikTok

The most basic strategic benefits of Instagram are clear. On the one hand, this platform increases recognition and strengthens the corporate identity of brands. At the same time, it makes possible close communication with users and the reception of feedback, thanks to reactions, comments and private messages.

The most appropriate company publications must always incorporate valuable content: carousels with information, reels and stories. And that they encourage the user to interact, whose majority age range is from 18 to 35 years.

One of the most characteristic aspects of this network is that, although through it you can easily reach the general public –It is the most consulted of all-, it is being used more and more to reach companies (businessmen also look at Instagram!). Companies are on this network to connect with their audience, but You may be interested in contacting them for your business..

In the most practical sphere, Instagram can drive traffic to your website through the links that you put in your bio, stories or ads. And it is an ideal showcase for show your products and services. But if we talk from the perspective of practicality, in addition to regular posts, you can take advantage of Instagram Shopping features.

What is Instagram Shopping and what is it for?

With Instagram Shopping, you can create a store on your profile and, even better: tag your products in posts and videos. Although keep in mind that, first, you must have a 'business account' and set up a catalog in Meta Commerce Manager. As agency specialized in social networks, you can ask us to manage it for you from AmesB, as it can be a somewhat laborious process.

In any case, we advise you to do not abuse this functionality. You have to understand that it is not an online store as such; The ideal thing is to label your products when you talk about them in your content, or in launches. But not automatically, since your actions in this sense will lose value.

Facebook, the survivor thanks to Meta

The second in our selection of the five essential social networks for your company is Facebook. The blue network offers a complete ecosystem for companies to develop their digital presence, interact with their audience and achieve their marketing objectives. While it is true that it has been surpassed by Instagram from many points of view, it has 3,065 million active users per month (almost double that of Instagram).

However, let's be honest: it still exists thanks to the fact that Meta forces you to have a Facebook profile to work with the platform. Business Meta.

However, if your target It is not youthful (this network is followed, above all, by those over 50)In addition to Instagram, you cannot help but have a Facebook page.

Strategic use of Facebook groups

It may seem like Facebook groups are out of fashion, but that's not the case. They have a lot of activity. These groups are spaces where members can interact, share experiences, and connect around common interests. And you you can take advantage of that. But remember that, for this tactic to work for you, you should not constantly include direct advertising, but rather work with relevant and valuable content - related to your business directly or indirectly. Always think about who the members of the group are.

Attention! Keep in mind that you have to search very well which groups to choose, and discard those that are not going to be of any use to you. For example, if you have a business selling cosmetic products for babies and pregnant women, it may be useful to search for groups related to motherhood.

As added value, we inform you of something that, perhaps, you did not know. According to studies in this regard, unlike Facebook pages, groups tend to generate a increased organic reach.

LinkedIn as a professional network: yes or yes

The third of the five essential social networks for your company is the most corporate and 100% B2B: LinkedIn. You could say that it is practically perfect for business networking and B2B marketing. Companies can connect with other professionals, suppliers, clients and potential partners, expanding their network of contacts and business opportunities.

At AmesB we do prospecting automation to get leads automatically (remember, B2B contacts) with an effectiveness of between 25 and 45%.

It can also serve as a human resources tool; LinkedIn makes it easy personnel selection, and has demonstrated its efficiency in attracting talent. It is currently also being used, and has tools for it, for the advanced training, postgraduate degrees, degrees and masters.

At the same time, it is an ideal setting to publish articles, achievements, milestones, awards…

The key to this network is not so much the content but the contacts. As LinkedIn experts, we recommend that you actively interact with your group of contacts, and create new ones according to the needs of your business.

LinkedIn Events and Webinars

Participating in events and webinars on LinkedIn provides companies access to a global audience, establishing a connection with professionals from various parts of the world. In addition, he thinks that these online events are a golden - or, dare we say, platinum - opportunity for networking, since it allows professionals connect with others who may be your clients. And that they would not have known otherwise!

Nor can we forget that events on LinkedIn will help strengthen your reputation as a brand, by position yourself as an expert in your field, thus increasing your credibility and authority.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Request Budget

X (Twitter), the network for large companies

Twitter, or X, is the network of journalists and politicians par excellence. It is very appropriate for publish communications, for example if your company is powerful.

One of the peculiarities of this network is the identification with the immediacy, and interaction in real time. And, as with LinkedIn, you can also use it to publicize your awards, recognitions, milestones... And for the publication of articles or threads of interest.

On the other hand, you can monitor in X trends in your sector and actions of the competition, which can allow you to adjust your marketing strategies.

The fifth: YouTube for video marketing

Another strategy that can be effective for your company is the creation of product videos on YouTube, to highlight its features and benefits through clear and attractive images and information. These types of videos are especially useful in the early stages of the purchasing process, as they help potential customers understand how that item (or service) can meet their needs.

The explanatory videos or tutorials They can also be very effective: show how your product or service can solve specific problems. and the corporate videos They are another of the ideal contents for this network.

Measurable results, and not just for new clients

Before continuing, do not think that we have forgotten TikTok, but it would not belong to this list of the five essential social networks for your company. This is because until now it has not been very interesting for companies; It is now when it is beginning to be.

In short, the business use of social networks has evolved to become a vital strategic element for growth and economic sustainability. And, furthermore, it can be quantified. If you analyze the data and metrics that the platforms make available to you, you will be able measure the performance of your strategies and adjust your approach in real time.

One last tip: do not work your networks with the SOLE purpose of getting NEW clients. Also think about the new sales you can generate from those you already have, or from those who have ever bought from you. Social networks promote loyalty in an increasingly competitive environment.

Has this article been helpful to you? Perhaps you may also find this other post interesting where we investigate the concept of Social Media.

Estrategias de social media en verano

Social Media strategies in summer

Social media strategies in summerSocial Media strategies in summer - The summer season is a time when consumption is moderated (with the exception of the tourism sector), even so we can take advantage of the weakest months by taking stock of the whole year and putting new ones into practice online marketing strategies to help us reach the user and appear first in Google.

It is very useful to plan a strategy for September and the following year so that all the actions we take are effective. Below we detail a series of proposals to make during the summer to optimize social media accounts:

Analyze: Holidays are a good time to get to know the type of user and client we have, what publications they like, at what times there are more interactivity, What interests you the most. In this way you can focus your strategy and obtain better results.

To experience- Post content that you haven't tried before. Users are more relaxed in this season so you can try to interact with them by posting questions, photographs, phrases or whatever comes to mind that the customer may be amused or liked. It does not necessarily have to be something related to the company, you can, for example, share a photograph of a beach accompanied by a nice phrase such as "Let's take advantage of the summer!", The objective is that the user sympathizes with your account either on Facebook, Twitter, Instagram ...

To talk: now that you have time, take the opportunity to answer all the messages that come to you, interact with other Twitter users, chat in forums ... and don't forget to do your lifelong offline marketing, that ispromote your website or social networks simply chatting directly with your friends or acquaintances.

To find out: it is convenient to have accounts in the main social networks since they are the most popular (Facebook, Twitter, Google+, YouTube, Linkedin ...) but you can also make a hole and try others to complement such as Pinterest, Instagram, Vimeo, SlideShare etc.

Also do not leave aside the SEO techniques for your website or blog and be guided by a expert who will perform the optimization techniques suitable for generating visits to your online sites.

Qué hacer para que te sigan en twitter

How to get them to follow you on twitter

He Social Media Optimization are positioning and marketing strategies on social networks (Facebook, Twitter, YouTube, Google+…). Today one of the most effective ways to make yourself known is through social networks and twitter is taking on more and more prominence in Spain. Twitter is a very simple social network that you can use both for personal use and for your business. At AmesB we give you some guidelines so you know how to get them to follow you on twitter:

– Quality is more important than quantity: your tweets (posts) have to be relevant, with information that interests the user. If you always post similar tweets and constantly your followers will get tired of you and stop following you (don't be annoying!)

– Fill in your profile information so that both those who know you and those who do not know exactly who you are, if you also include a URL that leads to your website, you will increase traffic to your site.

– Link your Twitter profile to all your sites: web, blog, LinjedIn, your email signature... Don't settle for just being known by a few on Twitter, spread your account beyond it so that everyone knows you're on it and can follow you.

– Humanize your account. Read the comments of your followers and especially respond to the tweets in which they mention you. Try to be close, so that the user notices that there is a person behind the screen (sometimes this is not taken into account, but he thinks that users tend to trust more expressive messages than those that are simply limited to reproducing statements) .

– Utiliza hashtags that have to do with the topic you post so that people who are interested in it can find you and read your posts.

– Encourage users to comment on your posts through questions or opinions, this generates an atmosphere of debate and creates a circle of trust.

Keep in mind that for your social media accounts to be as successful as you want, you must spend time, do things right from the start, and create additional content on websites or blogs that direct the user to your own information about your business. For it Amesb takes care of Social media optimization strategies and help you so that you website appears in the first results of Googleso don't hesitate to consult us!

Los hashtag en el twitter de tu negocio

Hashtags on your business's Twitter

The hashtags on your business's TwitterHashtags on your business's Twitter – Social networks are very important when it comes to marketing and positioning web it means. Large communities like Facebook or Twitter allow us to reach the user and interact with him.

Twitter is the informative social network par excellence, while users use Facebook more to maintain contact with their friends and share experiences, Twitter uses it more to read about what interests them, stay constantly informed and find out the latest news. It is estimated that 75% of users use hashtags (#), therefore we must take it into account to make our operations profitable. marketing campaigns on Twitter.

For those of you who don't know, a hashtag, also known as pad or label, are those words preceded with the symbol # (example: #travel) and serve to group the same topic or word, highlight it and make it useful for the user to find or talk about it.

There are several ways to include hashtags in e-commerce:

Monitor visibility: the labels are useful to control the visibility of a certain topic on Twitter, this is beneficial for grouping the publications of the same company and controlling their development on the social network.

Advertising: Relating a hashtag to a company or a certain advertising campaign of the company in addition to personalizing the posts helps users talk about the topic. If you look there are advertisements on television and magazines that include a hashtag so that consumers can comment and learn about it on Twitter. Now it has become very fashionable to include labels in television entertainment programs to make them more popular and at the same time that the viewer is part of the show.

Add a hashtag in the descriptions: if you include a label in the description of a product on your website or blog, you will help the user to search for more information about said product on Twitter, for example news or the opinions of other users.

Apply the hashtag to more social networks: Although hashtags are very popular on Twitter, there are other platforms where they are also used, such as Google +, Instagram, Tumblr, Pinterest etc. In addition, as we said recently, it is very likely that the labels will be incorporated into Facebook since a seekerexclusive to this social network.

Establish a community of users: Hashtags help build a group of users around a company, brand or product. For example, a company dedicated to caring for animals can give advice about it and include a hashtag in the publication so that interested users can comment, thus forming a conversation around it.

There are many other ways to take advantage of your Twitter posts with hashtags, you can include videos, photos, mention other people related to your post... The important thing is to stay active on social networks, serve users, inform and, above all, interact. with the community.

If you are interested in the social media marketing for your business ask us and we will inform you.

Graph search Facebook

Graph Search is new to Facebook

Mark Zuckerberg has announced technological news on Facebook. What's new about the most popular social network is Graph Search, a Facebook official search engine. With this new tool, users will be able to perform searches related to the content published on the social network by all those people who follow on Facebook.

Facebook has not yet communicated the official date from which Graph Search will be available. Just as we apply the SEO on web pages to improve thesearch engine positioning, for the new search engine we can apply similar guidelines to appear among the first results. As it is a search engine, our Facebook page of the company, business ... So we are talking about something relatively new, the Facebook SEO.

Graph Serach together with Facebook SEO is the opportunity for many businesses for users to find your page, that is, if someone is interested in "Thai cuisine" and looks for it (in the future when the search engine is available) in Graph Search the pages on this subject they must "compete" with each other to appear first and gain followers. These are all assumptions because the new tool is not yet available but surely the SEO It will be important in the social network so better be prepared when the time comes.

How to prepare our fanpage for SEO?

  • Have a custom URL or Vanity URL: it is important that the name of the page or the theme appears in the URL of the page. If it is a local business, it would be advisable to include the name of the city in which it is located.
  • The direction: of the company, business, group ... it must be updated so that users can easily find us according to their location.
  • Content: with the new Facebook search engine we will have to optimize our Timeline, therefore we must have a good EdgeRank position, paying attention to updates with visual content such as images or videos, making the entries attractive and relevant to users. When we publish content on social networks, we must try not to bombard the followers with a lot of information, balance the balance between the information that we want to publish and that that the user wants, always of quality.
  • Type of messages: Internet publications must be short, direct and concise, we must try to summarize as much as possible what we want to convey. They must be powerful messages that capture the attention of our followers.
  • Updating old entries: Graph Search will allow you to find the oldest publications easily, so you must make sure that they correspond to the line that you are currently following to favor your effective web positioning and your future positioning on Facebook. When we talk about updating entries, we mean reviewing links, correct data, etc.

The above recommendations are a guide to optimizing a Facebook page, when Graph Search is available, surely new aspects will emerge that we will have to take into account for SEO.

Herramientas seo twitter

Tools for Twitter

tools_twitter_seoHe SEO has Twitter as a great ally. Currently the population uses the smartphones to surf the net and to communicate especially by text. It is important that the platforms or websites are adapted to screens of mobile phones since the user needs to access them comfortably from anywhere. Twitter is the most used social network to share content, read all the news, make yourself known, monitor the competition, find out about market trends and above all interact. In other words, Twitter is the basic support that every web page, company or product needs.

There are tools that help you to control your account on twitter, be it your personal account or a company account. The tools are very easy to use and are key to differentiating a good Community Manager of a simple Twitter user. It is important not to stay only with the basics of social networks but to exploit them to the maximum to achieve the highest profitability since the main objective is to gain a foothold in the network and if possible appear first in Google.

Here are some tools for Twitter:

Tweriod

It is a tool that examines what is the time of maximum activity of your followers, that is, indicates the best time to tweet taking into account when your followers have tweeted. In this way you will ensure that your tweets are read by the maximum number of your followers. To use the Tweriod tool you must register in your webOnce registered, a maximum of 1000 of your followers will be analyzed and a document will be generated indicating the best time to publish your tweets.

Followerwonk

Analyze Twitter activity. It makes it easy for you to analyze and optimization of your account to make your space on Twitter more effective. Followerwonk offers 5 elements: the search through the bios of the different user profiles, comparison between accounts, analysis of followers (followers), types of followers and monitoring of these.

Twitonomy

The Twitonomy tool informs you of the number of tweets that a specific user publishes every day, the number of links (links) that a specific tweet receives (it can be yours), what percentage of your tweets are retweeted, etc. It is a basic tool but quite useful to be informed about what is happening around your Twitter account.

Tweetsheet

Tweetsheet offers you the information of your Twitter in a graphic and visual way. The application prepares reports with which you can quickly get an idea of ​​who your most active followers are, from where they write and which tweets (and therefore topics) are the most interesting to them of your publications.

Twile Share

With this tool it enables us share files via Twitter since TwileShare offers up to 1GB of storage.

tweetert

This application offers a service similar to Google Alerts but only focused on Twitter posts.

Other Twitter applications that may be of interest:

Bit.ly: to shorten a URL, it is widely used.

Twtrfrnd: allows you to see the followers you have in common with another user (very useful to closely follow the movements of the competition)

Twollow- You can search for users with a maximum of 5 keywords. This tool is useful to find users with the same interests as you.

MyCleener: to stop following inactive users (who no longer use their account)

Twellow: it's like the yellow pages of Twitter

Group Tweet- To share tweets with a specific group of people.

Klout: it is a tool to know your influence and that of others.

PingTwitter: create a tweet automatically every time you post something on your blog.

Tweettake: to back up your tweets.

www.amesb.es

¿Qué es el social media?

What is social media?

What is social media?He social media It is a term that is currently used at all times both by experts, by digital means, and by users, although many times it is not clear what exactly it means. The social media encompasses multiple elements, for instance Facebook O Google + they are social media but other websites like Wikipedia They are also, that is why there are Internet users who do not quite understand what it is about.

Discovering what social media is

To understand the term "social media" it is better to do it in parts, examining what it is made of. "Social media" is a term in English, first of all "media" refers to what is related to the media which includes not only the digital world (internet) but also television, newspapers, radio etc. The media is complemented by the "social" that comes to refer as the name indicates the society participation in the activity that is being carried out. That is to say that if we take it at face value we can refer in a simple way to the social media as the communicative activity carried out by society.

A digital communication medium such as web 2.0 In addition to providing information to the user, it offers facilities for the user to actively collaborate with the web and with the rest of the community that visits it through comments, contributing their own content, interacting, etc. This type of participation can range from a vote indicating what you like certain content published on the web to recommendations by the web based on the content that interests you.

In conclusion: traditional media such as the newspaper or television are characterized by being a one-way communication (although there is a bit of interaction such as ‘letters to the editor’ in media such as the newspaper, the interactivity is minimal). social media allows the sender (web, editor ...) and the receiver (user) to establish a communication link, making them closer and more trustworthy. The user wants to know who is behind the website of a company and social media gives you the possibility of reaching him, so it is of great importance that you combine your web positioning strategy with ‘Social Media Optimization’ to make you visible but also close.

Examples of social media

Below we can see platforms that meet the social media requirement, that is, they have a sense of two-way interaction: Facebook, Twitter, Google+,Youtube, Delicious, Wikipedia, Flickr, Tumblr…

www.amesb.es/develop

La-utilización-de-diferentes-KPI-en-tu-estrategia-de-redes-sociales

The use of different KPIs in your social media strategy

Social networks have transformed the ways of consuming and sharing what interests us. Although we know that social networks are an important tool for marketing strategy choosing the right KPIs is not easy. KPIs are the key performance indicators that help companies know if they are doing a good job in relation to their strategic marketing objectives, that is, a KPI tells us if we are on the right track.

In this blog post we will show you some of the most relevant KPI’s when it comes to monitoring your presence, acquisition and loyalty plan on social networks.

Presence

In this aspect we must measure the scope of our presence, it serves to know how many people we are reaching through our accounts in social mediasuch as Facebook, Twitter, YouTube or blog articles also to quantify the visualizations of images on networks such as Flickr or Instagram. The presence KPI is the easiest to measure, you just have to do actions such as looking at the number of visits your blog has, the friends you have on Facebook or the number of times your video has been played on YouTube.

Catchment

In order to monitor the uptake through social networks, it will be essential that you tag the messages and campaigns with recognizable values ​​by your Web Analytics tool so that you can measure their effects in relation to the traffic they generate. To further enhance the acquisition phase, you can add a monetary reference value to obtain the visibility of an approximate ROI, in relation to the average cost you have for each visit that you generate through non-organic acquisition campaigns such as Google Adwords.

Loyalty

To measure loyalty, you have to quantify the effect produced between the brand and users regarding the messages sent through the networks or blogs in which you write, that is, on Twitter, a loyalty brand is the amount of retweets of one of your messages, on Facebook the "likes" and on your blog the clicks. To obtain data to help us in our online marketing campaign It is preferable to select the messages sent by your company and regroup them by themes or products to evaluate which ones have the most impact among customers to enhance them.

If you want your company to appear first in Google, you must take into account the above aspects and carry out an online marketing campaign through a specialized company such as Amesb.

www.amesb.es

Claves-para-cuidar-la-reputación-online

The prestige in the network

For a company it is very important to know what they think of it on the internet. Knowing the evaluations of our clients or users is essential to control the image of the company.

Keys-to-care-for-online-reputationThe Internet has changed the rules and now the leading role is not the companies but the users. Companies must be aware of the needs of their potential clients but also know their opinions to grow in the market, that is why it is essential to be where your users are, on social networks, in blogs, in forums etc.

Knowing the opinions of our customers gives us the opportunity to know which products and services are positively valued and which we must improve. In other words, the opinions of our clients are the best information to improve our company and make the business prosper. Appearing among the first results of search engines such as Google can increase our prestige as a leading company in the sector.

The Internet works without interruptions and all kinds of information, opinions and statements that talk about products, services, companies, people appear on the network at all hours ... And at some point it is possible that one of these comments refers to our business.

The most important action of a company in terms of an online reputation strategy is the response it gives to customers who talk about it online. On the Internet we can find positive but also negative reviews of our business. We must react to the latter in time to avoid losing future customers and creating a bad reputation for our company on the Internet. It is advisable to respond to criticism, especially if they are on a highly visited website and therefore have a significant impact on the Internet. First of all, we must identify ourselves as the company in question and present valid arguments that justify our position regarding the problem raised by the user. Customers value online transparency and the sincerity of the business representative.

It is important that the company has a good position in search engines and appear among the first results, the ideal is to be the first in Google. If unwanted comments in forums or blogs appear in front of our website, we must reinforce our positioning with online marketing campaigns to leave behind the negative aspects.

https://amesb.es

SEO Social AmesB

What is Social SEO and how can it improve your visibility? – Updated 2024

He SEO Social It is a key strategy to improve the visibility and reach of a brand on social networks, combining SEO techniques and social profile optimization. In this article, you will discover how Social SEO can boost your online presence and generate a significant impact on your digital marketing strategy.

Table of Contents

Introduction to Social SEO: Definition and Basic Concepts

He SEO Social It is a digital marketing strategy that combines search engine optimization techniques with the use of social networks, with the aim of increasing the visibility of a brand or business. Unlike the Traditional SEO, which focuses on improving the positioning of a website in search engines, Social SEO seeks to optimize content and profiles on social networks to reach a wider audience and generate interactions.

This strategy not only seeks to ensure that the publications have more visibility on social platforms, but also that these profiles appear in search results, thus increasing the relevance and authority of the brand.

In a context where the social media They have a predominant role in the digital strategy, having good Social SEO allows companies to position themselves effectively and attract a broader audience.

How Social SEO Works: Key Optimization Factors in Social Networks

He SEO Social is supported by several optimization factors that help improve visibility of a brand on social networks. One of the most important aspects is the profile optimization, which includes using relevant keywords in the username, bio, and descriptions. These elements make it easier for both users and search engines to find brand profiles.

It is also essential to include keywords and hashtags in your posts to reach a broader audience and improve positioning in the internal searches of each platform. In addition, the number of interactions, such as “likes”, comments and shares, directly influences the reach and visibility of the content.

Finally, the social links O backlinks from the networks to the website they help to consolidate the authority of the brand, both in the social networks themselves and in the search engines.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Request Budget

Benefits of Social SEO in Marketing Strategy

He SEO Social offers multiple benefits that strengthen the marketing strategy of any company. One of them is the increased visibility: By optimizing profiles and social media content, the brand can reach a much wider audience and improve its recognition. In addition, Social SEO drives traffic to the website, since each publication on networks becomes a gateway for interested users.

Another important benefit is the improving brand authority. Through valuable interactions and publications, the company can consolidate its presence in the market and stand out from the competition. The greater the visibility and reach of the publications, the more trustworthy and recognized the brand becomes in its sector.

Lastly, Social SEO also contributes to the audience loyalty. By maintaining constant communication with followers, an active community is fostered and a bond of trust is created, forming a community around the brand and increasing user loyalty.

Effective Social SEO Strategies to Improve Positioning

To implement a strategy SEO Social Effectively, it is essential to optimize every aspect of your social media profiles and posts. A good starting point is to adapt the content to each platform, since each social network has a specific format and interaction style. It is also important to include relevant keywords and hashtags that help improve the visibility of publications and reach an interested audience.

Another effective strategy is to encourage engagement, inviting followers to comment, share and react to posts. Interactions increase the visibility of the content on the networks and help improve positioning. In addition, the use of visual content, such as images and videos, not only captures more attention, but also promotes the reach and retention of the brand message.

How Can AmesB Help You Develop an Effective Social SEO Strategy?

To make the most of the SEO Social and stand out on social networks, it is essential to have a well-structured and executed strategy. In Amesb, not only we optimize your profiles and publications to improve the visibility of your brand, but we also work to increase the interaction and loyalty of your followers, creating a solid community around your business.

Our team of digital marketing professionals is in charge of analyzing the trends of each social network and adapting the Social SEO strategy so that each publication meets your positioning and engagement objectives. If you want to strengthen your presence on networks and attract a broader audience, Contact AmesB. We are here to help you reach the next level in your Social SEO strategy and consolidate your brand in the market.

Las Redes Sociales Hoy en Día AmesB

Social Networks Today – Updated 2024

The role of social networks in modern communication

Table of Contents

In today's digital age, social media has revolutionized the way we communicate. For brands, they have become an essential channel to interact directly with their clients and potential consumers, eliminating the barriers that previously existed in communication. Now, companies can listen to their audience in real time, better understand their needs and adjust their message quickly and precisely.

This environment allows for a closer relationship between the user and the brand, where the consumer is no longer just a passive recipient, but an active participant in the conversation. Social networks have transformed communication dynamics, offering brands a unique opportunity to generate engagement and build a solid community around their products or services.

Social networks as a key tool in digital marketing

Social networks have established themselves as a key tool in digital marketing strategies. Today, companies of all sizes have integrated these platforms to increase their visibility, connect with your target audience and ultimately drive conversions. The ability to precisely segment audiences, along with the ability to interact directly with users, has changed the way brands market themselves and build lasting relationships with their customers.

Furthermore, the social media They allow companies to show a closer and more human side, which helps to generate trust and loyalty. Posting valuable and authentic content is crucial to standing out in an increasingly saturated environment, as users look for genuine interactions, not just advertising messages. The ability to measure and adjust in real time also makes networks an indispensable tool for optimizing campaigns.

Do you need a Community Manager or someone to manage your Social Networks?

Briefly explain your business and your needs. We will find your solution.

Request Budget

Current trends and most popular platforms

In 2024, the most popular social networks continue to be fundamental pillars in digital marketing strategies. Instagram and TikTok lead in terms of visual content and short video, while LinkedIn remains the key platform for professional networking and B2B promotion. Each of these platforms offers brands a unique approach to connecting with their audience, whether through entertainment, inspiration or education.

The content that currently generates the most engagement includes short videos, such as reels or stories, which allow for more dynamic and faster interaction. These formats promote visibility thanks to the platforms' algorithms, which helps companies reach a broader and more segmented audience. Adapting to these trends is essential to maintaining a relevant and competitive presence.

Challenges for companies in social networks

Despite the opportunities it offers, social media also presents significant challenges for businesses. One of the most important is dealing with algorithms, which determine what content is visible to users. Competition for attention is fierce, and brands must create relevant content and attractive to stand out among the saturation of publications. Additionally, consistency in content generation is key to maintaining engagement.

Another important challenge is authenticity. Users look for brands that are transparent and offer real value, not just promotions. This forces companies to be more strategic in their messages and create experiences that emotionally connect with their audience. Despite the challenges, overcoming these obstacles can offer great rewards in terms of visibility and loyalty.

Conclusion: How can businesses take advantage of social media?

In summary, social networks are today a fundamental pillar for the marketing strategies of any company. They offer a unique opportunity to connect directly with the public, build lasting relationships and generate brand loyalty. However, to realize its true potential, it is crucial to understand the platforms, adapt to trends and overcome the challenges that the digital environment presents, such as content saturation and the need for authenticity.

If your company seeks to stand out in this competitive digital landscape, having a solid social media strategy is essential. In Amesb, we help you design and execute effective campaigns that maximize your presence on these platforms, achieving tangible results. ¡Contact us today and take the next step towards a stronger digital presence!