SEO Consultant

What makes a website appear first in Google? Appear among the first natural results in Google It is a complex task because it depends on several factors that the great search engine takes into account. If you want your website to succeed and receive more visits, you should consult a Expert in Web Positioning so that you get the most out of your effort.

Here are the variables that Google considers most important, in this way we can improve the web step by step:

1. The site must be relevant: The evaluators analyze the algorithm and evaluate it through 5 aspects: if it is vital, if it is useful, if it is relevant or not, and if it is off-topic. The information must be truthful, up-to-date and to be able to be own (not copied). The more specific (specialized in a topic) the web or blog, the more possibilities it has to attract the public.
2. No al spam: a site that is full of advertising or irrelevant content is not well regarded. Users are also not interested in spammy sites so this is not a good one online marketing strategy.
3. Boost your keywords: the first results that appear when carrying out a search are the most consulted (those that have received the most visits), for this reason the specific keywords of our website must be promoted.
4. Social media: many users prefer to stay informed of what interests them through social networks such as Facebook and Twitter. If you want your site to work, interact with your potential customers through your social media accounts, post the latest news and be creative to stand out.
5. The most valued by the user: that the web is relevant, satisfactory, entertaining, of quality and current. For this we must rely on the help in a web design expert.
6. Geolocation: Local searches can appear among the first Google resultsFor this reason, small businesses use geolocation tools such as GoogleMaps to indicate their address to users.
7. Best own content: the copied content is not of low quality but it is necessary that it be accompanied by the accreditation of the source. It is always good to offer the client content that they will not find elsewhere, that will make your website unique.

There are more variables that are important for a good web positioning, especially those referring to the SEO optimization. These are quite technical tasks that must be carried out by an expert, so if you want to see your website appear among the first Google results, do not hesitate to contact us.

Start a project on the internet – Create a website, SEO, appear first in Google… the most difficult thing is to start because there is a lot to do before having our online project ready (web, blog…). Before starting, it is convenient to be clear about what you want to achieve and how to avoid having to make many modifications later, it is better to do it right from the beginning. You may be insecure at first because you don't know if the idea you have in mind will work or not, the ideal is to consult with online marketing professionals who can guide you on the subject to avoid failure. It is important that you are clear about these aspects:

1. Identify the market: define the market niche to which you belong, do not try to cover a very large sector because you will not be able to compete from the beginning with large companies.
2. Business model: the growth of your future income should not depend on costs, the business model must be scalable. You have to make a budget, that is, a feasibility calculation, at the time of starting the project to know almost exactly the initial and future investment.
3. Have a catchy name for the project: the creative part is very important to capture the attention of clients and for them to easily remember our name. In the initial phase, you have to choose the name, slogan, corporate image, blog design... take it easy, brainstorm ideas, consult other people...
4. Register a domain: make sure you have a Web domain for your online space, for it Amesb offers the contract or domain service. It is something that many beginners believe is not important but the truth is that it is essential for a good web positioning.
5. Site design: there are many types of designs depending on what we want to convey to users, it can be from a corporate website, an online store, a catalog, a blog... So that the platforms are completely accessible, with a functional and aesthetic design and that they also have the necessary SEO technology to appear first in Google must be worked on professionally.

If you are thinking of starting a new project or you need your company to have a new website that is easy to find on the internet, do not hesitate to consult us.

Websites and online marketing in Sabadell – Sabadell It is an important business and business center, it is the fifth municipality in Catalonia after Barcelona, ​​Hospitalet de Llobregat, Badalona and Terrassa.

The city of Sabadell It is a place in constant movement, a town full of entrepreneurs who want to carry out their ambitious projects and businesses that are being consolidated day by day. Sabadell and Terrassa Due to their proximity to Barcelona, ​​they are an important area of ​​commerce in which large, medium and small businesses echo on the internet through web pages that bring them closer to their customers. The main advantages of having a good website that is also capable of position correctly in Google and reaching users is that you consolidate yourself as a reference business in your sector and area, you establish a company-client relationship and therefore your profits are greater.

For the people who visit your website to be interested in your business, it must be visually attractive and facilitate user navigation, that is, it contains what is necessary with the information that the client will be looking for and at the same time be a pleasant space. Web design is very important for positioning since for many SEO techniques that we use if a platform is not of quality the user will not be interested in it.

AmesB is a company from Sabadell that is dedicated to the positioning of web pages (SEO, SEM, Mobile SEO etc) and that takes into account the web design and digital marketing.

In Amesb we advise our clients since 2006 on the web design and digital marketing, our goal is to minimize costs and increase results, for this our team of technicians has specialized in the web design, web analysis, web 2.0 programming and positioning. Any business needs expert help In design and in positioning web for the website to appear among the first results of Google.

seo for entrepreneurs – In times of crisis is when the best ideas arise, entrepreneurs manage to carry out their project and gain a foothold in the market. SEO is a good online marketing strategy beneficial for entrepreneurs.

He positioning web is an element of marketing online that can be used by projects or small emerging companies since it does not require a great economic effort.

It is important that when the entrepreneur decides to have a website it has a good design and a SEO strategy. Take into account the SEO at the beginning of a website gives you more opportunities for growth, to help you with the process there are companies specialized in design and web positioning such as Amesb. The main advantages of having the help of such a company are: having an attractive web platform for users and search engines, content creation, promotion, study of traffic volume, etc. From the beginning your website will be relevant and attractive and that will be positively valued by your customers.

The good thing about a small or medium business is that there is not so much bureaucracy and everything can be done quickly, which is very important for online commerce. The agility of this type of business means that the websites can be modified without problems and SEO involves very little cost.

He SEO cost in reality it is an investment in the new business, thanks to the positioning your website will represent your company as you wish. A website is a platform to which customers will arrive thanks to the online marketing strategy (ads on google, social marketing, natural positioning etc.). The SEO investment is made at the beginning of the process and later you just have to make a maintenance, is a guarantee of business development. Being an online marketing strategy without a great cost, it is very suitable for entrepreneurs or small and medium-sized companies.

SEO experts in Barcelona– The professionals of positioning web highlight that be the first in Google It helps us to be visible, to be the first option chosen by the user and stand out from the competition.

The user values ​​the company, business, organization or entity that is present online because they can get information from home and remain alert to news. There are companies that make the mistake of managing their website, blog and social networks from the beginning without the support of web positioning experts y marketing onlineWhat usually happens is that unattractive online spaces are created for the user, poorly positioned and, above all, with accounts on various social networks such as Facebook, Twitter, Tuenti, YouTube... which are a total failure for a simple reason: they don't know what audience are they targeting? In cities like Barcelona With a large population, it is necessary to be clear about who our products or services are aimed at in order to specify who our potential clientele is.

It is relatively easy for a regular user to create a blog and open accounts on the social networks of their small or medium business, but problems begin to appear when the page does not receive the desired number of visits, when the person must spend a lot of time creating and updating your internet space and especially when technical problems arise. It is when this occurs that it becomes clear that the expert help In design and in web positioning it is necessary for any business.

Sometimes it is not so important to be present in every corner of the internet but be in the right place. Anyone with a business that wants to gain a foothold in the network to get closer to their customers must know where users will look for it and what is the best way to offer their information. It is important that the company is supported by professionals who are dedicated to the online marketing sector to take care of these processes. The basic thing is to have a website or blog where users can get to know your company, the forms of contact, what you offer to the client, etc. The next thing is to position the web correctly. Once we have fulfilled the above, it is time to move on to social networks, as we have professionals in web positioning they will know which are the most appropriate networks to interact with the type of client that best fits our business.

This simple formula:

Web + positioning + social networks directed to the specific public = visibility of the company

It can be the difference that distinguishes us from others and therefore it should not be overlooked and left in the hands of professionals such as Amesb from Sabadell (Barcelona).

If you have any questions, want to know more about what web positioning consists of or are interested in our online marketing services, do not hesitate to contact us. contact us.

Effective advertising for web positioning – The ads that we remember the most are those that for some reason have impacted or moved us. Advertising that takes into account the emotional side of the public is often more successful than informative advertising.

Advertising, whether on the internet, television or print, must have an emotional impact on the viewer so that it has an effect on him, which is what is sought. The objective of advertising is to promote a product, service or brand and that this is not only seen by the possible user but also remembered in the short and long term, everything that appeals to personal emotions and that produces a feeling in the receiver will be remembered.

The emotional advertising companies are interested in taking into account the positioning web and the website optimization because it is a good method to climb positions and reach appear first in Google. This type of emotional advertising requires being clear about who the message is addressed to in order to better define it and be more effective, that is to say that each group in society has an identity, for example it is not the same to make an advertisement aimed at adolescents than at grown ups.

Since we have defined the public we are going to address (taking into account their preferences, ideology, economic level, etc.) we begin to base ourselves on several criteria for emotional advertising to be effective, some of these aspects are:

• Generation: each generation has its peculiarities, fashion, experiences, events, idols, music... These elements are part of an entire generation and it is what unites them. If we want to address a specific age group, we must take their generation into account and look for what elements we could incorporate into our advertising campaign so that viewers feel identified with what we are advertising.
• Culture: If the public we are addressing is united by the culture or traditions of the group, it is a good factor to take into account.
• Empathy: Putting yourself in the user's shoes is an exercise in finding out what interests them and what their preferences are. We must know the public we are targeting in order to define the campaign and know how they are going to respond to it. A mistake that many companies make is to make large advertising spots without knowing the user to whom it is directed.
• Time: The context in which the advertisement is placed is important. The political, economic and social news is also an element that should not be avoided. A great example of emotional advertising that takes current affairs into account is the latest advertisement for “Campofrio” in which reference is made to the difficult economic situation, job insecurity, scams by preferred banks, etc. It is an advertisement that has reached the population emotionally because they touch on issues that affect them, that is the key to emotional advertising.

Although emotional advertising is usually linked to television because these campaigns are mostly based on audiovisuals, it is also a key element of SEO. This emotional publicity, if it is good, will directly affect the positioning web of our online space, making the company more visible to all users.

If you want your company to be visible on the internet, to appear in the first results of Google, consult our services is web positioning, SEO, SEM, SMM…

The name of the website or blog is relevant in relation to the SEO, although Google has stated several times that this is not as important as in previous years (of course, in previous years there were not so many websites!) it is evident that the domain It is a remarkable element.

An example of this is that if we search Google for “lamps” the first (natural) results are websites that have the word “lamps” as their domain, in this case the first results are: lamparasoliva.com, lamparas.es and lamparasevilla.com

That is why it is important to include in the domain the keyword with which we want to relate the web, that word can be, for example, the name of the company or the name of the company and what they do (for example: juliaperfumerias). This will help us when positioning web in order to be the first in Google.

With this, we are not saying that it is essential that the domain contains the keyword, but it is highly recommended, in addition, the user will remember your site better if the name of the website is related to the content. Domains are important especially for those businesses that are not very popular online, that is to say, there are websites with great web positioning and that do not need to have the keyword in the domain, but this is the case of large companies that already They are very popular, as is the case with Zara, Audi, etc.

Some recommendations What to keep in mind about the domain are you have to avoid including hyphensin the domain, amesb.es/develop is better than a-mes-b.es because it is easier for the user to write and remember the first one, another aspect is that the short domains than the long ones since the latter are forgotten. As for the endings, there are several options, but when we use endings that refer to the country (.es for Spain, .it for Italy, .uk for the United Kingdom…) we have to use the one that adjusts to the territory to which the website is directed. , that is to say that if you live in Spain and the content of your page is directed to the public of the country, you must add the ending .es

There are several options for the endings: .es, .com, .net, .org, .info… Each of them has its meaning and it is convenient to use another depending on the type of page. In Amesb we offer you a domain contract service O transfer of hosting, we advise you and assign a termination that is appropriate for your page so that it can be positioned correctly.

For more information on the domains and web positioning you may contact with us.

The infographic that appears at the end of this entry on the positioning web belongs to the document “Google Official Guide for Quality Raters”. The Quality Raters they are quality raters, Google workers who make sure the algorithm is correct. The importance of understanding what Google considers important when analyzing the websites is that if we know what Google likes we can improve our SEO techniques and web positioning of our online sites.

Below we analyze the 15 elements that Google takes into account:

1. Relevance is a continuous process

The evaluators analyze the algorithm and assess it through 5 aspects: if it is vital, if it is useful, if it is relevant or not and if it is off topic. From this we can draw the conclusion that we must take care of the above features on our websites, making the information useful and truthful for the user. We also see that a blog on a specific topic is more relevant than one that deals with different topics.

2. Relevancy and spam are independent

For Google, a site may or may not be useful, but always spam-free. Nobody likes spam and Google knows that, which is why it prefers irrelevant websites or blogs rather than sites plagued with spam. Therefore: no spam sites as they are hated by users and search engines.

3. The most likely intention rule

The first results that appear in the search engines are the most consulted (hence the importance of appear first in Google), therefore the specific keywords of our website should be promoted.

4. Some results are “vital”

In recent months this section has been changing since the profiles on social networks have more and more weight. The digital community spends a lot of time on social networks as Facebook Y Twitter and you want to stay informed about what interests you in a comfortable way, that you don't have to go looking for it constantly and therefore "follow" the profiles or pages you like. Conclusion: if you have a company, in addition to having a website, you must be present on social networks to constantly interact with your customers.

5. Generic keywords are not “vital”

Although generic words are not vital, they should appear insistently on your site, although as we have said before, what must be promoted are those specific keywords that further define your company or business and create quality content that is highly valued by Google.

6. Keywords have 3 categories

Google usually ranks keywords on:

actionable (do)

Informative (to know)

Navigational (go)

It is essential to exploit this resource and if, for example, we want to transmit information to the user (to know), we must write words that indicate to Google that it is an article "to know", words such as: what it is, how, data, advice, etc.

7. Utility goes beyond relevance

An ideal page is one that is relevant, satisfying, entertaining, quality and current. These features are the most valued by users who are the ones who should be satisfied with our services.

8. Relevance implies awareness of language

If a search result does not match the language of the keyword, it is a low relevance result. When we have a website in more than one language, we must adapt the keywords to the language, for example in Spanish it is likely that instead of searching for the term "keywords" the user will search for "keywords".

9. Local intent can be automatic

Local searches can appear among the first results of Google, for that reason small businesses use geolocation tools such as Google Maps to indicate your address to users.

10. The specifics of a landing page matter

It's simple, specific words have fewer search numbers but at the same time they have less competition than a generic website. We must promote what makes us unique, either because of our products, because of our location (example: carpentry in a certain town) etc. You have to combine generic and specific words.

11. Misspelled words are evaluated by intent

If a term or words are misspelled when a user searches for them on Google, the rule of most probable intention is applied, that is, it is deduced that it is what they wanted to write.

12. Copied content may be relevant

Google does not consider copied content to be of low quality, but it must always be accompanied by credit to the source (say at the end of the text/image/video… who is the author of the content and link it to your website). If someone copies our content but credits us as authors, they can grow our positioning.

13. Some keywords do not need to be defined

You shouldn't explain all terms to users like they're dumb because they're not. In the event that you believe that a word requires further explanation, you can make a link to another page of yours or an external one that defines the word so that the user who does not understand it can be informed and the one who already knows it does not have to read a paragraph unnecessary.

14. Advertising without value is spam

Google considers that those web pages that are exclusively focused on making money without providing quality content for the user are spam. It is good that you want your business to be profitable, but for this you must take care of your client and satisfy him, not just tell him: “buy me, buy me, buy me!”

15. A search box without content is low quality

If the web, blog or social profile lacks content, a search box is worthless. Those with good content and informative rigor are always the best considered by Google.

Do you have any questions or want to comment on something about it? You can write your comment!

Appear first on Google requires techniques of positioning webThe same thing happens with social networks.

Most people who have a website or blog know that promoting themselves through social media It is very important to get followers but, how to do it? Must optimize the performance of our Facebook accounts and improve their position in user searches, although the SEO strategies that we will use will be somewhat different from those used in the web environment.

There are a series of guidelines that must be followed to optimize our Facebook profile or page in order to improve its performance. But remember that your goal should not be to get followers at all costs but to gain followers through good content with which to satisfy them.

• To position your account do not ignore the following steps:

– Fill in all the information fields: the social network par excellence allows us to add a lot of information about ourselves or our company and that is a tool that we must exploit to the fullest. Although you think it is irrelevant, it is advisable to complete the fields of information, history, foundation date, contact information, etc., since it is like our cover letter.

– Have an identifiable name: keywords must appear in the name of the page, such as the name of the company and, if desired, the activity it performs. In terms of SEO it is almost “forbidden” to constantly change the name of the page because this confuses users, we can lose customers and we can be penalized. It is important that when creating a profile on social networks you are clear about the name you want to give it.

– Create applications or visual content (multimedia) to complement your page: you can use theApplications to make your site more attractive and that users find it interesting. On the internet, a picture is worth a thousand words. The tickets with photos and videos rank better than text-only posts. Get the most out of your page!

– The texts must be brief, clear and concise: you must be direct and not beat around the bush. The first characters of a publication are the most important in terms of SEO and are key for the user to decide if what they are reading interests them or not. In the first phase it should be clear what we are talking about and why it is important for the user.

– Expand your links beyond Facebook: you can use your website, blog or your other social network accounts as twitter to direct your followers to your Facebook profile.

These little tricks improve our positioning and bring us closer to users, although you must constantly work on them. The best thing is to help you with SEO experts to achieve be among the first on Google and thus make yourself known.

www.amesb.es/develop

If you have an iPhone this interests you. IPhones are very useful to be in communication at all times but also to keep us informed and even to be able to track SEO processes that we manage. These follow-ups can be done with the help of a few iPhone appsHere are some that are very useful.

1. Website SEO Analyzer

It is a free application and serves to analyze in general the one page SEO profile. The application collects information about the site (indexed pages, age, traffic, expiration etc.), also about the SEO On Page (page loading time, title tag, size, meta description etc.) and information regarding the level of popularity, ie PageRank and inbound links.

2. Link Juice

Link Juice is one of the best applications to analyze the linlk juice, that is, the force of links and popularity of a website. The app gives information about the authority, the popularity of the page and the domain that it obtains from tools such as SEOmoz, MajesticsSEO, SEMRush and BackTweets.

The price of Link Juice is 1.59 euros.

3. HTML Viewer

This is one free app that allows you to see the HTML code of the web page that is visited, with the choice of verifying its design version (when accessed through the iPhone it is possible that a specific version of the web for this type of mobile device will be seen). HTML Viewer can also be used to search the code and send it by email.

4. Quicklytics

Quicklytics is used to see in general the Google Analytics statistics of a website: the number of visits, the page views ... It is a very useful application to control the traffic of your websites from your iPhone.

The Quicklytics application has a cost of 1.59 euros.

5. Raven Tools

Raven Tools is one of the best web tools for SEO campaign management. The application integrates with Google Analytics and allows you to manage and monitor the presence on social networks such as Facebook, Twitter or YouTube.

The downside of Raven Tools is that it is a payment tool, its minimum cost is $ 19 a monthThe good news is that it can be downloaded for both iPhone and iPad and is very easy to use.

Do you use any other application for SEO? You can share it with us through comments on the blog, at facebook and in our twitter.

A study classifies by type the searches made by Internet users through the reference search engine, Google. Users who use Google do not pursue the same goal.

The classifications made are useful for the SEO positioning because we can take this data into account to create classifications in our linguistic corpus by type of search so that we know what SEO strategy continue to position a keyword depending on the objective that the Internet user pursues when doing a search on Google.

The types of searches made by users can be classified according to the function of the reason for the search and the relationship there is with the SEO positioning:

– Transactional

- Of information

– Navigation

– Multimedia

The different types of searches will allow us to develop a better online marketing strategy:

In transactional searches, that is, those in which users want to buy something like a mobile phone or shoes, the following occurs. The "transactional" user writes in the search engine what he wants to buy and his gaze is focused on the upper and right areas (those that correspond to the area of ​​the Google Adwords Ads). Therefore, if what you are interested in is selling a product, the most convenient thing would be for your website to be positioned with GoogleAdwords.

In the case of information searches, what the user is looking for is data on a specific topic, company or product. In this type of search, the user directs his gaze more to the results ofSEO positioning since what the person is looking for are many sources of information. Companies that have a good SEO positioning logically they will be much more visited than those that are not well positioned.

The user who performs searches by navigation wants to be direct and enter a specific website that provides the information they are looking for. The Internet user pays attention to the first results and their web domain, that is, what he is looking for is the official company page (for example the official website of Apple).

Another type of search is that of multimedia results. The user goes from the text and focuses only on the images or videos, that is, on the audiovisual content. For this type of search SEO positioning It should be based on the visual elements without neglecting the content of course. This applied to a company consists of improve online marketing strategy exposing the user to business images, videos and infographics in the foreground.

www.amesb.es/develop

To use SEO techniques In Off-line activities it means simply applying the rules of the SEO to real life, that is, talking about your Twitter account, your website... in conversations with other people who may be interested in following your profiles on social networks. If you draw people's attention to things that interest them, they will surely look for you on the Internet.

The information we make available on the Internet (whether texts, photographs, videos, statistics, etc.) can move quickly and reach great distances (anyone in the world with the Internet can access it). Just as a snowball falls down the mountain and gets bigger and bigger, the same thing happens to the information on the Internet, The more people see it, the more likely it is that visits will multiply quickly.. This has been observed by online advertising and marketing agencies, which is why the Global advertising investment on the internet has grown by 25% this last year.

Everything that happens outside the network also influences it, both positively and negatively, especially in the social media and in the search engines like Google. We can use this (offline presence) to increase our relevance on the Internet, the most effective thing is to find a way for advertising to bear fruit online.

It is essential to have a marketing strategy and do the SEO work corresponding to achieve a good positioning web that makes you relevant in search engines, it would be ideal appear in the first results of Google. For this we can resort to a company specialized in web positioning to help us improve the SEO, resorting to the Google Adwords campaigns(through Google ads), the optimization of our social media accounts (Social Media Optimization ) etc. With all this you can be present on the Internet and what is even more important: that people remember that you are on the Internet.

As we mentioned, word of mouth has always been a traditional method to make oneself known, currently this phase has been “developed” and we can find it on the Internet, it is the noise that people make on the Internet through Twitter, facebook, comments on blog, on youtube etc. That is why it is necessary for you to be on the Internet in various ways (have social networks, blogs, web...).

www.amesb.es/develop

Google has updated Penguin but the relevance in the quality of the links has not changed too much because it is still just as important as before. What has changed are the ways in which links should be built since what Google intends with the Penguin update is to punish, penalize, websites or blogs that have accumulated a large number of links in an unnatural way.

To understand ourselves better, let's see a comparison of what the situation of the links was like before the new update Penguin de Google.We focus on the two types of links main:

1. SEO puro

We are talking about those links that are achieved with the objective of climbing positions in the search engines, in other words increase the SEO of the website. These links can be achieved in several ways, in blog posts, profiles on social networks, etc.

2. SEO+ Traffic

These are the links that generate SEO for the site (to be among the first in search engines) while providing traffic (that is, users enter the website). An example of this is the entries in a relevant blog related to our company or business. They are links that bring more users to the web.

• The differences between the marketing strategies old and current links:

Before, special attention was paid to obtaining the links de SEO puro, those that positioned us among the top positions in Google even though the website did not have important or quality content. Google has expressed its discontent through penalties on websites that only focused on getting links for the sake of getting them without worrying about the user's interests or the quality of their content, that is, without considering whether they contributed something useful to the network. In reference to the links that provide pure SEO, they continue to work although you must be aware that obtaining links must always be accompanied with quality content useful to the user.

As for the SEO+Traffic, the one that improved the SEO of the website and generated traffic is still in force, having our website on others of a certain authority improves the SEO of the site. With the update of Penguin Google we have to talk about ROI links; The SEO that should be practiced currently should be the one that provides improvements in the SEO, in quality traffic and conversions. The main difference between ROI links and those that provide improvements in SEO is that the former can provide better quality traffic and therefore conversions, these links have more value because they are built to achieve sales.

Get links and improve the strategy linkbuilding after the Google update it is positive for both the online marketing companies as well as for your clients since they will achieve better positions in search engines, improvements in traffic and in the ROI of their website.

www.amesb.es/develop

He linkbuilding It consists of building links that point to our website or blog. When a blog or a website links to ours we obtain a series of benefits:

1) Search Engine Optimization (SEO). A SEO strategy It includes more things than link building but the latter is a very important aspect to position our website in search engines like Google. Links of quality and quantity, although not excessive, help to improve the ranking of the website.

2) Direct traffic. That other pages have a link to ours is very positive because a visitor who is consulting the contents of said page is likely to click on the link and end up at ours. If the link is located in a place of interest to the user, traffic to our page will increase.

3) Branding. In the event that users who enter a web page decide not to click on the links that lead to ours, it may not be entirely negative, that is, they will have seen the links and it is likely that they remember the name or some reference of our website. In the future, if you are interested, you can go to the link and reach our website.

It is important that the web pages or blogs that link to ours are thematically related. Normally, if a user visits a website about something that interests them and sees links to other pages that are closely related, it is quite likely that they will visit them. A good way to relate our website to another with similar content is to have a blog on the same topic that links to our main website. In addition to informing users about what interests them, they will have the opportunity to see what your company can offer them.

The current online marketing campaigns They must have the support of the social media which is where a large part of Internet users are, so in your company's social profiles it is advisable to report everything that happens and to accompany it with links that direct to your website.

To achieve a good positioning web you must take into account the linkbuilding and other aspects of marketing online that help you climb positions to make yourself visible on the internet.

www.amesb.es/develop

Today we are going to focus on how to improve the results of an SEO strategy in order to attract more visits to our website or blog without the need to modify anything on the site.

When our website already appears in the top positions of search engines like Google, it is important to stay on the site, not go down, for this we can carry out actions such as improving the persuasiveness of our results. What should be done is to improve the site links, that is, the texts of the hierarchical results.

What are sitelinks or ranked results?

When Google analyzes a website, it finds more than one result and shows the most relevant or important first and the rest of the relevant pages of the same website appear staggered below it in the form of two columns. These links we are talking about are produced automatically.

How can I decide what appears in the columns?

To control or modify what appears in the two columns we can resort to Google Webmasters. It is necessary to register as webmaster of the website at www.google.com/webmasters, once inside you have to go to the control panel of this Google tool and there we will see the management menu in the "site links" section. From this section we can indicate to Google the content that we do not want to appear, for this the option "degrade a URL" is used. With this we achieve that if there is a URL on our website that we do not want to appear, we can announce to Google Webmasters that it undervalues ​​the position of that URL and that it does not appear in the hierarchical results. The ideal of this tool would be that it would allow us to indicate what we want to appear, not what we want to reduce, but it cannot be done. In order to show the desired pages, we must demote those that do not interest us and that Google has selected on its own.

What do we get from having good hierarchical results?

The most important thing is that we can show the most relevant information on our website and therefore demonstrate that it is a quality site, with this the user will show interest and enter the web. In other words, it is a way of transmitting a good first impression to users. We will also observe that there is a correlation between the pages that appear in this area and the most visited on our website, this can be seen at Google Analytics.

All this is done with the aim of appear among the first search engine results like Google to attract more potential clients to our website, if you still do not appear in these results, the best option is to consider consulting a online marketing company as Amesb to guide you in this process.

The images that appear in the search results of search engines such as Google come from blogs, media websites, image banks, etc. Google has the ability to index images that are in JPEG, GIF, BMP, PNG, SVG, and WebP formats.

When we do an image search on Google on search engine identifies what we are looking forIn other words, in a search for "macaroni" it knows how to differentiate what macaroni is from another type of pasta and shows us only the images that correspond to macaroni. When our algorithms index images they take into account the textual content of the web page in which it is located to have information about it, they also look at the body and title of the page, and also you can obtain information from the image with its filename. Another way to know more about the photo is to obtain information about it through the caption of the image. So that the search engine can find the images you have on your website or blog, make sure that they can be track backFor this, it must be in one of the compatible formats that we mentioned at the beginning of this post. It is important that the name of the image is related to its content and what we have written about it on our page.

Sometimes the Google robot is the one that tracks the images and not the Google Images, this happens when it is not certain that a URL leads to an image, that is, we first track the URL with the robot. In the event that a URL directs to a photo or image, we will visit it again with the Google Images robot, that is why it is advisable to allow the tracking of images and pages with both the Google Images robot and that of Google .

Sending a sitemap of the images has advantages, the sitemaps tell us what we have new images and can provide us with a description that helps us know what they are.

If the images of your website appear in the results of Google Images, it has a greater chance of being visited by people who are interested in the services or products that your company offers and appear among the first results in Google.

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The reference search engine of the network is undoubtedly GoogleFor this reason, it has become an essential tool for experts in the natural positioning of web pages. Google analyzes different aspects of websites and blogs to value and trust them. One of the factors that the great North American search engine takes into account is the site age, that is to say, a domain that has a certain time of permanence in the network will be analyzed before by Google than one that has just been created and therefore the first one will have the confidence of the search engine. Another criterion analyzed are the quality web linksThe better the links, the more prestigious the site will have, it must be taken into account that it is not advisable to abuse the reciprocal links between the pages because Google can penalize the web in question.

The tactic that Google values ​​in SEO and is the best known by users is the keywords of quality to position the web domain. It is recommended that the number of keywords chosen to position the web or blog is not more than eight so that the weight is distributed throughout the text. An essential characteristic for any website is that it must have quality content that may be of interest to users, in this field a good design or image of the place also helps the Internet user to stay longer on it. For the search engine to positively value your website and you can appear first in Google, you must do a good job ofSEO positioning and thus reach the maximum possible number of clients.

As they say: if you are not in Google you do not exist.

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He SEO It is not easy, especially for e-commerce websites, that is, direct sales of products or services. To improve the web positioning of a business on the web and thus attract customers and generate sales, various factors must be taken into account. An important aspect is that the web must have unique and interesting content, thus Google will know that it is a quality site and that therefore it is a website that deserves to be visited, the search engine algorithms recognize it and positively influence the SERP rankingss. It is essential to know what consumers are looking for to write keywords that generate traffic on the web.

In the cases of sales portals it is sometimes convenient to create pages for the categories and subcategories of the articles, products or services that are offered. This is because Internet users when conducting a search tend to write the name of the specific product, such as "Epson stylus r200 cartridge", if we create subsections on the web for more specific searches we can get more customers than if we only used more generic keywords such as "printer cartridges".

It is necessary the internal link optimization within the web that lead to products or categories using the appropriate keywords as a link. This helps search engines like Google locate and index other pages on the web. Links increase the relevance of the site and help to improve web visibility thus increasing its organic positioning. Getting quality links from other sites, backlinks, is an important element that can help us to be the first in Google, for this it is advisable to have a company blog where you can talk about the products and generate interesting current content for the customer.

As we have commented in other blog entries, social media campaigns, that is, the use of social networks such as Google+, Facebook or Twitter, help to improve web positioning.

Finally, it is recommended that the web allows visitors to leave comments as this will increase the relevance of the site also in this way the communication between company and client is not unidirectional and a greater bond of trust is established.

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To have good results from a website it is necessary to carry out continuous tasks regarding web positioning. Sometimes the website does not have the expected success, that is, it receives very few visits, because it has problems that prevent it from achieving the first results in search engines like Google.

To solve the aspects that deteriorate the positioning of the web, it is convenient to do what is known asSEO Check.

The SEO Check It is a study that allows the actions considered appropriate to be carried out to ensure that the website is visible on the Internet and, what is more important, that it appears among the first results of the search engine in the shortest possible time. To achieve the above objectives, it is necessary to locate the reasons that cause the poor positioning of the website. If your website does not receive the visits you want and you do not get clients, you should carry out this type of check and consult professional help regarding SEO to achieve good results in search engines such as Google and thus reach the desired user. Being among the first of Google provides your website and therefore your company to be available to all Internet users and that implies increasing the volume of business.

The webs located among the first results in the search engines have more reputation and consequently more trust on the part of users, Internet users tend to think that the pages that are in the first positions are reliable companies or businesses.

When searching on the Internet through search engines, the Internet user does not usually continue searching beyond the third page of results, which is why it is important to be on the first page, if possible to be the first on Google, in order to generate more sales and attract customers. to your company.

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There are more chances that visitors to a website will be interested in it if it is in their language and if it presents a good image. The content and form of web pages are essential for both the company's image and its sales strategy. In the context of crisis in which we currently live, it is important to reach the foreign market and this is optimally achieved by adapting the language, form and substance of the website. The objective of any company website is for the interested customer to reach it and be able to find out about its products. To reach the client, the ideal is to be the first on Google.

Some necessary keys must be taken into account to address the company's product to the internal or external market through online marketing:

Offer relevant content: Provide the content and products that interest the user the most and ensure that these are presented correctly on the website.

Positioning: An essential aspect to make the website (and therefore the company) stand out from the competition is SEO positioning.

Social networks: It is essential to incorporate social networks on our website because it is a way to expand content and continually keep interested customers informed.

efficient communication: If we want to reach the foreign market we must correctly use the language of the country to which we direct our product. It is important that the contents of the website are written by people with a fluent knowledge of the language because otherwise the company loses professionalism.

Image: It is important to present a good image on the website that allows the user to easily see the layout of the page and its contents. If the potential client finds it difficult to understand the structure of the place or the image is unprofessional, it is very likely that they will become disinterested.

In conclusion, to reach the national and international market the Internet is an essential tool but it is important to take care of all aspects of our website and respond to the needs of the market to reach the desired customer.

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According to a survey carried out by Market Research AYTM, almost 75% of Internet users abandon their search if they do not find the information they need in the first three results pages of the search engine used (google, yahoo etc.). 15% of those surveyed assure that they carefully examine the information on at least five web pages that they obtained in the search results and more than 60% of Internet users, if after searching they do not find what they were looking for, they choose to repeat the process with new keywords.

The survey reveals data on the use of search engines, almost 60% of users use search engines as their main search tool. The rest of the Internet users surveyed declared that they used the search engines at least once a day.

Thanks to the results of this research, it is known that despite social media, the new Google algorithms, where social indicators and the most current data are increasingly taken into consideration, require strengthening the efforts of the SEO strategies channeled to boost search engine optimization to obtain greater visibility and notoriety.

In this process, meaningful and quality content marketing strategies are positioned as a key element to achieve greater relevance in search results and increase the likelihood that content is shared and distributed through social networks such as Twitter, Facebook , Google+ etc.

The information provided by the survey shows that both SEO and Social media strategies must be worked on in unison in a coordinated manner because the actions carried out in the different strategies directly or indirectly influence each other and consequently irremediably affect the relevance given by search engines like Google.

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